Lob + Mailchimp Integration

Integrate Lob to Mailchimp in one click, or tell Integrately AI how you want each subscriber handled. Verify US addresses, send personalized letters or postcards, update your subscriber lists, and trigger targeted physical mail campaigns automatically.

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1.
  • Mailchimp
    Subscriber is created/updated in Mailchimp
  • Mailchimp
    Subscriber is added to segment or tag in Mailchimp
  • Mailchimp
    Subscriber is added to list in Mailchimp Instant
  • Mailchimp
    Subscriber has unsubscribed in Mailchimp
  • Mailchimp
    Subscriber's profile is updated in Mailchimp Instant
  • Mailchimp
    List member is unsubscribed in Mailchimp Instant
  • Mailchimp
    Subscriber's email address is cleaned from the list in Mailchimp Instant
  • Mailchimp
    Subscriber's email address is changed in Mailchimp Instant
  • Mailchimp
    Campaign is created in Mailchimp
  • Mailchimp
    Campaign is sent in Mailchimp
  • Mailchimp
    Campaign email activity is created in Mailchimp
  • Mailchimp
    Campaign is sent or cancelled in Mailchimp Instant
  • Mailchimp
    Email is opened in Mailchimp
  • Mailchimp
    Link is clicked in Mailchimp
  • Mailchimp
    Customer is created in Mailchimp
  • Mailchimp
    Order is created in Mailchimp
  • Mailchimp
    Audience/List is created in Mailchimp
  • Mailchimp
    Folder is created in Mailchimp
  • Mailchimp
    List segments is created in Mailchimp
  • Mailchimp
    File is created in Mailchimp
  • Mailchimp
    Members is added/updated in segment in Mailchimp
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2.
  • Lob
    Send letter in Lob
  • Lob
    Send postcard in Lob
  • Lob
    Verify US address in Lob
  • Lob
    Verify international address in Lob
  • Mailchimp
    Create list (In Review) in Mailchimp
  • Mailchimp
    Create or update subscriber in Mailchimp
  • Mailchimp
    Add tag to subscriber in Mailchimp
  • Mailchimp
    Update Subscriber in Mailchimp
  • Mailchimp
    Add note to subscriber in Mailchimp
  • Mailchimp
    Search subscriber by email in Mailchimp
  • Mailchimp
    Search subscriber by email in a list in Mailchimp
  • Mailchimp
    Unsubscribe email in Mailchimp
  • Mailchimp
    Remove subscriber in Mailchimp
  • Mailchimp
    Archive list member in Mailchimp
  • Mailchimp
    Send campaign in Mailchimp
  • Mailchimp
    Search campaign in Mailchimp
  • Mailchimp
    Update campaign in Mailchimp
  • Mailchimp
    Add or remove member tags in Mailchimp
  • Mailchimp
    Create custom event in Mailchimp
  • Mailchimp
    Create file in Mailchimp
  • Mailchimp
    Search customer in Mailchimp
  • Mailchimp
    Create campaign in Mailchimp
  • Mailchimp
    Search content of campaign in Mailchimp
  • Mailchimp
    Get campaign by id in Mailchimp
  • Mailchimp
    Get open campaign details for subscriber in Mailchimp
  • Mailchimp
    Create folder in Mailchimp
  • Mailchimp
    Add existing member to static segment in Mailchimp
  • Mailchimp
    Remove member from static segment in Mailchimp

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Ready Workflows Ready Workflows for Lob + Mailchimp Integration

Send physical letters to new subscribers, verify international and US addresses, trigger postcards from campaigns, and update mailing lists, all in just one click.

Most popular automationmost-popular-automations
Mailchimp + Lob Integration

Send Lob message for new Mailchimp contact

Many businesses rely on marketing to bring in new customers and grow their sales. One key element of successful marketing is staying in touch with your prospective customers. However, manually sending out messages to each new contact can be time-consuming and ineffective. Fortunately, there is a better way.

By automatically sending a Lob message for every new Mailchimp contact, you can stay connected with your prospects without spending hours crafting individual messages. This simple automation can help you build better relationships with your prospects and close more sales.
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Connect more apps to your Lob + Mailchimp flow

Capture customer details, update records across your stack, alert your team, and trigger automated physical mail follow-ups. Pick a combination and activate it in one click.

