Salesforce Marketing Cloud + Hotmart Integration

Integrate Hotmart to Salesforce Marketing Cloud in one click, or tell Integrately AI how you want each subscriber handled. Track approved purchases, update your data extensions, send personalized transactional emails, and notify your marketing team automatically.

Free foreverFree forever.
Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • Hotmart
    Purchase is approved in Hotmart Instant
  • Hotmart
    Purchase is completed in Hotmart Instant
  • Hotmart
    Purchase overdue in Hotmart Instant
  • Hotmart
    Cart is abandoned (Producer Only) in Hotmart Instant
  • Hotmart
    Refund request is submitted in Hotmart Instant
  • Hotmart
    Purchase is refunded in Hotmart Instant
  • Hotmart
    Subscription is cancelled (Producer Only) in Hotmart Instant
  • Hotmart
    Purchase is cancelled in Hotmart Instant
  • Hotmart
    Awaiting payment in Hotmart Instant
  • Hotmart
    Purchase is expired in Hotmart Instant
  • Hotmart
    Chargeback is processed in Hotmart Instant
  • Hotmart
    Plan is changed in Hotmart Instant
Arrow Right
2.
  • Salesforce Marketing Cloud
    Insert data extension record in Salesforce Marketing Cloud
  • Salesforce Marketing Cloud
    Upsert data extension record in Salesforce Marketing Cloud
  • Salesforce Marketing Cloud
    Sends transactional email using TriggerSend in Salesforce Marketing Cloud
  • Salesforce Marketing Cloud
    Create subscriber in Salesforce Marketing Cloud
  • Salesforce Marketing Cloud
    Validate email address in Salesforce Marketing Cloud

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Ready Workflows Ready Workflows for Hotmart + Salesforce Marketing Cloud Integration

Create subscribers from approved purchases, update data extensions, send transactional emails, and trigger follow-ups, all in just one click.

Most popular automationmost-popular-automations
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Connect more apps to your Hotmart + Salesforce Marketing Cloud flow

Keep your financial records updated, track student progress, alert your team, and analyse campaign performance after your core automation runs. Pick a combination and activate it in one click.

Salesforce Marketing Cloud
Hotmart
+
StripeStripe (4)
+
TeachableTeachable (4)
+
ZoomZoom (4)
+
Google Analytics 4Google Analytics 4 (4)
+
SlackSlack (4)
+
Google SheetsGoogle Sheets (4)
H
S
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When a purchase is approved in Hotmart, create a subscriber in Salesforce Marketing Cloud and record the transaction in Stripe
Approved Hotmart purchases instantly add a subscriber in Salesforce Marketing Cloud and log the financial data in Stripe, eliminating manual payment reconciliation.
H
S
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When a subscription is cancelled in Hotmart, update the subscriber in Salesforce Marketing Cloud and update the customer in Stripe
Cancelled subscriptions in Hotmart update your Salesforce Marketing Cloud data extension and adjust the customer status in Stripe automatically.
H
S
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When a chargeback is processed in Hotmart, send a notification via Stripe and update your Salesforce Marketing Cloud record
Chargebacks in Hotmart trigger immediate updates in Salesforce Marketing Cloud and log the dispute details in Stripe.
H
S
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Use Claude to evaluate cancelled Hotmart purchases, update Salesforce Marketing Cloud, and log notes in Stripe
Claude analyses Hotmart cancellation reasons, updates your Salesforce Marketing Cloud data extension, and logs customer feedback in Stripe.

Supported triggers and actions for Salesforce Marketing Cloud and Hotmart

Mix and match to build the exact automation you need

Salesforce Marketing Cloud
Salesforce Marketing Cloud Triggers & Actions
No trigger is available
Insert data extension record in Salesforce Marketing Cloud
Adds a new record to a data extension within a particular system
Try it →
Upsert data extension record in Salesforce Marketing Cloud
Updates or inserts a record into a data extension to ensure that it's up-to-date
Try it →
Sends transactional email using TriggerSend in Salesforce Marketing Cloud
Sends a transactional email using triggersend
Try it →
Create subscriber in Salesforce Marketing Cloud
Adds new users to the subscription list
Try it →
Validate email address in Salesforce Marketing Cloud
Confirm the validity of an email address
Try it →
Hotmart
Hotmart Triggers & Actions
Instant
Purchase is approved in Hotmart
Triggers the automation when any purchase is approved
Try it →
Instant
Purchase is completed in Hotmart
Triggers the automation when any purchase is successfully completed
Try it →
Instant
Purchase overdue in Hotmart
Triggers the automation when a purchase becomes overdue
Try it →
Instant
Cart is abandoned (Producer Only) in Hotmart
Triggers the automation when a cart is abandoned by a producer
Try it →
Instant
Refund request is submitted in Hotmart
Triggers the automation when a refund request is submitted
Try it →
Instant
Purchase is refunded in Hotmart
Triggers the automation when any purchase is refunded
Try it →
Instant
Subscription is cancelled (Producer Only) in Hotmart
Triggers the automation when a subscription is cancelled by the producer
Try it →
Instant
Purchase is cancelled in Hotmart
Triggers the automation when any purchase is cancelled
Try it →
Instant
Awaiting payment in Hotmart
Triggers the automation when a payment is pending or unpaid
Try it →
Instant
Purchase is expired in Hotmart
Triggers the automation when any purchase expires
Try it →
Instant
Chargeback is processed in Hotmart
Triggers the automation when a chargeback is processed
Try it →
Instant
Plan is changed in Hotmart
Triggers the automation when a plan is changed
Try it →
No action is available

What can you automate with Hotmart + Salesforce Marketing Cloud?

