Emma + Lob Integration

Integrate Emma to Lob in one click, or tell Integrately AI how you want each subscriber handled. Trigger direct mail campaigns, verify mailing addresses, send personalized postcards, and automate offline outreach without manual work.

Free foreverFree forever.
Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • Emma
    Subscriber is created in Emma Instant
  • Emma
    Subscriber is unsubscribed in Emma Instant
  • Emma
    Group is created in Emma Instant
  • Emma
    Member is added to group in Emma Instant
  • Emma
    Member shares a message in Emma Instant
  • Emma
    Group is deleted in Emma Instant
  • Emma
    Group is updated in Emma Instant
  • Emma
    Field is updated in Emma Instant
  • Emma
    Member is updated in Emma Instant
  • Emma
    Mailing is finished in Emma Instant
  • Emma
    Field is created in Emma Instant
  • Emma
    Field is deleted in Emma Instant
  • Emma
    Member status is updated in Emma Instant
  • Emma
    Member is deleted in Emma Instant
  • Emma
    Member is removed from group in Emma Instant
  • Emma
    Message is forwarded in Emma Instant
  • Emma
    Member shares link to message and someone click on it in Emma Instant
  • Emma
    Message is opened in Emma Instant
  • Emma
    Message is clicked in Emma Instant
Arrow Right
2.
  • Emma
    Create subscriber in Emma
  • Emma
    Get memeber by Id in Emma
  • Emma
    Create group in Emma
  • Lob
    Send letter in Lob
  • Lob
    Send postcard in Lob
  • Lob
    Verify US address in Lob
  • Lob
    Verify international address in Lob

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Ready Workflows Ready Workflows for Emma + Lob Integration

Trigger physical letters from new subscribers, verify postal addresses, send automated postcards, and reach your audience offline, all in just one click.

Most popular automationmost-popular-automations
Emma + Lob Integration

Send Lob message for new Emma contact

Many businesses rely on marketing to bring in new customers and grow their sales. One key element of successful marketing is staying in touch with your prospective customers. However, manually sending out messages to each new contact can be time-consuming and ineffective. Fortunately, there is a better way.

By automatically sending a Lob message for every new Emma contact, you can stay connected with your prospects without spending hours crafting individual messages. This simple automation can help you build better relationships with your prospects and close more sales.
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Got a different task in mind? Describe it

Got a different automation in mind? Describe it and let Integrately AI build it for you.

Connect more apps to your Emma + Lob flow

Sync subscriber data with ecommerce records, customer accounts, and team notifications as soon as direct mail triggers run. Pick a combination and activate it in one click.

Emma
Lob
+
ShopifyShopify (3)
+
SalesforceSalesforce (3)
+
TypeformTypeform (3)
+
StripeStripe (3)
+
Google SheetsGoogle Sheets (3)
+
SlackSlack (3)
E
S
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When a subscriber is created in Emma, create a customer in Shopify and send a letter in Lob
New Emma subscribers appear as Shopify customers while Lob mails a welcome letter instantly, removing manual data entry.
S
E
L
When a Shopify order is created, create a subscriber in Emma and send a postcard in Lob
Store purchases register new Emma subscribers and trigger physical postcards in Lob without manual tracking.
S
E
L
If a Shopify order total exceeds a threshold, create a subscriber in Emma and verify the US address in Lob
High-value Shopify orders register in Emma while Lob verifies the US shipping address for accurate fulfillment.

Supported triggers and actions for Emma and Lob

Mix and match to build the exact automation you need

Emma
Emma Triggers & Actions
Instant
Subscriber is created in Emma
Triggers the automation when a new subscriber is added
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Instant
Subscriber is unsubscribed in Emma
Triggers the automation when a subscriber opts out from further communication
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Instant
Group is created in Emma
Triggers the automation when a new group is created
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Instant
Member is added to group in Emma
Triggers the automation when a new member is added to a group
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Instant
Member shares a message in Emma
Triggers the automation when a member shares a message
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Instant
Group is deleted in Emma
Triggers the automation when any group is deleted
Try it →
Instant
Group is updated in Emma
Triggers the automation when any group is updated
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Instant
Field is updated in Emma
Triggers the automation when a particular action in the workflow fails
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Instant
Member is updated in Emma
Triggers the automation when a member's profile is updated
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Instant
Mailing is finished in Emma
Triggers the automation when the mailing process is completed
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Instant
Field is created in Emma
Triggers the automation when a particular action in the workflow fails
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Instant
Field is deleted in Emma
Triggers the automation when a particular action in the workflow fails
Try it →
Instant
Member status is updated in Emma
Triggers the automation when the status of a member is updated
Try it →
Instant
Member is deleted in Emma
Triggers the automation when any member is removed from the system
Try it →
Instant
Member is removed from group in Emma
Triggers the automation when a member is removed from a particular group
Try it →
Instant
Message is forwarded in Emma
Triggers the automation when a message is forwarded
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Instant
Member shares link to message and someone click on it in Emma
Triggers the automation when someone clicks on a link shared by one of the members
Try it →
Instant
Message is opened in Emma
Triggers the automation when a message is opened
Try it →
Instant
Message is clicked in Emma
Triggers the automation when a message is clicked
Try it →
Create subscriber in Emma
Adds new users to the subscription list
Try it →
Get memeber by Id in Emma
Retrieves a member's data based on their id
Try it →
Create group in Emma
Creates a new group based on particular criteria
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Lob
Lob Triggers & Actions
No trigger is available
Send letter in Lob
Sends a letter
Try it →
Send postcard in Lob
Sends a physical postcard to a designated recipient
Try it →
Verify US address in Lob
Validates and ensure accuracy of us addresses
Try it →
Verify international address in Lob
Verify the validity of an international address
Try it →

What can you automate with Emma + Lob?

