Mailchimp + Optinly Integration

Integrate Mailchimp to Optinly in one click, or tell Integrately AI how you want each subscriber handled. Capture leads from high-converting popups, sync subscriber profiles, tag members, and update your mailing lists instantly.

Free foreverFree forever.
Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • Mailchimp
    Subscriber is created/updated in Mailchimp
  • Mailchimp
    Subscriber is added to segment or tag in Mailchimp
  • Mailchimp
    Subscriber is added to list in Mailchimp Instant
  • Mailchimp
    Subscriber has unsubscribed in Mailchimp
  • Mailchimp
    Subscriber's profile is updated in Mailchimp Instant
  • Mailchimp
    List member is unsubscribed in Mailchimp Instant
  • Mailchimp
    Subscriber's email address is cleaned from the list in Mailchimp Instant
  • Mailchimp
    Subscriber's email address is changed in Mailchimp Instant
  • Mailchimp
    Campaign is created in Mailchimp
  • Mailchimp
    Campaign is sent in Mailchimp
  • Mailchimp
    Campaign email activity is created in Mailchimp
  • Mailchimp
    Campaign is sent or cancelled in Mailchimp Instant
  • Mailchimp
    Email is opened in Mailchimp
  • Mailchimp
    Link is clicked in Mailchimp
  • Mailchimp
    Customer is created in Mailchimp
  • Mailchimp
    Order is created in Mailchimp
  • Mailchimp
    Audience/List is created in Mailchimp
  • Mailchimp
    Folder is created in Mailchimp
  • Mailchimp
    List segments is created in Mailchimp
  • Mailchimp
    File is created in Mailchimp
  • Mailchimp
    Members is added/updated in segment in Mailchimp
  • Optinly
    Subscriber is added to a campaign in Optinly Instant
Arrow Right
2.
  • Mailchimp
    Create list (In Review) in Mailchimp
  • Mailchimp
    Create or update subscriber in Mailchimp
  • Mailchimp
    Add tag to subscriber in Mailchimp
  • Mailchimp
    Update Subscriber in Mailchimp
  • Mailchimp
    Add note to subscriber in Mailchimp
  • Mailchimp
    Search subscriber by email in Mailchimp
  • Mailchimp
    Search subscriber by email in a list in Mailchimp
  • Mailchimp
    Unsubscribe email in Mailchimp
  • Mailchimp
    Remove subscriber in Mailchimp
  • Mailchimp
    Archive list member in Mailchimp
  • Mailchimp
    Send campaign in Mailchimp
  • Mailchimp
    Search campaign in Mailchimp
  • Mailchimp
    Update campaign in Mailchimp
  • Mailchimp
    Add or remove member tags in Mailchimp
  • Mailchimp
    Create custom event in Mailchimp
  • Mailchimp
    Create file in Mailchimp
  • Mailchimp
    Search customer in Mailchimp
  • Mailchimp
    Create campaign in Mailchimp
  • Mailchimp
    Search content of campaign in Mailchimp
  • Mailchimp
    Get campaign by id in Mailchimp
  • Mailchimp
    Get open campaign details for subscriber in Mailchimp
  • Mailchimp
    Create folder in Mailchimp
  • Mailchimp
    Add existing member to static segment in Mailchimp
  • Mailchimp
    Remove member from static segment in Mailchimp

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Ready Workflows Ready Workflows for Mailchimp + Optinly Integration

Capture popup subscribers, sync list members, tag engaged leads, and trigger targeted follow-up campaigns, all in just one click.

Most popular automationsmost-popular-automations
Optinly + Mailchimp Integration

Create Mailchimp contact for new Optinly contact

There are many reasons why someone might choose to use two different marketing tools. One common reason being - able to reach a wider audience. For example, if one tool is better suited for reaching customers in a certain geographic region, while another is better for reaching customers of a certain age group, using both can help businesses reach their target market more effectively.

Thus, integration of your new Mailchimp contact and Optinly contact can help make sure that your messages are coordinated and that you're taking full advantage of all your channels. It can also help reduce the amount of time you spend managing different tools and platforms.
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  • 1of1
Got a different task in mind? Describe it

Got a different automation in mind? Describe it and let Integrately AI build it for you.

Connect more apps to your Mailchimp + Optinly flow

Send popup lead data to your store, CRM, or team workspace the moment someone subscribes. Pick a combination and activate it in one click.

