Marketo + ShipStation Integration

Integrate Marketo to ShipStation in one click, or tell Integrately AI how you want each order handled. Sync your e-commerce orders, create or update persons in Marketo, manage opportunities, and keep your revenue records current automatically.

Free foreverFree forever.
Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • ShipStation
    Order is created in ShipStation Instant
  • ShipStation
    Order is shipped in ShipStation Instant
  • ShipStation
    Item is shipped in ShipStation Instant
  • ShipStation
    Item is ordered in ShipStation Instant
Arrow Right
2.
  • Marketo
    Create or update person in Marketo
  • Marketo
    Add Person to a list in Marketo
  • Marketo
    Search person in Marketo
  • Marketo
    Create or update custom object record in Marketo
  • Marketo
    Create or update opportunity in Marketo
  • Marketo
    Search Opportunity in Marketo
  • Marketo
    Search custom object record in Marketo
  • ShipStation
    Create label for order in ShipStation
  • ShipStation
    Get order by id in ShipStation
  • ShipStation
    Create order in ShipStation

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Ready Workflows Ready Workflows for Marketo + ShipStation Integration

Capture orders, create or update persons in Marketo, manage opportunities, update records, and notify your team, all in just one click.

Most popular automationmost-popular-automations
ShipStation + Marketo Integration

Create Marketo contact for new ShipStation order

When a new ShipStation order is placed, it's important to create a Marketo contact for the customer. This helps to integraiton the customer into your marketing ecosystem and allows you to track their engagement with your brand.

There are a few key pieces of information that you'll need in order to create a new marketing contact: name, email address, and order information. With this information, you can create a new Marketo contact and start sending them targeted communications.

In addition, you can also use this opportunity to upsell or cross-sell other products. By creating a new Marketo contact for every ShipStation order, you can maximize your chances of success with each customer.
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Got a different automation in mind? Describe it and let Integrately AI build it for you.

Connect more apps to your Marketo + ShipStation flow

Extend your e-commerce and marketing automation with CRMs, spreadsheets, messaging tools, and support software. Pick a combination and activate it in one click.

Marketo
ShipStation
+
ShopifyShopify (3)
+
SalesforceSalesforce (3)
+
SlackSlack (3)
+
ZendeskZendesk (3)
+
StripeStripe (3)
+
Google SheetsGoogle Sheets (3)
S
S
M
Create a Shopify order from every new ShipStation order, and update the person in Marketo
New ShipStation orders instantly create matching records in Shopify and update your Marketo database without manual data entry.
S
S
M
When an order is created in Shopify, create an order in ShipStation and update Marketo opportunities
Shopify orders trigger fulfillment in ShipStation and update your Marketo opportunities so your pipeline stays accurate.
S
S
M
Get order details from ShipStation for every Shopify purchase, and add the buyer to Marketo lists
Fetch order specifics from ShipStation whenever a Shopify purchase occurs, and automatically add the buyer to targeted Marketo lists.

Supported triggers and actions for Marketo and ShipStation

Mix and match to build the exact automation you need

Marketo
Marketo Triggers & Actions
No trigger is available
Create or update person in Marketo
Generates a new invoice
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Add Person to a list in Marketo
Adds a person to a list or group
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Search person in Marketo
Retrieves information about a person
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Create or update custom object record in Marketo
Creates or updates a custom object record
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Create or update opportunity in Marketo
Creates or updates a sales opportunity
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Search Opportunity in Marketo
Searches for a opportunity
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Search custom object record in Marketo
Searches for a custom object record
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ShipStation
ShipStation Triggers & Actions
Instant
Order is created in ShipStation
Triggers the automation when a new order is created
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Instant
Order is shipped in ShipStation
Triggers the automation when any order is shipped
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Instant
Item is shipped in ShipStation
Triggers the automation when an item is shipped
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Instant
Item is ordered in ShipStation
Triggers the automation when any item is ordered
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Create label for order in ShipStation
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Get order by id in ShipStation
Try it →
Create order in ShipStation
Creates a new order
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What can you automate with Marketo + ShipStation?

Streamline your e-commerce fulfillment and marketing workflows with ready-made and custom automations.

