Hotmart + Mailchimp Integration

Integrate Hotmart to Mailchimp in one click, or tell Integrately AI how you want each purchase handled. Add subscribers, tag buyers, create campaigns, and update customer records automatically.

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Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • Hotmart
    Purchase is approved in Hotmart Instant
  • Hotmart
    Purchase is completed in Hotmart Instant
  • Hotmart
    Purchase overdue in Hotmart Instant
  • Hotmart
    Cart is abandoned (Producer Only) in Hotmart Instant
  • Hotmart
    Refund request is submitted in Hotmart Instant
  • Hotmart
    Purchase is refunded in Hotmart Instant
  • Hotmart
    Subscription is cancelled (Producer Only) in Hotmart Instant
  • Hotmart
    Purchase is cancelled in Hotmart Instant
  • Hotmart
    Awaiting payment in Hotmart Instant
  • Hotmart
    Purchase is expired in Hotmart Instant
  • Hotmart
    Chargeback is processed in Hotmart Instant
  • Hotmart
    Plan is changed in Hotmart Instant
  • Mailchimp
    Subscriber is created/updated in Mailchimp
  • Mailchimp
    Subscriber is added to segment or tag in Mailchimp
  • Mailchimp
    Subscriber is added to list in Mailchimp Instant
  • Mailchimp
    Subscriber has unsubscribed in Mailchimp
  • Mailchimp
    Subscriber's profile is updated in Mailchimp Instant
  • Mailchimp
    List member is unsubscribed in Mailchimp Instant
  • Mailchimp
    Subscriber's email address is cleaned from the list in Mailchimp Instant
  • Mailchimp
    Subscriber's email address is changed in Mailchimp Instant
  • Mailchimp
    Campaign is created in Mailchimp
  • Mailchimp
    Campaign is sent in Mailchimp
  • Mailchimp
    Campaign email activity is created in Mailchimp
  • Mailchimp
    Campaign is sent or cancelled in Mailchimp Instant
  • Mailchimp
    Email is opened in Mailchimp
  • Mailchimp
    Link is clicked in Mailchimp
  • Mailchimp
    Customer is created in Mailchimp
  • Mailchimp
    Order is created in Mailchimp
  • Mailchimp
    Audience/List is created in Mailchimp
  • Mailchimp
    Folder is created in Mailchimp
  • Mailchimp
    List segments is created in Mailchimp
  • Mailchimp
    File is created in Mailchimp
  • Mailchimp
    Members is added/updated in segment in Mailchimp
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2.

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Ready Workflows Ready Workflows for Hotmart + Mailchimp Integration

Capture buyers, organise subscriber lists, tag purchasers, trigger follow-ups, and update records, all in just one click.

  • 1of1
Got a different task in mind? Describe it

Got a different automation in mind? Describe it and let Integrately AI build it for you.

Connect more apps to your Hotmart + Mailchimp flow

Sync purchase data with payment tools, learning platforms, store inventories, spreadsheets, meetings, and team channels. Pick a combination and activate it in one click.

Hotmart
Mailchimp
+
StripeStripe (4)
+
TeachableTeachable (3)
+
ShopifyShopify (3)
+
Google SheetsGoogle Sheets (4)
+
ZoomZoom (3)
+
SlackSlack (4)
H
M
S
Add every approved Hotmart purchase to Mailchimp, and create a customer in Stripe
Approved Hotmart purchases instantly update your Mailchimp subscriber list and create a matching customer in Stripe without manual data entry.
H
M
S
When a Hotmart purchase is refunded, update the subscriber in Mailchimp and cancel the invoice in Stripe
Refunded Hotmart purchases automatically update your Mailchimp audience tags and handle the billing adjustment in Stripe.
H
M
S
If a Hotmart plan is changed, update the subscriber tag in Mailchimp and adjust the subscription in Stripe
Plan modifications in Hotmart immediately adjust subscriber tagging in Mailchimp and update billing tiers in Stripe.
H
M
S
Use ChatGPT to summarise Hotmart purchase feedback, update Mailchimp subscriber notes, and create a customer record in Stripe
ChatGPT processes Hotmart buyer notes to update Mailchimp subscriber records and establish clean customer profiles in Stripe.

