Hotmart + Kartra Integration

Integrate Hotmart to Kartra in one click, or tell Integrately AI how you want each customer handled. Create a Kartra lead from every Hotmart purchase, assign tags, enroll buyers in sequences, and keep your customer records updated automatically.

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1.
  • Hotmart
    Purchase is approved in Hotmart Instant
  • Hotmart
    Purchase is completed in Hotmart Instant
  • Hotmart
    Purchase overdue in Hotmart Instant
  • Hotmart
    Cart is abandoned (Producer Only) in Hotmart Instant
  • Hotmart
    Refund request is submitted in Hotmart Instant
  • Hotmart
    Purchase is refunded in Hotmart Instant
  • Hotmart
    Subscription is cancelled (Producer Only) in Hotmart Instant
  • Hotmart
    Purchase is cancelled in Hotmart Instant
  • Hotmart
    Awaiting payment in Hotmart Instant
  • Hotmart
    Purchase is expired in Hotmart Instant
  • Hotmart
    Chargeback is processed in Hotmart Instant
  • Hotmart
    Plan is changed in Hotmart Instant
  • Kartra
    Lead fills form in Kartra Instant
  • Kartra
    Customer buys a product in Kartra Instant
  • Kartra
    Tag is assigned to lead in Kartra Instant
  • Kartra
    Tag is unassigned to lead in Kartra Instant
  • Kartra
    Lead is unsubscribed from list in Kartra Instant
  • Kartra
    Lead visits a Kartra page in Kartra Instant
  • Kartra
    Lead is subscribed to list in Kartra Instant
  • Kartra
    Lead is subscribed to sequence in Kartra Instant
  • Kartra
    Membership revoked from a lead in Kartra Instant
  • Kartra
    Lead reaches score for the first time in Kartra Instant
  • Kartra
    Lead is unsubscribed from sequence in Kartra Instant
  • Kartra
    Lead completes a sequence in Kartra Instant
  • Kartra
    Membership granted to a lead in Kartra Instant
  • Kartra
    Lead clicks on page split test link in Kartra Instant
  • Kartra
    Lead completes calendar in Kartra Instant
  • Kartra
    Lead registers to a calendar in Kartra Instant
  • Kartra
    Lead plays the video in Kartra Instant
  • Kartra
    Lead completes video in Kartra Instant
  • Kartra
    Calender subscription is cancelled in Kartra Instant
  • Kartra
    Affiliate signs up for product in Kartra Instant
  • Kartra
    Order is partially refunded in Kartra Instant
  • Kartra
    Order is refunded in Kartra Instant
Arrow Right
2.
  • Kartra
    Create lead in Kartra
  • Kartra
    Assign tag to lead in Kartra
  • Kartra
    Search lead by email in Kartra
  • Kartra
    Unassign tag to lead in Kartra
  • Kartra
    Remove points from lead in Kartra
  • Kartra
    Give points to lead in Kartra
  • Kartra
    Unsubscribe lead from a list in Kartra
  • Kartra
    Get lead by ID in Kartra
  • Kartra
    Subscribe lead to list in Kartra
  • Kartra
    Update lead in Kartra
  • Kartra
    Subscribe lead to a sequence in Kartra
  • Kartra
    Subscribe lead to calendar in Kartra
  • Kartra
    Cancel subscription to calendar in Kartra
  • Kartra
    Unsubscribe lead from a sequence in Kartra
  • Kartra
    Create custom field in Kartra
  • Kartra
    Refund a payment transaction in Kartra

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Ready Workflows Ready Workflows for Hotmart + Kartra Integration

Capture buyers, assign tags, enroll customers in sequences, and keep your lists updated, all in just one click.

  • 1of1
Got a different task in mind? Describe it

Got a different automation in mind? Describe it and let Integrately AI build it for you.

Connect more apps to your Hotmart + Kartra flow

Connect your Hotmart and Kartra workflows with CRM, finance, and messaging tools to run your complete business. Pick a combination and activate it in one click.

Hotmart
Kartra
+
ActiveCampaignActiveCampaign (8)
+
StripeStripe (8)
+
MailchimpMailchimp (8)
+
SlackSlack (8)
+
Google SheetsGoogle Sheets (8)
+
ZoomZoom (8)
H
K
A
Create a Kartra lead and an ActiveCampaign contact whenever a purchase is approved in Hotmart.
Every approved Hotmart purchase instantly creates a lead in Kartra and a contact in ActiveCampaign without manual copying.
H
K
A
When a purchase is completed in Hotmart, subscribe the lead in Kartra and update the contact in ActiveCampaign.
Completed purchases update your Kartra lead lists and sync customer status in ActiveCampaign automatically.
H
K
A
When a subscription is cancelled in Hotmart, revoke Kartra access and update ActiveCampaign tags.
Cancelled subscriptions remove Kartra list access and adjust marketing tags in ActiveCampaign instantly.
H
K
A
When a cart is abandoned in Hotmart, create a Kartra lead and log a task in ActiveCampaign.
Recover abandoned carts by capturing lead details in Kartra and scheduling follow-up tasks in ActiveCampaign.
H
K
A
If a refund request is submitted in Hotmart, update the Kartra lead and notify ActiveCampaign.
Refund requests update your Kartra records and flag the customer account inside ActiveCampaign.
H
K
A
When a purchase is refunded in Hotmart, remove Kartra membership and update ActiveCampaign.
Fully refunded purchases revoke Kartra membership access and update customer records in ActiveCampaign.
H
K
A
Use Claude to evaluate Hotmart purchase details, create a Kartra lead, and update ActiveCampaign.
Claude analyses purchase details from Hotmart to segment leads in Kartra and tag contacts in ActiveCampaign.
H
K
A
S
When a purchase is approved in Hotmart, create a Kartra lead, update ActiveCampaign, and notify Slack.
New Hotmart purchases create Kartra leads, update ActiveCampaign contacts, and alert your team on Slack.

