Drift + Mailchimp Integration

Integrate Drift to Mailchimp in one click, or tell Integrately AI how you want each contact handled. Capture leads, create or update subscribers, update lists, and trigger email campaigns automatically.

Free foreverFree forever.
Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • Drift
    Email is identified in Drift Instant
  • Drift
    User reached goal in Drift Instant
  • Drift
    New Conversation is started in Drift Instant
  • Drift
    Conversation is pushed in Drift Instant
  • Drift
    Message is created in Drift Instant
  • Mailchimp
    Subscriber is created/updated in Mailchimp
  • Mailchimp
    Subscriber is added to segment or tag in Mailchimp
  • Mailchimp
    Subscriber is added to list in Mailchimp Instant
  • Mailchimp
    Subscriber has unsubscribed in Mailchimp
  • Mailchimp
    Subscriber's profile is updated in Mailchimp Instant
  • Mailchimp
    List member is unsubscribed in Mailchimp Instant
  • Mailchimp
    Subscriber's email address is cleaned from the list in Mailchimp Instant
  • Mailchimp
    Subscriber's email address is changed in Mailchimp Instant
  • Mailchimp
    Campaign is created in Mailchimp
  • Mailchimp
    Campaign is sent in Mailchimp
  • Mailchimp
    Campaign email activity is created in Mailchimp
  • Mailchimp
    Campaign is sent or cancelled in Mailchimp Instant
  • Mailchimp
    Email is opened in Mailchimp
  • Mailchimp
    Link is clicked in Mailchimp
  • Mailchimp
    Customer is created in Mailchimp
  • Mailchimp
    Order is created in Mailchimp
  • Mailchimp
    Audience/List is created in Mailchimp
  • Mailchimp
    Folder is created in Mailchimp
  • Mailchimp
    List segments is created in Mailchimp
  • Mailchimp
    File is created in Mailchimp
  • Mailchimp
    Members is added/updated in segment in Mailchimp
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2.

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Ready Workflows Ready Workflows for Drift + Mailchimp Integration

Capture leads, create subscribers, organise lists, trigger campaigns, and send follow-ups, all in just one click.

Most popular automationmost-popular-automations
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Connect more apps to your Drift + Mailchimp flow

Sync leads to your CRM, log purchases, notify your team on messaging apps, and schedule follow-up appointments. Pick a combination and activate it in one click.

Drift
Mailchimp
+
ShopifyShopify (4)
+
CalendlyCalendly (4)
+
SalesforceSalesforce (4)
+
Google SheetsGoogle Sheets (4)
+
SlackSlack (4)
+
StripeStripe (4)
D
M
S
Add every new Drift conversation contact as a Mailchimp subscriber and create a Shopify customer
New Drift contacts appear in Mailchimp and Shopify instantly, eliminating manual copy-pasting between your chat and store platforms.
M
D
S
When a Mailchimp subscriber is created or updated, create a Drift contact and log the order in Shopify
Keep your Drift contacts and Shopify orders fully aligned with automatic updates whenever subscribers change in Mailchimp.
D
M
S
If a new Drift conversation identifies an email, update the Mailchimp subscriber and create a Shopify customer
Captured chat emails flow directly into Mailchimp lists and Shopify customer profiles the moment they are identified.
D
M
S
Use Claude to summarise every new Drift message, update the Mailchimp subscriber, and create a Shopify customer
Claude analyses incoming Drift messages to update Mailchimp subscriber details and create organized Shopify customer entries.

