There are many reasons why someone might choose to use two different marketing tools. One common reason being - able to reach a wider audience. For example, if one tool is better suited for reaching customers in a certain geographic region, while another is better for reaching customers of a certain age group, using both can help businesses reach their target market more effectively.
Thus, integration of your new Mailchimp contact and Steady contact can help make sure that your messages are coordinated and that you're taking full advantage of all your channels. It can also help reduce the amount of time you spend managing different tools and platforms.
If you're using Steady to process payments on your website, you'll want to keep in mind that when a customer's order is created, a corresponding contact should also be created in Mailchimp.
This will ensure that all future correspondence with the customer is tracked and attributed to that contact, making it easy to keep track of communications and transactions. In addition, automating this process will help ensure accuracy and efficiency.
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Mailchimp
MailChimp is an email marketing service that helps businesses grow by providing a powerful, easy-to-use platform for creating, sending and analyzing great email marketing campaigns.
Steady is a membership platform for independent publishers and creators. It helps bloggers, journalists and other professional creators earn more revenue and engage their audience with a seamless subscription experience.