Lob
Mailchimp
+
ShopifyShopify (8)
+
HubSpotHubSpot (8)
+
TypeformTypeform (8)
+
StripeStripe (8)
+
Google SheetsGoogle Sheets (8)
+
SlackSlack (8)
S
L
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Add every new Shopify order to Lob for US address verification and create a subscriber in Mailchimp
Shopify orders trigger US address verification in Lob and update your subscriber lists in Mailchimp instantly.
S
L
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Verify US addresses in Lob for new Shopify orders and send a campaign in Mailchimp
Ensure accurate delivery addresses in Lob and trigger targeted campaigns in Mailchimp for every Shopify order.
S
L
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When a Shopify order is updated, verify the address in Lob and update the subscriber in Mailchimp
Keep mailing addresses verified in Lob and subscriber details current in Mailchimp whenever orders change.
S
L
M
Create a Mailchimp subscriber for every Shopify customer, and verify their US address in Lob
Turn Shopify customers into Mailchimp subscribers while verifying their mailing addresses in Lob.
S
L
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If a Shopify order is over one hundred dollars, verify the US address in Lob and add a VIP tag in Mailchimp
Segment high-value Shopify orders with verified Lob addresses and VIP Mailchimp tags automatically.
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L
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When a Shopify order is cancelled, verify the address in Lob and unsubscribe the member in Mailchimp
Manage cancellations by checking Lob addresses and updating subscription statuses in Mailchimp.
S
C
L
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Use Claude to evaluate Shopify order details, verify the US address in Lob, and update the subscriber in Mailchimp
Leverage Claude to analyze Shopify orders before verifying addresses in Lob and updating Mailchimp.
S
L
M
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Send a Lob postcard for every new Shopify order, update the subscriber in Mailchimp, and notify your fulfillment team in Slack
Automate postcards in Lob, sync Mailchimp subscribers, and alert your team on Slack for every Shopify order.

Supported triggers and actions for Lob and Mailchimp

Mix and match to build the exact automation you need

Lob
Lob Triggers & Actions
No trigger is available
Send letter in Lob
Sends a letter
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Send postcard in Lob
Sends a physical postcard to a designated recipient
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Verify US address in Lob
Validates and ensure accuracy of us addresses
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Verify international address in Lob
Verify the validity of an international address
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Mailchimp
Mailchimp Triggers & Actions
Subscriber is created/updated in Mailchimp
Triggers the automation when any subscriber is created or updated
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Subscriber is added to segment or tag in Mailchimp
Triggers the automation when a subscriber is added to a segment or tag
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Instant
Subscriber is added to list in Mailchimp
Triggers the automation when a subscriber is added to a list
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Subscriber has unsubscribed in Mailchimp
Triggers the automation when a subscriber unsubscribes from a particular mailing list
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Instant
Subscriber's profile is updated in Mailchimp
Triggers the automation when a subscriber's profile is updated
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Instant
List member is unsubscribed in Mailchimp
Triggers the automation when a member unsubscribes from a mailing list
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Instant
Subscriber's email address is cleaned from the list in Mailchimp
Triggers the automation when a subscriber's email address is cleaned from the list
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Instant
Subscriber's email address is changed in Mailchimp
Triggers the automation when a subscriber's email address is changed
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Campaign is created in Mailchimp
Triggers the automation when a new campaign is created
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Campaign is sent in Mailchimp
Triggers the automation when any campaign is sent
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Campaign email activity is created in Mailchimp
Triggers the automation when a new campaign email activity is created
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Instant
Campaign is sent or cancelled in Mailchimp
Triggers the automation when a campaign is sent or cancelled in your marketing platform
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Email is opened in Mailchimp
Triggers the automation when an email is opened
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Link is clicked in Mailchimp
Triggers the automation when a link in the email is clicked
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Customer is created in Mailchimp
Triggers the automation when a new customer is created
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Order is created in Mailchimp
Triggers the automation when a new order is created
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Audience/List is created in Mailchimp
Triggers the automation when a new audience or list is created
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Folder is created in Mailchimp
Triggers the automation when a new folder is created
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List segments is created in Mailchimp
Triggers the automation when a new segment is created
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File is created in Mailchimp
Triggers the automation when a particular action in the workflow fails
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Members is added/updated in segment in Mailchimp
Triggers the automation when a member is added or updated in a particular segment
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Create list (In Review) in Mailchimp
Create list
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Create or update subscriber in Mailchimp
Generates a new invoice
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Add tag to subscriber in Mailchimp
Assigns a tag to a subscriber based on predefined criteria
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Update Subscriber in Mailchimp
Updates subscriber information
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Add note to subscriber in Mailchimp
Adds a note to a subscriber
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Search subscriber by email in Mailchimp
Retrieves subscriber information using their email address
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Search subscriber by email in a list in Mailchimp
Searches for a subscriber by email within a designated list
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Unsubscribe email in Mailchimp
Removes email address from mailing list
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Remove subscriber in Mailchimp
Unsubscribe a user from mailing lists
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Archive list member in Mailchimp
Removes list members from active list and store them in an archived list
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Send campaign in Mailchimp
Sends out a pre-designed campaign to targeted recipients
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Search campaign in Mailchimp
Searches for a campaign
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Update campaign in Mailchimp
Refresh and adjust the content and settings of a marketing campaign
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Add or remove member tags in Mailchimp
Manage member tags based on criteria
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Create custom event in Mailchimp
Creates a new marketing campaign
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Create file in Mailchimp
Generates a new file
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Search customer in Mailchimp
Locates and retrieves customer information
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Create campaign in Mailchimp
Generates and launch a new marketing campaign
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Search content of campaign in Mailchimp
Searches for the content of a campaign
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Get campaign by id in Mailchimp
Retrieves a campaign using its id
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Get open campaign details for subscriber in Mailchimp
Retrieves and display detailed information about campaign interactions for a subscriber
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Create folder in Mailchimp
Creates a new folder in the designated location
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Add existing member to static segment in Mailchimp
Adds a member who already exists to a predefined static segment within the audience
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Remove member from static segment in Mailchimp
Removes a member from a predefined static segment
Try it →

What can you automate with Lob + Mailchimp?