Supported triggers and actions for Hotmart and Kartra

Mix and match to build the exact automation you need

Hotmart
Hotmart Triggers & Actions
Instant
Purchase is approved in Hotmart
Triggers the automation when any purchase is approved
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Instant
Purchase is completed in Hotmart
Triggers the automation when any purchase is successfully completed
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Instant
Purchase overdue in Hotmart
Triggers the automation when a purchase becomes overdue
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Instant
Cart is abandoned (Producer Only) in Hotmart
Triggers the automation when a cart is abandoned by a producer
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Instant
Refund request is submitted in Hotmart
Triggers the automation when a refund request is submitted
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Instant
Purchase is refunded in Hotmart
Triggers the automation when any purchase is refunded
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Instant
Subscription is cancelled (Producer Only) in Hotmart
Triggers the automation when a subscription is cancelled by the producer
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Instant
Purchase is cancelled in Hotmart
Triggers the automation when any purchase is cancelled
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Instant
Awaiting payment in Hotmart
Triggers the automation when a payment is pending or unpaid
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Instant
Purchase is expired in Hotmart
Triggers the automation when any purchase expires
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Instant
Chargeback is processed in Hotmart
Triggers the automation when a chargeback is processed
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Instant
Plan is changed in Hotmart
Triggers the automation when a plan is changed
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No action is available
Kartra
Kartra Triggers & Actions
Instant
Lead fills form in Kartra
Triggers the automation when a lead fills out a form
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Instant
Customer buys a product in Kartra
Triggers the automation when a customer completes a purchase of a product
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Instant
Tag is assigned to lead in Kartra
Triggers the automation when a tag is added
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Instant
Tag is unassigned to lead in Kartra
Triggers the automation when a tag is added
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Instant
Lead is unsubscribed from list in Kartra
Triggers the automation when any lead is unsubscribed from the mailing list
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Instant
Lead visits a Kartra page in Kartra
Triggers the automation when a lead visits a Kartra page
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Instant
Lead is subscribed to list in Kartra
Triggers the automation when a lead is subscribed to a list
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Instant
Lead is subscribed to sequence in Kartra
Triggers the automation when a lead is subscribed to a sequence
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Instant
Membership revoked from a lead in Kartra
Triggers the automation when a lead's membership is revoked
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Instant
Lead reaches score for the first time in Kartra
Triggers the automation when a lead reaches a score for the first time
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Instant
Lead is unsubscribed from sequence in Kartra
Triggers the automation when any lead is unsubscribed from a sequence
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Instant
Lead completes a sequence in Kartra
Triggers the automation when a lead finishes a designated sequence of actions
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Instant
Membership granted to a lead in Kartra
Triggers the automation when membership is granted to a lead
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Instant
Lead clicks on page split test link in Kartra
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Instant
Lead completes calendar in Kartra
Triggers the automation when a lead completes a calendar event
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Instant
Lead registers to a calendar in Kartra
Triggers the automation when a lead registers for an event or appointment in a calendar
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Instant
Lead plays the video in Kartra
Triggers the automation when a video is played by a lead
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Instant
Lead completes video in Kartra
Triggers the automation when a lead completes a video
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Instant
Calender subscription is cancelled in Kartra
Triggers the automation when a calendar subscription is cancelled
Try it →
Instant
Affiliate signs up for product in Kartra
Triggers the automation when any affiliate signs up for a particular product
Try it →
Instant
Order is partially refunded in Kartra
Triggers the automation when a partial refund is issued for an order
Try it →
Instant
Order is refunded in Kartra
Triggers the automation when any order is refunded
Try it →
Create lead in Kartra
Generates new leads for potential customers
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Assign tag to lead in Kartra
Assigns a tag to a lead based on predefined criteria
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Search lead by email in Kartra
Retrieves information for a particular lead using their email
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Unassign tag to lead in Kartra
Unassigns a tag from a lead
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Remove points from lead in Kartra
Deducts points from a lead
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Give points to lead in Kartra
Assigns points to the designated lead
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Unsubscribe lead from a list in Kartra
Removes a lead from a mailing list
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Get lead by ID in Kartra
Retrieves a lead's information based on their id
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Subscribe lead to list in Kartra
Subscribes a lead to a list
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Update lead in Kartra
Updates the lead information
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Subscribe lead to a sequence in Kartra
Subscribes a lead to a sequence
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Subscribe lead to calendar in Kartra
Subscribes a lead to a calendar
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Cancel subscription to calendar in Kartra
Stop receiving updates from the calendar subscription
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Unsubscribe lead from a sequence in Kartra
Removes lead from email sequence subscription
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Create custom field in Kartra
Creates a new marketing campaign
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Refund a payment transaction in Kartra
Processes a payment transaction refund
Try it →

