Google Analytics + Mailchimp Integration

Integrate Google Analytics to Mailchimp in one click, or tell Integrately AI how you want each goal handled. Track conversions, create subscribers, update lists, and trigger targeted campaigns automatically.

Free foreverFree forever.
Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • Google Analytics
    Goal is created in Google Analytics
  • Mailchimp
    Subscriber is created/updated in Mailchimp
  • Mailchimp
    Subscriber is added to segment or tag in Mailchimp
  • Mailchimp
    Subscriber is added to list in Mailchimp Instant
  • Mailchimp
    Subscriber has unsubscribed in Mailchimp
  • Mailchimp
    Subscriber's profile is updated in Mailchimp Instant
  • Mailchimp
    List member is unsubscribed in Mailchimp Instant
  • Mailchimp
    Subscriber's email address is cleaned from the list in Mailchimp Instant
  • Mailchimp
    Subscriber's email address is changed in Mailchimp Instant
  • Mailchimp
    Campaign is created in Mailchimp
  • Mailchimp
    Campaign is sent in Mailchimp
  • Mailchimp
    Campaign email activity is created in Mailchimp
  • Mailchimp
    Campaign is sent or cancelled in Mailchimp Instant
  • Mailchimp
    Email is opened in Mailchimp
  • Mailchimp
    Link is clicked in Mailchimp
  • Mailchimp
    Customer is created in Mailchimp
  • Mailchimp
    Order is created in Mailchimp
  • Mailchimp
    Audience/List is created in Mailchimp
  • Mailchimp
    Folder is created in Mailchimp
  • Mailchimp
    List segments is created in Mailchimp
  • Mailchimp
    File is created in Mailchimp
  • Mailchimp
    Members is added/updated in segment in Mailchimp
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2.

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Ready WorkflowsReady Workflows   for Google Analytics + Mailchimp Integration

Capture conversions, create subscribers, update lists, track campaigns, and sync audience data, all in just one click.

Sorry, we don’t have a ready workflow for this combination yet.
Got a different task in mind? Describe it

Create your workflow with Integrately AI.
Simply describe what you want to automate, and Integrately AI will build it for you.

Connect more apps to your Google Analytics + Mailchimp flow

Sync your conversion data with CRMs, spreadsheets, and team chat tools to keep your marketing stack aligned. Pick a combination and activate it in one click.

Google Analytics
Mailchimp
+
ShopifyShopify (4)
+
Meta AdsMeta Ads (3)
+
Facebook Lead AdsFacebook Lead Ads (3)
+
Google SheetsGoogle Sheets (3)
+
SlackSlack (3)
+
StripeStripe (3)
M
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G
Create a Shopify customer for every new subscriber in Mailchimp, and run a report in Google Analytics.
New Mailchimp subscribers instantly become customers in Shopify while Google Analytics updates your traffic reports without manual exporting.
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M
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When a goal is created in Google Analytics, create or update a subscriber in Mailchimp, and create an order in Shopify.
Goal completions in Google Analytics automatically trigger Mailchimp subscriber updates and record new orders in Shopify.
S
M
G
When a Shopify order is created, create or update a subscriber in Mailchimp, and update a goal in Google Analytics.
Store purchases in Shopify update your Mailchimp subscriber profiles and refresh goal metrics in Google Analytics instantly.
S
C
M
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Use Claude to evaluate Shopify order values, update Mailchimp subscribers, and run a Google Analytics report.
Claude reviews incoming Shopify purchases, updates Mailchimp subscriber tags, and triggers a performance report in Google Analytics.

