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Best Marketing Automation Tools in 2024

Abhishek Agrawal
By Abhishek A Agrawal
April 7, 2024
Table of Contents

    Best Marketing Automation Tools In 2024

    There is no denying the fact that ‘Marketing is the face of your brand’. It highlights the problems of your target audience and pitches your product/service as an apt solution. 

    However, your marketing strategies hit the bullseye only when you use the right combination of tools. Else your business will take a big hit. This is where modern marketing tools come to your aid.

    What is Marketing Automation

    Marketing automation is the use of software and technology to streamline, automate, and measure various aspects of your marketing efforts. It frees up your time so that you focus on impactful tasks such as content creation and relationship building.

    Here are some marketing automation examples for a better understanding

    1) Create automated email campaigns that are triggered in response to a user’s behavior or other conditions.

    2) Automatically segment users into different groups based on their interests and demographics.

    3) Automatically post content to social media channels and get content analytics on your device.

    4) Track website visitor behavior and provide personalized messaging that’s tailored to their journey.

    How does Marketing Automation Work

    Marketing automation use software to automate repetitive marketing tasks such as email marketing, social media marketing, lead scoring, omnichannel marketing, funnel building, and more.

    When you create a marketing automation project plan, the first step is to list out the set of business apps you use. Then research the data transfer and consecutive processes between these tools. Finally, select a marketing automation tool to connect these apps and automate the processes.

    How to Choose the Best Marketing Automation Tool

    The best marketing automation tools in 2024 are the ones that offer you the most comprehensive suite of features at an affordable price. Here is the set of aspects that you must look out for in a marketing automation platform:

    • The number of supported app integrations: The tool must offer a plethora of business apps and integrations. Check for your daily use apps in the list of supported integrations.
    • Ease of Use: The tool must be user-friendly even for a person with no technical background.
    • Pricing: Decide your budget and compare the tools to gain all the features you need at a bargain price. Also, check for discounts and deals.
    • Processing time: Look out for tools that offer quick processing time and faster loading speed.
    • Integrated Support: Make sure that the tool provides customer support anytime you need assistance during setup or operations. Also, check if they provide a marketing automation specialist.
    • Features: Never select a tool where you need to either compromise on certain features or use other tools to get those functionalities. It highly affects the scalability of your business.

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    Best Marketing Automation Tools in 2024

    If you don’t want your marketing efforts to go in vain, your best bet is to select one of these 5 marketing automation tools that will leverage your business in 2024:


    Integrately Home Page


    The simplicity and easy-to-follow automation setup process make Integrately the top dog on the list. It supports 1000+ apps including Salesforce, Shopify, WooCommerce, Facebook, and much more.

    It lessens your work with millions of pre-made 1-click automations and auto-mapping of data fields. Moreover, Integrately provides you with a dedicated marketing automation expert to look after all your automation needs free of cost. 

    These automation experts take the burden off your shoulders being specialists who can automate your entire business stack. So, why search for a marketing automation agency when you get an expert for free?

    Pros and Cons

    ProsConsBest suited for
    Ease of use with millions of pre-built 1-click automationsMulti-step automation requires re-selection of apps in the ‘Automation Builder’ stageFreelancers
    Excellent value-orientationStartups
    Offers webhook connectivity in free trialBusinesses of any size
    Excellent support with quick concern resolution


    Get a taste of Integrately’s amazing features with its 14-day free trial! Afterward, you can choose one of the paid plans that start at an incredibly low price of $19.99 for 2,000 tasks–an unbeatable deal in comparison to other similar services out there.

    PlanPrice (monthly)Tasks
    Starter$19.992,000 tasks
    Professional$3910,000 tasks
    Growth$9930,000 tasks
    Business$239150,000 tasks


    Marketo Home Page


    Marketo is a dominant player in B2B marketing automation. It’s a comprehensive marketing management system, especially for large enterprises. From lead scoring to revenue attribution, Magento has your back at every step of the customer journey.

    Marketo boasts great customer support with its real-time guidance. Also, you can access its Advanced Report Builder to gain meaningful insights into your marketing efforts. The platform is easy to use and customize according to your requirements.

