There is no denying the fact that ‘Marketing is the face of your brand’. It highlights the problems of your target audience and pitches your product/service as an apt solution.
However, your marketing strategies hit the bullseye only when you use the right combination of tools. Else your business will take a big hit. This is where modern marketing tools come to your aid.
Marketing automation is the use of software and technology to streamline, automate, and measure various aspects of your marketing efforts. It frees up your time so that you focus on impactful tasks such as content creation and relationship building.
Here are some marketing automation examples for a better understanding
1) Create automated email campaigns that are triggered in response to a user’s behavior or other conditions.
2) Automatically segment users into different groups based on their interests and demographics.
3) Automatically post content to social media channels and get content analytics on your device.
4) Track website visitor behavior and provide personalized messaging that’s tailored to their journey.
Marketing automation use software to automate repetitive marketing tasks such as email marketing, social media marketing, lead scoring, omnichannel marketing, funnel building, and more.
When you create a marketing automation project plan, the first step is to list out the set of business apps you use. Then research the data transfer and consecutive processes between these tools. Finally, select a marketing automation tool to connect these apps and automate the processes.
The best marketing automation tools in 2024 are the ones that offer you the most comprehensive suite of features at an affordable price. Here is the set of aspects that you must look out for in a marketing automation platform:
8 Million+ Ready Automations
For 750+ Apps
If you don’t want your marketing efforts to go in vain, your best bet is to select one of these 5 marketing automation tools that will leverage your business in 2024:
The simplicity and easy-to-follow automation setup process make Integrately the top dog on the list. It supports 1000+ apps including Salesforce, Shopify, WooCommerce, Facebook, and much more.
It lessens your work with millions of pre-made 1-click automations and auto-mapping of data fields. Moreover, Integrately provides you with a dedicated marketing automation expert to look after all your automation needs free of cost.
These automation experts take the burden off your shoulders being specialists who can automate your entire business stack. So, why search for a marketing automation agency when you get an expert for free?
| Pros | Cons | Best suited for |
| Ease of use with millions of pre-built 1-click automations | Multi-step automation requires re-selection of apps in the ‘Automation Builder’ stage | Freelancers |
| Excellent value-orientation | Startups | |
| Offers webhook connectivity in free trial | Businesses of any size | |
| Excellent support with quick concern resolution |
Get a taste of Integrately’s amazing features with its 14-day free trial! Afterward, you can choose one of the paid plans that start at an incredibly low price of $19.99 for 2,000 tasks–an unbeatable deal in comparison to other similar services out there.
| Plan | Price (monthly) | Tasks |
| Starter | $19.99 | 2,000 tasks |
| Professional | $39 | 10,000 tasks |
| Growth | $99 | 30,000 tasks |
| Business | $239 | 150,000 tasks |
Marketo is a dominant player in B2B marketing automation. It’s a comprehensive marketing management system, especially for large enterprises. From lead scoring to revenue attribution, Magento has your back at every step of the customer journey.
Marketo boasts great customer support with its real-time guidance. Also, you can access its Advanced Report Builder to gain meaningful insights into your marketing efforts. The platform is easy to use and customize according to your requirements.
| Pros | Cons | Best suited for |
| End-to-end marketing automation | Steep learning curve for new users | Medium and large scale businesses |
| Granular data analysis and reports | Need a robust data segmentation technique | |
| Easy to use Smart Campaigning | Easy to get overwhelmed and feel lost while navigating the features | |
| Personalized customer experiences | Extravagant pricing structure | |
| Amazing Salesforce integration |
You need to dish out quite a bit of cash to access all the Marketo’s amazing features–it starts at $895 per month. But, if your business requires comprehensive marketing automation tools then Marketo is worth investing in. All the 4 Marketo plans mentioned below have custom pricing structure:
Eloqua is the perfect tool for cross-channel marketing and lead management. Its visual campaign builder and behavioral marketing automation help create deep, personalized customer journeys.
You can track customers and their level of engagement across multiple channels with its robust reporting tools for sales to further deal with high-quality leads. Eloqua also guarantees a great ROI which you can track through Closed loop reporting.
| Pros | Cons | Best suited for |
| A visual canvas with a drag-&-drop interface to build campaigns | Focuses more on email marketing than other marketing aspects | Medium and large scale businesses |
| Good inputs from overview and reporting features | Outdated user interface (apart from canvas features) | |
| Best for cross channel marketing | High learning curve to become proficient due to technicalities | |
| Easy email creation | Pricing is on the higher side |
Eloqua pricing starts at $2000 per month for all the features, sounds a bit costly but the benefits associated with Eloqua make it worth every penny.
| Plan | Price (monthly) |
| Basic | $2000 |
| Standard | $4000 |
| Enterprise | Custom pricing |
Omnisend specializes in the email & SMS marketing niche. Their visual workflow builder enables you to develop automated email campaigns in minutes rather than hours.
It has a library of pre-made templates with drag-and-drop capabilities for personalization. It also provides performance analytics on your marketing and sales front.
The best part, it integrates with all your popular eCommerce platforms in a flick. And it’s engaging interface makes it easy for users to navigate the platform.
| Pros | Cons | Best suited for |
| User-friendliness of the system | Majority of the focus is dedicated to Email & SMS marketing | eCommerce businesses |
| Simple setup process & amazing email templates | Native integrations include only popular eCommerce brands | |
| Highly reactive & friendly customer support | Documentation can be hard to follow for specific functionalities |
It offers a free plan while the paid plan pricing starts from $16 per month–which is quite affordable for most businesses.
| Plan | Price (monthly) |
| Standard | $16 |
| Pro | $59 |
If you want to take your inbound marketing automation game to the next level, there’s no one better than HubSpot. It provides deep audience segmentation and personalized email campaigning.
Moreover, you get a complete CRM suite that helps you track customer data, interactions, engagements, and more. Plus, it also has an analytics dashboard that provides real-time information about all your operations.
| Pros | Cons | Best suited for |
| Customized modules | Extravagant prices for small businesses | Medium and large-scale B2B & B2C businesses |
| Extensive range of integrations | Only 1 email can be assigned to a contact | |
| Comprehensive HubSpot Academy | Advanced functionalities require training | |
| Excellent customer support |
The pricing for HubSpot starts from $45 per month and goes all the way up to $5,000/month. It’s great value for money considering the features you get.
| Package/Hubs | Starter | Professional | Enterprise |
| Marketing | $45 | $800 | $3200 |
| Sales | $45 | $450 | $1200 |
| Customer Service | $45 | $360 | $1200 |
| CMS | $23 | $360 | $1200 |
| Operations | $45 | $720 | $2000 |
| CRM Bundle (Monthly Package) | Custom pricing based on the features you choose | ||
| CRM Bundle (Yearly Package) | $45 | $1600 | $5000 |
So, these are the top 5 marketing automation tools that you can use in 2024 to drive your business growth and success. No matter what kind of business you run, these tools will help you create and manage effective campaigns that yield desirable results.
When choosing the right marketing tool for your business, everything boils down to checking the set of features you need for a bargain price. Once it’s done, make sure you make the best use of the platform!
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