Referral Rock + Marketo Integration

Integrate Marketo to Referral Rock in one click, or tell Integrately AI how you want each member handled. Create records, update lists, track rewards, and sync information automatically.

Free foreverFree forever.
Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • Referral Rock
    Member is created in Referral Rock Instant
  • Referral Rock
    Member is updated in Referral Rock Instant
  • Referral Rock
    Referral is created in Referral Rock Instant
  • Referral Rock
    Referral is updated in Referral Rock Instant
  • Referral Rock
    Reward is created in Referral Rock Instant
  • Referral Rock
    Reward is updated in Referral Rock Instant
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2.
  • Referral Rock
    Add member in Referral Rock
  • Referral Rock
    Search member in Referral Rock
  • Referral Rock
    Add referral in Referral Rock
  • Referral Rock
    Add potential invite in Referral Rock
  • Referral Rock
    Update referral in Referral Rock
  • Referral Rock
    Search referral in Referral Rock
  • Referral Rock
    Search program in Referral Rock
  • Referral Rock
    Unsubscribe email in Referral Rock
  • Marketo
    Create or update person in Marketo
  • Marketo
    Add Person to a list in Marketo
  • Marketo
    Search person in Marketo
  • Marketo
    Create or update custom object record in Marketo
  • Marketo
    Create or update opportunity in Marketo
  • Marketo
    Search Opportunity in Marketo
  • Marketo
    Search custom object record in Marketo

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Ready Workflows Ready Workflows for Marketo + Referral Rock Integration

Create Marketo persons, track referral updates, sync rewards, and update lists, all in just one click.

Most popular automationsmost-popular-automations
Referral Rock + Marketo Integration

Create Marketo contact for new Referral Rock contact

If you're using Referral Rock to manage your sales leads, it's important to also use Marketo to manage your email marketing.

But adding contacts manually is a time-consuming process - which is why we recommend setting up this automation. When a new contact is created in Referral Rock, a corresponding contact will automatically be created in Marketo.

This will keep all of your lead data in one place, making it easier to send out marketing emails.
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Connect more apps to your Marketo + Referral Rock flow

Send referral data to your CRM, notify your team on messaging apps, and keep spreadsheets updated instantly. Pick a combination and activate it in one click.

Referral Rock
Marketo
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SalesforceSalesforce (8)
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HubspotHubspot (8)
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SlackSlack (8)
+
Google SheetsGoogle Sheets (8)
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TypeformTypeform (8)
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StripeStripe (8)
R
M
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When a new member is created in Referral Rock, create or update the person in Marketo, and create a lead in Salesforce.
New referral members appear in Marketo and Salesforce immediately, keeping your sales and marketing teams aligned without manual data entry.
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M
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When a referral is created in Referral Rock, update the opportunity in Marketo and create a task in Salesforce.
New referrals automatically update Marketo opportunities and open follow-up tasks in Salesforce for your sales team.
R
M
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When a referral is updated in Referral Rock, update the custom object record in Marketo and update the deal stage in Salesforce.
Referral status changes update Marketo custom objects and advance deal stages in Salesforce automatically.
R
M
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When a reward is created in Referral Rock, search the person in Marketo and create a follow-up record in Salesforce.
Issued rewards trigger a Marketo person search and open a review record in Salesforce for your operations team.
R
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If a Referral Rock referral status is approved, create or update a person in Marketo and create an account in Salesforce.
Approved referrals automatically generate updated Marketo profiles and new accounts in Salesforce for VIP tracking.
R
M
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When a member is updated in Referral Rock, search the Marketo person and update the contact record in Salesforce.
Member profile edits trigger a Marketo search and update corresponding contact fields in Salesforce.
R
M
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Use Claude to evaluate Referral Rock member activity, create or update a person in Marketo, and create a lead in Salesforce.
Claude analyses new referral engagement before updating Marketo profiles and creating qualified leads in Salesforce.
R
M
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When a referral is created in Referral Rock, create or update a person in Marketo, create a Salesforce lead, and notify your team on Slack.
New referrals update Marketo, create Salesforce leads, and post instant alerts to your team channel in Slack.

Supported triggers and actions for Referral Rock and Marketo

Mix and match to build the exact automation you need

Referral Rock
Referral Rock Triggers & Actions
Instant
Member is created in Referral Rock
Triggers the automation when a new member is added
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Instant
Member is updated in Referral Rock
Triggers the automation when a member's profile is updated
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Instant
Referral is created in Referral Rock
Triggers the automation when a referral is created
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Instant
Referral is updated in Referral Rock
Triggers the automation when a referral is updated
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Instant
Reward is created in Referral Rock
Triggers the automation when a reward is created
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Instant
Reward is updated in Referral Rock
Triggers the automation when a reward is updated
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Add member in Referral Rock
Adds a new member to the particular group or team
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Search member in Referral Rock
Searches for a member with
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Add referral in Referral Rock
Creates and track referrals with
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Add potential invite in Referral Rock
Sends invitations to potential contacts for upcoming events
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Update referral in Referral Rock
Updates referral information
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Search referral in Referral Rock
Searches for a referral
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Search program in Referral Rock
Searches for a program
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Unsubscribe email in Referral Rock
Removes email address from mailing list
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Marketo
Marketo Triggers & Actions
No trigger is available
Create or update person in Marketo
Generates a new invoice
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Add Person to a list in Marketo
Adds a person to a list or group
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Search person in Marketo
Retrieves information about a person
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Create or update custom object record in Marketo
Creates or updates a custom object record
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Create or update opportunity in Marketo
Creates or updates a sales opportunity
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Search Opportunity in Marketo
Searches for a opportunity
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Search custom object record in Marketo
Searches for a custom object record
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What can you automate with Marketo + Referral Rock?

