Iterable + Reply Integration

Integrate Iterable to Reply in one click, or tell Integrately AI how you want each contact handled. Enrich and qualify leads, create users in Iterable, update your CRM, and trigger follow-ups automatically.

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1.
  • Reply
    Contact is created in Reply
  • Reply
    Prospect replies to an email in Reply Instant
  • Reply
    Email is sent in Reply Instant
  • Reply
    Person opens email in Reply Instant
  • Reply
    Reply is marked with new inbox category in Reply Instant
  • Reply
    Prospect finished the sequence in Reply Instant
  • Reply
    Person opts out in Reply Instant
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2.
  • Iterable
    Create user in Iterable
  • Iterable
    Update user in Iterable
  • Iterable
    Track event in Iterable
  • Reply
    Create a person and push to campaign in Reply
  • Reply
    Create or Update Contact in Reply
  • Reply
    Search contact by email in Reply
  • Reply
    Search contact status in campaign in Reply
  • Reply
    Remove a contact from campaign in Reply
  • Reply
    Mark as finished in Reply
  • Reply
    Mark as replied in Reply

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Ready Workflows Ready Workflows for Iterable + Reply Integration

Capture leads, update user profiles, track events, and manage outreach sequences, all in just one click.

Most popular automationsmost-popular-automations
Reply + Iterable Integration

Create Iterable contact for new Reply contact

There are many reasons why someone might choose to use two different marketing tools. One common reason being - able to reach a wider audience. For example, if one tool is better suited for reaching customers in a certain geographic region, while another is better for reaching customers of a certain age group, using both can help businesses reach their target market more effectively.

Thus, integration of your new Iterable contact and Reply contact can help make sure that your messages are coordinated and that you're taking full advantage of all your channels. It can also help reduce the amount of time you spend managing different tools and platforms.
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Connect more apps to your Iterable + Reply flow

Connect customer data platforms, communication tools, and calendars to handle follow-up actions automatically. Pick a combination and activate it in one click.

Iterable
Reply
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HubspotHubspot (8)
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SalesforceSalesforce (8)
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GmailGmail (8)
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SlackSlack (8)
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CalendlyCalendly (8)
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ZoomZoom (8)
H
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Add every new HubSpot contact as a user in Iterable and enroll them in Reply automatically
New HubSpot contacts become Iterable users and join Reply outreach campaigns instantly, removing manual data entry across your stack.
R
H
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Notify your team in HubSpot and update user records in Iterable when a prospect replies in Reply
Prospect replies in Reply automatically trigger a new task in HubSpot and update the corresponding user record in Iterable.
H
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When a HubSpot deal moves stage, update the Iterable user profile and clean up active Reply campaigns
Deal stage updates in HubSpot automatically adjust Iterable user data and remove contacts from active sequences in Reply.
H
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Create users in Iterable and contacts in Reply automatically whenever a new task is added in HubSpot
HubSpot tasks instantly trigger user creation in Iterable and ensure contact records stay updated in Reply.
H
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If a new HubSpot contact is enterprise tier, create an Iterable profile and route them to a priority Reply campaign
Enterprise contacts from HubSpot get dedicated Iterable profiles and priority campaign enrollment in Reply automatically.
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When a prospect finishes a Reply sequence, update their Iterable profile and create a follow-up task in HubSpot
Completed sequences in Reply update Iterable user data and prompt your sales team with a new task in HubSpot.
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Use Claude to analyse prospect sentiment in Reply replies, update Iterable profiles, and log notes in HubSpot
AI analyses incoming replies in Reply so Iterable profiles and HubSpot records reflect prospect intent instantly.
H
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Enroll new HubSpot contacts in Reply, sync profiles to Iterable, and announce hot leads in Slack
New contacts flow from HubSpot into Reply and Iterable simultaneously, while Slack alerts your team instantly.

Supported triggers and actions for Iterable and Reply

Mix and match to build the exact automation you need

Iterable
Iterable Triggers & Actions
No trigger is available
Create user in Iterable
Creates a new user account
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Update user in Iterable
Updates user information
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Track event in Iterable
Record and monitor the progress of an event
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Reply
Reply Triggers & Actions
Contact is created in Reply
Triggers the automation when a new contact is created
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Instant
Prospect replies to an email in Reply
Triggers the automation when a prospect replies to an email
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Instant
Email is sent in Reply
Triggers the automation when an email is sent
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Instant
Person opens email in Reply
Triggers the automation when a person opens an email
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Instant
Reply is marked with new inbox category in Reply
Triggers the automation when a reply is marked with a new inbox category
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Instant
Prospect finished the sequence in Reply
Triggers the automation when prospect finishes the sequence
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Instant
Person opts out in Reply
Triggers the automation when a person opts out of marketing communications
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Create a person and push to campaign in Reply
Creates a new person and adds them to a campaign
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Create or Update Contact in Reply
Adds or update contact information
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Search contact by email in Reply
Finds and retrieves contact information using their email address
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Search contact status in campaign in Reply
Searches for a contact's status in a campaign
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Remove a contact from campaign in Reply
Removes a contact from a campaign
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Mark as finished in Reply
Mark a task or item as completed
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Mark as replied in Reply
Mark incoming messages as replied to save time and keep track of conversations
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What can you automate with Iterable + Reply?

