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    5  min read

    Integrately Vs Zapier Vs Pabbly: Which One Should You Go With?

    By Abhishek A Agrawal
    August 17, 2022
    Table of Contents

      ‘Focus on one thing at a time’ is a nice quote indeed! Ever imagined if it holds true in today’s fast pacing world? Unfortunately, this old-world concept is no more applicable and multi-tasking has become a need of the hour. 

      In modern times, business professionals and entrepreneurs not only need to be familiar with multiple trendy tools but also be proficient in handling them simultaneously. 

      To this end, they now find it difficult to focus on a single task as there are increasingly more things to keep an eye on. No worries though, integration platforms are your Doctor Strange in the Multiverse of Apps.

      An integration platform connects two or more applications to automate time-consuming tasks. While you have a myriad of integration platforms to choose from, the three dominant players that have gained widespread popularity include

      • Integrately
      • Zapier
      • Pabbly

      To discover which platform suits your needs the best, let’s get into the tidbits of what they offer.

      What is Integrately?

      Integrately is a one-stop solution for all your automation needs. It seamlessly connects all your business tools to each other and automates complicated workflows without any hassle.

      ProsConsBest suited for
      Ease of use with millions of pre-built 1-click automationsMulti-step automation requires re-selection of apps in the ‘Automation Builder’ stageFreelancers
      Excellent value-orientationStartups
      Offers webhook connectivity in free trialBusinesses of any size
      Excellent support with quick concern resolution

      Ease of use

      The process of connecting apps and setting up automation in Integrately is so simple that even a caveman can do it. It saves you a lot of time and hassle with millions of readily available 1-click automations. 

      Special Features

      You can also build custom workflows from scratch and configure them using Integrately’s ‘Automation Builder’. However, the real magic lies in its SmartConnect feature that automatically maps out data fields for a seamless connection. 


      To chisel out your automation journey, Integrately provides 

      • Video/documentation help guides, 
      • 24/5 support, and 
      • A dedicated account manager that helps you with personalized needs free of cost.

      Integrately Pricing

      Integrately offers a 14-day free trial to get you started. After its completion, you must upgrade to one of the paid plans with prices starting from as low as $19.99 for 14,000 tasks. You can find a detailed comparison of prices in this section below.

      Integrately pricing

      8 Million+ Ready Automations
      For 750+ Apps

      What is Zapier? 

      Zapier is one of the most prominent integration platforms that connects several business applications to each other. It is known for its user-friendly interface and a wide range of app integrations (5000+ apps to be specific).

      ProsConsBest suited for
      Extensive app libraryExorbitant pricingLarge enterprises
      Recommends popular and relevant workflowsOnly email support
      Intuitive UISeparate tabs for Zap runs and task usage might confuse users
      Free plan is not eligible for webhook connections

      Ease of use

      Building automation in Zapier is a cakewalk owing to a highly intuitive user interface. It recommends the best workflows or ‘Zaps’ based on the most popular use cases. A list of pre-built Zap templates further saves you time if you know the apps you want to integrate.


      Zapier provides email support or helps you hire a Zapier expert who not only recognizes the scope but also builds automations for you.

      Zapier Pricing

      Zapier offers a lifetime free plan that runs up to 100 tasks per month. If it’s not sufficient, you can always upgrade to the paid plans with prices starting from $19.99 for 750 tasks. You can find a detailed comparison of prices in this section below.

      Zapier Pricing

      What is Pabbly?

      Pabbly is the go-to platform for all your sales and marketing needs. To be specific, it streamlines an array of features into a single platform including

      • Email marketing
      • Subscription Billing
      • Form Builder
      • Email verification
      • Pabbly Connect

      Of all these, Pabbly Connect is the integration tool that establishes a connection between your applications.

