ActiveCampaign + Marketo Integration

Integrate ActiveCampaign to Marketo in one click, or tell Integrately AI how you want each contact handled. Create person records, update opportunities, alert your team, and trigger follow-ups automatically.

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1.
  • ActiveCampaign
    Tag is added to contact in ActiveCampaign Instant
  • ActiveCampaign
    Contact is added to list in ActiveCampaign Instant
  • ActiveCampaign
    Contact is created in ActiveCampaign Instant
  • ActiveCampaign
    Contact is updated in ActiveCampaign Instant
  • ActiveCampaign
    Contact task is created in ActiveCampaign Instant
  • ActiveCampaign
    Contact is unsubscribed in ActiveCampaign Instant
  • ActiveCampaign
    Contact note is created in ActiveCampaign Instant
  • ActiveCampaign
    Automation webhook data is received in ActiveCampaign Instant
  • ActiveCampaign
    Contact is associated with an automation in ActiveCampaign
  • ActiveCampaign
    Automation is created in ActiveCampaign
  • ActiveCampaign
    Calendar feed is created in ActiveCampaign
  • ActiveCampaign
    Pipeline is created in ActiveCampaign Instant
  • ActiveCampaign
    Pipeline stage is created in ActiveCampaign Instant
  • ActiveCampaign
    Deal is created in ActiveCampaign Instant
  • ActiveCampaign
    Deal is updated in ActiveCampaign Instant
  • ActiveCampaign
    Deal task is created in ActiveCampaign Instant
  • ActiveCampaign
    Deal task is completed in ActiveCampaign Instant
  • ActiveCampaign
    Deal note is created in ActiveCampaign Instant
  • ActiveCampaign
    Campaign is initated in ActiveCampaign Instant
  • ActiveCampaign
    Campaign link is clicked in ActiveCampaign Instant
  • ActiveCampaign
    Campaign is opened in ActiveCampaign Instant
  • ActiveCampaign
    Campaign is bounced in ActiveCampaign Instant
  • ActiveCampaign
    List is created in ActiveCampaign Instant
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2.
  • ActiveCampaign
    Delete contact in ActiveCampaign
  • ActiveCampaign
    Create or update contact in ActiveCampaign
  • ActiveCampaign
    Search contact in ActiveCampaign
  • ActiveCampaign
    Create contact note in ActiveCampaign
  • ActiveCampaign
    Add tag to contact in ActiveCampaign
  • ActiveCampaign
    Get contact by id in ActiveCampaign
  • ActiveCampaign
    Remove tag from contact in ActiveCampaign
  • ActiveCampaign
    Create deal in ActiveCampaign
  • ActiveCampaign
    Update deal in ActiveCampaign
  • ActiveCampaign
    Create deal task in ActiveCampaign
  • ActiveCampaign
    Delete deal in ActiveCampaign
  • ActiveCampaign
    Search deal in ActiveCampaign
  • ActiveCampaign
    Create deal note in ActiveCampaign
  • ActiveCampaign
    Add contact to automation in ActiveCampaign
  • ActiveCampaign
    Subscribe/Unsubscribe contact from list in ActiveCampaign
  • ActiveCampaign
    Create tracked event in ActiveCampaign
  • ActiveCampaign
    Create deal stage in ActiveCampaign
  • ActiveCampaign
    Search deal owner in ActiveCampaign
  • ActiveCampaign
    Delete deal stage in ActiveCampaign
  • ActiveCampaign
    Delete deal pipeline in ActiveCampaign
  • ActiveCampaign
    Create account in ActiveCampaign
  • ActiveCampaign
    Update account in ActiveCampaign
  • ActiveCampaign
    Search account in ActiveCampaign
  • ActiveCampaign
    Create tag in ActiveCampaign
  • ActiveCampaign
    Search tag in ActiveCampaign
  • ActiveCampaign
    Create campaign in ActiveCampaign
  • ActiveCampaign
    Search list in ActiveCampaign
  • Marketo
    Create or update person in Marketo
  • Marketo
    Add Person to a list in Marketo
  • Marketo
    Search person in Marketo
  • Marketo
    Create or update custom object record in Marketo
  • Marketo
    Create or update opportunity in Marketo
  • Marketo
    Search Opportunity in Marketo
  • Marketo
    Search custom object record in Marketo

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Ready Workflows Ready Workflows for ActiveCampaign + Marketo Integration

Capture leads, create person records, update opportunities, alert your team, and send follow-ups, all in just one click.

