Question 1

Benefit of resuming the ad over starting a new one

Accepted Answer

The major benefits of resuming an existing ad is that

It helps avoid rewriting the ad
No need to go through the review process again

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Question 2

5 major reasons why you must pause your Facebook Ads

Accepted Answer

The performance of the ad is low, so you don't get the expected outcomes
The running cost of the campaign is high as against the revenue generated
You need to run ads on specific days of the week or need to extend the budget
Your ad has a low click-through rate (CTR) / Engagement rate
Seasonal scenarios like vacations and shortages

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Question 3

Can I pause my Facebook ad?

Accepted Answer

Yes, you can pause your Facebook ad, as and when desired. Generally, people pause the ad when not getting the expected outcomes/results. Connect your apps in 1 click with Integrately

Question 4

How long can you pause an ad on Facebook?

Accepted Answer

You can pause your ad on Facebook for as long as you want. However, it is advisable to pause your ad only if required. Because once you pause your ad, it will lose all the optimization it has developed so far.

Longer the pause, slower the re-optimization, after resumption.

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Question 5

Should you pause Facebook ads at night?

Accepted Answer

You should pause your Facebook ads at night if you have walk-in customers or wish to receive customer phone calls only during the day. In such cases, it is advisable to pause your ad at night. However, if your business gets lead generation or e-commerce sales, then there is no need to pause your ads. Connect your apps in 1 click with Integrately

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