Streamline your entire referral lifecycle by connecting Referral Rock triggers directly to Marketo actions and external tools.

What you can automate?
🔄
Sync every new referral member instantly
Automatically create or update a Marketo person whenever a new member signs up in Referral Rock. Keep your marketing database perfectly synchronized without manual data entry.
📋
Capture custom fields and member details
Map complete Referral Rock profile answers into custom object records and opportunities in Marketo. Your marketing automation platform receives rich context for every participant.
Notify your team the moment rewards occur
Trigger instant Slack alerts or email notifications whenever a reward or referral is created in Referral Rock. Keep your staff informed of program wins without checking dashboards.
🔀
Route records based on submitted attributes
Apply conditional rules to send VIP partners to priority Marketo lists or update specific CRM properties based on member tier and reward size.
📝
Keep Marketo records up to date as statuses change
Automatically update Marketo custom object records whenever a referral status or member profile changes in Referral Rock. Prevent stale data from affecting your campaigns.
🔍
Search and update instead of creating duplicates
Lookup existing persons in Marketo before creating or updating records. Maintain a clean database by matching email addresses and updating current profiles.
💰
Handle rewards and financial milestones
Track reward creation events in Referral Rock to update Marketo list memberships, trigger billing actions in Stripe, or log financial rows in Google Sheets.
🔌
Extend your workflow to CRMs and spreadsheets
Connect your Marketo and Referral Rock core flow directly to Salesforce, HubSpot, Google Sheets, or Slack to build powerful multi-app automation pipelines.
And much more...

Who is Marketo + Referral Rock integration for?

Revenue, marketing, and referral management teams use Marketo and Referral Rock integration to eliminate manual data entry and keep customer records synchronized across platforms.

Performance marketers
Performance marketers
Customer success managers
Customer success managers
Agency account directors
Agency account directors
Referral program managers
Referral program managers
Sales operations specialists
Sales operations specialists
Revenue data analysts
Revenue data analysts
📈
Performance marketers
You're running referral campaigns across multiple channels but your Marketo lists only update when someone manually exports members, so the conversion counts you're optimising against are always a few hours behind — with this integration, every new member lands in Marketo instantly and your data stays current.
🤝
Customer success managers
You manage advocate onboarding in Referral Rock but tracking their engagement milestones requires constant manual checks in your CRM, so VIP advocates often slip through the cracks before receiving attention — automating both apps means every reward trigger updates your database instantly and top advocates receive immediate outreach.
📊
Agency account directors
You report on referral program ROI for clients but pulling transaction numbers from Referral Rock into your tracking sheets takes hours of tedious spreadsheet work every week — connecting these apps means every new referral logs automatically and your reporting dashboards stay updated without manual copy-pasting.
🎯
Referral program managers
You oversee reward distribution in Referral Rock but keeping subscriber lists synchronized with Marketo campaigns requires endless manual list maintenance, so rewards and emails frequently get mismatched — this integration means every reward event updates your Marketo segments automatically and campaigns run without errors.
⚙️
Sales operations specialists
You depend on marketing teams to hand over qualified referral leads but delays in updating records mean sales reps find out about high-intent prospects days too late — automating both apps means every new referral creates or updates opportunities instantly and your sales team can act while interest is peak.
📈
Revenue data analysts
You audit referral revenue streams every month but fragmented data between Referral Rock and Marketo leaves frustrating gaps in your attribution models, so your financial reporting is never fully reconciled — connecting these apps means every member and reward syncs reliably and your audit history remains complete.
Our team

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Why choose Integrately to automate Referral Rock + Marketo

Build and manage your Referral Rock + Marketo automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Referral Rock + Marketo with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
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Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
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3
Automation is ready
Setup an action from Trello
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Frequently Asked Questions

How do I connect Marketo to Referral Rock?
Frequently Asked Questions
You can connect Marketo to Referral Rock in one click using Integrately. Choose from ready automation templates or ask Integrately AI to build the workflow and map fields across Salesforce, Hubspot, Slack, Google Sheets, Typeform, and Stripe.
Can I automatically create a Marketo person when a new member is created in Referral Rock?
Frequently Asked Questions
Can I connect Marketo, Referral Rock, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Marketo and Referral Rock?
Frequently Asked Questions
How do Marketo custom object records handle referral updates?
Frequently Asked Questions
Can I track rewards and update Marketo list memberships?
Frequently Asked Questions
Do I need coding skills to automate Marketo and Referral Rock?
Frequently Asked Questions
Is the Marketo and Referral Rock integration free?
Frequently Asked Questions
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You Can Also Connect Marketo or Referral Rock With 1500+ Other Apps

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Referral Rock
Popular Referral Rock Integrations
Sync Referral Rock with billing systems, project management tools, and support ticketing software to streamline your partner programs.