Most popular automationsmost-popular-automations
ActiveCampaign + Marketo Integration

Create Marketo contact for new ActiveCampaign contact

There are many reasons why someone might choose to use two different marketing tools. One common reason being - able to reach a wider audience. For example, if one tool is better suited for reaching customers in a certain geographic region, while another is better for reaching customers of a certain age group, using both can help businesses reach their target market more effectively.

Thus, integration of your new Marketo contact and ActiveCampaign contact can help make sure that your messages are coordinated and that you're taking full advantage of all your channels. It can also help reduce the amount of time you spend managing different tools and platforms.
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Connect more apps to your ActiveCampaign + Marketo flow

Connect Salesforce, Hubspot, Calendly, Typeform, Slack, and Zoom to sync records, notify teams, and manage downstream follow-ups. Pick a combination and activate it in one click.

ActiveCampaign
Marketo
+
SalesforceSalesforce (5)
+
HubspotHubspot (4)
+
CalendlyCalendly (4)
+
TypeformTypeform (4)
+
SlackSlack (4)
+
ZoomZoom (4)
A
M
S
Add every new ActiveCampaign contact to Marketo, and create a matching lead in Salesforce.
New ActiveCampaign contacts update Marketo person records and create Salesforce leads within seconds, ensuring your sales and marketing teams stay aligned.
A
M
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When an ActiveCampaign deal is created, update Marketo opportunities and log the deal in Salesforce.
ActiveCampaign deals automatically update Marketo opportunities and log the details in Salesforce so revenue metrics remain accurate.
A
M
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When an ActiveCampaign contact updates their details, sync the changes to Marketo and Salesforce.
Contact updates in ActiveCampaign instantly refresh Marketo person records and Salesforce account information.
A
M
S
Create a Salesforce task for every new ActiveCampaign contact added to Marketo.
New ActiveCampaign contacts processed in Marketo automatically generate follow-up tasks in Salesforce for your sales reps.
A
M
S
Use Claude to qualify ActiveCampaign contacts before creating Marketo records and Salesforce leads.
Claude reviews new ActiveCampaign contacts, creating Marketo records and Salesforce leads only for qualified prospects.

