Drift + Emma Integration

Integrate Drift to Emma in one click, or tell Integrately AI how you want each contact handled. Capture enquiries, create subscribers, segment contacts, and trigger campaign follow-ups automatically.

Free foreverFree forever.
Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • Drift
    Email is identified in Drift Instant
  • Drift
    User reached goal in Drift Instant
  • Drift
    New Conversation is started in Drift Instant
  • Drift
    Conversation is pushed in Drift Instant
  • Drift
    Message is created in Drift Instant
  • Emma
    Subscriber is created in Emma Instant
  • Emma
    Subscriber is unsubscribed in Emma Instant
  • Emma
    Group is created in Emma Instant
  • Emma
    Member is added to group in Emma Instant
  • Emma
    Member shares a message in Emma Instant
  • Emma
    Group is deleted in Emma Instant
  • Emma
    Group is updated in Emma Instant
  • Emma
    Field is updated in Emma Instant
  • Emma
    Member is updated in Emma Instant
  • Emma
    Mailing is finished in Emma Instant
  • Emma
    Field is created in Emma Instant
  • Emma
    Field is deleted in Emma Instant
  • Emma
    Member status is updated in Emma Instant
  • Emma
    Member is deleted in Emma Instant
  • Emma
    Member is removed from group in Emma Instant
  • Emma
    Message is forwarded in Emma Instant
  • Emma
    Member shares link to message and someone click on it in Emma Instant
  • Emma
    Message is opened in Emma Instant
  • Emma
    Message is clicked in Emma Instant
Arrow Right
2.
  • Drift
    Create Contact in Drift
  • Drift
    Update Contact in Drift
  • Drift
    Update contact via non-Drift Id in Drift
  • Drift
    Search contact by email in Drift
  • Drift
    Create Timeline Event in Drift
  • Drift
    Create Conversation in Drift
  • Emma
    Create subscriber in Emma
  • Emma
    Get memeber by Id in Emma
  • Emma
    Create group in Emma

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Ready Workflows Ready Workflows for Drift + Emma Integration

Capture new conversations, create subscribers, update contact details, and trigger targeted campaigns, all in just one click.

Most popular automationmost-popular-automations
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Connect more apps to your Drift + Emma flow

Capture lead data, save contacts to your CRM, notify your sales team, and trigger targeted email follow-ups. Pick a combination and activate it in one click.

Drift
Emma
+
SalesforceSalesforce (4)
+
CalendlyCalendly (4)
+
Google SheetsGoogle Sheets (4)
+
SlackSlack (4)
+
StripeStripe (4)
+
TypeformTypeform (4)
D
E
S
Add every new Drift conversation contact to Emma, and create a lead in Salesforce.
New Drift conversations create Emma subscribers and Salesforce leads simultaneously, so your sales and marketing teams stay aligned instantly.
D
E
S
When an email is identified in Drift, create an Emma subscriber and update the Salesforce contact.
Identified visitor emails update your Emma subscriber list and Salesforce records instantly, keeping your customer database current.
D
E
S
If a user reaches a goal in Drift, create an Emma subscriber and update the Salesforce opportunity.
Goal completions in Drift trigger Emma subscriptions and Salesforce opportunity updates so revenue teams track progress immediately.
D
E
S
Use Claude to evaluate Drift conversation intent. If qualified, create an Emma subscriber and a Salesforce task.
AI analyses chat engagement to filter prospects, creating Emma subscribers and Salesforce follow-up tasks for qualified leads.

Supported triggers and actions for Drift and Emma

Mix and match to build the exact automation you need

Drift
Drift Triggers & Actions
Instant
Email is identified in Drift
Triggers the automation when email address of any lead is captured
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Instant
User reached goal in Drift
Triggers the automation when the user reaches a particular goal
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Instant
New Conversation is started in Drift
Triggers the automation when a new conversation is initiated
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Instant
Conversation is pushed in Drift
Triggers the automation when a conversation is pushed to another user or team
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Instant
Message is created in Drift
Triggers the automation when a new message is created
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Create Contact in Drift
Adds a new contact to the database
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Update Contact in Drift
Updates contact information with new details
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Update contact via non-Drift Id in Drift
Updates a contact's information using a non-drift id
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Search contact by email in Drift
Finds and retrieves contact information using their email address
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Create Timeline Event in Drift
Creates a new timeline event
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Create Conversation in Drift
Start a new conversation with speicified recipients
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Emma
Emma Triggers & Actions
Instant
Subscriber is created in Emma
Triggers the automation when a new subscriber is added
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Instant
Subscriber is unsubscribed in Emma
Triggers the automation when a subscriber opts out from further communication
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Instant
Group is created in Emma
Triggers the automation when a new group is created
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Instant
Member is added to group in Emma
Triggers the automation when a new member is added to a group
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Instant
Member shares a message in Emma
Triggers the automation when a member shares a message
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Instant
Group is deleted in Emma
Triggers the automation when any group is deleted
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Instant
Group is updated in Emma
Triggers the automation when any group is updated
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Instant
Field is updated in Emma
Triggers the automation when a particular action in the workflow fails
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Instant
Member is updated in Emma
Triggers the automation when a member's profile is updated
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Instant
Mailing is finished in Emma
Triggers the automation when the mailing process is completed
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Instant
Field is created in Emma
Triggers the automation when a particular action in the workflow fails
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Instant
Field is deleted in Emma
Triggers the automation when a particular action in the workflow fails
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Instant
Member status is updated in Emma
Triggers the automation when the status of a member is updated
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Instant
Member is deleted in Emma
Triggers the automation when any member is removed from the system
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Instant
Member is removed from group in Emma
Triggers the automation when a member is removed from a particular group
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Instant
Message is forwarded in Emma
Triggers the automation when a message is forwarded
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Instant
Member shares link to message and someone click on it in Emma
Triggers the automation when someone clicks on a link shared by one of the members
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Instant
Message is opened in Emma
Triggers the automation when a message is opened
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Instant
Message is clicked in Emma
Triggers the automation when a message is clicked
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Create subscriber in Emma
Adds new users to the subscription list
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Get memeber by Id in Emma
Retrieves a member's data based on their id
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Create group in Emma
Creates a new group based on particular criteria
Try it →