      ProsConsBest suited for
      A comprehensive platform with cross-functionality between featuresOnly selective applications are eligible for instant trigger capturing Freelancers
      Pabbly Connect’s real-time data capturing and workflow executionComplicated connection and setup processSmall startups that have only a few things to automate
      Pocket-friendly pricingNo automation recommendations
      Comparatively limited triggers and action

      Ease of use

      Pabbly’s real-time data capturing and workflow execution are somewhat unique to the platform. However, this requires setting up a webhook connection which brings in certain complications and technicalities. Also, this instant-trigger capturing feature is available only for selective apps.


      To help you with your concerns, Pabbly Connect has

      • Video tutorials 
      • An active user forum 

      Pabbly Pricing

      Similar to Zapier, Pabbly Connect’s free plan offers a limit of 100 tasks. To increase the limit, you can upgrade to the paid plans with prices starting from $16 for 12,000 tasks. You can find a detailed comparison of prices in this section below.

      Pabbly pricing

      Integrately vs Pabbly vs Zapier – Feature-wise Comparison

      Concept No-code integration platform with millions of readily available 1-click automationsNo-code based workflow automation platform supporting a wide app baseA sales and marketing platform that incorporates Pabbly Connect as a task automation building software
      Number of apps supported 900+5000+850+
      Easy to use interface, On-demand Live Demo, ‘Videos & Help‘ section to study the platform
      Asks for the apps you use and recommends workflows based on itAn introductory video to get started with
      Workflows Millions of ready-to-deploy 1-click automationsRecommends popular Zaps (workflows)No automation recommendations
      Difficulty Level

      Reason: Simple structure and easy-to-follow processes


      Reason: Easy to setup but similar sounding terms like Zap runs and task usage might confuse users while tracking progress


      Reason: Complicated user interface

      Dedicated automation expert Free of costHire an expertN/A
      Customization with Webhooks Available in all the plans including the free trialNot available in the free planAvailable in all the plans
      Customer Support 24/5 expert support offered through chat, email, and phoneEmail support onlyAn active user forum

      To keep up with the competition, each integration platform offers a free trial / plan. 

      However, to unlock the real potential of these platforms, you must upgrade to one of the paid plans mentioned below.

      Note – The table denotes monthly pricing for subscriptions that are billed annually.

      Integrately Pricing Zapier Pricing Pabbly Pricing
      Plan Price Plan Price Plan Price
      Starter $19.99(14,000 tasks) Starter $19.99(750 tasks) Standard $16(12,000 tasks)
      Professional $39(40,000 tasks) Professional $49(2,000 tasks) Pro $33(24,000 tasks)
      Growth $99(150,000 tasks) Team $299(50,000 tasks) Ultimate $67(50,000 tasks)
      Business $239(700,000 tasks) Company $599(100,000 tasks)

      Apart from the standard pricing plans, Integrately and Pabbly constantly offer exclusive deals. In fact, Pabbly is running a limited-run lifetime access deal on its paid plans. On the other hand, Integrately has put up a whopping 20-33% discount offer depending on the plan you select. So what are you waiting for? Hurry and grab the best deals today!

      Integrately Vs Zapier Vs Pabbly – Bottom Line

      All the three integration platforms, namely Integrately, Zapier, and Pabbly enable businesses to connect various software applications and automate menial tasks without writing a single line of code. While they have many things in common, each platform has its own set of unique features.

      Zapier distinguishes itself by offering a diverse range of applications and a relatively simple setup process. However, with the most expensive pricing on the lot, it’s an integration platform aimed at big businesses.

      Pabbly is best suited for small start-ups or freelancers who have tight budgets and fewer things to automate. Moreover, its limited-run lifetime access deal acts as the icing on the top of the cake. However, be ready to tackle the complexities associated with setting up your automation.

      Integrately strikes the best balance between pricing, features, and user experience. This makes it suitable for everyone – from freelancers to large enterprises. Its elite features and extensive customer support make it the most value-oriented solution on the list.

      Author - Abhishek A Agrawal
      Abhishek is the founder of Integrately, CompanyHub, and Dreamwares. He is passionate about technology and entrepreneurship. He is always looking to leverage technology for the growth of the business. He has a deep understanding of how businesses work and uses this knowledge to build products that help entrepreneurs grow their businesses.
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