Supported triggers and actions for ActiveCampaign and Marketo

Mix and match to build the exact automation you need

ActiveCampaign
ActiveCampaign Triggers & Actions
Instant
Tag is added to contact in ActiveCampaign
Triggers the automation when a tag is added
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Instant
Contact is added to list in ActiveCampaign
Triggers the automation when a contact is added to a list
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Instant
Contact is created in ActiveCampaign
Triggers the automation when a new contact is created
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Instant
Contact is updated in ActiveCampaign
Triggers the automation when a contact is updated
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Instant
Contact task is created in ActiveCampaign
Triggers the automation when a task is created for any contact
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Instant
Contact is unsubscribed in ActiveCampaign
Triggers the automation when a contact unsubscribes from a mailing list
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Instant
Contact note is created in ActiveCampaign
Triggers the automation when a note is added to any contact
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Instant
Automation webhook data is received in ActiveCampaign
Triggers the automation when webhook data is received
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Contact is associated with an automation in ActiveCampaign
Triggers the automation when a contact is associated with a particular automation
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Automation is created in ActiveCampaign
Triggers the automation when a new automation flow is created
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Calendar feed is created in ActiveCampaign
Triggers the automation when a new event is added to a calendar feed
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Instant
Pipeline is created in ActiveCampaign
Triggers the automation when a new pipeline is created
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Instant
Pipeline stage is created in ActiveCampaign
Triggers the automation when a pipeline stage is changed
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Instant
Deal is created in ActiveCampaign
Triggers the automation when a deal is created
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Instant
Deal is updated in ActiveCampaign
Triggers the automation when a deal is updated
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Instant
Deal task is created in ActiveCampaign
Triggers the automation when a deal task is created
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Instant
Deal task is completed in ActiveCampaign
Triggers the automation when a deal task is completed
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Instant
Deal note is created in ActiveCampaign
Triggers the automation when a deal note is created
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Instant
Campaign is initated in ActiveCampaign
Triggers the automation when a particular campaign is started
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Instant
Campaign link is clicked in ActiveCampaign
Triggers the automation when any campaign link is clicked
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Instant
Campaign is opened in ActiveCampaign
Triggers the automation when any campaign is opened
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Instant
Campaign is bounced in ActiveCampaign
Triggers the automation when a campaign is marked as bounced
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Instant
List is created in ActiveCampaign
Triggers the automation when a new list is created
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Delete contact in ActiveCampaign
Removes a contact from the address book
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Create or update contact in ActiveCampaign
Adds or update contact information
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Search contact in ActiveCampaign
Finds and retrieves contact information
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Create contact note in ActiveCampaign
Records important details and notes for a contact
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Add tag to contact in ActiveCampaign
Adds particular tag to a contact in the crm
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Get contact by id in ActiveCampaign
Retrieves a contact's information based on their id
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Remove tag from contact in ActiveCampaign
Untag the contact
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Create deal in ActiveCampaign
Generates a new deal with
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Update deal in ActiveCampaign
Updates deal information based on new criteria or changes
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Create deal task in ActiveCampaign
Creates and link a new task for a particular deal
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Delete deal in ActiveCampaign
Removes a deal entry from the system
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Search deal in ActiveCampaign
Retrieves and find a deal
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Create deal note in ActiveCampaign
Adds a note to a deal
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Add contact to automation in ActiveCampaign
Adds a contact to a automation workflow
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Subscribe/Unsubscribe contact from list in ActiveCampaign
Subscribes or unsubscribes a contact from a list
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Create tracked event in ActiveCampaign
Creates a new tracked event
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Create deal stage in ActiveCampaign
Creates a new deal stage
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Search deal owner in ActiveCampaign
Scan and retrieve the owner of a particular deal
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Delete deal stage in ActiveCampaign
Removes a deal stage from the system
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Delete deal pipeline in ActiveCampaign
Removes a deal pipeline from the system
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Create account in ActiveCampaign
Generates a new account
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Update account in ActiveCampaign
Updates account information
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Search account in ActiveCampaign
Searches for account information
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Create tag in ActiveCampaign
Generates a new tag
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Search tag in ActiveCampaign
Searches for a tag
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Create campaign in ActiveCampaign
Generates and launch a new marketing campaign
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Search list in ActiveCampaign
Scans and retrieves results for a particular list
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Marketo
Marketo Triggers & Actions
No trigger is available
Create or update person in Marketo
Generates a new invoice
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Add Person to a list in Marketo
Adds a person to a list or group
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Search person in Marketo
Retrieves information about a person
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Create or update custom object record in Marketo
Creates or updates a custom object record
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Create or update opportunity in Marketo
Creates or updates a sales opportunity
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Search Opportunity in Marketo
Searches for a opportunity
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Search custom object record in Marketo
Searches for a custom object record
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What can you automate with ActiveCampaign + Marketo?

Streamline your marketing and engagement data by connecting ActiveCampaign and Marketo workflows automatically.