What you can automate?
🚀
Sync new ShipStation orders to Marketo records
Automatically create or update a person in Marketo the moment a new order is created in ShipStation. Keep your marketing database updated with zero manual effort.
📋
Capture every submitted order and customer field
Map all available ShipStation order parameters directly into Marketo custom object records and opportunities. Ensure your team reviews complete purchase histories.
🔔
Notify your team when shipments occur
Send instant channel alerts in Slack or email notifications whenever an item is shipped in ShipStation. Keep fulfillment and sales staff informed immediately.
🔀
Route records based on order value or shipping method
Trigger different Marketo opportunity updates or create specific shipping labels in ShipStation depending on criteria submitted in your order payload.
🔄
Keep marketing profiles updated as orders change
Automatically retrieve order details by ID in ShipStation and update the corresponding person or opportunity in Marketo whenever fulfillment status evolves.
🔍
Search and update existing records to prevent duplicates
Search for existing persons or opportunities in Marketo before creating new records, ensuring your database remains clean and free of duplicate entries.
📦
Handle later fulfillment milestones and shipping events
Trigger automated updates in Marketo whenever an item is shipped or an order is fulfilled in ShipStation, maintaining accurate deal progression.
🔗
Extend your workflow to Google Sheets or CRMs
Connect your core ShipStation and Marketo flow to Google Sheets, Salesforce, or Zendesk for advanced reporting, ticket creation, and multi-team collaboration.
And much more...

Who is Marketo + ShipStation integration for?

Connecting Marketo and ShipStation eliminates manual data entry between your e-commerce fulfillment and marketing automation platform, keeping teams aligned.

Performance marketers
Performance marketers
Sales development reps
Sales development reps
Client success managers
Client success managers
E-commerce operations managers
E-commerce operations managers
Fulfillment coordinators
Fulfillment coordinators
RevOps professionals
RevOps professionals
📈
Performance marketers
You're running campaigns across multiple channels but your marketing database only updates when someone manually exports orders, so the conversion counts you're optimising against are always a few hours behind — with this integration, every new order creates or updates a Marketo person instantly and your data stays current.
Sales development reps
You need to follow up with high-value buyers immediately after purchase, but fulfillment logs sit in a separate shipping tool where leads are easily overlooked — automating both apps means every new ShipStation order updates your Marketo opportunities instantly, so you can engage VIP customers without delay.
🤝
Client success managers
You answer to key accounts who expect real-time visibility into their order fulfillment and campaign engagement, but pulling manual reports eats into your day — connecting these apps means order milestones sync directly to Marketo records, giving your clients accurate status updates on demand.
📦
E-commerce operations managers
Your daily order volume is too high for anyone to keep marketing records and shipping platforms in sync by hand, leading to missing customer profiles and mismatched opportunities — this integration means every fulfillment event updates your Marketo custom objects automatically without manual data shuffling.
🔄
Fulfillment coordinators
You depend on sales and marketing teams to hand over customer details before processing shipments, resulting in constant bottlenecks and delayed orders — automating both apps means customer data flows seamlessly into ShipStation the moment an order is created, letting you ship without waiting.
🗂️
RevOps professionals
You need a reliable customer history across your tech stack, but manual syncing leaves persistent gaps between shipping activity and marketing attribution — with this integration, every order creates or updates persons and opportunities in Marketo reliably, ensuring clean audit trails.
Our team

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Our team can create automations for you... At no extra cost!

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Why choose Integrately to automate Marketo + ShipStation

Build and manage your Marketo + ShipStation automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Marketo + ShipStation with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
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3
Automation is ready
Setup an action from Trello
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Frequently Asked Questions

How do I connect Marketo to ShipStation?
Frequently Asked Questions
You can connect Marketo to ShipStation in 1 click using ready-made workflows on Integrately, or use Integrately AI to build custom automations with Shopify, Salesforce, Slack, Zendesk, Stripe, and Google Sheets.
Can I automatically create Marketo persons from new ShipStation orders?
Frequently Asked Questions
Can I connect Marketo, ShipStation, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Marketo and ShipStation?
Frequently Asked Questions
How does Marketo handle data updates in this integration?
Frequently Asked Questions
How does ShipStation trigger automated workflows?
Frequently Asked Questions
Can I automate Marketo and ShipStation without coding?
Frequently Asked Questions
Is the Marketo and ShipStation integration free?
Frequently Asked Questions
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You Can Also Connect Marketo or ShipStation With 1500+ Other Apps

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ShipStation
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Sync ShipStation with shopping carts, accounting software, and carrier services to manage inventory and fulfillment.