    Pros and Cons

    ProsConsBest suited for
    End-to-end marketing automationSteep learning curve for new usersMedium and large scale businesses
    Granular data analysis and reportsNeed a robust data segmentation technique
    Easy to use Smart CampaigningEasy to get overwhelmed and feel lost while navigating the features
    Personalized customer experiencesExtravagant pricing structure
    Amazing Salesforce integration


    You need to dish out quite a bit of cash to access all the Marketo’s amazing features–it starts at $895 per month. But, if your business requires comprehensive marketing automation tools then Marketo is worth investing in. All the 4 Marketo plans mentioned below have custom pricing structure: 

    • Growth
    • Select
    • Prime
    • Ultimate




    Eloqua is the perfect tool for cross-channel marketing and lead management. Its visual campaign builder and behavioral marketing automation help create deep, personalized customer journeys.

    You can track customers and their level of engagement across multiple channels with its robust reporting tools for sales to further deal with high-quality leads. Eloqua also guarantees a great ROI which you can track through Closed loop reporting.

    Pros and Cons

    ProsConsBest suited for
    A visual canvas with a drag-&-drop interface to build campaignsFocuses more on email marketing than other  marketing aspectsMedium and large scale businesses
    Good inputs from overview and reporting featuresOutdated user interface (apart from canvas features)
    Best for cross channel marketingHigh learning curve to become proficient due to technicalities
    Easy email creationPricing is on the higher side


    Eloqua pricing starts at $2000 per month for all the features, sounds a bit costly but the benefits associated with Eloqua make it worth every penny. 

    PlanPrice (monthly)
    EnterpriseCustom pricing


    Omnisend Page


    Omnisend specializes in the email & SMS marketing niche. Their visual workflow builder enables you to develop automated email campaigns in minutes rather than hours. 

    It has a library of pre-made templates with drag-and-drop capabilities for personalization. It also provides performance analytics on your marketing and sales front.

    The best part, it integrates with all your popular eCommerce platforms in a flick. And it’s engaging interface makes it easy for users to navigate the platform.

    Pros and Cons

    ProsConsBest suited for
    User-friendliness of the systemMajority of the focus is dedicated to Email & SMS marketingeCommerce businesses
    Simple setup process & amazing email templatesNative integrations include only popular eCommerce brands
    Highly reactive & friendly customer supportDocumentation can be hard to follow for specific functionalities


    It offers a free plan while the paid plan pricing starts from $16 per month–which is quite affordable for most businesses. 

    PlanPrice (monthly)


    HubSpot Home Page


    If you want to take your inbound marketing automation game to the next level, there’s no one better than HubSpot. It provides deep audience segmentation and personalized email campaigning. 

    Moreover, you get a complete CRM suite that helps you track customer data, interactions, engagements, and more. Plus, it also has an analytics dashboard that provides real-time information about all your operations.

    Pros and Cons

    ProsConsBest suited for
    Customized modulesExtravagant prices for small businessesMedium and large-scale B2B & B2C businesses
    Extensive range of integrationsOnly 1 email can be assigned to a contact
    Comprehensive HubSpot AcademyAdvanced functionalities require training
    Excellent customer support


    The pricing for HubSpot starts from $45 per month and goes all the way up to $5,000/month. It’s great value for money considering the features you get.

    Customer Service$45$360$1200
    CRM Bundle (Monthly Package)Custom pricing based on the features you choose
    CRM Bundle (Yearly Package)$45$1600$5000

    Bottom Line

    So, these are the top 5 marketing automation tools that you can use in 2024 to drive your business growth and success. No matter what kind of business you run, these tools will help you create and manage effective campaigns that yield desirable results. 

    When choosing the right marketing tool for your business, everything boils down to checking the set of features you need for a bargain price. Once it’s done, make sure you make the best use of the platform!

    Abhishek Agrawal
    Author - Abhishek A Agrawal
    Abhishek is the founder of Integrately, CompanyHub, and Dreamwares. He is passionate about technology and entrepreneurship. He is always looking to leverage technology for the growth of the business. He has a deep understanding of how businesses work and uses this knowledge to build products that help entrepreneurs grow their businesses.
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