Salesforce Marketing Cloud + Zendesk Integration

Integrate Salesforce Marketing Cloud to Zendesk in one click, or tell Integrately AI how you want each ticket handled. Capture customer support details, create subscribers, send transactional emails, and update your marketing lists automatically.

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  • Zendesk
    Ticket is updated in Zendesk
  • Zendesk
    Ticket is solved in Zendesk
  • Zendesk
    Ticket is created in Zendesk
  • Zendesk
    Ticket is created in view in Zendesk
  • Zendesk
    Activity(Audit) is added for specific ticket in Zendesk
  • Zendesk
    View is created in Zendesk
  • Zendesk
    User is created in Zendesk
  • Zendesk
    Group is created in Zendesk
  • Zendesk
    Organization is created in Zendesk
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Ready Workflows Ready Workflows for Salesforce Marketing Cloud + Zendesk Integration

Create subscribers from support tickets, send transactional emails, update data extensions, and sync customer details, all in just one click.

Most popular automationsmost-popular-automations
Zendesk + Salesforce Marketing Cloud Integration

Send Salesforce Marketing Cloud email for new Zendesk ticket

It's easy to stay on top of your support tickets with automatic notifications using this Zendesk - Salesforce Marketing Cloud integration. Whenever a new ticket is created in Zendesk, you will immediately receive a email in Salesforce Marketing Cloud notifying you. This way, you can jump on the issue right away and provide the support your customers need.

Plus, since the email includes the ticket number, you can quickly and easily access all the pertinent information. So go ahead and set up automatic Salesforce Marketing Cloud emails for new Zendesk tickets today - your customers will appreciate it!
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Zendesk + Salesforce Marketing Cloud Integration

Create Salesforce Marketing Cloud contact for new Zendesk ticket

Any business knows that customer support is a vital part of any business. Not only do you need to be able to solve problems quickly and efficiently, but you also need to create a good impression with each interaction.

One way to do this is to set up this Zendesk - Salesforce Marketing Cloud integration. It will automatically create a Salesforce Marketing Cloud contact for new Zendesk tickets created. This way, you can ensure that each customer who contacts you will receive a prompt and professional response.

Additionally, it can help to build relationships with your customers and create loyalty. So if you're looking for ways to improve your customer service, setting up Salesforce Marketing Cloud contacts for every Zendesk ticket is a great place to start.
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Connect more apps to your Salesforce Marketing Cloud + Zendesk flow

Sync support data with your CRM, notify your support team, and track campaign performance across platforms. Pick a combination and activate it in one click.

Salesforce Marketing Cloud
Zendesk
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SalesforceSalesforce (8)
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SlackSlack (8)
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HubSpotHubSpot (8)
+
Jira Software CloudJira Software Cloud (8)
+
Google Analytics 4Google Analytics 4 (8)
+
Survey MonkeySurvey Monkey (8)
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Create a Salesforce contact and a Salesforce Marketing Cloud subscriber for every new Zendesk ticket
New Zendesk tickets automatically generate a contact in Salesforce and a subscriber in Salesforce Marketing Cloud, eliminating manual data entry between your support and marketing teams.
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Create a Salesforce task for every updated Zendesk ticket and insert a record in Salesforce Marketing Cloud
Support updates in Zendesk immediately generate a task in Salesforce and a data extension record in Salesforce Marketing Cloud to keep teams aligned.
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When a Zendesk ticket is solved, update the Salesforce account and upsert a record in Salesforce Marketing Cloud
Solved Zendesk tickets automatically update account records in Salesforce and upsert data extension records in Salesforce Marketing Cloud.
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Create a Salesforce lead and validate the email address in Salesforce Marketing Cloud when a Zendesk user is created
New users in Zendesk instantly create a lead in Salesforce while validating their email address in Salesforce Marketing Cloud.
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If a Zendesk ticket priority is urgent, create a Salesforce task and send a transactional email via Salesforce Marketing Cloud
Urgent support tickets in Zendesk trigger priority Salesforce tasks and transactional emails in Salesforce Marketing Cloud.
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When a Zendesk ticket audit activity is added, update the Salesforce contact and upsert a data extension record in Salesforce Marketing Cloud
Ticket audit updates in Zendesk automatically refresh Salesforce contact records and Salesforce Marketing Cloud data extensions.
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Use ChatGPT to analyse every new Zendesk ticket, create a Salesforce case, and add a subscriber in Salesforce Marketing Cloud
ChatGPT analyses incoming Zendesk tickets to create structured Salesforce cases and provision Salesforce Marketing Cloud subscribers.
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Turn every solved Zendesk ticket into a Salesforce account update, a Salesforce Marketing Cloud data extension entry, and a Slack alert
Solved Zendesk tickets automatically update Salesforce accounts, record data extensions in Salesforce Marketing Cloud, and notify teams in Slack.

