Marketo + Recurly Integration

Integrate Marketo to Recurly in one click, or tell Integrately AI how you want each subscription handled. Create or update persons, sync customer records, track opportunities, and update custom objects automatically.

Free foreverFree forever.
Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • Recurly
    Subscription is created in Recurly Instant
  • Recurly
    Invoice is created in Recurly Instant
  • Recurly
    Transaction is made in Recurly
  • Recurly
    Account is created in Recurly
  • Recurly
    Subscription is expired in Recurly Instant
  • Recurly
    Subscription is canceled in Recurly Instant
Arrow Right
2.
  • Marketo
    Create or update person in Marketo
  • Marketo
    Add Person to a list in Marketo
  • Marketo
    Search person in Marketo
  • Marketo
    Create or update custom object record in Marketo
  • Marketo
    Create or update opportunity in Marketo
  • Marketo
    Search Opportunity in Marketo
  • Marketo
    Search custom object record in Marketo
  • Recurly
    Create contact in Recurly
  • Recurly
    Update contact in Recurly

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Ready Workflows Ready Workflows for Marketo + Recurly Integration

Create persons from new subscriptions, update person records when invoices are created, track subscription cancellations, and sync opportunities, all in just one click.

Most popular automationmost-popular-automations
Recurly + Marketo Integration

Create Marketo contact for new Recurly order

If you're using Recurly to process payments on your website, you'll want to keep in mind that when a customer's order is created, a corresponding contact should also be created in Marketo.

This will ensure that all future correspondence with the customer is tracked and attributed to that contact, making it easy to keep track of communications and transactions. In addition, automating this process will help ensure accuracy and efficiency.
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Recurly + Marketo Integration

Create Marketo contact for new Recurly account

There are many reasons why someone might choose to use two different marketing tools. One common reason being - able to reach a wider audience. For example, if one tool is better suited for reaching customers in a certain geographic region, while another is better for reaching customers of a certain age group, using both can help businesses reach their target market more effectively.

Thus, integration of your new Marketo contact and Recurly account can help make sure that your messages are coordinated and that you're taking full advantage of all your channels. It can also help reduce the amount of time you spend managing different tools and platforms.
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  • 1of1
Got a different task in mind? Describe it

Got a different automation in mind? Describe it and let Integrately AI build it for you.

Connect more apps to your Marketo + Recurly flow

Sync subscription data to your CRM, notify your team on messaging apps, and keep accounting records updated. Pick a combination and activate it in one click.

Marketo
Recurly
+
SalesforceSalesforce (4)
+
SlackSlack (4)
+
StripeStripe (4)
+
HubspotHubspot (4)
+
ZendeskZendesk (4)
+
QuickBooks OnlineQuickBooks Online (4)
R
M
S
Create a Marketo person from every new Recurly subscription, and create a lead in Salesforce.
Every new Recurly subscription creates a person in Marketo and a matching lead in Salesforce instantly.
R
M
S
Update your Marketo person record and Salesforce contact when a Recurly invoice is created.
Keep Marketo and Salesforce updated with the latest billing details from every new Recurly invoice.
R
M
S
When a Recurly subscription is canceled, update the Marketo person and update the deal stage in Salesforce.
Canceled subscriptions automatically update person details in Marketo and adjust deal stages in Salesforce.
R
M
C
S
Use ChatGPT to analyse canceled Recurly subscriptions, update Marketo, and create a retention task in Salesforce.
AI analyses subscription cancellations from Recurly, updates Marketo, and creates follow-up tasks in Salesforce.

Supported triggers and actions for Marketo and Recurly

Mix and match to build the exact automation you need

Marketo
Marketo Triggers & Actions
No trigger is available
Create or update person in Marketo
Generates a new invoice
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Add Person to a list in Marketo
Adds a person to a list or group
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Search person in Marketo
Retrieves information about a person
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Create or update custom object record in Marketo
Creates or updates a custom object record
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Create or update opportunity in Marketo
Creates or updates a sales opportunity
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Search Opportunity in Marketo
Searches for a opportunity
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Search custom object record in Marketo
Searches for a custom object record
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Recurly
Recurly Triggers & Actions
Instant
Subscription is created in Recurly
Triggers the automation when a new subscription is created
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Instant
Invoice is created in Recurly
Triggers the automation when any invoice is added or modified
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Transaction is made in Recurly
Triggers the automation when a new transaction occurs
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Account is created in Recurly
Triggers the automation when a new account is created
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Instant
Subscription is expired in Recurly
Triggers the automation when a subscription is expired
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Instant
Subscription is canceled in Recurly
Triggers the automation when a subscription is canceled
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Create contact in Recurly
Adds a new contact to the database
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Update contact in Recurly
Updates contact information with new details
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What can you automate with Marketo + Recurly?

