XING Events + Marketo Integration

Integrate Marketo to XING Events in one click, or tell Integrately AI how you want each lead handled. Register attendees, create or update persons, track opportunities, and sync engagement data automatically.

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Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • XING Events
    Attendee is registered in XING Events
  • XING Events
    Event is created in XING Events
  • XING Events
    Sale is created in XING Events
Arrow Right
2.
  • Marketo
    Create or update person in Marketo
  • Marketo
    Add Person to a list in Marketo
  • Marketo
    Search person in Marketo
  • Marketo
    Create or update custom object record in Marketo
  • Marketo
    Create or update opportunity in Marketo
  • Marketo
    Search Opportunity in Marketo
  • Marketo
    Search custom object record in Marketo

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Ready Workflows Ready Workflows for Marketo + XING Events Integration

Capture event registrations, create or update persons, sync sales data, track opportunities, and manage customer engagement, all in just one click.

Most popular automationmost-popular-automations
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Got a different task in mind? Describe it

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Connect more apps to your Marketo + XING Events flow

Streamline post-event follow-ups by syncing your customer data, notifying sales channels, and triggering team actions across your favorite tools. Pick a combination and activate it in one click.

XING Events
Marketo
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EventbriteEventbrite (8)
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SalesforceSalesforce (8)
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ZoomZoom (8)
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SlackSlack (8)
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MailchimpMailchimp (8)
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TypeformTypeform (8)
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When an attendee is registered in XING Events, create or update the person in Marketo, and register the attendee in Eventbrite.
New XING Events attendee registrations instantly update Marketo persons and create matching registrations in Eventbrite without manual data entry.
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When a sale is created in XING Events, create or update an opportunity in Marketo, and create an order in Eventbrite.
Every new ticket sale in XING Events updates your Marketo opportunities and logs the order in Eventbrite automatically.
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When an event is created in XING Events, add the person to a list in Marketo, and update the event in Eventbrite.
New events created in XING Events automatically add contacts to Marketo lists and update your Eventbrite schedule.
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Search the person in Marketo for every XING Events attendee, create or update the custom object record, and create the Eventbrite order.
Search Marketo records for incoming XING Events attendees, update custom object records, and log Eventbrite orders.
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If a sale is created in XING Events with a VIP ticket, create or update the person in Marketo and create a priority registration in Eventbrite.
VIP ticket sales in XING Events trigger prioritized person updates in Marketo and express Eventbrite registrations.
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When an event sale is completed in XING Events, search the opportunity in Marketo and update the Eventbrite registration status.
Completed event sales trigger Marketo opportunity searches and update attendee registration statuses in Eventbrite.
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Use ChatGPT to summarize XING Events attendee feedback, create or update the person in Marketo, and create a follow-up task in Eventbrite.
Analyze attendee feedback using ChatGPT before updating Marketo records and scheduling Eventbrite follow-up actions.
X
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When a sale is created in XING Events, create or update the person in Marketo, create an Eventbrite order, and notify the team on Slack.
New XING Events sales update Marketo persons, generate Eventbrite orders, and alert your team instantly on Slack.

Supported triggers and actions for XING Events and Marketo

Mix and match to build the exact automation you need

XING Events
XING Events Triggers & Actions
Attendee is registered in XING Events
Triggers the automation when a new attendee is registered
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Event is created in XING Events
Triggers the automation when a new event is created
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Sale is created in XING Events
Triggers the automation when a sale is made
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No action is available
Marketo
Marketo Triggers & Actions
No trigger is available
Create or update person in Marketo
Generates a new invoice
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Add Person to a list in Marketo
Adds a person to a list or group
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Search person in Marketo
Retrieves information about a person
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Create or update custom object record in Marketo
Creates or updates a custom object record
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Create or update opportunity in Marketo
Creates or updates a sales opportunity
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Search Opportunity in Marketo
Searches for a opportunity
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Search custom object record in Marketo
Searches for a custom object record
Try it →

What can you automate with Marketo + XING Events?

Streamline your event marketing workflow by automating lead capture, record updates, and team notifications.

