GoToWebinar + Mailchimp Integration

Integrate GoToWebinar to Mailchimp in one click, or tell Integrately AI how you want each registrant handled. Add new registrants to your email lists, trigger targeted campaigns, update subscriber tags, and track engagement automatically.

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1.
  • GoToWebinar
    Registrant is created in GoToWebinar Instant
  • GoToWebinar
    Attendee is created in GoToWebinar
  • GoToWebinar
    Upcoming webinars in GoToWebinar
  • GoToWebinar
    Webinar is created in GoToWebinar Instant
  • GoToWebinar
    Webinar is updated in GoToWebinar Instant
  • GoToWebinar
    Registrant has joined in GoToWebinar Instant
  • Mailchimp
    Subscriber is created/updated in Mailchimp
  • Mailchimp
    Subscriber is added to segment or tag in Mailchimp
  • Mailchimp
    Subscriber is added to list in Mailchimp Instant
  • Mailchimp
    Subscriber has unsubscribed in Mailchimp
  • Mailchimp
    Subscriber's profile is updated in Mailchimp Instant
  • Mailchimp
    List member is unsubscribed in Mailchimp Instant
  • Mailchimp
    Subscriber's email address is cleaned from the list in Mailchimp Instant
  • Mailchimp
    Subscriber's email address is changed in Mailchimp Instant
  • Mailchimp
    Campaign is created in Mailchimp
  • Mailchimp
    Campaign is sent in Mailchimp
  • Mailchimp
    Campaign email activity is created in Mailchimp
  • Mailchimp
    Campaign is sent or cancelled in Mailchimp Instant
  • Mailchimp
    Email is opened in Mailchimp
  • Mailchimp
    Link is clicked in Mailchimp
  • Mailchimp
    Customer is created in Mailchimp
  • Mailchimp
    Order is created in Mailchimp
  • Mailchimp
    Audience/List is created in Mailchimp
  • Mailchimp
    Folder is created in Mailchimp
  • Mailchimp
    List segments is created in Mailchimp
  • Mailchimp
    File is created in Mailchimp
  • Mailchimp
    Members is added/updated in segment in Mailchimp
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2.

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Ready Workflows Ready Workflows for GoToWebinar + Mailchimp Integration

Capture registrants, update subscriber lists, trigger email campaigns, notify your team, and track engagement, all in just one click.

Most popular automationsmost-popular-automations
GoToWebinar + Mailchimp Integration

Create Mailchimp contact for new GoToWebinar registrant

If you're using GoToWebinar to create and manage your online meetings, you'll want to connect it with Mailchimp to send out automated email reminders and follow-ups. When an registrant is created in GoToWebinar, a new contact will automatically be created in Mailchimp.

This way, you'll always have a record of everyone who's registered for your events. Plus, you can use Mailchimp's powerful email marketing features to keep in touch with your registrant long after the meeting is over.

To get started, click on activate and simply connect your GoToWebinar and Mailchimp accounts here. We'll take care of the rest!
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Mailchimp + GoToWebinar Integration

Create GoToWebinar registrant for new Mailchimp contact

Are you a webinar host looking to use Mailchimp to create contact lists and send out automated invitations? If so, this automation is for you!

With the help of this integration, you can use Mailchimp and GoToWebinar to create an registrant list and monitor who's participating.
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Connect more apps to your GoToWebinar + Mailchimp flow

Sync webinar leads with your CRM, support ticketing, messaging, and scheduling tools to keep your data connected. Pick a combination and activate it in one click.

GoToWebinar
Mailchimp
+
Google CalendarGoogle Calendar (4)
+
TypeformTypeform (4)
+
ZoomZoom (4)
+
SlackSlack (4)
+
SalesforceSalesforce (4)
+
Google SheetsGoogle Sheets (4)
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Add every new GoToWebinar registrant to your Mailchimp subscriber list, and create a reminder event in Google Calendar.
New GoToWebinar registrants appear in Mailchimp instantly while Google Calendar schedules a reminder, eliminating manual data entry.
G
M
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When a GoToWebinar webinar is created, add the schedule to Google Calendar, and create a dedicated subscriber list in Mailchimp.
New webinars in GoToWebinar automatically populate Google Calendar and set up targeted Mailchimp lists for immediate campaign planning.
G
M
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If a GoToWebinar attendee joins a session, schedule a follow-up meeting in Google Calendar and tag the subscriber in Mailchimp.
Live webinar attendance triggers automated Google Calendar follow-ups and adds specific engagement tags in Mailchimp.
G
M
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When an upcoming webinar is scheduled in GoToWebinar, update your Google Calendar team schedule and create an announcement campaign in Mailchimp.
Upcoming webinars update team calendars in Google Calendar and set up promotional campaigns in Mailchimp automatically.