Streamline your customer data flow from checkout to marketing engagement with ready-to-run automation recipes.

What you can automate?
🚀
Sync approved purchases into your CRM
Automatically turn every approved Hotmart purchase into a new subscriber record in Salesforce Marketing Cloud without lifting a finger.
📝
Capture every submitted checkout detail
Map customer names, emails, and product selections from Hotmart directly into your Salesforce Marketing Cloud data extensions.
🔔
Notify your team the moment sales happen
Alert your sales or support channel in Slack as soon as a new Hotmart purchase is completed or refunded.
🔀
Route records based on order value
Send high-value Hotmart buyers to priority marketing lists while routing standard purchases to regular sequences.
🔄
Keep subscriber profiles up to date
Automatically update data extension records in Salesforce Marketing Cloud whenever a customer changes their plan in Hotmart.
🛡️
Prevent duplicate records across systems
Upsert customer data to ensure existing contacts are updated rather than creating duplicate entries in your database.
📉
Handle refunds and cancellations instantly
Trigger automated status changes in Salesforce Marketing Cloud the moment a Hotmart subscription is cancelled or refunded.
📊
Extend your workflow to Google Sheets
Log every Hotmart transaction in Google Sheets alongside your Salesforce Marketing Cloud updates for easy financial review.
And much more...

Who is Hotmart + Salesforce Marketing Cloud integration for?

Ecommerce merchants, digital creators, and marketing leaders using Hotmart can eliminate manual data entry and streamline customer journeys across Salesforce Marketing Cloud.

Performance marketers
Performance marketers
Sales managers
Sales managers
Agency account directors
Agency account directors
Ecommerce operations leads
Ecommerce operations leads
Customer success supervisors
Customer success supervisors
Revenue operations specialists
Revenue operations specialists
📈
Performance marketers
You're running campaigns across multiple channels but your reporting sheet only updates when someone manually exports sales, so the conversion counts you're optimising against are always a few hours behind — with this integration, every new order lands in your records instantly and your data stays current.
Sales managers
You manage incoming revenue leads but find out about approved purchases hours after checkout, so your team follows up too late to upsell — automating both apps means every subscriber is created immediately and your reps can reach out right away.
🤝
Agency account directors
You answer to clients who want to see live customer acquisition metrics, but compiling Hotmart transactions by hand takes hours every week — connecting these apps means client dashboards update in real time and progress reports build themselves.
📊
Ecommerce operations leads
Your store handles hundreds of daily transactions that overwhelm manual subscriber creation in your CRM, leading to missing customer profiles — with this integration, high-volume order processing runs without gaps or delays.
🎯
Customer success supervisors
You depend on sales notifications to trigger onboarding sequences, but delayed handoffs leave new buyers waiting for welcome emails — this integration means every approved purchase instantly provisions the right customer journey.
🗂️
Revenue operations specialists
You need a reliable transaction history across your systems, but manual data transfers keep leaving missing records in your database — automating both apps means your records remain complete and reconciled.
Our team

Ready Workflows Did you know?

Our team can create automations for you... At no extra cost!

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Why choose Integrately to automate Salesforce Marketing Cloud + Hotmart

Build and manage your Salesforce Marketing Cloud + Hotmart automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Salesforce Marketing Cloud + Hotmart with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
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2
Connect Accounts
Connect Accounts
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3
Automation is ready
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Frequently Asked Questions

How do I connect Hotmart to Salesforce Marketing Cloud?
Frequently Asked Questions
You can connect Hotmart to Salesforce Marketing Cloud in one click using pre-built workflows on Integrately, or ask Integrately AI to build custom sequences linking Stripe, Slack, and Google Sheets.
Can I automatically create Salesforce Marketing Cloud subscribers when a Hotmart purchase is approved?
Frequently Asked Questions
Can I connect Hotmart, Salesforce Marketing Cloud, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Hotmart and Salesforce Marketing Cloud?
Frequently Asked Questions
How are Hotmart purchases handled in Salesforce Marketing Cloud data extensions?
Frequently Asked Questions
Can I trigger transactional emails in Salesforce Marketing Cloud from Hotmart orders?
Frequently Asked Questions
Do I need coding skills to automate Hotmart and Salesforce Marketing Cloud?
Frequently Asked Questions
Is the Hotmart and Salesforce Marketing Cloud integration free?
Frequently Asked Questions
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