Supported triggers and actions for Salesforce Marketing Cloud and Zendesk

Mix and match to build the exact automation you need

Salesforce Marketing Cloud
Salesforce Marketing Cloud Triggers & Actions
No trigger is available
Insert data extension record in Salesforce Marketing Cloud
Adds a new record to a data extension within a particular system
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Upsert data extension record in Salesforce Marketing Cloud
Updates or inserts a record into a data extension to ensure that it's up-to-date
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Sends transactional email using TriggerSend in Salesforce Marketing Cloud
Sends a transactional email using triggersend
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Create subscriber in Salesforce Marketing Cloud
Adds new users to the subscription list
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Validate email address in Salesforce Marketing Cloud
Confirm the validity of an email address
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Zendesk
Zendesk Triggers & Actions
Ticket is updated in Zendesk
Triggers the automation when a ticket is updated
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Ticket is solved in Zendesk
Triggers the automation when a ticket is solved
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Ticket is created in Zendesk
Triggers the automation when a new ticket is created
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Ticket is created in view in Zendesk
Triggers the automation when a new ticket is created in a particular view
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Activity(Audit) is added for specific ticket in Zendesk
Triggers the automation when a ticket is audited
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View is created in Zendesk
Triggers the automation when a new view is created
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User is created in Zendesk
Triggers the automation when a new user is created
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Group is created in Zendesk
Triggers the automation when a new group is created
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Organization is created in Zendesk
Triggers the automation when a new organization is created
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Get organization by id in Zendesk
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Create ticket in Zendesk
Generates a new ticket
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Update ticket in Zendesk
Updates ticket information
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Add comment to ticket in Zendesk
Adds a comment to a ticket
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Search ticket in Zendesk
Searches for a ticket
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Add tag to ticket in Zendesk
Adds a tag to a ticket for easy categorization and tracking
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Create user in Zendesk
Generates a new user account
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Update user in Zendesk
Updates user information
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Search agent in Zendesk
Searches for agent based on criteria
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Search user in Zendesk
Searches for a user
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Get user by id in Zendesk
Retrieves user information using their id
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Create organization in Zendesk
Generates a new invoice
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Update organization in Zendesk
Updates organization information
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Search organization in Zendesk
Finds and retrieves information about a organization
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Search group in Zendesk
Searches for a group
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What can you automate with Salesforce Marketing Cloud + Zendesk?

Streamline your customer support and marketing operations by automatically syncing tickets, subscribers, and data extension records across platforms.

What you can automate?
🔄
Sync Zendesk tickets to Salesforce Marketing Cloud subscribers
Automatically create Salesforce Marketing Cloud subscribers the moment a new support ticket is created in Zendesk. Eliminate manual data entry and keep your marketing lists synchronized with support activity.
📝
Capture every ticket attribute and custom field
Map all submitted ticket details, descriptions, and user attributes directly into Salesforce Marketing Cloud data extension records instead of just basic contact info.
🔔
Alert team members instantly upon ticket creation
Trigger immediate notifications or transactional emails via Salesforce Marketing Cloud when critical support tickets are logged in Zendesk.
🔀
Route actions based on ticket priority and category
Execute different workflows depending on whether a Zendesk ticket is marked high priority or routine, ensuring proper handling for urgent issues.
🔄
Update data extension records as tickets evolve
Automatically modify existing records in Salesforce Marketing Cloud whenever a Zendesk ticket is updated or modified by support staff.
🛡️
Upsert records to prevent duplicate subscriber entries
Use upsert operations in Salesforce Marketing Cloud to update existing subscriber records when matching Zendesk tickets change, avoiding database clutter.
Trigger actions when tickets are solved or closed
Execute automated updates in Salesforce Marketing Cloud the moment a Zendesk support ticket is marked solved, closing customer loops effectively.
💬
Extend support workflows to Slack channels
Combine Zendesk and Salesforce Marketing Cloud with Slack to notify internal channels whenever major support milestones or ticket updates occur.
And much more...

