Question 1

Is Facebook campaign planner free?

Accepted Answer

Yes, the Facebook Campaign Planner is free. But it is available only to qualified Ad accounts that use Reach and Frequency buying campaigns. Connect your apps in 1 click with Integrately

Question 2

How to create a Facebook ad plan?

Accepted Answer

Access your Campaign Planner (using the above steps)
Select your account for creating plans in the Business Manager
Click the ‘Create Plan’ button
Type your plan name in the Untitled plan section
Click ‘Add a Version’ to create and compare different versions of your plan*
Assign a name to each version that you have created
Add the following details for each version created
- reach
- budget, and
- campaign dates
Click the 'Reserve for Purchase' button and reserve one of your plans with the 'Reach and Frequency Buying tool'

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Question 3

How to create a Facebook ad plan?

Accepted Answer

Simple! Just follow these 5 easy steps

Select the Share button.
From the dropdown menu, select the preferred format :
- Email
- Shareable link
- CSV file

Choose 1 of the 2 options:

Allow purchasing

If you want people to purchase inventory from your plan, switch this on.

People can then directly purchase within Campaign Planner instead of having to recreate the plan in Ads Manager.

Granted, the recipient of your shared plan has :

advertiser permissions for the Page and
an ad account associated with the plan

If you want people to save a copy of your plan to their Campaign Planner, switch this on.

It is useful when you have multiple members accessing your plan as it allows the planning and buying teams to collaborate easily.

However, the recipient of your shared plan must :

be an employee in Business Manager associated with the plan
have access to the Page at least as analyst
have an ad account associated with the plan

Select the details you wish to share:
- Pricing (budget and CPM)
- Audience
- Objective and ad type
- Placement distribution
- Frequency distribution
- Spend-per day
Click Send.

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