Front + Lofty Integration
Integrate Front to Lofty in one click, or tell Integrately AI how you want each lead handled. Capture contact details, create your leads, update your pipelines, and trigger follow-ups automatically.
Free forever.Use premium features free for 14 days.1.
Inbound message is received in Front Instant- Message delivery is failed in Front Instant
- Outbound reply is sent (existing conversation) in Front Instant
- Outbound message is sent (new conversation) in Front Instant
- Tag is added in Front Instant
- Tag is removed in Front Instant
- Comment is added in Front Instant
- Conversation is moved in Front Instant
- Conversation is reopened in Front Instant
- Conversation is archived in Front Instant
- Conversation is deleted in Front Instant
- Conversation is restored in Front Instant
- Teammate is mentioned in Front Instant
- Assignee is changed in Front Instant
Transaction is created or updated in Lofty Instant- Lead is created or updated in Lofty Instant
- Lead pipeline is changed in Lofty Instant
2.
- Import message in Front
- Send message in Front
- Send reply in Front
- Create contact in Front
- Update contact in Front
- Search contact in Front
- Update conversation in Front
- Update transaction in Lofty
- Get transaction by lead id and transaction id in Lofty
- Create transaction in Lofty
- Create lead in Lofty
- Update lead in Lofty
- Search lead in Lofty
- Add note in Lofty
- Get lead by Id in Lofty
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Ready Workflows for Front + Lofty Integration
Capture inbound messages, create leads, update transaction pipelines, and sync contact notes, all in just one click.
Sorry, we don’t have a ready workflow for this combination yet.
Create your workflow with Integrately AI.Simply describe what you want to automate, and Integrately AI will build it for you.
Connect more apps to your Front + Lofty flow
Notify your team, send agreements, schedule follow-ups, and log communications across your stack. Pick a combination and activate it in one click.
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Gmail (4)
Gmail (4) +
DocuSign (4)
DocuSign (4) +
Slack (4)
Slack (4) +
Google Calendar (4)
Google Calendar (4) +
Calendly (4)
Calendly (4) +
Twilio (4)
Twilio (4) F
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Create a Lofty lead from an inbound Front message, and send a confirmation email in Gmail.
Inbound Front messages automatically create new Lofty leads and trigger a confirmation email in Gmail.
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When a new Lofty lead is created, send a reply in Front and email the contact in Gmail.
New Lofty leads trigger automated replies in Front and follow-up emails in Gmail instantly.
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When a tag is added in Front, update the Lofty lead and send an email in Gmail.
Tagged Front conversations automatically update Lofty leads and trigger notification emails in Gmail.
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When a Lofty transaction is created, send a message in Front and notify via email in Gmail.
Lofty transactions trigger Front messages and notification emails in Gmail automatically.
Supported triggers and actions for Front and Lofty
Mix and match to build the exact automation you need
Front Triggers & Actions
Instant
Inbound message is received in Front
Triggers the automation when a new message is received
Try it → Instant
Message delivery is failed in Front
Triggers the automation when a message delivery fails
Try it → Instant
Outbound reply is sent (existing conversation) in Front
Triggers the automation when an outbound reply is sent to an existing conversation
Try it → Instant
Outbound message is sent (new conversation) in Front
Triggers the automation when a new conversation is initiated
Try it → Instant
Conversation is reopened in Front
Triggers the automation when a closed conversation is re-opened
Try it → Instant
Conversation is archived in Front
Triggers the automation when a conversation is archived
Try it → Instant
Conversation is deleted in Front
Triggers the automation when any conversation is removed from the system
Try it → Instant
Conversation is restored in Front
Triggers the automation when a closed conversation is re-opened
Try it → Instant
Teammate is mentioned in Front
Triggers the automation when someone mentions a teammate
Try it → Instant
Assignee is changed in Front
Triggers the automation when the assignee of a task is changed
Try it → Lofty Triggers & Actions
Instant
Transaction is created or updated in Lofty
Triggers the automation when a transaction is created or updated
Try it → Instant
Lead is created or updated in Lofty
Triggers the automation when a lead is created or updated
Try it → Instant
Lead pipeline is changed in Lofty
Triggers the automation when the pipeline associated with the lead is changed
Try it → What can you automate with Front + Lofty?