Supported triggers and actions for GoToWebinar and Mailchimp

Mix and match to build the exact automation you need

GoToWebinar
GoToWebinar Triggers & Actions
Instant
Registrant is created in GoToWebinar
Triggers the automation when a new registrant is created
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Attendee is created in GoToWebinar
Triggers the automation when a new attendee is added
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Upcoming webinars in GoToWebinar
Triggers the automation when there are upcoming webinars
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Instant
Webinar is created in GoToWebinar
Triggers the automation when a new webinar is created
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Instant
Webinar is updated in GoToWebinar
Triggers the automation when a webinar is updated
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Instant
Registrant has joined in GoToWebinar
Triggers the automation when a registrant has joined a particular webinar
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Create registrant in GoToWebinar
Registers a new participant for a webinar
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Remove registrant in GoToWebinar
Removes a registrant from a webinar
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Get registrants by id in GoToWebinar
Retrieves registrants using their unique identification number
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Create webinar in GoToWebinar
Generates and schedule webinars for online presentations
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Mailchimp
Mailchimp Triggers & Actions
Subscriber is created/updated in Mailchimp
Triggers the automation when any subscriber is created or updated
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Subscriber is added to segment or tag in Mailchimp
Triggers the automation when a subscriber is added to a segment or tag
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Instant
Subscriber is added to list in Mailchimp
Triggers the automation when a subscriber is added to a list
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Subscriber has unsubscribed in Mailchimp
Triggers the automation when a subscriber unsubscribes from a particular mailing list
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Instant
Subscriber's profile is updated in Mailchimp
Triggers the automation when a subscriber's profile is updated
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Instant
List member is unsubscribed in Mailchimp
Triggers the automation when a member unsubscribes from a mailing list
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Instant
Subscriber's email address is cleaned from the list in Mailchimp
Triggers the automation when a subscriber's email address is cleaned from the list
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Instant
Subscriber's email address is changed in Mailchimp
Triggers the automation when a subscriber's email address is changed
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Campaign is created in Mailchimp
Triggers the automation when a new campaign is created
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Campaign is sent in Mailchimp
Triggers the automation when any campaign is sent
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Campaign email activity is created in Mailchimp
Triggers the automation when a new campaign email activity is created
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Instant
Campaign is sent or cancelled in Mailchimp
Triggers the automation when a campaign is sent or cancelled in your marketing platform
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Email is opened in Mailchimp
Triggers the automation when an email is opened
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Link is clicked in Mailchimp
Triggers the automation when a link in the email is clicked
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Customer is created in Mailchimp
Triggers the automation when a new customer is created
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Order is created in Mailchimp
Triggers the automation when a new order is created
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Audience/List is created in Mailchimp
Triggers the automation when a new audience or list is created
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Folder is created in Mailchimp
Triggers the automation when a new folder is created
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List segments is created in Mailchimp
Triggers the automation when a new segment is created
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File is created in Mailchimp
Triggers the automation when a particular action in the workflow fails
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Members is added/updated in segment in Mailchimp
Triggers the automation when a member is added or updated in a particular segment
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Create list (In Review) in Mailchimp
Create list
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Create or update subscriber in Mailchimp
Generates a new invoice
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Add tag to subscriber in Mailchimp
Assigns a tag to a subscriber based on predefined criteria
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Update Subscriber in Mailchimp
Updates subscriber information
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Add note to subscriber in Mailchimp
Adds a note to a subscriber
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Search subscriber by email in Mailchimp
Retrieves subscriber information using their email address
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Search subscriber by email in a list in Mailchimp
Searches for a subscriber by email within a designated list
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Unsubscribe email in Mailchimp
Removes email address from mailing list
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Remove subscriber in Mailchimp
Unsubscribe a user from mailing lists
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Archive list member in Mailchimp
Removes list members from active list and store them in an archived list
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Send campaign in Mailchimp
Sends out a pre-designed campaign to targeted recipients
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Search campaign in Mailchimp
Searches for a campaign
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Update campaign in Mailchimp
Refresh and adjust the content and settings of a marketing campaign
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Add or remove member tags in Mailchimp
Manage member tags based on criteria
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Create custom event in Mailchimp
Creates a new marketing campaign
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Create file in Mailchimp
Generates a new file
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Search customer in Mailchimp
Locates and retrieves customer information
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Create campaign in Mailchimp
Generates and launch a new marketing campaign
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Search content of campaign in Mailchimp
Searches for the content of a campaign
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Get campaign by id in Mailchimp
Retrieves a campaign using its id
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Get open campaign details for subscriber in Mailchimp
Retrieves and display detailed information about campaign interactions for a subscriber
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Create folder in Mailchimp
Creates a new folder in the designated location
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Add existing member to static segment in Mailchimp
Adds a member who already exists to a predefined static segment within the audience
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Remove member from static segment in Mailchimp
Removes a member from a predefined static segment
Try it →

What can you automate with GoToWebinar + Mailchimp?