What you can automate?
🔄
Sync event registrations to Marketo persons
Create or update a person in Marketo automatically whenever an attendee registers in XING Events. Eliminate manual data entry and maintain accurate customer profiles.
📋
Capture every submitted registration field
Map all available XING Events registration details into custom object records in Marketo instead of just basic contact info. Your database becomes a richer source for engagement.
💬
Notify your team instantly on Slack
Send instant alert messages to your sales or events channel whenever a new sale or registration occurs in XING Events. Keep your entire team informed in real time.
🔀
Route records based on ticket tier
Perform different actions depending on whether a sale in XING Events is for a VIP ticket or a standard entry. Update Marketo lists and priority opportunities accordingly.
📈
Keep revenue opportunities up to date
Create or update Marketo opportunities automatically whenever ticket sales are completed or updated in XING Events. Maintain flawless financial tracking.
🔍
Search and update existing profiles
Search for existing persons in Marketo before creating new records, ensuring your database remains clean and free of duplicate entries.
Handle refunds and cancellations
Automatically update Marketo opportunities and custom object records whenever an event sale is cancelled or refunded in XING Events.
🔗
Extend your workflow to Salesforce
Trigger downstream CRM updates in Salesforce automatically once XING Events registrations create or update persons in Marketo.
And much more...

Who is Marketo + XING Events integration for?

Connecting Marketo and XING Events eliminates manual data entry, keeps customer records synchronized, and empowers teams to execute timely event follow-ups.

Performance marketers
Performance marketers
Event managers
Event managers
Client success managers
Client success managers
Operations teams
Operations teams
Sales representatives
Sales representatives
Data administrators
Data administrators
📈
Performance marketers
You're running event campaigns across multiple channels but your Marketo reports only update when someone manually exports registrations, so the conversion counts you're reviewing are always a few hours behind — with this integration, every new attendee lands in Marketo instantly and your engagement data stays current.
Event managers
You coordinate ticket sales in XING Events and need to trigger immediate customer outreach in Marketo, but delayed data transfers mean participants slip through the cracks before welcome sequences start — with this integration, every new sale creates or updates person profiles automatically and your outreach begins without delay.
💼
Client success managers
You answer to stakeholders who want live visibility into event attendance figures and pipeline growth, but scattered registration records force you to spend hours reconciling spreadsheets before every review meeting — this integration means every attendee registration updates your Marketo opportunities instantly and your reports are always presentation-ready.
🔄
Operations teams
You handle high volumes of ticket purchases during peak event launch windows and manual data entry creates backlogs that stall your entire database update cycle — with this integration, every sale creates or updates Marketo custom object records instantly and your system handles peak traffic without errors.
🎯
Sales representatives
You depend on marketing teams to hand over event lead details so you can follow up with high-value prospects, but manual export bottlenecks leave you chasing cold leads days after the event ends — automating both apps means every registered attendee is pushed to Marketo immediately and your sales pipeline stays primed.
📊
Data administrators
You maintain customer database integrity across marketing and ticketing platforms, but periodic sync failures leave frustrating gaps in your historical person records — connecting these apps means every attendee registration and sale is logged reliably in Marketo with zero missing entries.
Our team

Ready Workflows Did you know?

Our team can create automations for you... At no extra cost!

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Why choose Integrately to automate XING Events + Marketo

Build and manage your XING Events + Marketo automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect XING Events + Marketo with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
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3
Automation is ready
Setup an action from Trello
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Frequently Asked Questions

How do I connect Marketo to XING Events?
Frequently Asked Questions
You can connect Marketo to XING Events in 1 click using ready-made templates on Integrately. Choose a pre-built automation workflow, authenticate your Marketo and XING Events accounts, and activate it instantly or customize it with Integrately AI alongside apps like Salesforce and Slack.
Can I automatically sync XING Events attendee registrations to Marketo person profiles?
Frequently Asked Questions
Can I connect Marketo, XING Events, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Marketo and XING Events?
Frequently Asked Questions
How does Marketo handle data records during event syncs?
Frequently Asked Questions
Can I track XING Events ticket sales as opportunities in Marketo?
Frequently Asked Questions
Do I need coding skills to automate Marketo and XING Events?
Frequently Asked Questions
Is the Marketo and XING Events integration free?
Frequently Asked Questions
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Want to automate something else in your workflow?

You Can Also Connect Marketo or XING Events With 1500+ Other Apps

Marketo
Popular Marketo Integrations
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XING Events
Popular XING Events Integrations
Sync XING Events with ticketing, analytics, and reporting tools to keep event data working across your stack.