Supported triggers and actions for Google Analytics and Mailchimp

Mix and match to build the exact automation you need

Google Analytics
Google Analytics Triggers & Actions
Goal is created in Google Analytics
Triggers the automation when a new goal is added
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Create a measurement in Google Analytics
Creates a new measurement
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Run report in Google Analytics
Runs a report
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Update goal in Google Analytics
Updates the goal based on new information
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Get goal by id in Google Analytics
Retrieves a goal's information using its id
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Mailchimp
Mailchimp Triggers & Actions
Subscriber is created/updated in Mailchimp
Triggers the automation when any subscriber is created or updated
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Subscriber is added to segment or tag in Mailchimp
Triggers the automation when a subscriber is added to a segment or tag
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Instant
Subscriber is added to list in Mailchimp
Triggers the automation when a subscriber is added to a list
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Subscriber has unsubscribed in Mailchimp
Triggers the automation when a subscriber unsubscribes from a particular mailing list
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Instant
Subscriber's profile is updated in Mailchimp
Triggers the automation when a subscriber's profile is updated
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Instant
List member is unsubscribed in Mailchimp
Triggers the automation when a member unsubscribes from a mailing list
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Instant
Subscriber's email address is cleaned from the list in Mailchimp
Triggers the automation when a subscriber's email address is cleaned from the list
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Instant
Subscriber's email address is changed in Mailchimp
Triggers the automation when a subscriber's email address is changed
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Campaign is created in Mailchimp
Triggers the automation when a new campaign is created
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Campaign is sent in Mailchimp
Triggers the automation when any campaign is sent
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Campaign email activity is created in Mailchimp
Triggers the automation when a new campaign email activity is created
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Instant
Campaign is sent or cancelled in Mailchimp
Triggers the automation when a campaign is sent or cancelled in your marketing platform
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Email is opened in Mailchimp
Triggers the automation when an email is opened
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Link is clicked in Mailchimp
Triggers the automation when a link in the email is clicked
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Customer is created in Mailchimp
Triggers the automation when a new customer is created
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Order is created in Mailchimp
Triggers the automation when a new order is created
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Audience/List is created in Mailchimp
Triggers the automation when a new audience or list is created
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Folder is created in Mailchimp
Triggers the automation when a new folder is created
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List segments is created in Mailchimp
Triggers the automation when a new segment is created
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File is created in Mailchimp
Triggers the automation when a particular action in the workflow fails
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Members is added/updated in segment in Mailchimp
Triggers the automation when a member is added or updated in a particular segment
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Create list (In Review) in Mailchimp
Create list
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Create or update subscriber in Mailchimp
Generates a new invoice
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Add tag to subscriber in Mailchimp
Assigns a tag to a subscriber based on predefined criteria
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Update Subscriber in Mailchimp
Updates subscriber information
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Add note to subscriber in Mailchimp
Adds a note to a subscriber
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Search subscriber by email in Mailchimp
Retrieves subscriber information using their email address
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Search subscriber by email in a list in Mailchimp
Searches for a subscriber by email within a designated list
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Unsubscribe email in Mailchimp
Removes email address from mailing list
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Remove subscriber in Mailchimp
Unsubscribe a user from mailing lists
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Archive list member in Mailchimp
Removes list members from active list and store them in an archived list
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Send campaign in Mailchimp
Sends out a pre-designed campaign to targeted recipients
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Search campaign in Mailchimp
Searches for a campaign
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Update campaign in Mailchimp
Refresh and adjust the content and settings of a marketing campaign
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Add or remove member tags in Mailchimp
Manage member tags based on criteria
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Create custom event in Mailchimp
Creates a new marketing campaign
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Create file in Mailchimp
Generates a new file
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Search customer in Mailchimp
Locates and retrieves customer information
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Create campaign in Mailchimp
Generates and launch a new marketing campaign
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Search content of campaign in Mailchimp
Searches for the content of a campaign
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Get campaign by id in Mailchimp
Retrieves a campaign using its id
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Get open campaign details for subscriber in Mailchimp
Retrieves and display detailed information about campaign interactions for a subscriber
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Create folder in Mailchimp
Creates a new folder in the designated location
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Add existing member to static segment in Mailchimp
Adds a member who already exists to a predefined static segment within the audience
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Remove member from static segment in Mailchimp
Removes a member from a predefined static segment
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What can you automate with Google Analytics + Mailchimp?

Streamline your marketing operations by connecting website conversion tracking directly to your email subscriber management workflows.

