Google Lead Form + Close Integration

Integrate Close to Google Lead Form in one click, or tell Integrately AI how you want each lead handled. Capture form submissions, create new leads in Close, log contact details, and notify your sales team automatically.

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1.
  • Google Lead Form
    Form is submitted in Google Lead Form Instant
  • Close
    Opportunity status change activity is updated in Close Instant
  • Close
    Custom activity is created or updated in Close Instant
  • Close
    Lead Status change is created in Close Instant
  • Close
    Export is created in Close Instant
  • Close
    Membership is activated in Close Instant
  • Close
    Email Sequence Subscription created or updated in Close Instant
  • Close
    Lead is created using search query in Close
  • Close
    Lead is created in Close Instant
  • Close
    Contact is created in Close Instant
  • Close
    Contact is updated in Close Instant
  • Close
    Opportunity status change activity is created in Close Instant
  • Close
    Opportunity is created in Close Instant
  • Close
    Email is created in Close Instant
  • Close
    Call record is updated in Close Instant
  • Close
    Call record is created in Close Instant
  • Close
    Task is created in lead in Close Instant
  • Close
    SMS is created in Close Instant
  • Close
    Meeting is created in Close Instant
  • Close
    Note is created in Close
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2.

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Ready Workflows Ready Workflows for Close + Google Lead Form Integration

Capture form submissions, create new leads, update contact records, log communication history, and alert your team, all in just one click.

Most popular automationsmost-popular-automations
Google Lead Form + Close Integration

Create Close contact for new Google Lead Form form submission

When someone completes your Google Lead Form, a new contact is automatically created in your Close. This way, you can quickly follow up with the form submission and turn them into a customer!

Plus, all of the information from the Google Lead Form is automatically populated in the new contact, so you don't have to waste time manually entering data. Thus, having a Google Lead Form - Close integration set up makes it easy to manage your customer relationships and grow your business.
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Connect more apps to your Close + Google Lead Form flow

Extend your lead capture process by syncing form responses with your spreadsheets, email lists, and team chats. Pick a combination and activate it in one click.

Google Lead Form
Close
+
Google SheetsGoogle Sheets (4)
+
Facebook Lead AdsFacebook Lead Ads (3)
+
MailchimpMailchimp (3)
+
SlackSlack (3)
+
CalendlyCalendly (3)
+
ZoomZoom (3)
G
C
G
Capture every Google Lead Form submission in Close, and log the lead details in Google Sheets
New ad leads appear in Close instantly while a duplicate row is recorded in Google Sheets, so your sales pipeline and tracking spreadsheet stay updated together.
G
C
G
When a Google Lead Form submission arrives, create a Close contact and add a corresponding row in Google Sheets
Form submissions generate a contact profile in Close and populate your Google Sheets tracker automatically, keeping your outreach lists current.
G
C
G
Create a Close task for every Google Lead Form submission and record the entry in Google Sheets
Every ad submission automatically schedules a follow-up task in Close and logs a row in Google Sheets, ensuring reps never miss an outreach window.
G
C
G
Log every Google Lead Form submission in Google Sheets and create a corresponding opportunity in Close
New advertising leads immediately establish a pipeline opportunity in Close while updating your Google Sheets tracker.

