Freshworks CRM (Freshsales Suite) + Pardot Integration

Integrate Freshworks CRM (Freshsales Suite) to Pardot in one click, or tell Integrately AI how you want each contact handled. Capture prospects, update records, alert your marketing team, and trigger follow-ups automatically.

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1.
  • Freshworks CRM (Freshsales Suite)
    Contact is created in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Contact is updated in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Deal is updated in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Deal is created in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Task is created in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Account is created in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Account is updated in Freshworks CRM (Freshsales Suite)
  • Pardot
    Prospect is created in Pardot
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2.
  • Freshworks CRM (Freshsales Suite)
    Search contact in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Create product in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Create contact in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Search contact by email in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Update contact in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Search contact by phone number in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Get contact by id in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Add note to a contact in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Create task for contact in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Delete contact in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Create deal in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Get deal by id in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Search deal by name in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Create task for deal in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Add note to a deal in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Update deal in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Create or Update contact in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Create account in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Create task for an account in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Get account by id in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Search account by name in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Add note to an account in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Mark task as completed in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Get task by id in Freshworks CRM (Freshsales Suite)
  • Pardot
    Create prospect in Pardot
  • Pardot
    Search prospect in Pardot
  • Pardot
    Update prospect in Pardot
  • Pardot
    Add prospect to list in Pardot

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Ready Workflows Ready Workflows for Freshworks CRM (Freshsales Suite) + Pardot Integration

Capture prospects, sync contact details, update marketing lists, alert your sales team, and trigger follow-ups, all in just one click.

Most popular automationsmost-popular-automations
Pardot + Freshworks CRM (Freshsales Suite) Integration

Create Freshworks CRM (Freshsales Suite) contact for new Pardot prospect

CRMs are designed to help businesses manage their customer data. By tracking customer interactions, CRMs can help businesses identify trends and optimize their marketing and sales efforts.

However, some businesses find that they need more than one CRM to effectively manage their customer data. For example, a business with a large customer base may need one CRM for sales and another for marketing. Alternatively, a business with multiple locations may need a CRM for each location.

Using this Pardot - Freshworks CRM (Freshsales Suite) integration, anytime a new Pardot prospect is created, an Freshworks CRM (Freshsales Suite) contact should be automatically generated as well. This integration will help to keep your data consistent and up-to-date, and it will save you time by eliminating the need to manually enter information into both systems.
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Pardot + Freshworks CRM (Freshsales Suite) Integration

Create Freshworks CRM (Freshsales Suite) deal from new Pardot prospect

Anytime a new prospect is created in your Pardot, a new deal will automatically be created in your Freshworks CRM (Freshsales Suite). This ensures that all of your deal are linked to the right prospect, and that you never miss an opportunity to follow up with a new lead.

This Pardot - Freshworks CRM (Freshsales Suite) integration save you time and effort by keeping your data synchronized across systems. As a result, you can focus on your core business objectives and leave the tedious data entry to the automation.
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Freshworks CRM (Freshsales Suite) + Pardot Integration

Create Pardot prospect for new Freshworks CRM (Freshsales Suite) contact

CRMs are designed to help businesses manage their customer data. By tracking customer interactions, CRMs can help businesses identify trends and optimize their marketing and sales efforts.

However, some businesses find that they need more than one CRM to effectively manage their customer data. For example, a business with a large customer base may need one CRM for sales and another for marketing. Alternatively, a business with multiple locations may need a CRM for each location.

Using this Freshworks CRM (Freshsales Suite) - Pardot integration, anytime a new Freshworks CRM (Freshsales Suite) contact is created, an Pardot prospect should be automatically generated as well. This integration will help to keep your data consistent and up-to-date, and it will save you time by eliminating the need to manually enter information into both systems.
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Pardot + Freshworks CRM (Freshsales Suite) Integration

Create Freshworks CRM (Freshsales Suite) task for new Pardot prospect

In Pardot, when you create a prospect, it automatically creates a task in Freshworks CRM (Freshsales Suite) for that prospect. This is a great way to keep track of all your interactions with each customer. You can also see all the task associated with a particular prospect on their prospect profile.

This makes it easy to stay organized and ensure no important steps are missed when working with a customer.
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Connect more apps to your Freshworks CRM (Freshsales Suite) + Pardot flow

Connect your core automation with customer support, messaging, scheduling, and spreadsheet apps to keep your entire team aligned. Pick a combination and activate it in one click.