Supported triggers and actions for Drift and Mailchimp

Mix and match to build the exact automation you need

Drift
Drift Triggers & Actions
Instant
Email is identified in Drift
Triggers the automation when email address of any lead is captured
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Instant
User reached goal in Drift
Triggers the automation when the user reaches a particular goal
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Instant
New Conversation is started in Drift
Triggers the automation when a new conversation is initiated
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Instant
Conversation is pushed in Drift
Triggers the automation when a conversation is pushed to another user or team
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Instant
Message is created in Drift
Triggers the automation when a new message is created
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Create Contact in Drift
Adds a new contact to the database
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Update Contact in Drift
Updates contact information with new details
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Update contact via non-Drift Id in Drift
Updates a contact's information using a non-drift id
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Search contact by email in Drift
Finds and retrieves contact information using their email address
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Create Timeline Event in Drift
Creates a new timeline event
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Create Conversation in Drift
Start a new conversation with speicified recipients
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Mailchimp
Mailchimp Triggers & Actions
Subscriber is created/updated in Mailchimp
Triggers the automation when any subscriber is created or updated
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Subscriber is added to segment or tag in Mailchimp
Triggers the automation when a subscriber is added to a segment or tag
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Instant
Subscriber is added to list in Mailchimp
Triggers the automation when a subscriber is added to a list
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Subscriber has unsubscribed in Mailchimp
Triggers the automation when a subscriber unsubscribes from a particular mailing list
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Instant
Subscriber's profile is updated in Mailchimp
Triggers the automation when a subscriber's profile is updated
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Instant
List member is unsubscribed in Mailchimp
Triggers the automation when a member unsubscribes from a mailing list
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Instant
Subscriber's email address is cleaned from the list in Mailchimp
Triggers the automation when a subscriber's email address is cleaned from the list
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Instant
Subscriber's email address is changed in Mailchimp
Triggers the automation when a subscriber's email address is changed
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Campaign is created in Mailchimp
Triggers the automation when a new campaign is created
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Campaign is sent in Mailchimp
Triggers the automation when any campaign is sent
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Campaign email activity is created in Mailchimp
Triggers the automation when a new campaign email activity is created
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Instant
Campaign is sent or cancelled in Mailchimp
Triggers the automation when a campaign is sent or cancelled in your marketing platform
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Email is opened in Mailchimp
Triggers the automation when an email is opened
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Link is clicked in Mailchimp
Triggers the automation when a link in the email is clicked
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Customer is created in Mailchimp
Triggers the automation when a new customer is created
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Order is created in Mailchimp
Triggers the automation when a new order is created
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Audience/List is created in Mailchimp
Triggers the automation when a new audience or list is created
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Folder is created in Mailchimp
Triggers the automation when a new folder is created
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List segments is created in Mailchimp
Triggers the automation when a new segment is created
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File is created in Mailchimp
Triggers the automation when a particular action in the workflow fails
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Members is added/updated in segment in Mailchimp
Triggers the automation when a member is added or updated in a particular segment
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Create list (In Review) in Mailchimp
Create list
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Create or update subscriber in Mailchimp
Generates a new invoice
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Add tag to subscriber in Mailchimp
Assigns a tag to a subscriber based on predefined criteria
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Update Subscriber in Mailchimp
Updates subscriber information
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Add note to subscriber in Mailchimp
Adds a note to a subscriber
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Search subscriber by email in Mailchimp
Retrieves subscriber information using their email address
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Search subscriber by email in a list in Mailchimp
Searches for a subscriber by email within a designated list
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Unsubscribe email in Mailchimp
Removes email address from mailing list
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Remove subscriber in Mailchimp
Unsubscribe a user from mailing lists
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Archive list member in Mailchimp
Removes list members from active list and store them in an archived list
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Send campaign in Mailchimp
Sends out a pre-designed campaign to targeted recipients
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Search campaign in Mailchimp
Searches for a campaign
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Update campaign in Mailchimp
Refresh and adjust the content and settings of a marketing campaign
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Add or remove member tags in Mailchimp
Manage member tags based on criteria
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Create custom event in Mailchimp
Creates a new marketing campaign
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Create file in Mailchimp
Generates a new file
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Search customer in Mailchimp
Locates and retrieves customer information
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Create campaign in Mailchimp
Generates and launch a new marketing campaign
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Search content of campaign in Mailchimp
Searches for the content of a campaign
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Get campaign by id in Mailchimp
Retrieves a campaign using its id
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Get open campaign details for subscriber in Mailchimp
Retrieves and display detailed information about campaign interactions for a subscriber
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Create folder in Mailchimp
Creates a new folder in the designated location
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Add existing member to static segment in Mailchimp
Adds a member who already exists to a predefined static segment within the audience
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Remove member from static segment in Mailchimp
Removes a member from a predefined static segment
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What can you automate with Drift + Mailchimp?

Streamline your entire customer communication and email marketing workflow with powerful automated triggers and actions.

