Marketo + Refersion Integration

Integrate Marketo to Refersion in one click, or tell Integrately AI how you want each conversion handled. Create or update persons in Marketo, search opportunities, update custom records, and track affiliate performance automatically.

Free foreverFree forever.
Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • Refersion
    Affiliate is created in Refersion Instant
  • Refersion
    Conversion is created in Refersion Instant
  • Refersion
    Affiliate status is changed in Refersion Instant
  • Refersion
    Affiliate details are changed in Refersion Instant
  • Refersion
    Conversion is approved in Refersion Instant
  • Refersion
    Conversion is denied in Refersion Instant
  • Refersion
    Conversion trigger is created in Refersion Instant
  • Refersion
    Payment is created in Refersion Instant
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2.
  • Marketo
    Create or update person in Marketo
  • Marketo
    Add Person to a list in Marketo
  • Marketo
    Search person in Marketo
  • Marketo
    Create or update custom object record in Marketo
  • Marketo
    Create or update opportunity in Marketo
  • Marketo
    Search Opportunity in Marketo
  • Marketo
    Search custom object record in Marketo
  • Refersion
    Create affiliate in Refersion
  • Refersion
    Search affiliate in Refersion
  • Refersion
    Get affiliate in Refersion
  • Refersion
    Add conversion cancellation in Refersion

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Ready Workflows Ready Workflows for Marketo + Refersion Integration

Capture new conversions, update person records, manage custom objects, sync opportunities, and grow your affiliate network, all in just one click.

Most popular automationmost-popular-automations
Refersion + Marketo Integration

Create Marketo contact for new Refersion affiliate

There are many reasons why someone might choose to use two different marketing tools. One common reason being - able to reach a wider audience. For example, if one tool is better suited for reaching customers in a certain geographic region, while another is better for reaching customers of a certain age group, using both can help businesses reach their target market more effectively.

Thus, integration of your new Marketo contact and Refersion affiliate can help make sure that your messages are coordinated and that you're taking full advantage of all your channels. It can also help reduce the amount of time you spend managing different tools and platforms.
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  • 1of1
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Got a different automation in mind? Describe it and let Integrately AI build it for you.

Connect more apps to your Marketo + Refersion flow

Route affiliate and lead data to your CRM, alert your team on messaging platforms, and log financial transactions. Pick a combination and activate it in one click.

Marketo
Refersion
+
ShopifyShopify (4)
+
SalesforceSalesforce (4)
+
HubSpotHubSpot (4)
+
StripeStripe (4)
+
SlackSlack (4)
+
AsanaAsana (4)
R
M
S
Create a Marketo person from every new Refersion conversion, and create the customer profile in Shopify.
New Refersion conversions immediately create or update person records in Marketo and generate customer profiles in Shopify without manual data entry.
R
M
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When an affiliate is created in Refersion, update their Marketo record and generate a Shopify order.
New affiliates added in Refersion automatically update person records in Marketo and initialise corresponding orders in Shopify.
R
M
S
If a Refersion conversion is approved, update Marketo person details and create a Shopify customer profile.
Approved Refersion conversions instantly update your Marketo person records and create active customer profiles in Shopify.
R
C
M
S
Use ChatGPT to analyse new Refersion conversions, update Marketo records, and create Shopify orders.
ChatGPT evaluates incoming Refersion conversion details before updating Marketo person records and creating Shopify orders.

Supported triggers and actions for Marketo and Refersion

Mix and match to build the exact automation you need

Marketo
Marketo Triggers & Actions
No trigger is available
Create or update person in Marketo
Generates a new invoice
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Add Person to a list in Marketo
Adds a person to a list or group
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Search person in Marketo
Retrieves information about a person
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Create or update custom object record in Marketo
Creates or updates a custom object record
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Create or update opportunity in Marketo
Creates or updates a sales opportunity
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Search Opportunity in Marketo
Searches for a opportunity
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Search custom object record in Marketo
Searches for a custom object record
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Refersion
Refersion Triggers & Actions
Instant
Affiliate is created in Refersion
Triggers the automation when a new affiliate is added
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Instant
Conversion is created in Refersion
Triggers the automation when a conversion occurs
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Instant
Affiliate status is changed in Refersion
Triggers the automation when affiliate status changes
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Instant
Affiliate details are changed in Refersion
Triggers the automation when affiliate details are updated
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Instant
Conversion is approved in Refersion
Triggers the automation when a conversion is successful
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Instant
Conversion is denied in Refersion
Triggers the automation when a conversion fails
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Instant
Conversion trigger is created in Refersion
Triggers the automation when a conversion occurs
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Instant
Payment is created in Refersion
Triggers the automation when a new payment is created
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Create affiliate in Refersion
Generates unique referral links for affiliate partners
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Search affiliate in Refersion
Searches for a particular affiliate partner
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Get affiliate in Refersion
Retrieves details of an affiliate partner
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Add conversion cancellation in Refersion
Cancel conversions in progress to prevent incorrect data tracking
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What can you automate with Marketo + Refersion?