Supported triggers and actions for Google Lead Form and Close

Mix and match to build the exact automation you need

Google Lead Form
Google Lead Form Triggers & Actions
Instant
Form is submitted in Google Lead Form
Triggers the automation when a form is filled
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No action is available
Close
Close Triggers & Actions
Instant
Opportunity status change activity is updated in Close
Triggers the automation when the status of any opportunity changes
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Instant
Custom activity is created or updated in Close
Triggers the automation when a custom activity is created or updated
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Instant
Lead Status change is created in Close
Triggers the automation when the status of a lead changes
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Instant
Export is created in Close
Triggers the automation when a new export occurs
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Instant
Membership is activated in Close
Triggers the automation when a membership is activated
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Instant
Email Sequence Subscription created or updated in Close
Triggers the automation when a subscriber is added or updated
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Lead is created using search query in Close
Triggers the automation when a new lead has been added based on search criteria
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Instant
Lead is created in Close
Triggers the automation when a new lead is created
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Instant
Contact is created in Close
Triggers the automation when a new contact is created
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Instant
Contact is updated in Close
Triggers the automation when a contact is updated
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Instant
Opportunity status change activity is created in Close
Triggers the automation when the status of any opportunity changes
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Instant
Opportunity is created in Close
Triggers the automation when any opportunity is updated
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Instant
Email is created in Close
Triggers the automation when a new email is created
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Instant
Call record is updated in Close
Triggers the automation when call details are modified
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Instant
Call record is created in Close
Triggers the automation when a new call record is created
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Instant
Task is created in lead in Close
Triggers the automation when a new task is created for any lead
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Instant
SMS is created in Close
Triggers the automation when a SMS is created
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Instant
Meeting is created in Close
Triggers the automation when a new meeting is scheduled
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Note is created in Close
Triggers the automation when a new note is created
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Update lead in Close
Updates the lead information
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Search lead in Close
Retrieves information for a particular lead
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Create lead in Close
Generates new leads for potential customers
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Update task in Close
Updates the task
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Create task in Close
Creates a new task
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Search task in Close
Searches for a task
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Search opportunity in Close
Searches for a opportunity
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Update opportunity in Close
Updates the opportunity
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Create opportunity in Close
Creates a new instance of the support system
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Search contact in Close
Finds and retrieves contact information
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Create contact in Close
Adds a new contact to the database
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Update contact in Close
Updates contact information
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Create note in Close
Creates a new note in the particular format
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Update note in Close
Updates a note
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Search note in Close
Searches for a note
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Create email in Close
Adds a new contact to the contact list
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Search user in Close
Searches for a user
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Create SMS in Close
Creates a new sms
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Create custom activity in Close
Logs a new custom activity
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Run activity overview report in Close
Runs an activity overview report
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Delete logged call in Close
Removes a recorded phone conversation
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Create export in Close
Generates a new data export
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Run sent email report in Close
Runs a sent email report
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Subscribe Contact to Email Sequence in Close
Subscribes a contact to an email sequence
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Search custom activity in Close
Searches for a custom activity
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Add address to lead in Close
Updates lead information with address details
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Delete email in Close
Deletes particular emails from inbox
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Merge two leads in Close
Merges two leads
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Create bulk email in Close
Sends multiple emails to a list of recipients using a pre-set template
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Run opportunity report in Close
Runs an opportunity report
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Create smart view in Close
Creates a new smart view
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Run status change report in Close
Runs a status change report
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Toggle Forwarding on Phone Number in Close
Toggles forwarding on a phone number
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Update custom activity in Close
Updates a particular custom activity with new information
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Update smart view in Close
Updates smart view
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Update email sequence subscription in Close
Updates an email sequence subscription
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Delete email address from contact in Close
Removes an email address from a contact list
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Create bulk sequence subscription action in Close
Subscribes multiple leads to an email sequence in bulk
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Search email sequence subscription in Close
Searches for an email sequence subscription
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Search number of Leads in Query in Close
Searches for the number of leads in a query
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Search connected account in Close
Searches for linked accounts to streamline account management
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Get activity by id in Close
Retrieves a activity details by its id
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Create call in Close
Initiates a call to the recipient
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Update call in Close
Updates call information
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Search call in Close
Searches for a call
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What can you automate with Close + Google Lead Form?

Capture high-intent advertising leads, update your CRM records, and streamline your entire sales follow-up workflow automatically.