Sync customer messages, manage real estate leads, update transaction pipelines, and keep your entire communication history aligned across Front and Lofty.
💬
Create Lofty leads from Front messages
Automatically create or update a Lofty lead whenever an inbound message is received in Front. Eliminate manual data entry and ensure every customer inquiry is tracked in your CRM.
📋
Capture every detail from lead submissions
Map all available contact details and custom fields from Lofty lead updates into Front contacts. Ensure your support and sales teams see complete customer information.
🔔
Notify your team on lead pipeline changes
Alert the right team member the moment a lead pipeline changes in Lofty or a new conversation starts in Front. Keep everyone informed without switching between apps.
🔀
Route conversations based on lead stage
Apply different tags or assignees in Front depending on whether a Lofty lead is new, active, or closed. Ensure inquiries reach the right person instantly.
🔄
Keep contact information updated across apps
Automatically update contact records and conversation statuses in Front whenever lead details change in Lofty, maintaining accurate records everywhere.
👤
Upsert contacts without creating duplicates
Search for existing contacts in Front before creating new ones, updating current records with the latest Lofty transaction data to keep your database clean.
🏷️
Manage transaction status updates automatically
Archive or reopen conversations in Front when a Lofty transaction is created or updated. Keep your active queue focused on open deals.
💬
Alert your team on Slack for new leads
Send automated notifications to your Slack sales channel whenever an inbound message in Front creates a new lead in Lofty, ensuring fast team response times.
And much more...
Who is Front + Lofty integration for?
Real estate agents, sales teams, and customer support staff streamlining client communications and lead management across Front and Lofty.
Sales operations managers
Real estate agents
Client success leads
High-volume support teams
Transaction coordinators
Brokerage administrators
📊
Sales operations managers
You report on lead pipelines and conversation volumes but your records only update when someone manually exports data, so the metrics you review are always a few hours behind — with this integration, every new lead and updated conversation syncs instantly and your reports stay current.
⚡
Real estate agents
You need to respond immediately when a prospective home buyer reaches out, but inquiries sit unread in your inbox while you check your CRM, so you miss the window to engage — with this integration, every inbound message creates or updates a lead instantly so you can act right away.
🤝
Client success leads
You answer to clients who want constant updates on their property transactions, but pulling records across separate tools takes too much manual effort, so communication slips — with this integration, transaction updates flow straight into your conversations and keep clients fully informed.
📈
High-volume support teams
The volume of inbound messages is too high for anyone to keep up by hand, leading to missed client inquiries and messy CRM records — with this integration, every message and lead updates automatically without manual data entry.
🔄
Transaction coordinators
You own the next step in the closing process and depend on sales reps to hand over client details from their inbox, but handoffs get delayed — with this integration, lead updates and messages flow directly between teams and keep deals moving.
🗂️
Brokerage administrators
You need a reliable history of all client communications and deal progress, but keeping separate systems aligned leaves missing contact notes and incomplete logs — with this integration, every interaction is tracked across both platforms to maintain a complete history.
Did you know?
Our team can create automations for you... At no extra cost!
Tell us what type of automation you want to make?
Why choose Integrately to automate Front + Lofty
Build and manage your Front + Lofty automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.
1,500+ apps connected
Connect Front + Lofty with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?
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Connect Accounts
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Automation is ready
Connect Front + Lofty Now 
In Just 1 Click!
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Frequently Asked Questions
How do I connect Front to Lofty?
You can connect Front and Lofty in one click using ready-made templates or Integrately AI, along with tools like Gmail, Slack, and Calendly.
Can I automatically create Lofty leads from inbound Front messages?
Can I connect Front, Lofty, and Slack?
What is a good Zapier alternative for Front and Lofty?
How do inbound messages trigger lead updates in Front and Lofty?
How are Lofty transactions synced with Front conversations?
Can I automate my workflows between Front and Lofty without coding?
Is the Front and Lofty integration free?
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