Streamline your webinar marketing by connecting attendee sign-ups directly to targeted email campaigns and subscriber management.

What you can automate?
📋
Sync every webinar registrant to Mailchimp automatically
Whenever a new participant registers in GoToWebinar, their contact details are created or updated in your Mailchimp list instantly. No manual exports, no delayed subscriber updates.
📝
Capture every submitted custom registration field
Map all custom questions and answers from your GoToWebinar event straight into subscriber profile attributes and tags in Mailchimp for deeper segmentation.
🔔
Notify your marketing team of new webinar sign-ups
Send instant alerts to your team channels whenever high-value attendees register for your upcoming webinars or join live sessions.
🔀
Route subscribers based on webinar responses
Apply different tags or add contacts to specific Mailchimp segments based on the webinar they registered for or their specific responses.
🔄
Keep subscriber profiles updated when details change
Whenever a webinar registrant updates their registration information, automatically sync those changes to their existing Mailchimp subscriber record.
🗂️
Upsert contacts without creating duplicate profiles
Automatically check if a webinar registrant already exists in Mailchimp, updating their existing profile with new webinar activity rather than creating duplicates.
Trigger workflows when attendees join live sessions
Detect when registrants actually join your live webinars in GoToWebinar and trigger targeted follow-up sequences in Mailchimp.
📊
Log webinar sign-ups to Google Sheets for analysis
Extend your GoToWebinar and Mailchimp workflow to Google Sheets, creating a complete backup record of every attendee for reporting.
And much more...

Who is GoToWebinar + Mailchimp integration for?

Connecting GoToWebinar and Mailchimp eliminates manual list building, giving webinar hosts and marketers instant contact synchronisation and reliable engagement tracking across platforms.

Webinar analysts and marketers
Webinar analysts and marketers
Event coordinators
Event coordinators
Client success managers
Client success managers
High-volume webinar hosts
High-volume webinar hosts
Email marketing specialists
Email marketing specialists
Data compliance leads
Data compliance leads
📈
Webinar analysts and marketers
You're compiling post-webinar analytics manually from multiple exports, but your reporting sheet only updates when someone runs a download, so the attendee counts you're presenting are always a few hours behind — automating both apps means every new registrant lands in Mailchimp instantly and your metrics stay current.
Event coordinators
You need to send timely follow-up sequences immediately after a live session ends, but manual list exports delay your emails by precious hours — connecting these apps means registrants sync to Mailchimp instantly so your automated follow-ups launch right on schedule.
🤝
Client success managers
Your stakeholders expect real-time attendee visibility after every session, but compiling mailing lists by hand causes frustrating reporting gaps — this integration means every GoToWebinar sign-up populates your Mailchimp lists automatically without manual intervention.
🚀
High-volume webinar hosts
You're running large-scale virtual events with thousands of registrants that overwhelm your team's ability to copy data into email tools — automating both apps means massive attendee influxes flow straight into Mailchimp without missing a single contact.
✉️
Email marketing specialists
You rely on event organisers to manually hand over attendee spreadsheets before you can build email campaigns, slowing down your campaign execution — integrating these apps means subscriber lists update themselves the moment someone registers.
🛡️
Data compliance leads
You need an unbroken, accurate audit trail of every webinar participant for compliance and segmentation, but manual data entry keeps leaving missing records — automating both apps means every single registrant and attendee gets logged accurately every time.
Our team

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Why choose Integrately to automate GoToWebinar + Mailchimp

Build and manage your GoToWebinar + Mailchimp automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect GoToWebinar + Mailchimp with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
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2
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Automation is ready
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Frequently Asked Questions

How do I connect GoToWebinar to Mailchimp?
Frequently Asked Questions
You can connect GoToWebinar to Mailchimp in one click using ready templates on Integrately, or by telling Integrately AI how you want your data handled. You can also connect apps like Google Calendar, Slack, and Google Sheets.
Can I automatically add GoToWebinar registrants to my Mailchimp list?
Frequently Asked Questions
Can I connect GoToWebinar, Mailchimp, and Google Sheets?
Frequently Asked Questions
What is a good Zapier alternative for GoToWebinar and Mailchimp?
Frequently Asked Questions
How does GoToWebinar handle custom registration fields during sync?
Frequently Asked Questions
How does Mailchimp handle subscriber tags and updates from webinars?
Frequently Asked Questions
Can I automate GoToWebinar and Mailchimp without coding?
Frequently Asked Questions
Is the GoToWebinar and Mailchimp integration free?
Frequently Asked Questions
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