What you can automate?
⚡
Create a Close lead from every ad form submission
Every time a prospect submits a Google Lead Form, a brand new lead is instantly created in Close without any manual exporting or copying.
📋
Capture every submitted field and question response
Map all custom form fields and customer answers directly into your Close contact profiles and notes for complete context before outreach.
🔔
Alert your sales team the moment a lead arrives
Send instant channel messages or direct notifications to your team in Slack as soon as a new ad submission hits your CRM.
🔀
Route leads conditionally based on submitted values
Assign high-value enterprise leads to senior reps while routing standard form inquiries to general queues automatically.
🔄
Keep CRM records updated as prospect details change
Synchronize ongoing updates between your ad forms and Close contact properties to ensure your team always works with fresh data.
🔍
Search and update existing leads to prevent duplicates
Check if a contact already exists in Close before creating a new record, updating their activity history instead of spawning duplicates.
📊
Track opportunity stage changes and pipeline progress
Log opportunity status updates and stage movements in Close automatically whenever deals progress through your sales pipeline.
📑
Sync ad submissions with Google Sheets instantly
Maintain a dependable backup of every form response in a Google Sheets spreadsheet alongside your CRM lead creation.
And much more...

Who is Close + Google Lead Form integration for?

Sales teams, marketers, and business owners capturing high-intent prospects through ads need instant lead creation and seamless pipeline tracking without manual data entry.

Sales managers
Sales managers
Inside sales reps
Inside sales reps
Agency account managers
Agency account managers
Performance marketers
Performance marketers
Business development teams
Business development teams
Revenue operations leads
Revenue operations leads
📈
Sales managers
You're reviewing lead pipeline reports in Close, but submissions from advertising campaigns sit unexported for days, so the conversion metrics you present to leadership are always outdated — with this integration, every form submission creates a lead instantly and your reporting stays accurate.
⚡
Inside sales reps
You're waiting for ad platform notifications to check for new prospects in Close, but manual data entry delays your response times by hours, so high-intent buyers lose interest before you call — with this integration, every form response lands in your CRM immediately so you can reach out while interest is peak.
🤝
Agency account managers
You're managing client lead generation campaigns tracked in Close, but proving campaign ROI requires manual spreadsheet collation, so clients constantly ask for status updates — with this integration, every form submission populates your pipeline automatically and gives clients clear visibility.
🎯
Performance marketers
You're driving massive traffic into Google Lead Form ads, but your team cannot keep up with manually copying lead data into Close, so promising leads slip through the cracks — with this integration, high-volume submissions flow directly into your CRM without bottlenecks.
💼
Business development teams
You're qualifying inbound leads assigned in Close, but missing contact details force you to hunt across ad accounts for missing information, so initial outreach stalls — with this integration, complete lead payloads populate your CRM records from the start.
🗂️
Revenue operations leads
You're auditing customer touchpoints recorded in Close, but incomplete form data creates messy records and broken attribution trails, so pipeline analysis fails — with this integration, structured submission data builds clean, reliable lead profiles every time.
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Why choose Integrately to automate Google Lead Form + Close

Build and manage your Google Lead Form + Close automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Google Lead Form + Close with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
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3
Automation is ready
Setup an action from Trello
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Frequently Asked Questions

How do I connect Close to Google Lead Form?
Frequently Asked Questions
You can connect Close to Google Lead Form in 1 click using ready workflows on Integrately, or ask Integrately AI to build the automation. The setup links your ad forms directly to your CRM alongside popular apps like Google Sheets, Slack, and Mailchimp.
Can I automatically create a lead in Close when someone submits a Google Lead Form?
Frequently Asked Questions
Can I connect Close, Google Lead Form, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Close and Google Lead Form?
Frequently Asked Questions
How does Close handle lead creation from ad form submissions?
Frequently Asked Questions
Can I capture custom questions from Google Lead Form into Close?
Frequently Asked Questions
Do I need coding skills to automate Close and Google Lead Form?
Frequently Asked Questions
Is the Close and Google Lead Form integration free?
Frequently Asked Questions
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You Can Also Connect Close or Google Lead Form With 1500+ Other Apps

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