Freshworks CRM (Freshsales Suite)
Pardot
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GmailGmail (8)
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SlackSlack (8)
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CalendlyCalendly (8)
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ZoomZoom (8)
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Google SheetsGoogle Sheets (8)
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TypeformTypeform (8)
F
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Create a Pardot prospect when a contact is created in Freshworks CRM (Freshsales Suite), and send a welcome email in Gmail
New Freshworks CRM (Freshsales Suite) contacts instantly generate a Pardot prospect and trigger a welcome email in Gmail without manual data entry.
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When a prospect is created in Pardot, update the contact in Freshworks CRM (Freshsales Suite) and send a notification in Gmail
Pardot prospects automatically update Freshworks CRM (Freshsales Suite) contacts and notify your team via Gmail.
F
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When a contact is updated in Freshworks CRM (Freshsales Suite), update the prospect in Pardot and send an email alert in Gmail
Freshworks CRM (Freshsales Suite) contact updates reflect in Pardot instantly while sending an email summary in Gmail.
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When a deal is created in Freshworks CRM (Freshsales Suite), create a prospect in Pardot and send a deal summary email in Gmail
New Freshworks CRM (Freshsales Suite) deals generate a Pardot prospect and trigger a summary email in Gmail.
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If a contact is created in Freshworks CRM (Freshsales Suite) with high priority, create a prospect in Pardot and send an urgent email in Gmail
Prioritise high-value contacts by routing them to Pardot and sending an urgent email alert in Gmail.
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When a deal is updated in Freshworks CRM (Freshsales Suite), add a note to the contact and email the report in Gmail
Deal updates in Freshworks CRM (Freshsales Suite) add contact notes and trigger status report emails in Gmail.
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Use Claude to analyse every contact created in Freshworks CRM (Freshsales Suite), create a prospect in Pardot, and send the analysis email in Gmail
AI-powered contact analysis in Claude feeds Pardot prospects and sends briefing emails via Gmail.
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When a contact is created in Freshworks CRM (Freshsales Suite), create a prospect in Pardot, send an email in Gmail, and alert your team in Slack
New contacts trigger Pardot prospect creation, Gmail confirmation, and team Slack alerts simultaneously.

Supported triggers and actions for Freshworks CRM (Freshsales Suite) and Pardot

Mix and match to build the exact automation you need

Freshworks CRM (Freshsales Suite)
Freshworks CRM (Freshsales Suite) Triggers & Actions
Contact is created in Freshworks CRM (Freshsales Suite)
Triggers the automation when a new contact is created
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Contact is updated in Freshworks CRM (Freshsales Suite)
Triggers the automation when a contact is updated
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Deal is updated in Freshworks CRM (Freshsales Suite)
Triggers the automation when a deal is updated
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Deal is created in Freshworks CRM (Freshsales Suite)
Triggers the automation when a deal is created
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Task is created in Freshworks CRM (Freshsales Suite)
Triggers the automation when a new task is created
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Account is created in Freshworks CRM (Freshsales Suite)
Triggers the automation when a new account is created
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Account is updated in Freshworks CRM (Freshsales Suite)
Triggers the automation when an account is updated
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Search contact in Freshworks CRM (Freshsales Suite)
Finds and retrieves contact information
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Create product in Freshworks CRM (Freshsales Suite)
Adds a new product to the CRM
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Create contact in Freshworks CRM (Freshsales Suite)
Adds a new contact to the database
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Search contact by email in Freshworks CRM (Freshsales Suite)
Finds and retrieves contact information using their email address
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Update contact in Freshworks CRM (Freshsales Suite)
Updates contact information with new details
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Search contact by phone number in Freshworks CRM (Freshsales Suite)
Finds information about a contact using the phone number
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Get contact by id in Freshworks CRM (Freshsales Suite)
Retrieves a contact's information based on their id
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Add note to a contact in Freshworks CRM (Freshsales Suite)
Adds a note to a contact
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Create task for contact in Freshworks CRM (Freshsales Suite)
Creates a task to follow up with a contact
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Delete contact in Freshworks CRM (Freshsales Suite)
Removes a contact from the address book
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Create deal in Freshworks CRM (Freshsales Suite)
Generates a new deal with
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Get deal by id in Freshworks CRM (Freshsales Suite)
Retrieves a deal by its id
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Search deal by name in Freshworks CRM (Freshsales Suite)
Searches for a deal by its name with
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Create task for deal in Freshworks CRM (Freshsales Suite)
Creates a new task for a particular deal
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Add note to a deal in Freshworks CRM (Freshsales Suite)
Adds a note to a deal
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Update deal in Freshworks CRM (Freshsales Suite)
Updates deal information based on new criteria or changes
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Create or Update contact in Freshworks CRM (Freshsales Suite)
Adds or update contact information
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Create account in Freshworks CRM (Freshsales Suite)
Generates a new account
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Create task for an account in Freshworks CRM (Freshsales Suite)
Creates a task to follow up with a account
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Get account by id in Freshworks CRM (Freshsales Suite)
Retrieves account information based on the account id
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Search account by name in Freshworks CRM (Freshsales Suite)
Searches for an account using the name
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Add note to an account in Freshworks CRM (Freshsales Suite)
Adds a note to the account without manual input
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Mark task as completed in Freshworks CRM (Freshsales Suite)
Marks the task as completed
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Get task by id in Freshworks CRM (Freshsales Suite)
Retrieves a task using its id
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Pardot
Pardot Triggers & Actions
Prospect is created in Pardot
Triggers the automation when a new prospect is added
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Create prospect in Pardot
Generates a new porspect
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Search prospect in Pardot
Searches for a particular prospect
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Update prospect in Pardot
Updates prospect details with new information
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Add prospect to list in Pardot
Adds a new potential client in a list
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What can you automate with Freshworks CRM (Freshsales Suite) + Pardot?