Streamline your subscription management and marketing workflows with reliable automated triggers and actions.

What you can automate?
🔄
Sync subscriptions to Marketo persons
Create or update a Marketo person automatically whenever a new subscription is created in Recurly, keeping your CRM and marketing lists fully synchronised.
📋
Capture every submitted field
Map all available subscriber details, custom fields, and billing metadata directly into Marketo person profiles instead of just basic contact information.
🔔
Alert your team instantly
Notify sales and support teams in real time whenever high-value subscriptions are created or canceled in Recurly.
🔀
Route based on subscription tier
Execute different follow-up actions in Marketo depending on the specific plan or tier chosen during checkout in Recurly.
📝
Keep records updated on invoice events
Automatically update Marketo person records whenever a new invoice is created or modified in Recurly.
🔍
Search and update existing records
Search for existing persons in Marketo before creating new entries, preventing duplicate contacts in your database.
⚠️
Handle subscription cancellations
Trigger automated re-engagement or retention workflows in Marketo the moment a subscription expires or is canceled in Recurly.
🌐
Extend your workflow to Slack
Connect Recurly and Marketo with Slack to post instant notifications to your revenue channels whenever billing milestones occur.
And much more...

Who is Marketo + Recurly integration for?

Connecting Marketo and Recurly helps sales, marketing, and finance teams streamline customer data, eliminate manual record keeping, and track subscription revenue accurately.

Performance marketers
Performance marketers
Sales development reps
Sales development reps
Agency account managers
Agency account managers
Operations coordinators
Operations coordinators
Customer success specialists
Customer success specialists
Finance analysts
Finance analysts
📈
Performance marketers
You're running acquisition campaigns but your marketing attribution reports only update when someone manually exports subscriber data, so the conversion counts you're optimising against are always a few hours behind — with this integration, every new subscription updates Marketo instantly and your data stays current.
Sales development reps
You need to reach out to high-value subscribers immediately, but billing alerts sit in email inboxes until someone checks them, so hot leads go cold before you make contact — automating both apps means every new account in Recurly creates or updates a person in Marketo the moment payment clears.
🤝
Agency account managers
You report on recurring revenue and campaign growth to clients every week, but compiling invoice metrics by hand leads to inconsistent reporting — connecting these apps means subscription data flows directly into Marketo person records so your client updates are always accurate.
⚙️
Operations coordinators
Subscription volume is growing rapidly and your team cannot keep up with copying customer records between billing and marketing platforms by hand, leading to missing contact data — automating both apps means every transaction and invoice syncs automatically without manual effort.
🎯
Customer success specialists
You depend on subscription creation and renewal triggers to onboard new users, but delays in data handoffs leave clients waiting for welcome sequences — this integration means every Recurly subscription triggers your Marketo workflows instantly.
📊
Finance analysts
You need a reliable audit trail of customer accounts and payment milestones, but manual exports leave gaps in your historical records — connecting these apps means every transaction and invoice is logged accurately in your Marketo records.
Our team

Ready Workflows Did you know?

Our team can create automations for you... At no extra cost!

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Why choose Integrately to automate Marketo + Recurly

Build and manage your Marketo + Recurly automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Marketo + Recurly with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
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3
Automation is ready
Setup an action from Trello
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Frequently Asked Questions

How do I connect Marketo to Recurly?
Frequently Asked Questions
You can connect Marketo to Recurly in one click using pre-built templates or ask Integrately AI to build the automation for you. It syncs data with Salesforce, Slack, Stripe, Hubspot, Zendesk, QuickBooks Online, and 1,500+ other apps effortlessly.
Can I automatically create Marketo person records when a Recurly subscription is created?
Frequently Asked Questions
Can I connect Marketo, Recurly, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Marketo and Recurly?
Frequently Asked Questions
How does Marketo handle person records during a Recurly subscription update?
Frequently Asked Questions
Can I track Recurly invoice creations in Marketo?
Frequently Asked Questions
Do I need coding skills to automate Marketo and Recurly?
Frequently Asked Questions
Is the Marketo and Recurly integration free?
Frequently Asked Questions
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You Can Also Connect Marketo or Recurly With 1500+ Other Apps

Marketo
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Recurly
Popular Recurly Integrations
Sync Recurly with accounting platforms, payment gateways, and customer support tools to manage subscriptions seamlessly.
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