What you can automate?
💬
Turn every Drift conversation into a Mailchimp subscriber
Automatically create or update a subscriber in Mailchimp the moment a new conversation starts in Drift. Eliminate manual data entry and ensure every prospect enters your marketing funnel instantly.
📝
Capture every detail from chat enquiries
Map custom form fields and user email addresses from Drift directly into Mailchimp subscriber profiles. Ensure your email campaigns have all the context they need.
🔔
Notify your team when new leads arrive
Send instant alerts to your team channels the moment a high-value prospect interacts in Drift and gets added to Mailchimp. Never miss a critical inbound conversation again.
🔀
Route subscribers based on chat engagement
Send subscribers to different Mailchimp lists or tags depending on the specific goals reached during your Drift conversations. Deliver tailored messaging to the right audience segments.
🔄
Keep subscriber profiles synchronized
Update Mailchimp subscriber details automatically whenever contact information changes during ongoing Drift conversations. Maintain accurate, up-to-date records across your entire platform stack.
🔍
Prevent duplicate subscribers effortlessly
Automatically search and match existing records before creating new entries in Mailchimp. Keep your audience clean and avoid sending duplicate emails to active contacts.
📋
Manage unsubscribers and list changes
Automatically reflect Mailchimp unsubscriptions and segment updates back into your communication workflows. Keep your engagement lists compliant and perfectly aligned.
📈
Log conversation data in Google Sheets
Extend your Drift and Mailchimp workflow by automatically recording every interaction row in Google Sheets for reporting and analysis. Build a complete operational archive in one click.
And much more...

Who is Drift + Mailchimp integration for?

Sales, marketing, and support teams rely on this integration to eliminate manual data entry, streamline customer communication, and keep subscriber lists perfectly synchronized.

Revenue Analysts
Revenue Analysts
Sales Representatives
Sales Representatives
Account Managers
Account Managers
Customer Support Teams
Customer Support Teams
Marketing Operations Specialists
Marketing Operations Specialists
Database Administrators
Database Administrators
📈
Revenue Analysts
You're tracking chat conversations in Drift to evaluate engagement, but campaign reports in Mailchimp only update when someone manually exports lists, so the subscriber counts you're reviewing are always hours behind — with this integration, every new contact syncs instantly and your performance dashboards stay accurate.
Sales Representatives
You're qualifying prospects live in Drift, but leads sit uncontacted when subscriber notifications arrive too late in your inbox, so warm opportunities go cold before you can reply — this integration means every new conversation immediately creates a subscriber and alerts your team, ensuring immediate follow-up.
🤝
Account Managers
You're answering client questions daily in Drift, but stakeholders want proof of campaign reach and subscriber growth, leaving you scrambling to compile manual status updates — automating both apps means engagement data flows straight into your marketing records, giving clients a clear view of campaign progress.
💬
Customer Support Teams
You're handling dozens of inbound Drift chats every hour, but manually copying user emails into Mailchimp lists creates massive backlogs and missed subscribers, so your audience database is constantly incomplete — connecting these apps means every chat contact is added automatically, keeping your lists up to date without manual effort.
🎯
Marketing Operations Specialists
You're capturing valuable prospect intent in Drift, but hand-offs to Mailchimp campaigns depend on manual list imports, causing delays between chat and email outreach — integrating these apps means leads flow seamlessly from initial conversation to targeted email campaigns without manual delays.
🗂️
Database Administrators
You're managing customer touchpoints across Drift interactions, but missing subscriber profiles in Mailchimp leave frustrating gaps in your historical customer records, complicating audits — with this integration, every chat interaction logs complete subscriber profiles, eliminating missing data and maintaining clean records.
Our team

Ready Workflows Did you know?

Our team can create automations for you... At no extra cost!

Tell us what type of automation you want to make?

Why choose Integrately to automate Drift + Mailchimp

Build and manage your Drift + Mailchimp automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Drift + Mailchimp with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
That’s it! You just connected Google Sheets to Trello
3
Automation is ready
Setup an action from Trello
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Frequently Asked Questions

How do I connect Drift to Mailchimp?
Frequently Asked Questions
You can connect Drift to Mailchimp in one click using 20 million+ ready automation templates or by describing your workflow to Integrately AI. It also connects seamlessly with Shopify, Calendly, Salesforce, Google Sheets, Slack, Stripe, and 1,500+ other apps.
Can I automatically create Mailchimp subscribers when a new Drift conversation starts?
Frequently Asked Questions
Can I connect Drift, Mailchimp, and Google Sheets?
Frequently Asked Questions
What is a good Zapier alternative for Drift and Mailchimp?
Frequently Asked Questions
How are Drift contact emails updated in Mailchimp?
Frequently Asked Questions
Can I trigger Mailchimp campaigns based on Drift user goals?
Frequently Asked Questions
Do I need coding skills to set up this integration?
Frequently Asked Questions
Is the Drift and Mailchimp integration free?
Frequently Asked Questions
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