Connect Emma subscriber triggers directly to Lob physical mail operations to run automated direct mail campaigns.

What you can automate?
✉️
Trigger physical letters from new subscribers
Automatically send a printed letter through Lob the moment a new subscriber is created in Emma. Welcome new leads with tangible mail without manual printing or trips to the post office.
📋
Capture every submitted subscriber field
Map all subscriber details, names, and postal addresses from Emma directly into Lob mailing templates. Ensure every personalized field populates correctly on your letters and postcards.
🔔
Alert your team as mailings dispatch
Send instant notifications to your team in Slack whenever Emma subscriber triggers initiate a Lob mailing. Keep internal stakeholders informed of direct mail execution in real time.
🔀
Route mail based on subscriber fields
Send different letter formats or postcards in Lob depending on subscriber tags or group memberships in Emma. Tailor your offline messaging to specific audience segments automatically.
🔄
Keep recipient data synchronized as accounts change
Update mailing lists and subscriber statuses across platforms when subscriber details are modified in Emma. Keep your physical outreach synchronized with your active contact base.
🔍
Verify US and international postal addresses
Run recipient addresses through Lob address verification before printing physical mail. Prevent returned letters and wasted postage by checking data quality automatically.
📊
Handle mailing campaign completions
Trigger follow-up actions and log campaign summaries the moment a mailing is finished in Emma. Close the loop between digital email campaigns and physical mail fulfillment.
💬
Extend your workflow to team messaging
Connect Emma and Lob workflows with Slack to notify team channels whenever a subscriber triggers physical direct mail outreach. Streamline operational visibility across departments.
And much more...

Who is Emma + Lob integration for?

Marketing teams, retail brands, and customer success leaders streamline offline outreach and bridge digital subscriber data with physical mail campaigns without manual data entry.

Marketing Analysts
Marketing Analysts
Campaign Managers
Campaign Managers
Account Directors
Account Directors
E-commerce Operations Teams
E-commerce Operations Teams
Fulfillment Specialists
Fulfillment Specialists
Customer Success Leads
Customer Success Leads
📈
Marketing Analysts
You report on campaign engagement metrics and need accurate offline attribution, but physical mail tracking data only updates when someone manually exports delivery reports, so your performance numbers are always a few hours behind — automating both apps means every subscriber mailing record syncs instantly and your analytics stay current.
Campaign Managers
You need to dispatch timely direct mail when subscribers join your list, but coordinating print runs manually takes days and delays time-sensitive welcome offers — connecting these apps means new subscribers immediately trigger automated physical letters and postcards without manual intervention.
🤝
Account Directors
You answer to clients who want to see offline campaign progress reported in real time, but compiling mail dispatch statuses from separate tools requires tedious manual effort — with this integration, every direct mail piece is logged automatically and client reporting updates without delays.
📦
E-commerce Operations Teams
The volume of new customer orders and subscriber signups is too high for anyone to keep up by hand, leading to missed mailing addresses and unfulfilled welcome kits — automating both apps means customer data flows instantly into address verification and print queues on autopilot.
📮
Fulfillment Specialists
You own the direct mail fulfillment step and depend on marketing teams to hand over subscriber address lists, but delayed spreadsheet exports leave your print queue idle — connecting these apps means verified recipient details reach your mailing queue the moment a subscriber joins.
🗂️
Customer Success Leads
You need a reliable history of every customer touchpoint and keep finding gaps where offline mailings were never recorded in your subscriber profiles — automating both apps means every letter and postcard is tracked accurately alongside your email history.
Our team

Ready Workflows Did you know?

Our team can create automations for you... At no extra cost!

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Why choose Integrately to automate Emma + Lob

Build and manage your Emma + Lob automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Emma + Lob with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
That’s it! You just connected Google Sheets to Trello
3
Automation is ready
Setup an action from Trello
Connect Emma + Lob Now arrow right
In Just 1 Click!
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in $19.99

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Frequently Asked Questions

How do I connect Emma to Lob?
Frequently Asked Questions
You can connect Emma to Lob in 1-click using ready-made templates on Integrately, or ask Integrately AI to build the automation and map the fields. It takes minutes to link your accounts along with 1,500+ other apps like Shopify, Salesforce, and Slack.
Can I automatically send a Lob letter when a subscriber is created in Emma?
Frequently Asked Questions
Can I connect Emma, Lob, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Emma and Lob?
Frequently Asked Questions
How does Emma trigger automations in Integrately?
Frequently Asked Questions
What Lob operations are supported for physical mail?
Frequently Asked Questions
Can I automate Emma and Lob without coding?
Frequently Asked Questions
Is the Emma and Lob integration free?
Frequently Asked Questions
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Want to automate something else in your workflow?

You Can Also Connect Emma or Lob With 1500+ Other Apps

Emma
Popular Emma Integrations
Connect Emma to email marketing, subscriber management, and analytics tools to streamline campaign workflows.
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Lob
Popular Lob Integrations
Sync Lob with accounting, billing, and customer support platforms to keep physical mail operations connected.
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Lob Integrations arrow right
No popular apps found