When engagement becomes a concern and can’t reach the target audience, Medium plays a vital role. It is one of the most used platforms for writers and bloggers that accepts and motivates every idea coming from their end.
Even if you have your own website/blog, Medium is a platform that can assist in content marketing. No matter how many followers you have on this site, every post will reach a wide range of audiences, leading to new visitors.
If you are already using Medium, you know how good of a platform it is. But, there are a few things you need to know to use Medium to its fullest potential.
You cannot just keep posting content and expect a rise in views or engagement. That won’t happen. You will have to take some extra effort and for that matter, I am sharing the top 10 tips to help you succeed.
The obvious reasons to use Medium are –
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If you plan to build an audience on Medium, the original content will help you a lot. You can write on whatsoever niche or topic you wish, as Medium accepts them all.
As writers, we understand that focusing on an interesting area is like the cherry on the cake. To create a draft, edit it well, preview it and publish it for free. Yes, Medium is completely free to use.
If you have a website/blog and want to reach a wider audience or generate leads to products, Medium is a great way to improve off-page SEO.
You can use the same content to publish or write something engaging and redirect the readers to read the full content on your website.
When they click on the link, they will be redirected to the blog page and increase traffic to your website.
Media is a win-win situation. When you use them in your content, you increase your chances to reach more audiences and improve engagement.
Try using them as featured images and under the body.
Once your content is ready-to-go, you can use the tag area in Medium. You can use the relevant tags. Plus, all those tags will help you reach a targeted audience.
As you know, tags and keywords make a lot of sense nowadays. So, never miss using them.
Automation plays a vital role nowadays. They are the saviour of every individual and company. You can also integrate Medium with many useful and necessary applications and automate all actions.
And to do this, you need an automation platform that will enable you to integrate Medium with other applications even if you lack technical knowledge. And in that case, Integrately is the best option.
You can use Integratelyl to link Medium to other applications, sync data between them, and simplify work for you.
When you are into content, following a schedule is crucial. It helps you be consistent at posting, editing and engaging with your audiences.
So, try to follow a schedule like posting every Monday, Wednesday, and Friday. That will help you achieve your targets faster.
Whenever you get new followers or likes and comments, make sure to connect with them. Either follow them back or respond to their comments and encourage them to follow your social platforms for more such content.
Medium has many publications that you connect with and suggest them your content. They certainly have a huge follower base that can help you in boosting your profile and ideas.
That might also land you some great opportunities ahead.
You can run advertisements on Twitter and Facebook to advertise your Medium posts. You may offer your content a small initial boost to help it reach 200 hearts in less than 24 hours for just $50 in spark.
Your article will start trending and get distributed to users by the platform’s content suggestion piece if you can reach the 200-heart mark in under a day. The number of page views will certainly increase.
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