Facebook Custom Audiences + Instagram for business Integration

Integrate Facebook Custom Audiences to Instagram for business in one click, or tell Integrately AI how you want each comment handled. Turn social engagement into targeted ad audiences, sync customer details across your stack, alert your team, and trigger targeted follow-ups automatically.

Free foreverFree forever.
Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • Instagram for business
    Media is posted in Instagram for business
  • Instagram for business
    Tagged in media in Instagram for business
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2.
  • Facebook Custom Audiences
    Add email to custom audience in Facebook Custom Audiences
  • Facebook Custom Audiences
    Create custom audience in Facebook Custom Audiences
  • Instagram for business
    Publish photo in Instagram for business

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Ready WorkflowsReady Workflows   for Facebook Custom Audiences + Instagram for business Integration

Capture comments, create custom audiences, sync customer details, alert your team, and send follow-ups, all in just one click.

Sorry, we don’t have a ready workflow for this combination yet.
Got a different task in mind? Describe it

Create your workflow with Integrately AI.
Simply describe what you want to automate, and Integrately AI will build it for you.

Connect more apps to your Facebook Custom Audiences + Instagram for business flow

Connect your audience data to ecommerce, email marketing, ad platforms, and team chat the moment an Instagram interaction occurs. Pick a combination and activate it in one click.

Facebook Custom Audiences
Instagram for business
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ShopifyShopify (4)
+
MailchimpMailchimp (3)
+
Meta AdsMeta Ads (3)
+
KlaviyoKlaviyo (3)
+
Google SheetsGoogle Sheets (3)
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SlackSlack (3)
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When a comment is created in Instagram for business, create a customer in Shopify and add them to a custom audience in Facebook Custom Audiences.
New Instagram comments instantly create Shopify customers and update your Facebook Custom Audiences without manual exporting.
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When media is posted in Instagram for business, create a product in Shopify and create a custom audience in Facebook Custom Audiences.
Publish Instagram posts that automatically generate Shopify catalog items and sync custom audiences for ad retargeting.
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If a comment is created in Instagram for business about a product, create an order in Shopify and add the buyer to Facebook Custom Audiences.
Automatically process Shopify orders from Instagram comments and add buyers to custom ad audiences in real time.
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Use Claude to analyse comments in Instagram for business, create matching Shopify discounts, and update Facebook Custom Audiences.
Use Claude to evaluate Instagram comments, generate Shopify discounts, and segment users in Facebook Custom Audiences.

Supported triggers and actions for Facebook Custom Audiences and Instagram for business

Mix and match to build the exact automation you need

Facebook Custom Audiences
Facebook Custom Audiences Triggers & Actions
No trigger is available
Add email to custom audience in Facebook Custom Audiences
Uploads email addresses to a designated custom audience for targeted marketing efforts
Try it →
Create custom audience in Facebook Custom Audiences
Creates a new marketing campaign
Try it →
Instagram for business
Instagram for business Triggers & Actions
Media is posted in Instagram for business
Triggers the automation when new media is posted
Try it →
Tagged in media in Instagram for business
Triggers the automation when you are tagged in media
Try it →
Publish photo in Instagram for business
Publishes a photo
Try it →

What can you automate with Facebook Custom Audiences + Instagram for business?

Streamline your social advertising workflows by connecting Instagram engagement directly to Facebook Custom Audiences in real time.

What you can automate?
🎯
Sync Instagram engagement to custom audiences instantly
Automatically add commenters and tagged users to Facebook Custom Audiences the moment an interaction happens on Instagram. Eliminate manual list exports and keep your ad retargeting lists up to date.
📝
Capture every comment detail and metadata field
Map all available Instagram comment data, media links, and user handles into your destination records. Your databases and ad lists receive complete information for precise follow-up.
🔔
Alert your team the second engagement happens
Send instant notifications to your team channel in Slack whenever high-value comments or media mentions occur. Ensure your staff can engage with potential customers right away.
🔀
Route records based on submitted comment content
Set up conditional rules to send specific commenters to different ad lists or team channels depending on keywords in their message. Customise your workflow paths without manual sorting.
🔄
Keep your destination records continuously updated
Automatically reflect changes in Instagram engagement across your connected spreadsheets, CRMs, and ad platforms. Maintain clean records without repetitive manual maintenance.
Add or update records without creating duplicates
Intelligently search existing databases before adding new entries to prevent duplicate customer profiles. Keep your ad audiences and CRM clean and deduplicated automatically.
🏷️
Handle status changes and campaign updates
Trigger downstream updates when Instagram media posts go live or engagement milestones are reached. Keep your marketing pipelines aligned with real-time social activity.
🔌
Extend your workflow to Google Sheets and beyond
Connect your core Instagram and Facebook Custom Audiences automation to Google Sheets to log every interaction and maintain comprehensive campaign archives.
And much more...