Streamline your affiliate marketing and customer engagement workflows with powerful, automated triggers and actions.

What you can automate?
🔄
Sync Refersion conversions to Marketo person records
Automatically create or update Marketo person records whenever a new conversion is created in Refersion. Eliminate manual data entry and keep your marketing database accurate.
📋
Capture every submitted affiliate and conversion field
Map all available conversion attributes and affiliate details into Marketo custom objects or person fields instead of basic summaries. Ensure complete data availability for your campaigns.
🔔
Notify your team as soon as conversions occur
Alert your sales or partner management channels instantly whenever a new affiliate joins or a conversion is approved, ensuring rapid follow-up.
🔀
Route records conditionally based on submitted values
Apply conditional logic to direct high-value conversions to specific Marketo opportunities or lists while routing standard affiliate updates accordingly.
📝
Keep destination records updated as status changes
Automatically update Marketo records whenever an affiliate's status changes or conversion details are modified in Refersion, maintaining complete data integrity.
🔍
Search and update instead of creating duplicates
Check for existing records in Marketo before creating new entries, preventing duplicate person profiles and keeping your database clean.
💳
Handle later payment and approval status changes
Automatically process approved conversions, denied transactions, and new payment events from Refersion across your Marketo opportunities and custom objects.
Extend your workflow to messaging and task apps
Push automated alerts and follow-up tasks to Slack or Asana the moment affiliate events occur in Refersion and Marketo, keeping cross-functional teams aligned.
And much more...

Who is Marketo + Refersion integration for?

Marketing teams, affiliate managers, and operations professionals use this integration to keep tracking data and customer records perfectly aligned across both platforms without manual updates.

Performance marketers
Performance marketers
Affiliate managers
Affiliate managers
Operations leads
Operations leads
Support teams
Support teams
Sales reps
Sales reps
Finance teams
Finance teams
📈
Performance marketers
You're tracking campaign engagement in Marketo but affiliate conversions arrive in Refersion separately, so your revenue attribution reports are always missing key conversion data — automating both apps means every new conversion updates your Marketo records instantly.
⏱️
Affiliate managers
You need to onboard new partners and verify payouts quickly, but partner data sits stranded in Refersion while your marketing lists live in Marketo — this integration means every affiliate status change syncs across systems without delay.
📊
Operations leads
You answer to stakeholders who want real-time visibility into affiliate-driven revenue, but manual exports between Refersion and Marketo lead to outdated dashboards — connecting these apps means your performance metrics stay completely current.
📨
Support teams
The volume of affiliate enquiries and conversion disputes is too high for anyone to keep up by hand, leaving tickets stalled between platforms — automating both apps means customer records update automatically as soon as changes occur.
🤝
Sales reps
You own the outreach follow-up and depend on marketing automation to hand over qualified affiliate leads, but delays in data transfer mean leads go cold — this integration means new opportunities appear in Marketo the moment conversions occur.
🗂️
Finance teams
You need a reliable history of affiliate payouts and conversion approvals, but constant reconciliation gaps between Refersion and Marketo create audit headaches — automating both apps means your transaction records match perfectly.
Our team

Ready Workflows Did you know?

Our team can create automations for you... At no extra cost!

Tell us what type of automation you want to make?

Why choose Integrately to automate Marketo + Refersion

Build and manage your Marketo + Refersion automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Marketo + Refersion with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
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3
Automation is ready
Setup an action from Trello
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Frequently Asked Questions

How do I connect Marketo to Refersion?
Frequently Asked Questions
You can connect Marketo to Refersion instantly using 1-click ready workflows or by asking Integrately AI to build the automation. Select your preferred template, connect your accounts, and start syncing data alongside Shopify, Salesforce, HubSpot, and 1,500+ other apps.
Can I automatically sync new Refersion conversions to Marketo person records?
Frequently Asked Questions
Can I connect Marketo, Refersion, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Marketo and Refersion?
Frequently Asked Questions
How does Marketo handle person records during affiliate conversions?
Frequently Asked Questions
Can I track affiliate status changes in Refersion and update Marketo?
Frequently Asked Questions
Do I need coding skills to automate Marketo and Refersion?
Frequently Asked Questions
Is the Marketo and Refersion integration free?
Frequently Asked Questions
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You Can Also Connect Marketo or Refersion With 1500+ Other Apps

Marketo
Popular Marketo Integrations
Connect Marketo with CRMs, email marketing tools, and analytics platforms to manage and nurture your leads effectively.
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Refersion
Popular Refersion Integrations
Sync Refersion with payment gateways, billing software, and reporting tools to keep affiliate financials working smoothly across your stack.
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