Streamline your direct mail and email marketing by automating address verification, subscriber syncs, targeted mailings, and campaign tracking.

What you can automate?
📮
Send physical mail from Mailchimp subscriber events automatically
Trigger Lob letters and postcards the moment a new subscriber or customer is created in Mailchimp. Eliminate manual print runs and trips to the post office.
📋
Capture every submitted field across your marketing lists
Map complete subscriber profiles from Mailchimp into Lob address verification workflows. Ensure every data point is preserved without manual copy-pasting.
🔔
Notify your team as soon as mailings and subscriber events happen
Alert your marketing or operations team instantly when Mailchimp triggers a physical mailing in Lob. Keep everyone informed without checking dashboards manually.
🔀
Route mailings based on submitted subscriber fields and tags
Send letters or postcards depending on specific Mailchimp subscriber tags or segment updates. Customize your physical outreach for different audience tiers.
🔄
Keep subscriber and mailing records continuously up to date
Synchronize profile changes between Mailchimp and Lob whenever customer details are modified. Prevent outdated addresses from causing returned mail.
🏷️
Add or update subscribers instead of creating duplicates
Upsert Mailchimp subscriber records automatically when processing Lob address verifications. Maintain a clean, deduplicated database effortlessly.
Handle later status changes like unsubscriptions and cancellations
Manage list unsubscriptions and campaign completions by automatically updating mailing records and member statuses. Keep compliance standards high.
🔌
Extend your workflow to Shopify and other connected apps
Connect Shopify orders to your Lob and Mailchimp automation pipeline. Trigger physical mail and email updates directly from store activity.
And much more...

Who is Lob + Mailchimp integration for?

Marketing and operations teams managing direct mail campaigns alongside email marketing rely on this integration to eliminate manual data entry and ensure accurate deliveries.

Performance marketers
Performance marketers
Customer support managers
Customer support managers
Client account managers
Client account managers
E-commerce operations teams
E-commerce operations teams
Sales representatives
Sales representatives
Compliance officers
Compliance officers
📈
Performance marketers
You're sending physical mail campaigns through Lob based on old mailing lists, but your subscriber data in Mailchimp only updates when someone manually exports records, so your campaign targeting is always out of sync — with this integration, every subscriber change flows instantly and your audience data stays current.
🚨
Customer support managers
You're dispatching replacement notices via Lob when subscriber issues occur, but you find out about delivery failures hours too late because customer updates are logged manually, resulting in delayed responses — automating both apps means subscriber status changes trigger address verification instantly and your response times improve.
📊
Client account managers
You're reporting on direct mail and email performance to clients, but your tracking records are incomplete because mailing lists and email lists are managed in separate silos, leaving stakeholders waiting for updates — connecting these apps means every letter sent and subscriber added syncs automatically into a unified history.
📦
E-commerce operations teams
You're fulfilling high volumes of physical orders and managing large email lists, but the volume is too high for anyone to keep up by hand, leading to missed mailing addresses and unverified customer data — integrating these apps means addresses are verified automatically and subscriber profiles stay updated without manual effort.
👥
Sales representatives
You're relying on marketing teams to hand over verified leads for physical mail outreach, but upstream delays leave you waiting for address checks before you can send out letters or postcards — this integration means every new subscriber triggers automated address verification and outreach prep immediately.
🗂️
Compliance officers
You're auditing physical mail outreach and email subscriber consent, but keep finding gaps in your historical records because mailing logs and subscriber lists are disconnected — automating both apps means every mailing action and subscriber update is logged reliably with zero missing entries.
Our team

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Why choose Integrately to automate Lob + Mailchimp

Build and manage your Lob + Mailchimp automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Lob + Mailchimp with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
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How Integrately Works?

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Frequently Asked Questions

How do I connect Lob to Mailchimp?
Frequently Asked Questions
You can connect Lob to Mailchimp instantly using ready-made workflows on Integrately. Simply select a template, connect your accounts, and let Integrately AI help you set up address verification and subscriber syncs in one click.
Can I send Lob letters automatically when a new Mailchimp subscriber is created?
Frequently Asked Questions
Can I connect Lob, Mailchimp, and Shopify?
Frequently Asked Questions
What is a good Zapier alternative for Lob and Mailchimp?
Frequently Asked Questions
How does Lob handle US address verification in my workflows?
Frequently Asked Questions
How does Mailchimp sync subscriber updates in real time?
Frequently Asked Questions
Do I need coding skills to automate Lob and Mailchimp?
Frequently Asked Questions
Is the Lob and Mailchimp integration free?
Frequently Asked Questions
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You Can Also Connect Lob or Mailchimp With 1500+ Other Apps

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