What can you automate with Hotmart + Kartra?

Streamline your digital business by connecting Hotmart purchases directly to Kartra leads, tags, and sequences.

What you can automate?
🔄
Sync Hotmart purchases to Kartra leads automatically
Turn every approved purchase in Hotmart into a new lead in Kartra instantly without manual data entry. Keep your customer database accurate and up to date.
📋
Capture every submitted field in your customer records
Map all available buyer details and custom form fields from Hotmart into Kartra leads instead of just names and emails. Your CRM becomes a richer resource.
🔔
Alert your team the moment a new sale arrives
Notify your sales and support channels instantly on Slack or email whenever a purchase is completed or a refund request is submitted.
🔀
Route buyers based on specific purchase criteria
Trigger different Kartra sequences and tags depending on which product plan or tier a customer purchases in Hotmart.
🔄
Keep destination records updated as order statuses change
Automatically update Kartra lead records when Hotmart subscriptions change, renewals occur, or payments succeed.
🔍
Add or update contacts instead of creating duplicates
Search existing lead records by email in Kartra before creating new entries, preventing duplicate profiles in your database.
💳
Handle later status changes like refunds and cancellations
Automatically revoke memberships, remove tags, or unsubscribe contacts in Kartra when Hotmart processes refunds or subscription cancellations.
🔌
Extend your sales flow to popular third-party tools
Connect your core Hotmart and Kartra workflow to Slack, Google Sheets, or Stripe to handle billing, notifications, and logging in one pipeline.
And much more...

Who is Hotmart + Kartra integration for?

Connecting Hotmart and Kartra helps online creators, digital merchants, and ecommerce teams eliminate manual data entry and keep customer records synchronised.

Performance marketers
Performance marketers
Sales managers
Sales managers
Client account managers
Client account managers
Ecommerce operations teams
Ecommerce operations teams
Customer success leads
Customer success leads
Business analysts
Business analysts
📈
Performance marketers
You're running digital campaigns across multiple channels but your reporting sheet only updates when someone manually exports sales, so the revenue counts you're optimising against are always hours behind — with this integration, every approved purchase lands in your system instantly and your data stays current.
Sales managers
You need to follow up with new buyers immediately, but you find out about closed orders too late because notifications are trapped in separate tools — automating both apps means every purchase creates a lead right away and your team can reach out instantly.
🤝
Client account managers
You answer to stakeholders who want to see live customer onboarding progress, but manual data transfers leave gaps in your client records — connecting these apps means every subscription update flows directly into your CRM without delay.
📊
Ecommerce operations teams
The transaction volume is too high for anyone to keep up by hand, leading to mismatched customer lists and billing records — this integration means all customer data syncs across platforms automatically as orders happen.
🎯
Customer success leads
You own the onboarding stage and depend on someone upstream to hand over buyer details, but manual handovers cause frustrating delays — automating both apps means customer records arrive the moment payment clears.
🗂️
Business analysts
You need a reliable transaction history for forecasting, but fragmented records keep leaving gaps in your reports — with this integration, every order, refund, and subscription change is logged accurately.
Our team

Ready Workflows Did you know?

Our team can create automations for you... At no extra cost!

Tell us what type of automation you want to make?

Why choose Integrately to automate Hotmart + Kartra

Build and manage your Hotmart + Kartra automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Hotmart + Kartra with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
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How Integrately Works?

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3
Automation is ready
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Frequently Asked Questions

How do I connect Hotmart to Kartra?
Frequently Asked Questions
You can connect Hotmart to Kartra in 1-click using ready workflows on Integrately or by asking Integrately AI to build the automation for your exact use case. It takes just minutes to link your accounts with tools like ActiveCampaign, Slack, and Google Sheets.
Can I automatically create Kartra leads from Hotmart purchases?
Frequently Asked Questions
Can I connect Hotmart, Kartra, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Hotmart and Kartra?
Frequently Asked Questions
How does Hotmart data sync with Kartra leads?
Frequently Asked Questions
Can I manage Kartra memberships and subscriptions from Hotmart events?
Frequently Asked Questions
Do I need coding skills to automate Hotmart and Kartra?
Frequently Asked Questions
Is the Hotmart and Kartra integration free?
Frequently Asked Questions
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