What you can automate?
🎯
Sync website conversion goals to email subscriber lists automatically
Whenever a goal is created in Google Analytics, instantly create or update the corresponding contact in Mailchimp without lifting a finger. Your email lists stay populated with active leads straight from your website traffic.
📝
Capture comprehensive subscriber profiles and campaign metrics
Map detailed subscriber attributes, engagement data, and custom event parameters between your analytics reports and email lists. Ensure every touchpoint is recorded accurately for better campaign personalization.
💬
Notify your marketing team of conversion milestones instantly
Send immediate alerts to your team communication channels whenever important goals are reached or subscriber lists grow, keeping everyone aligned on marketing performance.
🔀
Route subscribers based on specific conversion criteria
Evaluate incoming web goals and trigger different actions depending on the specific source or campaign parameters submitted, ensuring targeted follow-up for every visitor.
🔄
Keep subscriber data synchronized as profiles change
Automatically update existing subscriber records in Mailchimp whenever visitor behavior or goal parameters change in Google Analytics, eliminating stale data.
🚫
Prevent duplicate records with smart search and update operations
Check existing lists before creating new entries, ensuring subscriber profiles are updated cleanly rather than duplicating records across your Mailchimp audience.
📉
Handle unsubscribes and list cleaning events seamlessly
Automatically update tracking goals and adjust campaign segments when subscribers unsubscribe or clean their email addresses from your lists, maintaining list hygiene.
🔌
Extend your workflow to connect with popular spreadsheet tools
Bridge Google Analytics and Mailchimp with Google Sheets to log every conversion event and subscriber update in a centralized tracking spreadsheet for easy review.
And much more...

Who is Google Analytics + Mailchimp integration for?

Performance marketers, email managers, and e-commerce teams eliminate manual data entry, keeping campaign metrics and subscriber lists perfectly synchronized across platforms.

Performance marketers
Performance marketers
Email marketing managers
Email marketing managers
Agency account managers
Agency account managers
E-commerce directors
E-commerce directors
CRM specialists
CRM specialists
Data analysts
Data analysts
📈
Performance marketers
You're tracking conversion goals in Google Analytics but your email subscriber lists only update when someone manually exports data, so your campaign targeting is always working with outdated segments — with this integration, every new goal completion updates Mailchimp instantly and your audience data stays current.
Email marketing managers
You need to trigger welcome sequences as soon as website conversions happen, but manual list updates leave new leads waiting hours for their first message — with this integration, every goal created in Google Analytics triggers subscriber updates in Mailchimp immediately and your campaigns fire on time.
📊
Agency account managers
You report on traffic sources and email campaign performance for clients, but compiling metrics from separate platforms takes hours of tedious spreadsheet work every week — with this integration, analytics and subscriber data flow together automatically and your client reports are ready without manual effort.
🛒
E-commerce directors
You manage high volumes of store traffic and customer sign-ups, but keeping web goals and marketing lists aligned by hand causes missed follow-ups and lost revenue opportunities — with this integration, every conversion and subscriber record syncs across platforms instantly so your store operations run smoothly.
🔗
CRM specialists
You depend on upstream web traffic data to qualify leads, but missing connection points between your tracking tools and email lists leave gaps in your customer records — with this integration, every lead and goal flows smoothly between systems and your database remains complete.
📋
Data analysts
You need reliable historical data for attribution models, but manual export errors create broken sequences and missing touchpoints in your analytics history — with this integration, every event is recorded accurately and your analytical models rest on clean, continuous data.
Our team

Ready Workflows Did you know?

Our team can create automations for you... At no extra cost!

Tell us what type of automation you want to make?

Why choose Integrately to automate Google Analytics + Mailchimp

Build and manage your Google Analytics + Mailchimp automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Google Analytics + Mailchimp with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
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3
Automation is ready
Setup an action from Trello
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Frequently Asked Questions

How do I connect Google Analytics to Mailchimp?
Frequently Asked Questions
You can connect Google Analytics to Mailchimp in 1 click using ready workflows on Integrately. Choose a template or ask Integrately AI to build your integration with popular apps like Shopify, Google Sheets, and Slack.
Can I automatically create Mailchimp subscribers when Google Analytics goals are created?
Frequently Asked Questions
Can I connect Google Analytics, Mailchimp, and Google Sheets?
Frequently Asked Questions
What is a good Zapier alternative for Google Analytics and Mailchimp?
Frequently Asked Questions
How does Google Analytics handle goal tracking in this integration?
Frequently Asked Questions
Can I manage subscriber lists and campaigns in Mailchimp through this integration?
Frequently Asked Questions
Do I need coding skills to automate Google Analytics and Mailchimp?
Frequently Asked Questions
Is the Google Analytics and Mailchimp integration free?
Frequently Asked Questions
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