Who is Facebook Custom Audiences + Instagram for business integration for?

Connecting Facebook Custom Audiences and Instagram for business helps marketing and growth teams turn social engagement into targeted ad campaigns without manual data entry.

Performance marketers
Performance marketers
Social media managers
Social media managers
Agency account managers
Agency account managers
Growth teams
Growth teams
Sales representatives
Sales representatives
Data analysts
Data analysts
📈
Performance marketers
You're running campaigns across multiple ad sets but your tracking sheet only updates when someone manually exports leads, so the row counts you're optimising against are always a few hours behind — with this integration, every new comment lands in your tracking sheets instantly and your ad data stays current.
Social media managers
You manage high-volume follower interactions on Instagram but notice customer inquiries slipping through the cracks before you can log them, leaving potential buyers waiting too long — connecting these apps means every comment triggers immediate audience updates so your outreach is never delayed.
📊
Agency account managers
You report on social campaign ROI to clients every week, but assembling audience growth numbers requires manual CSV downloads from multiple dashboards — automating both apps means your performance metrics update automatically and your client reporting is always ready on time.
🚀
Growth teams
Your brand receives thousands of daily mentions and comments on Instagram that nobody has time to manually sort into ad segments, capping your retargeting reach — this integration means every interaction feeds your custom audiences instantly without manual list building.
🤝
Sales representatives
You depend on marketing teams to hand over engaged social leads, but manual handovers mean hot prospects are contacted days after they comment on posts — automating these platforms means qualified commenters sync to your CRM and custom audiences the moment they engage.
🗂️
Data analysts
You need a reliable history of social engagement for attribution modeling, but manual exports leave gaps and mismatched timestamps in your databases — connecting these apps means every comment and media post records cleanly in your systems with zero missing entries.
Our team

Ready Workflows Did you know?

Our team can create automations for you... At no extra cost!

Tell us what type of automation you want to make?

Why choose Integrately to automate Facebook Custom Audiences + Instagram for business

Build and manage your Facebook Custom Audiences + Instagram for business automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Facebook Custom Audiences + Instagram for business with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
That’s it! You just connected Google Sheets to Trello
3
Automation is ready
Setup an action from Trello
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Frequently Asked Questions

How do I connect Facebook Custom Audiences to Instagram for business?
Frequently Asked Questions
You can connect Facebook Custom Audiences to Instagram for business instantly using 1-click automations and Integrately AI. With 42,000+ active users and 1,500+ integrations including Google Sheets and Slack, setting up your social ad workflows takes minutes.
Can I automatically create custom audiences from Instagram comments?
Frequently Asked Questions
Can I connect Facebook Custom Audiences, Instagram for business, and Shopify?
Frequently Asked Questions
What is a good Zapier alternative for Facebook Custom Audiences and Instagram for business?
Frequently Asked Questions
How are custom audiences updated when a comment is created in Instagram for business?
Frequently Asked Questions
Can I track Instagram media posts in Facebook Custom Audiences?
Frequently Asked Questions
Do I need coding skills to automate Facebook Custom Audiences and Instagram for business?
Frequently Asked Questions
Is the Facebook Custom Audiences and Instagram for business integration free?
Frequently Asked Questions
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Want to automate something else in your workflow?

You Can Also Connect Facebook Custom Audiences or Instagram for business With 1500+ Other Apps

Facebook Custom Audiences
Popular Facebook Custom Audiences Integrations
Connect Facebook Custom Audiences to CRMs, email marketing tools, and analytics platforms to manage ad lists and follow up on leads.
Instagram for business
Popular Instagram for business Integrations
Sync Instagram for business with publishing tools, analytics suites, and content calendars to manage social media workflows across your stack.