Mailchimp
Optinly
+
ShopifyShopify (5)
+
WordPressWordPress (5)
+
MailchimpMailchimp (5)
+
TypeformTypeform (5)
+
SlackSlack (5)
+
Google SheetsGoogle Sheets (5)
O
M
S
When a subscriber is added to a campaign in Optinly, create or update the subscriber in Mailchimp, and create a customer in Shopify.
Every Optinly popup lead appears in Mailchimp and Shopify instantly, eliminating manual data entry across your marketing and store channels.
O
M
S
When a subscriber is added to a campaign in Optinly, create or update the subscriber in Mailchimp, and create an order in Shopify.
Optinly popup conversions automatically trigger order creation in Shopify while updating your Mailchimp audience lists.
O
M
S
When a subscriber is added to a campaign in Optinly, add a tag to the subscriber in Mailchimp, and search for the customer in Shopify.
Tag new Optinly popup leads in Mailchimp and look up their purchasing history in Shopify automatically.
O
M
S
Use Claude to analyse whether new Optinly popup subscribers are VIP prospects. If they are, create or update the subscriber in Mailchimp and create a customer in Shopify.
Claude evaluates Optinly popup submissions so high-value prospects get prioritized in Mailchimp and Shopify.
O
M
S
S
Turn every Optinly campaign subscriber into a Mailchimp subscriber, create a customer in Shopify, and notify your support team in Slack.
Send Optinly leads to Mailchimp and Shopify while alerting your team on Slack for immediate outreach.

Supported triggers and actions for Mailchimp and Optinly

Mix and match to build the exact automation you need

Mailchimp
Mailchimp Triggers & Actions
Subscriber is created/updated in Mailchimp
Triggers the automation when any subscriber is created or updated
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Subscriber is added to segment or tag in Mailchimp
Triggers the automation when a subscriber is added to a segment or tag
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Instant
Subscriber is added to list in Mailchimp
Triggers the automation when a subscriber is added to a list
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Subscriber has unsubscribed in Mailchimp
Triggers the automation when a subscriber unsubscribes from a particular mailing list
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Instant
Subscriber's profile is updated in Mailchimp
Triggers the automation when a subscriber's profile is updated
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Instant
List member is unsubscribed in Mailchimp
Triggers the automation when a member unsubscribes from a mailing list
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Instant
Subscriber's email address is cleaned from the list in Mailchimp
Triggers the automation when a subscriber's email address is cleaned from the list
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Instant
Subscriber's email address is changed in Mailchimp
Triggers the automation when a subscriber's email address is changed
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Campaign is created in Mailchimp
Triggers the automation when a new campaign is created
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Campaign is sent in Mailchimp
Triggers the automation when any campaign is sent
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Campaign email activity is created in Mailchimp
Triggers the automation when a new campaign email activity is created
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Instant
Campaign is sent or cancelled in Mailchimp
Triggers the automation when a campaign is sent or cancelled in your marketing platform
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Email is opened in Mailchimp
Triggers the automation when an email is opened
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Link is clicked in Mailchimp
Triggers the automation when a link in the email is clicked
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Customer is created in Mailchimp
Triggers the automation when a new customer is created
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Order is created in Mailchimp
Triggers the automation when a new order is created
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Audience/List is created in Mailchimp
Triggers the automation when a new audience or list is created
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Folder is created in Mailchimp
Triggers the automation when a new folder is created
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List segments is created in Mailchimp
Triggers the automation when a new segment is created
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File is created in Mailchimp
Triggers the automation when a particular action in the workflow fails
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Members is added/updated in segment in Mailchimp
Triggers the automation when a member is added or updated in a particular segment
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Create list (In Review) in Mailchimp
Create list
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Create or update subscriber in Mailchimp
Generates a new invoice
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Add tag to subscriber in Mailchimp
Assigns a tag to a subscriber based on predefined criteria
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Update Subscriber in Mailchimp
Updates subscriber information
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Add note to subscriber in Mailchimp
Adds a note to a subscriber
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Search subscriber by email in Mailchimp
Retrieves subscriber information using their email address
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Search subscriber by email in a list in Mailchimp
Searches for a subscriber by email within a designated list
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Unsubscribe email in Mailchimp
Removes email address from mailing list
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Remove subscriber in Mailchimp
Unsubscribe a user from mailing lists
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Archive list member in Mailchimp
Removes list members from active list and store them in an archived list
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Send campaign in Mailchimp
Sends out a pre-designed campaign to targeted recipients
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Search campaign in Mailchimp
Searches for a campaign
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Update campaign in Mailchimp
Refresh and adjust the content and settings of a marketing campaign
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Add or remove member tags in Mailchimp
Manage member tags based on criteria
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Create custom event in Mailchimp
Creates a new marketing campaign
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Create file in Mailchimp
Generates a new file
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Search customer in Mailchimp
Locates and retrieves customer information
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Create campaign in Mailchimp
Generates and launch a new marketing campaign
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Search content of campaign in Mailchimp
Searches for the content of a campaign
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Get campaign by id in Mailchimp
Retrieves a campaign using its id
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Get open campaign details for subscriber in Mailchimp
Retrieves and display detailed information about campaign interactions for a subscriber
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Create folder in Mailchimp
Creates a new folder in the designated location
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Add existing member to static segment in Mailchimp
Adds a member who already exists to a predefined static segment within the audience
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Remove member from static segment in Mailchimp
Removes a member from a predefined static segment
Try it →
Optinly
Optinly Triggers & Actions
Instant
Subscriber is added to a campaign in Optinly
Triggers the automation when a subscriber is added to a campaign
Try it →
No action is available

What can you automate with Mailchimp + Optinly?

