Salesforce Marketing Cloud + WhatsApp Integration

Integrate Salesforce Marketing Cloud to WhatsApp in one click, or tell Integrately AI how you want each subscriber handled. Capture inbound messages, create subscribers, insert data extension records, send transactional emails, and reply automatically.

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1.
  • WhatsApp
    Message is received in WhatsApp Instant
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2.
  • Salesforce Marketing Cloud
    Insert data extension record in Salesforce Marketing Cloud
  • Salesforce Marketing Cloud
    Upsert data extension record in Salesforce Marketing Cloud
  • Salesforce Marketing Cloud
    Sends transactional email using TriggerSend in Salesforce Marketing Cloud
  • Salesforce Marketing Cloud
    Create subscriber in Salesforce Marketing Cloud
  • Salesforce Marketing Cloud
    Validate email address in Salesforce Marketing Cloud
  • WhatsApp
    Send message (using template) in WhatsApp
  • WhatsApp
    Send message in WhatsApp

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Ready Workflows Ready Workflows for Salesforce Marketing Cloud + WhatsApp Integration

Capture incoming messages, create subscribers, insert data extension records, send transactional emails, and reply automatically, all in just one click.

Most popular automationmost-popular-automations
WhatsApp + Salesforce Marketing Cloud Integration

Send email from Salesforce Marketing Cloud for new message received in WhatsApp

There are many reasons why you would want to send an email in Salesforce Marketing Cloud when a text message is received in WhatsApp.

Perhaps you want to respond to the customer quickly and don't have time to type out a response on your phone. Maybe you want to keep all customer communication in one place, or perhaps you just want an extra layer of security by sending confidential information via email instead of message.

No matter what your reason, setting up email notifications for incoming message is easy and can be done in just a few minutes. Give it a try today!
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Got a different automation in mind? Describe it and let Integrately AI build it for you.

Connect more apps to your Salesforce Marketing Cloud + WhatsApp flow

Sync your core customer messaging with CRMs, support desks, marketing tools, and spreadsheets to keep every team aligned. Pick a combination and activate it in one click.

Salesforce Marketing Cloud
WhatsApp
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SalesforceSalesforce (8)
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ShopifyShopify (8)
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ZendeskZendesk (8)
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MailchimpMailchimp (8)
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TypeformTypeform (8)
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Google SheetsGoogle Sheets (8)
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Create a Salesforce Marketing Cloud subscriber for every new Salesforce contact, and send a confirmation message in WhatsApp
New Salesforce contacts instantly generate a subscriber profile in Salesforce Marketing Cloud and trigger a confirmation message in WhatsApp.
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Notify your team on WhatsApp and insert a data extension record in Salesforce Marketing Cloud whenever a Salesforce task is updated
Task updates in Salesforce instantly notify your team on WhatsApp and update data extension records in Salesforce Marketing Cloud.
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When a Salesforce lead moves to a new stage, create a subscriber in Salesforce Marketing Cloud and send a template message in WhatsApp
Sales stage changes in Salesforce automatically create subscribers in Salesforce Marketing Cloud and trigger template messages in WhatsApp.
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Create a Salesforce task for every incoming WhatsApp message, and update the data extension record in Salesforce Marketing Cloud
Incoming WhatsApp messages automatically create follow-up tasks in Salesforce and update data extension records in Salesforce Marketing Cloud.
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If a new Salesforce contact is enterprise tier, create a subscriber in Salesforce Marketing Cloud and send a priority template message in WhatsApp
Enterprise contacts in Salesforce automatically trigger priority subscriber creation in Salesforce Marketing Cloud and WhatsApp template messages.
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When a Salesforce deal is closed won, upsert the data extension record in Salesforce Marketing Cloud and send a welcome message in WhatsApp
Won deals in Salesforce instantly update data extension records in Salesforce Marketing Cloud and trigger welcome messages in WhatsApp.
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Use Claude to analyse whether new Salesforce contacts match your buyer criteria. If they do, create a subscriber in Salesforce Marketing Cloud and send a welcome message in WhatsApp
AI analyses new Salesforce contacts, automatically creating subscribers in Salesforce Marketing Cloud and sending WhatsApp welcomes for qualified leads.
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Turn every new Salesforce contact into a Zendesk ticket, create a subscriber in Salesforce Marketing Cloud, and send a WhatsApp message
New Salesforce contacts automatically open Zendesk tickets, create subscribers in Salesforce Marketing Cloud, and send WhatsApp messages.

Supported triggers and actions for Salesforce Marketing Cloud and WhatsApp

Mix and match to build the exact automation you need

Salesforce Marketing Cloud
Salesforce Marketing Cloud Triggers & Actions
No trigger is available
Insert data extension record in Salesforce Marketing Cloud
Adds a new record to a data extension within a particular system
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Upsert data extension record in Salesforce Marketing Cloud
Updates or inserts a record into a data extension to ensure that it's up-to-date
Try it →
Sends transactional email using TriggerSend in Salesforce Marketing Cloud
Sends a transactional email using triggersend
Try it →
Create subscriber in Salesforce Marketing Cloud
Adds new users to the subscription list
Try it →
Validate email address in Salesforce Marketing Cloud
Confirm the validity of an email address
Try it →
WhatsApp
WhatsApp Triggers & Actions
Instant
Message is received in WhatsApp
Triggers the automation when a new message is received
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Send message (using template) in WhatsApp
Sends a message using a template
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Send message in WhatsApp
Delivers a message to a designated recipient
Try it →

What can you automate with Salesforce Marketing Cloud + WhatsApp?

