What can you do about Learning Limited state in Facebook Ads?

You mostly end up in Learning Limited state because of : small audience size, low budget, low bid or cost control, high auction overlap, infrequent optimization event, or running too many ads at the same time You can come out of the 'Learning Limited' state by trying out the following options: Combining ads sets and campaigns: When you have multiple ad sets under a campaign, your budget spreads across them, and it becomes difficult to achieve the recommended 50 optimization events in a week. You can combine such ad sets to reduce their number and get stable results to come out of the phase. Expanding your audience: Expanding your target audience set helps your ads reach more people. It further increases your optimization events and helps you get out of the state. Raising your budget: If your budget is too low to receive 50 optimization events, then increasing it may help out. Changing your optimization event: You can change your optimization event to the one that occurs frequently or the one people prefer. For example, you can change your optimization event from 'purchases' to 'adding to the cart' (because people most likely opt for adding to the cart rather than purchases). But changing this may conflict with your goal. Like in the above example, you want the person to purchase your items. If you change it to adding to cart, that may increase your optimization events. You may also come out of the 'Learning Limited' state, but you will land up with people adding products to their cart and not buying them! So you need to think about the results as well. After trying out the above options, if a Learning Limited ad set receives 50 optimization events since your last significant edit, it will move from Learning Limited to Active state. Connect your apps in 1 click with Integrately

What can you do about Learning Limited state in Facebook Ads?

Your ad may be stuck in learning limited when Facebook's delivery system is not able to learn enough to exit the learning phase. This happens when your ad set is not getting that many optimization events or if the delivery system predicts that it would neither receive enough events in the future. Connect your apps in 1 click with Integrately

Can you get out of learning limited?

Yes, you can come out of the learning phase by : Combining ads sets and campaigns Expanding your audience Raising your budget Changing your optimization event Connect your apps in 1 click with Integrately

About Abhishek A Agrawal

Abhishek is the founder of Integrately, CompanyHub, and Dreamwares. He is passionate about technology and entrepreneurship. He is always looking to leverage technology for the growth of the business. He has a deep understanding of how businesses work and uses this knowledge to build products that help entrepreneurs grow their businesses.