Supported triggers and actions for Hotmart and Mailchimp

Mix and match to build the exact automation you need

Hotmart
Hotmart Triggers & Actions
Instant
Purchase is approved in Hotmart
Triggers the automation when any purchase is approved
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Instant
Purchase is completed in Hotmart
Triggers the automation when any purchase is successfully completed
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Instant
Purchase overdue in Hotmart
Triggers the automation when a purchase becomes overdue
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Instant
Cart is abandoned (Producer Only) in Hotmart
Triggers the automation when a cart is abandoned by a producer
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Instant
Refund request is submitted in Hotmart
Triggers the automation when a refund request is submitted
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Instant
Purchase is refunded in Hotmart
Triggers the automation when any purchase is refunded
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Instant
Subscription is cancelled (Producer Only) in Hotmart
Triggers the automation when a subscription is cancelled by the producer
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Instant
Purchase is cancelled in Hotmart
Triggers the automation when any purchase is cancelled
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Instant
Awaiting payment in Hotmart
Triggers the automation when a payment is pending or unpaid
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Instant
Purchase is expired in Hotmart
Triggers the automation when any purchase expires
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Instant
Chargeback is processed in Hotmart
Triggers the automation when a chargeback is processed
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Instant
Plan is changed in Hotmart
Triggers the automation when a plan is changed
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No action is available
Mailchimp
Mailchimp Triggers & Actions
Subscriber is created/updated in Mailchimp
Triggers the automation when any subscriber is created or updated
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Subscriber is added to segment or tag in Mailchimp
Triggers the automation when a subscriber is added to a segment or tag
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Instant
Subscriber is added to list in Mailchimp
Triggers the automation when a subscriber is added to a list
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Subscriber has unsubscribed in Mailchimp
Triggers the automation when a subscriber unsubscribes from a particular mailing list
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Instant
Subscriber's profile is updated in Mailchimp
Triggers the automation when a subscriber's profile is updated
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Instant
List member is unsubscribed in Mailchimp
Triggers the automation when a member unsubscribes from a mailing list
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Instant
Subscriber's email address is cleaned from the list in Mailchimp
Triggers the automation when a subscriber's email address is cleaned from the list
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Instant
Subscriber's email address is changed in Mailchimp
Triggers the automation when a subscriber's email address is changed
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Campaign is created in Mailchimp
Triggers the automation when a new campaign is created
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Campaign is sent in Mailchimp
Triggers the automation when any campaign is sent
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Campaign email activity is created in Mailchimp
Triggers the automation when a new campaign email activity is created
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Instant
Campaign is sent or cancelled in Mailchimp
Triggers the automation when a campaign is sent or cancelled in your marketing platform
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Email is opened in Mailchimp
Triggers the automation when an email is opened
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Link is clicked in Mailchimp
Triggers the automation when a link in the email is clicked
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Customer is created in Mailchimp
Triggers the automation when a new customer is created
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Order is created in Mailchimp
Triggers the automation when a new order is created
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Audience/List is created in Mailchimp
Triggers the automation when a new audience or list is created
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Folder is created in Mailchimp
Triggers the automation when a new folder is created
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List segments is created in Mailchimp
Triggers the automation when a new segment is created
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File is created in Mailchimp
Triggers the automation when a particular action in the workflow fails
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Members is added/updated in segment in Mailchimp
Triggers the automation when a member is added or updated in a particular segment
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Create list (In Review) in Mailchimp
Create list
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Create or update subscriber in Mailchimp
Generates a new invoice
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Add tag to subscriber in Mailchimp
Assigns a tag to a subscriber based on predefined criteria
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Update Subscriber in Mailchimp
Updates subscriber information
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Add note to subscriber in Mailchimp
Adds a note to a subscriber
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Search subscriber by email in Mailchimp
Retrieves subscriber information using their email address
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Search subscriber by email in a list in Mailchimp
Searches for a subscriber by email within a designated list
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Unsubscribe email in Mailchimp
Removes email address from mailing list
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Remove subscriber in Mailchimp
Unsubscribe a user from mailing lists
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Archive list member in Mailchimp
Removes list members from active list and store them in an archived list
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Send campaign in Mailchimp
Sends out a pre-designed campaign to targeted recipients
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Search campaign in Mailchimp
Searches for a campaign
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Update campaign in Mailchimp
Refresh and adjust the content and settings of a marketing campaign
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Add or remove member tags in Mailchimp
Manage member tags based on criteria
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Create custom event in Mailchimp
Creates a new marketing campaign
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Create file in Mailchimp
Generates a new file
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Search customer in Mailchimp
Locates and retrieves customer information
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Create campaign in Mailchimp
Generates and launch a new marketing campaign
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Search content of campaign in Mailchimp
Searches for the content of a campaign
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Get campaign by id in Mailchimp
Retrieves a campaign using its id
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Get open campaign details for subscriber in Mailchimp
Retrieves and display detailed information about campaign interactions for a subscriber
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Create folder in Mailchimp
Creates a new folder in the designated location
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Add existing member to static segment in Mailchimp
Adds a member who already exists to a predefined static segment within the audience
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Remove member from static segment in Mailchimp
Removes a member from a predefined static segment
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What can you automate with Hotmart + Mailchimp?