Streamline your lead generation and email marketing by connecting Optinly popups directly to Mailchimp lists.

What you can automate?
🚀
Sync popup leads directly into Mailchimp lists
Capture every visitor who converts on your Optinly popups and automatically create or update their subscriber profiles in Mailchimp without manual copying.
🏷️
Apply campaign tags based on popup sources
Map specific Optinly popup campaigns to corresponding tags in Mailchimp so your email segments remain perfectly organized for targeted messaging.
🔔
Alert your team about high-value signups
Send instant notifications to your sales or marketing channel on Slack the moment an important prospect submits an Optinly lead capture form.
🔀
Route subscribers based on submitted answers
Evaluate form responses from Optinly and route subscribers to different Mailchimp static segments or trigger customized workflows automatically.
🔄
Keep subscriber profiles up to date
Ensure existing mailing list members are updated with fresh campaign details and interaction notes whenever they engage with new popups.
🔍
Search and verify subscriber records
Look up existing email addresses in Mailchimp lists before creating new entries to prevent duplicate profiles and keep your database clean.
📊
Maintain backup logs in Google Sheets
Append every popup submission row into Google Sheets alongside your Mailchimp updates to ensure comprehensive reporting backups.
🤖
Analyze subscriber sentiment with AI
Use Claude to evaluate open-text popup feedback before updating your Mailchimp subscriber profiles and briefing your team.
And much more...

Who is Mailchimp + Optinly integration for?

This integration helps marketers, store owners, and support teams eliminate manual data entry, keeping mailing lists and lead generation workflows synchronized instantly.

Performance marketers
Performance marketers
Sales development teams
Sales development teams
Agency account managers
Agency account managers
E-commerce store owners
E-commerce store owners
Customer success leads
Customer success leads
Operations coordinators
Operations coordinators
📈
Performance marketers
You're running popup campaigns across multiple landing pages but your mailing list only updates when someone manually exports leads, so the subscriber counts you're optimizing against are always a few hours behind — this integration means every new lead lands in Mailchimp instantly and your audience data stays current.
Sales development teams
You rely on rapid popup lead follow-ups to close deals, but inbound signups sit in your lead capture tool until someone checks it manually, causing hot prospects to go cold — automating both apps means every subscriber triggers an immediate alert so your reps reach out while interest is at its peak.
🤝
Agency account managers
You report on client list growth weekly, but compiling popup subscriber numbers from separate tools takes hours of frustrating spreadsheet work — connecting these apps means your client dashboards update automatically and accurate growth metrics are always ready for review.
🛒
E-commerce store owners
You manage high volumes of promotional discount signups during flash sales, but copying coupon subscribers into your email marketing platform by hand creates massive backlogs — with this integration, every popup conversion flows straight into your mailing lists without manual intervention.
🎯
Customer success leads
You depend on upstream popup submissions to trigger onboarding email sequences, but delayed lead handoffs leave new users stranded without guidance — this integration means subscriber profiles are created in your email tool instantly and onboarding sequences start right on time.
📋
Operations coordinators
You need a reliable history of every lead capture event for compliance and auditing, but manual exports keep leaving frustrating gaps in your records — automating both apps means every single subscriber is logged accurately and your historical data remains complete.
Our team

Ready Workflows Did you know?

Our team can create automations for you... At no extra cost!

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Why choose Integrately to automate Mailchimp + Optinly

Build and manage your Mailchimp + Optinly automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Mailchimp + Optinly with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
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2
Connect Accounts
Connect Accounts
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3
Automation is ready
Setup an action from Trello
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Frequently Asked Questions

How do I connect Mailchimp to Optinly?
Frequently Asked Questions
You can connect Mailchimp to Optinly in one click using pre-built templates on Integrately. Simply authenticate both accounts, pick a ready workflow, or ask Integrately AI to set up custom multi-step sequences across Shopify, Slack, and 1,500+ other apps.
Can I automatically sync my Optinly popup subscribers to Mailchimp lists?
Frequently Asked Questions
Can I connect Mailchimp, Optinly, and Shopify?
Frequently Asked Questions
What is a good Zapier alternative for Mailchimp and Optinly?
Frequently Asked Questions
How does Mailchimp handle subscriber profile updates from Optinly?
Frequently Asked Questions
Can I add tags to Mailchimp subscribers based on Optinly campaigns?
Frequently Asked Questions
Do I need coding skills to automate Mailchimp and Optinly?
Frequently Asked Questions
Is the Mailchimp and Optinly integration free?
Frequently Asked Questions
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Sync Optinly with form builders, notification channels, and database tools to keep lead generation data working across your stack.
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