Streamline your sales and marketing operations by connecting Freshworks CRM (Freshsales Suite) and Pardot for automated lead handoffs and pipeline syncs.

What you can automate?
🔄
Sync contacts between Freshworks and Pardot automatically
Create a Pardot prospect whenever a contact is created in Freshworks CRM (Freshsales Suite), or vice versa, ensuring your sales and marketing databases match perfectly without manual copying.
📋
Capture every submitted form field
Map all prospect details and custom attributes from Pardot forms straight into your Freshworks CRM (Freshsales Suite) contact records so your sales reps have complete context.
📢
Alert your team instantly on new leads
Trigger team notifications the moment a high-value prospect is created in Pardot or a deal is won in Freshworks CRM (Freshsales Suite) so action is taken immediately.
🔀
Route leads based on submitted criteria
Assign incoming contacts and prospects to different workflows or sales reps depending on the tier, budget, or region submitted in the form.
✏️
Keep records updated as deals progress
Automatically update Pardot prospect profiles whenever deal stages change in Freshworks CRM (Freshsales Suite) to maintain accurate marketing attribution.
🔍
Prevent duplicate records with smart search
Search existing contacts and prospects by email before creating new entries, updating existing profiles instead of generating frustrating duplicates.
🏷️
Manage lifecycle and status updates seamlessly
Reflect closed-won deals, lost opportunities, or paused subscriptions across both platforms as customer statuses evolve over time.
📊
Extend your workflow to Google Sheets
Send automated Freshworks CRM (Freshsales Suite) and Pardot data straight into Google Sheets for custom reporting, team reviews, and advanced analysis.
And much more...

Who is Freshworks CRM (Freshsales Suite) + Pardot integration for?

Marketing and sales teams connecting Freshworks CRM (Freshsales Suite) to Pardot eliminate manual data entry, keep pipeline stages perfectly aligned, and close deals faster.

Performance marketers
Performance marketers
Sales account executives
Sales account executives
Agency account managers
Agency account managers
Operations managers
Operations managers
Inside sales reps
Inside sales reps
CRM administrators
CRM administrators
📈
Performance marketers
You're reviewing lead conversion reports in Pardot but your pipeline data only updates when someone manually exports Freshworks CRM (Freshsales Suite) records, so the metrics you're presenting are always hours behind — with this integration, every contact and deal record syncs instantly and your dashboards stay current.
Sales account executives
You need to reach out to new prospects the moment they show buying intent, but you find out about Pardot prospect submissions too late — automating both apps means every new prospect triggers an immediate record update, letting your team engage leads while interest is peak.
🤝
Agency account managers
You answer to clients who want to see live progress on their marketing campaigns, but compiling contact reports takes hours every week — this integration means prospect creation and deal tracking happen in real time, giving your clients a transparent, up-to-date view of their pipeline.
⚙️
Operations managers
You're managing a massive volume of inbound leads where manual entry causes missed follow-ups and data errors, but the workload is too high for anyone to keep up by hand — automating both apps means every contact and prospect is processed reliably without human bottleneck.
🎯
Inside sales reps
You own the outreach stage and depend on marketing to hand over qualified leads from Pardot, but handoffs get delayed between systems — automating both apps means every new prospect instantly populates your Freshworks CRM (Freshsales Suite) pipeline so you can start outreach right away.
🗂️
CRM administrators
You need a complete and reliable history of every prospect journey from marketing form to closed deal, but keep finding gaps where records were missed — automating both apps means every lifecycle event is logged automatically without missing a single interaction.
Our team

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Why choose Integrately to automate Freshworks CRM (Freshsales Suite) + Pardot

Build and manage your Freshworks CRM (Freshsales Suite) + Pardot automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Freshworks CRM (Freshsales Suite) + Pardot with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
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Frequently Asked Questions

How do I connect Freshworks CRM (Freshsales Suite) to Pardot?
Frequently Asked Questions
You can connect Freshworks CRM (Freshsales Suite) to Pardot instantly using 1-click automations on Integrately, with support for Gmail, Slack, and 1,500+ other apps. Use ready templates or ask Integrately AI to build the automation and map the fields for you.
Can I automatically create a Pardot prospect when a contact is created in Freshworks CRM (Freshsales Suite)?
Frequently Asked Questions
Can I connect Freshworks CRM (Freshsales Suite), Pardot, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Freshworks CRM (Freshsales Suite) and Pardot?
Frequently Asked Questions
How does Freshworks CRM (Freshsales Suite) data sync with Pardot?
Frequently Asked Questions
Can I update Pardot prospects when Freshworks CRM (Freshsales Suite) deals change?
Frequently Asked Questions
Do I need coding skills to connect Freshworks CRM (Freshsales Suite) and Pardot?
Frequently Asked Questions
Is the Freshworks CRM (Freshsales Suite) and Pardot integration free?
Frequently Asked Questions
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