Streamline your digital product business by connecting every sales event to automated subscriber updates and targeted email marketing campaigns.

What you can automate?
🔄
Sync approved purchases to subscriber lists
Automatically create or update Mailchimp subscribers the moment a purchase is approved in Hotmart, eliminating manual data entry between your sales and email platforms.
📋
Capture every submitted buyer field
Map detailed buyer contact information, product names, and purchase attributes directly into Mailchimp audience fields for precise segmentation.
🔔
Alert your team instantly on new sales
Notify your sales or support channels in Slack immediately when a high-value Hotmart purchase is completed or when a cart is abandoned.
🔀
Route subscribers based on plan type
Apply specific tags or add subscribers to distinct Mailchimp lists depending on which Hotmart product or subscription tier was purchased.
✏️
Keep subscriber profiles up to date
Automatically update subscriber notes and audience segments in Mailchimp as customer details change or as plan modifications occur in Hotmart.
🔍
Prevent duplicate contacts in your audience
Search existing lists and upsert subscriber records in Mailchimp so repeat buyers are updated rather than duplicated across your audience.
⚠️
Handle refunds and cancellations smoothly
Trigger automated tag updates or unsubscribe actions in Mailchimp whenever a Hotmart purchase is refunded, charged back, or cancelled.
🔌
Extend your workflow to spreadsheets and chat
Connect your core Hotmart and Mailchimp flow to Google Sheets, Stripe, or Slack for a complete multi-step business automation pipeline.
And much more...

Who is Hotmart + Mailchimp integration for?

Online business owners, course creators, and digital marketers connect Hotmart and Mailchimp to eliminate manual subscriber data entry and keep marketing campaigns perfectly synced with sales events.

Performance marketers
Performance marketers
Course creators
Course creators
Agency account managers
Agency account managers
Sales operations teams
Sales operations teams
Customer success leads
Customer success leads
Finance officers
Finance officers
📈
Performance marketers
You're running digital product sales campaigns but your email subscriber lists only update when someone manually exports buyer records, so your audience segmentation is always hours behind — with this integration, every new purchase updates Mailchimp instantly and your campaign data stays current.
Course creators
You rely on timely customer onboarding emails after digital product sales, but manual list updates mean students wait too long for their welcome sequence — this integration means every approved Hotmart purchase populates Mailchimp immediately and your onboarding flow starts on time.
🤝
Agency account managers
You report on digital product launch performance to clients, but disjointed purchase and subscriber records create constant discrepancies in your metrics — automating both apps means your launch counts match your email lists without manual cross-referencing.
📊
Sales operations teams
The volume of digital sales is too high for anyone to keep up with manual subscriber list management and buyer tagging — connecting these apps means every transaction flows directly into Mailchimp without creating backlogs or missing customer segments.
🎯
Customer success leads
You own customer retention and depend on accurate purchase data to trigger targeted email campaigns, but delayed list updates leave new buyers unsegmented — automating both apps means your customer records are always up to date for follow-up.
📑
Finance officers
You need a reliable history of subscriber signups matching your transaction logs, but manual data transfers keep leaving gaps in your records — this integration means every purchase and refund updates Mailchimp cleanly for a reliable audit trail.
Our team

Ready Workflows Did you know?

Our team can create automations for you... At no extra cost!

Tell us what type of automation you want to make?

Why choose Integrately to automate Hotmart + Mailchimp

Build and manage your Hotmart + Mailchimp automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Hotmart + Mailchimp with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
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2
Connect Accounts
Connect Accounts
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3
Automation is ready
Setup an action from Trello
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Frequently Asked Questions

How do I connect Hotmart to Mailchimp?
Frequently Asked Questions
You can connect Hotmart to Mailchimp in 1 click using ready automation templates on Integrately. Select a workflow, connect your accounts, and let Integrately AI handle field mapping instantly.
Can I automatically add Hotmart buyers to my Mailchimp lists?
Frequently Asked Questions
Can I connect Hotmart, Mailchimp, and Google Sheets?
Frequently Asked Questions
What is a good Zapier alternative for Hotmart and Mailchimp?
Frequently Asked Questions
How does Hotmart handle purchase approvals for email marketing?
Frequently Asked Questions
Can Mailchimp subscriber tags be updated based on Hotmart plan changes?
Frequently Asked Questions
Do I need coding skills to automate Hotmart and Mailchimp?
Frequently Asked Questions
Is the Hotmart and Mailchimp integration free?
Frequently Asked Questions
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