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5  min read

Facebook Lead Automation

Abhishek Agrawal
By Abhishek A Agrawal
February 23, 2023
Table of Contents

    Facebook lead automation: How to automate leads on Facebook

    Let’s face it! Today’s fast-paced world will not think twice to run over someone for their own benefit. This is perfectly applicable in the business world also. If you want to stay in the competition and get ahead of your competitors, you need to use innovative strategies like Facebook Lead Automation.

    Facebook Lead Automation is a powerful tool that can help you nurture leads from one of the most popular social networks in the world – Facebook. 

    Let’s learn how you can use Facebook Lead Automation to get ahead of the curve.

    What is Facebook lead automation?

    Once you’ve captured leads from Facebook Lead Ads, it’s essential to nurture them effectively. Regular email communication is key to converting these leads into actual customers 📧.

    With Facebook Lead Ads, you can capture hundreds or even thousands of leads for your business 🤑. However, manually sending emails to all of them can be a daunting and time-consuming task 🕰️.

    That’s where Facebook Lead Automation comes in. By integrating Facebook Lead Ads with any CRM or email marketing application 🤖, you can automate the lead nurturing process and save yourself the hassle of manual data entry or individual prospect emailing.


    • Streamlines lead capturing
    • Quick follow-ups through automated responses
    • Lead nurturing through drip campaigns
    • Analytics and reporting to redefine marketing strategies
    • Personalized follow-ups based on leads’ behavior and interest

    How to automate leads on Facebook

    Now that we have understood what is the gist of Facebook Lead Automation, let’s consider an example to make it more clear.

    Suppose you are an instructor and want to promote your business. You run a lead ad on Facebook and when the form is filled, you let the customers download an eBook 📚for free. Now, this captured lead info can be stored in a CRM such as CompanyHub or Salesforce 💻.

    You can then further use the collected information to create marketing campaigns with Mailchimp or AWeber📧. This way you can also create drip campaigns informing more about the services that you are offering.

    The same is applicable to email marketing, you can just automate the process of sending emails as soon as the lead information is captured. How?This is possible with Integrately.

    What is Integrately?

    Integrately is an automation platform that connects multiple software so that they can talk to each other. Providing support for over 1000+ applications, Integrately makes it easy to automate your entire business process. 

    Integrately provides

    ✅ 24/5 customer support

    ✅ Dedicated automation expert at no additional cost

    ✅ Millions of ready-to-use 1-click automations

    ✅ Advanced data formatting options

    ✅ A user-friendly interface

    ✅ Powerful automation builder for customizable workflowsIt doesn’t end here! The pricing is also a show stopper as it starts at only $19.99. No need to take our word for it, check out what our customers say🗣️ about us on G2.

    Steps to automate your marketing campaign using Integrately

    Step 1: Signup for Integrately (

    Step 2: Select Facebook Lead Ads as your first app and AWeber as the second one

    Step 3: A) Choose from a list of popular ready-to-use 1-click automations


     B) Select your custom trigger and action

    Integrately's app selection, 1 click automation and custom automation builder page for Facebook Lead Ads + AWeber.

    Step 4: Follow the prompts to securely connect your Facebook Lead Ads and AWeber account with Integrately.

    Step 5: Once connected, map the required fields for your connection.

    Integrately's field mapping page for Facebook Lead Ads + AWeber integration.

    Step 6: Finally, test your automation and make it live.

    Top Facebook Lead Ads integrations

    Let’s check out the ways in which Facebook Lead Ads can be used to automate your workflow.

    Utilize your CRM to keep track of leads.

    By integrating Facebook Lead Ads with CRM such as CompanyHub or Salesforce, you can ensure that any lead info acquired is synced in your CRM automatically.

    How does this help?

    Well! Your Sales team can start working immediately. This means a prompt and swift lead acquisition journey from sending initial messages to taking follow-ups. However, the records created are not just limited to a CRM platform.

    The automations making this possible are:

    Nurture your Leads with email marketing

    “Make hay while the sun shines” is perfectly applicable in this scenario. As soon as the lead info is acquired and reviewed by your Sales team, a welcome email must be sent to your leads. This way your potential customer knows what they are in for and it also shows them your professional courtesy. So you can sync the contact with email marketing and further action can be taken from there.

    The autoresponders are possible with the following automations:

    Get instantly notified about new leads

    Your Sales team should be instantly notified whenever a new lead is generated and hence you can integrate your Facebook Lead Ads with any notifier platform.

    The most popular automations available are:

    8 Million+ Ready Automations
    For 750+ Apps

    Bottom Line

    By using Facebook Lead Automation you can surely watch your Revenue waterfall go upwards. This will be due to the fact that you are fostering deeper relationships with your leads by nurturing them. Do keep the above tips in mind for fully exploiting the power of Facebook Lead Automation.

    Happy Automating 🙂

    FAQs about Facebook lead automation

    Which CRM is best for Facebook leads?

    CompanyHub and Salesforce CRM are best for Facebook leads.

    How do I automatically send Facebook leads to my email?

    You can automatically send Facebook Leads to your email using Integrately. It will connect your Facebook Lead Ads account with your email and automate your email-sending process.
    Abhishek Agrawal
    Author - Abhishek A Agrawal
    Abhishek is the founder of Integrately, CompanyHub, and Dreamwares. He is passionate about technology and entrepreneurship. He is always looking to leverage technology for the growth of the business. He has a deep understanding of how businesses work and uses this knowledge to build products that help entrepreneurs grow their businesses.
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