What can you automate with Drift + Emma?

Sync customer conversations and marketing campaigns to capture leads, update subscribers, and trigger automated follow-ups instantly.

What you can automate?
💬
Create Emma subscribers from Drift conversations
Turn every new Drift conversation into an active Emma subscriber automatically. Your marketing lists update the moment a customer reaches out, removing manual data entry.
📋
Capture every submitted email and message detail
Map all available contact details and message attributes from Drift into Emma fields. Ensure your email lists contain complete subscriber profiles for better segmentation.
🔔
Alert your team as soon as new subscribers join
Notify your marketing team instantly whenever a new conversation creates an Emma subscriber. Keep everyone aligned on incoming prospect activity without checking dashboards.
🔀
Route subscribers based on conversation data
Segment subscribers into different Emma groups depending on the specific goals reached in Drift. Deliver targeted messaging tailored to each customer interaction.
🔄
Update subscriber status as conversations progress
Keep your Emma database current by updating subscriber records whenever contact details change in Drift. Eliminate stale records and maintain clean email lists.
🔍
Search and update existing contacts automatically
Check if a subscriber already exists in Emma before creating a new record from Drift conversations. Prevent duplicate entries and keep your database streamlined.
Manage unsubscribes and subscription updates
Reflect subscriber changes and mailing completions seamlessly between platforms. Keep your email campaign statuses aligned with customer preferences.
📊
Send campaign data to connected spreadsheets
Connect your Drift and Emma workflow to Google Sheets for advanced tracking. Log every new subscriber and campaign event automatically for comprehensive review.
And much more...

Who is Drift + Emma integration for?

Marketing and sales teams connecting Drift conversations to Emma campaigns need reliable sync to ensure leads never slip through the cracks.

Performance marketers
Performance marketers
Sales reps
Sales reps
Account managers
Account managers
Support teams
Support teams
RevOps managers
RevOps managers
Operations leads
Operations leads
📈
Performance marketers
You're tracking chat engagement in Drift, but your campaign metrics only update when reports are exported manually, so the subscriber lists you're optimising against are always outdated — with this integration, every new conversation updates your email lists instantly and your segment counts stay current.
Sales reps
You're capturing prospects through Drift conversations, but your sales team finds out about new leads hours later when someone checks the inbox — automating both apps means every conversation creates an Emma subscriber instantly and your team can follow up immediately.
📊
Account managers
You're managing client enquiries in Drift, but proving campaign engagement to stakeholders requires manual cross-checking between platforms — this integration means every interaction syncs automatically and your progress reports reflect real-time subscriber activity.
🎧
Support teams
You're handling high volumes of inbound chats in Drift, but keeping subscriber records updated by hand leads to missed follow-ups and unsegmented lists — automating both apps means every contact flows straight into Emma and your database stays organised without manual entry.
🔄
RevOps managers
You're qualifying leads through Drift chats, but handing them over to email marketing requires manual list building, causing delays in sequence triggers — connecting these apps means every qualified lead enters Emma immediately and your email workflows start on time.
📋
Operations leads
You're driving prospect conversations in Drift, but missing email data leaves gaps in your customer history records — with this integration, every interaction is captured accurately across platforms and your historical data remains complete.
Our team

Ready Workflows Did you know?

Our team can create automations for you... At no extra cost!

Tell us what type of automation you want to make?

Why choose Integrately to automate Drift + Emma

Build and manage your Drift + Emma automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Drift + Emma with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
That’s it! You just connected Google Sheets to Trello
3
Automation is ready
Setup an action from Trello
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in $19.99

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Frequently Asked Questions

How do I connect Drift to Emma?
Frequently Asked Questions
You can connect Drift to Emma in 1-click using ready-made templates on Integrately, or use Integrately AI to build custom workflows linking your chat conversations and email subscriber lists.
Can I automatically create Emma subscribers from new Drift conversations?
Frequently Asked Questions
Can I connect Drift, Emma, and Google Sheets?
Frequently Asked Questions
What is a good Zapier alternative for Drift and Emma?
Frequently Asked Questions
How do email-identified events transfer from Drift to Emma?
Frequently Asked Questions
Can I trigger Emma mailings based on Drift user goals?
Frequently Asked Questions
How do I automate Drift and Emma without coding skills?
Frequently Asked Questions
Is the Drift and Emma integration free?
Frequently Asked Questions
Didn't find the answer you were looking for?
Didn't find the answer you were looking for?
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Want to automate something else in your workflow?

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