Who is Salesforce Marketing Cloud + Zendesk integration for?

Support teams and marketers rely on this integration to eliminate manual data entry, synchronize customer records, and streamline support-to-marketing workflows.

Marketing Analytics Directors
Marketing Analytics Directors
Customer Success Leads
Customer Success Leads
Client Account Managers
Client Account Managers
Support Operations Teams
Support Operations Teams
Sales Development Representatives
Sales Development Representatives
CRM Administrators
CRM Administrators
📈
Marketing Analytics Directors
You manage data extensions in Salesforce Marketing Cloud to evaluate campaign reach, but support resolutions in Zendesk remain disconnected from your reports, so your performance metrics are always incomplete — this integration means every solved ticket updates your marketing records instantly and your dashboards stay fully accurate.
Customer Success Leads
You monitor customer health scores in Salesforce Marketing Cloud, but support escalations in Zendesk reach you hours too late for timely intervention — with this integration, every support ticket creates instant subscriber records and alerts your team so critical issues are addressed immediately.
🤝
Client Account Managers
You oversee client portfolios tracked in Salesforce Marketing Cloud, but tracking support tickets in Zendesk requires tedious manual checks to report client progress, so updates are constantly delayed — automating both apps means every ticket status change syncs automatically and your client reporting is always up to date.
📊
Support Operations Teams
You process high volumes of user tickets in Zendesk, but manually adding customers to Salesforce Marketing Cloud data extensions cannot keep pace with incoming volume, leaving gaps in subscriber lists — connecting these apps means every new ticket automatically populates your marketing database without manual data entry.
🎯
Sales Development Representatives
You depend on marketing lists built in Salesforce Marketing Cloud to reach out to engaged prospects, but waiting for support teams to hand over ticket details slows down your follow-up sequence — this integration means every support interaction instantly updates your subscriber records so you can engage qualified leads without delay.
🗂️
CRM Administrators
You maintain clean contact histories in Salesforce Marketing Cloud, but disparate support records in Zendesk create fragmented customer profiles with missing history gaps — integrating these apps means every customer touchpoint is accurately captured and your database maintains a complete, reliable history.
Our team

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Why choose Integrately to automate Salesforce Marketing Cloud + Zendesk

Build and manage your Salesforce Marketing Cloud + Zendesk automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Salesforce Marketing Cloud + Zendesk with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
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Frequently Asked Questions

How do I connect Salesforce Marketing Cloud to Zendesk?
Frequently Asked Questions
Connecting Salesforce Marketing Cloud to Zendesk is simple and fast on Integrately. You can use 1-click ready workflows or ask Integrately AI to build custom automations connecting Salesforce Marketing Cloud, Zendesk, and tools like Slack or HubSpot. Get started in minutes with 1,500+ integrations available.
Can I automatically create Salesforce Marketing Cloud subscribers from Zendesk tickets?
Frequently Asked Questions
Can I connect Salesforce Marketing Cloud, Zendesk, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Salesforce Marketing Cloud and Zendesk?
Frequently Asked Questions
How do I insert data extension records in Salesforce Marketing Cloud from Zendesk?
Frequently Asked Questions
Can I update Salesforce Marketing Cloud subscribers when Zendesk tickets are solved?
Frequently Asked Questions
Do I need coding skills to set up Salesforce Marketing Cloud and Zendesk automations?
Frequently Asked Questions
Is the Salesforce Marketing Cloud and Zendesk integration free?
Frequently Asked Questions
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You Can Also Connect Salesforce Marketing Cloud or Zendesk With 1500+ Other Apps

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Zendesk Integrations arrow right
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