Streamline your marketing journeys and customer messaging by connecting Salesforce Marketing Cloud and WhatsApp for automated data syncs and instant responses.

What you can automate?
💬
Create a subscriber from inbound WhatsApp messages
Capture every customer interaction from WhatsApp and automatically create or update subscriber profiles in Salesforce Marketing Cloud without manual data entry.
📝
Capture every submitted message detail
Extract all available data from incoming WhatsApp chats and map them accurately into your Salesforce Marketing Cloud data extensions.
🔔
Notify your team instantly on WhatsApp
Send instant WhatsApp alerts to your team members whenever new records or subscriber updates occur in Salesforce Marketing Cloud.
🔀
Route messages based on custom fields
Trigger different actions in Salesforce Marketing Cloud depending on specific keywords or tags submitted in incoming WhatsApp messages.
🔄
Keep subscriber records constantly updated
Automatically upsert data extension records in Salesforce Marketing Cloud whenever customer details change during a WhatsApp conversation.
🛡️
Prevent duplicate subscriber profiles
Use upsert operations to match existing Salesforce Marketing Cloud records and update them instead of creating redundant entries.
📧
Trigger actions on transactional events
Send automated transactional emails using TriggerSend in Salesforce Marketing Cloud whenever specific WhatsApp triggers occur.
📊
Connect your CRM and spreadsheets
Extend your Salesforce Marketing Cloud and WhatsApp workflows by logging customer data directly into Google Sheets or your CRM in real time.
And much more...

Who is Salesforce Marketing Cloud + WhatsApp integration for?

Connecting Salesforce Marketing Cloud to WhatsApp helps marketers, support leads, and operations teams streamline customer communication and subscriber data management without manual effort.

Performance marketers
Performance marketers
Support managers
Support managers
Agency account managers
Agency account managers
E-commerce operations teams
E-commerce operations teams
Sales development reps
Sales development reps
Data compliance officers
Data compliance officers
📈
Performance marketers
You're managing customer journeys across Salesforce Marketing Cloud campaigns but your subscriber lists only update when someone manually exports data, so your campaign targeting is always a few hours behind — with this integration, every subscriber and message lands where it needs to be instantly and your targeting stays current.
⚡
Support managers
You're tracking customer inquiries in Salesforce Marketing Cloud but finding out about urgent WhatsApp chats long after they arrive, so your response times slip when volume peaks — with this integration, every incoming interaction triggers instant updates and your team responds immediately.
🤝
Agency account managers
You're reporting campaign engagement from Salesforce Marketing Cloud to clients who want immediate visibility, but manual reporting delays your updates, so clients lose confidence — with this integration, every subscriber activity logs directly and your progress reports stay completely accurate.
🚀
E-commerce operations teams
You're handling massive order volumes through Salesforce Marketing Cloud while customers message on WhatsApp for updates, but manual tracking leads to missed messages, so fulfillment stalls — with this integration, every record updates automatically and your customer communications run smoothly.
📋
Sales development reps
You're waiting for inbound lead data to sync from Salesforce Marketing Cloud before reaching out on WhatsApp, but delays leave prospects waiting, so conversion rates drop — with this integration, every lead record appears instantly and your outreach begins right away.
🗂️
Data compliance officers
You're auditing customer records across Salesforce Marketing Cloud and communication channels, but manual data entry leaves compliance gaps, so your audit trails are incomplete — with this integration, every interaction is logged securely and your data history remains fully transparent.
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Why choose Integrately to automate Salesforce Marketing Cloud + WhatsApp

Build and manage your Salesforce Marketing Cloud + WhatsApp automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Salesforce Marketing Cloud + WhatsApp with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
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2
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Frequently Asked Questions

How do I connect Salesforce Marketing Cloud to WhatsApp?
Frequently Asked Questions
You can connect Salesforce Marketing Cloud to WhatsApp in 1 click using Integrately. Choose from pre-built workflows or ask Integrately AI to build custom automations linking your apps with Salesforce, Shopify, Zendesk, Mailchimp, Typeform, Google Sheets, and 1,500+ other apps.
Can I automatically create a subscriber in Salesforce Marketing Cloud when a WhatsApp message is received?
Frequently Asked Questions
Can I connect Salesforce Marketing Cloud, WhatsApp, and Google Sheets?
Frequently Asked Questions
What is a good Zapier alternative for Salesforce Marketing Cloud and WhatsApp?
Frequently Asked Questions
How are data extension records updated in Salesforce Marketing Cloud during an automation?
Frequently Asked Questions
How does WhatsApp handle incoming messages in these workflows?
Frequently Asked Questions
Can I automate Salesforce Marketing Cloud and WhatsApp workflows without writing code?
Frequently Asked Questions
Is the Salesforce Marketing Cloud and WhatsApp integration free?
Frequently Asked Questions
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You Can Also Connect Salesforce Marketing Cloud or WhatsApp With 1500+ Other Apps

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WhatsApp
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Sync WhatsApp with support helpdesks, CRM systems, and notification tools to keep customer communications moving fast.
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