What you can automate?
🔄
Sync every new contact instantly
Create or update a person in Marketo the moment a contact is created in ActiveCampaign. Eliminate manual data entry and ensure your marketing database stays fully synchronized.
📋
Capture every submitted field
Map all available contact fields and custom properties from ActiveCampaign into Marketo records. Your engagement platform receives complete information for every subscriber.
🔔
Alert your team immediately
Trigger instant team notifications in Slack whenever an important contact or high-value deal is created in ActiveCampaign and synced to Marketo.
🔀
Route records based on submitted criteria
Perform different actions depending on contact list additions or deal values. Send high-priority prospects to sales while routing standard subscribers to nurture tracks.
✏️
Keep destination records up to date
Automatically update Marketo opportunities whenever deal stages or contact details change in ActiveCampaign. Prevent outdated information from stalling your sales pipeline.
🔍
Search and prevent duplicates
Search existing person records before creating new entries in Marketo. Maintain a clean database by updating existing contacts instead of generating duplicate profiles.
💼
Handle later deal stage changes
Update Marketo opportunities when ActiveCampaign deals are won or lost. Keep your revenue reporting accurate throughout the entire sales lifecycle.
🔌
Extend flows to external tools
Connect your core ActiveCampaign and Marketo automation with Salesforce, Slack, or Calendly to trigger multi-step team workflows effortlessly.
And much more...

Who is ActiveCampaign + Marketo integration for?

Connecting marketing automation and engagement platforms helps revenue teams sync leads, update opportunities, and keep customer records aligned across systems.

Performance marketers
Performance marketers
Sales reps
Sales reps
Account managers
Account managers
Operations teams
Operations teams
Revenue leaders
Revenue leaders
Customer success managers
Customer success managers
📈
Performance marketers
You're running marketing campaigns across multiple channels but your reporting dashboard only updates when someone manually exports contacts, so the conversion counts you're optimising against are always a few hours behind — with this integration, every new contact lands in Marketo instantly and your data stays current.
⚡
Sales reps
You need to act on incoming leads immediately, but you find out about new prospects hours after they submit forms because list syncs run on a delay — automating both apps means every lead reaches your CRM the moment it arrives so you can follow up while interest is high.
🤝
Account managers
You answer to clients who want to see active engagement metrics, but gathering campaign data from ActiveCampaign takes hours of manual report building — connecting these apps means your engagement stats stay up to date and client updates write themselves.
🔄
Operations teams
The volume of inbound contacts is too high for anyone to keep up with by hand, leading to missed updates and fragmented subscriber lists — with this integration, every contact record and deal stage syncs automatically without manual intervention.
🎯
Revenue leaders
You own the sales pipeline and depend on marketing teams to hand over qualified contacts, but records frequently stall between systems — automating both apps means every deal and person record transfers instantly without manual handoffs.
🗂️
Customer success managers
You need a reliable history of customer interactions, but communication logs keep ending up scattered across different marketing tools and spreadsheets — this integration means every contact note and activity record stays unified in one place.
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Why choose Integrately to automate ActiveCampaign + Marketo

Build and manage your ActiveCampaign + Marketo automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect ActiveCampaign + Marketo with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
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How Integrately Works?

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Connect Accounts
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Frequently Asked Questions

How do I connect ActiveCampaign to Marketo?
Frequently Asked Questions
You can connect ActiveCampaign to Marketo in one click using pre-built templates or ask Integrately AI to build the integration for you. It takes seconds to link your accounts and sync data across Salesforce, Hubspot, Slack, and Zoom.
Can I automatically sync new ActiveCampaign contacts to Marketo?
Frequently Asked Questions
Can I connect ActiveCampaign, Marketo, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for ActiveCampaign and Marketo?
Frequently Asked Questions
How are contact updates in ActiveCampaign handled in Marketo?
Frequently Asked Questions
Can deal updates in ActiveCampaign update Marketo opportunities?
Frequently Asked Questions
Do I need coding skills to connect ActiveCampaign and Marketo?
Frequently Asked Questions
Is the ActiveCampaign and Marketo integration free?
Frequently Asked Questions
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