Connect Iterable and Reply to streamline user onboarding, synchronise outreach campaigns, and eliminate manual administrative work.

What you can automate?
🔄
Sync new users and outreach contacts automatically
Create users in Iterable the moment contacts are created in Reply, ensuring both your growth platform and sales outreach tools stay perfectly synchronised.
📋
Capture every submitted contact field
Map all available contact details and custom properties between Iterable and Reply instead of just basic names and email addresses.
⚡
Notify your team the moment engagement happens
Alert sales reps instantly when prospects reply to emails or complete outreach sequences in Reply, ensuring fast response times.
🔀
Route prospects based on submitted criteria
Send enterprise prospects to priority Reply campaigns while routing standard contacts to standard sequences automatically.
✏️
Keep user profiles up to date as data changes
Update Iterable user records automatically whenever contact statuses or campaign milestones shift in Reply.
🛡️
Create or update records without duplicates
Check existing records before creating new entries, preventing duplicate contacts across your Iterable and Reply databases.
📊
Handle completed sequences and opt-outs
Update user profiles in Iterable and adjust contact statuses when prospects finish outreach sequences or opt out in Reply.
🔗
Extend workflows to your favorite tools
Connect Iterable and Reply with Slack, HubSpot, or Gmail to notify teams and log tasks as outreach progresses.
And much more...

Who is Iterable + Reply integration for?

Growth marketing and sales development teams connect Iterable and Reply to eliminate manual data entry, accelerate prospect follow-ups, and keep customer records perfectly synchronised.

Growth Marketing Managers
Growth Marketing Managers
Sales Development Representatives
Sales Development Representatives
Revenue Operations Leaders
Revenue Operations Leaders
Outbound Sales Teams
Outbound Sales Teams
Account Executives
Account Executives
Marketing Operations Specialists
Marketing Operations Specialists
📈
Growth Marketing Managers
You're running multi-channel campaigns across Iterable but your outreach lists only update when someone manually exports contacts, so the segment counts you're optimising against are always outdated — automating both apps means every new contact lands in Reply instantly and your campaign data stays current.
🎯
Sales Development Representatives
You need to engage incoming leads immediately, but you find out about new user signups hours after they occur because lead data sits trapped in Iterable — with this integration, every user creation triggers outreach sequences in Reply instantly so your response times remain fast.
⚙️
Revenue Operations Leaders
You answer to executive leadership who want to see clean pipeline metrics, but disconnected marketing and sales tools create constant data discrepancies across records — connecting these apps means user profiles and outreach statuses match across your stack without manual reconciliation.
🚀
Outbound Sales Teams
The volume of inbound user signups is too high for anyone to keep up by hand, leading to missed follow-ups and unassigned prospects — this integration means every new signup flows directly into Reply campaigns automatically and your team never misses a lead.
🤝
Account Executives
You own the closing step and depend on marketing teams to hand over qualified prospects from Iterable campaigns, but manual handoffs cause frustrating delays — automating both apps means qualified leads appear in your pipeline the moment engagement happens.
📋
Marketing Operations Specialists
You need a reliable history of prospect engagement and keep finding data gaps between your growth platform and sales outreach tools — connecting these apps means every interaction is tracked accurately across both systems without missing a single record.
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Why choose Integrately to automate Iterable + Reply

Build and manage your Iterable + Reply automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Iterable + Reply with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
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2
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3
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Frequently Asked Questions

How do I connect Iterable to Reply?
Frequently Asked Questions
You can connect Iterable and Reply in 1 click using ready-made automations on Integrately, or use Integrately AI to build your exact workflow. It links your growth platform and sales outreach tools instantly with tools like Slack and HubSpot.
Can I automatically create users in Iterable when a contact is added in Reply?
Frequently Asked Questions
Can I connect Iterable, Reply, and HubSpot?
Frequently Asked Questions
What is a good Zapier alternative for Iterable and Reply?
Frequently Asked Questions
How does Iterable handle user data in this integration?
Frequently Asked Questions
Can Reply campaign statuses update automatically from Iterable?
Frequently Asked Questions
Do I need coding skills to connect Iterable and Reply?
Frequently Asked Questions
Is the Iterable and Reply integration free?
Frequently Asked Questions
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