Customer.io + Marketo Integration
Integrate Customer.io to Marketo in one click, or tell Integrately AI how you want each person handled. Sync user profiles, update engagement lists, create opportunities, and track custom objects automatically.
Free forever.Use premium features free for 14 days.1.
2.
Add person to segment in Customer.io- Create or Update Person in Customer.io
- Create event in Customer.io
- Create anonymous event in Customer.io
Create or update person in Marketo- Add Person to a list in Marketo
- Search person in Marketo
- Create or update custom object record in Marketo
- Create or update opportunity in Marketo
- Search Opportunity in Marketo
- Search custom object record in Marketo
Trusted by experts at...
Ready Workflows for Customer.io + Marketo Integration
Sync customer profiles, update marketing lists, manage opportunities, and track custom objects, all in just one click.
Sorry, we don’t have a ready workflow for this combination yet.
Create your workflow with Integrately AI.Simply describe what you want to automate, and Integrately AI will build it for you.
Connect more apps to your Customer.io + Marketo flow
Sync your engagement data to CRMs, e-commerce platforms, payment gateways, team chat, and form tools. Pick a combination and activate it in one click.
+
Salesforce (6)
Salesforce (6) +
Hubspot (6)
Hubspot (6) +
Shopify (6)
Shopify (6) +
Stripe (6)
Stripe (6) +
Slack (6)
Slack (6) +
Typeform (6)
Typeform (6) C
S
M
Create a Salesforce lead when a person is updated in Customer.io, and update Marketo accordingly
Customer.io updates flow straight into Salesforce as new leads while Marketo stays synchronised, eliminating manual data entry across platforms.
C
S
M
Add Customer.io event data to Salesforce tasks, and update Marketo custom object records
Capture user behaviour events from Customer.io inside Salesforce tasks while updating custom object records in Marketo instantly.
S
C
M
When a Salesforce lead converts, add the person to a segment in Customer.io and update Marketo
Converted Salesforce leads trigger segment updates in Customer.io and refresh Marketo person records automatically.
C
S
M
If a Customer.io person joins a VIP segment, update Salesforce and add them to a Marketo list
VIP segment additions in Customer.io automatically update Salesforce accounts and add contacts to dedicated Marketo lists.
C
S
M
Use Claude to evaluate Customer.io user engagement data, update Salesforce, and refresh Marketo
Claude evaluates Customer.io engagement metrics, updating Salesforce lead scoring and Marketo records automatically.
S
C
M
When a Salesforce opportunity is won, create a celebratory Customer.io event and update Marketo
Won opportunities in Salesforce trigger Customer.io events and create Marketo opportunity records for revenue tracking.
Supported triggers and actions for Customer.io and Marketo
Mix and match to build the exact automation you need
Customer.io Triggers & Actions
Create anonymous event in Customer.io
Creates a confidential gathering without disclosing organizer's identity
Try it → Marketo Triggers & Actions
What can you automate with Customer.io + Marketo?
Streamline your customer engagement and marketing operations by connecting user behaviour data with powerful campaign management.
🔄
Sync person profiles across platforms
Automatically create or update Marketo person records whenever a user profile changes in Customer.io. Keep your contact database unified without manual data entry.
📋
Capture every behaviour event and segment
Pass Customer.io events and segment memberships directly into Marketo custom objects and lists. Ensure your marketing team has full visibility into user activity.
🎯
Add engaged contacts to targeted lists
Automatically add active Customer.io persons to specific Marketo lists based on real-time behavior data and triggers. Streamline your segmentation workflows.
⚡
Route contacts based on submitted attributes
Perform different actions in Marketo depending on the specific attributes or events submitted in Customer.io. Tailor your engagement paths dynamically.
📝
Keep customer records up to date continuously
Automatically update Marketo records when user details change in Customer.io, preventing outdated information and communication errors.
🔍
Search and update existing records intelligently
Search for existing persons and opportunities in Marketo before creating new records, preventing duplicate entries and maintaining data hygiene.
💼
Manage opportunities and custom objects
Create or update Marketo opportunities and custom object records automatically when significant lifecycle events occur in Customer.io.
🔗
Extend engagement workflows to Slack and CRMs
Trigger downstream notifications in Slack or sync records to HubSpot and Salesforce as soon as Marketo and Customer.io workflows complete.
And much more...
Who is Customer.io + Marketo integration for?
Marketing operations teams, lifecycle managers, and demand generation specialists rely on this connection to keep customer data aligned across engagement platforms without manual record updates.
Marketing operations managers
Demand generation specialists
Lifecycle marketing leads
Customer success teams
Sales development reps
Data compliance officers
📈
Marketing operations managers
You're tracking customer segments and engagement metrics in Customer.io, but your Marketo records only update when someone manually exports data, so your campaign targeting is always out of sync — automating both apps means every person update flows instantly to keep your pipeline accurate.
⚡
Demand generation specialists
You need to transition active leads from behavioural triggers into Marketo campaigns immediately, but manual handoffs leave leads waiting hours or days for follow-up — connecting these apps means new events trigger Marketo list updates and opportunity creation instantly.
📊
Lifecycle marketing leads
You answer to executive stakeholders who want real-time visibility into customer journey progression, but scattered touchpoints make reporting a chore — this integration means customer activity data flows seamlessly into Marketo records for accurate stakeholder reporting.
👥
Customer success teams
The volume of user behaviour data coming through Customer.io is too high for anyone to keep up with by hand, leading to missed engagement opportunities — automating both apps means every user event and profile change updates Marketo records without manual effort.
🤝
Sales development reps
You own the next step in outreach and depend on marketing automation upstream to hand over qualified contacts, but delays stall your pipeline — connecting these apps means opportunities and custom objects are created the moment engagement criteria are met.
🗂️
Data compliance officers
You need a reliable history of customer interactions across platforms, but manual record updates keep leaving frustrating gaps in audit logs — this integration means every person and event syncs reliably between Customer.io and Marketo every single time.
Did you know?
Our team can create automations for you... At no extra cost!
Tell us what type of automation you want to make?
Why choose Integrately to automate Customer.io + Marketo
Build and manage your Customer.io + Marketo automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.
1,500+ apps connected
Connect Customer.io + Marketo with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?
1
Select Automation
2
Connect Accounts
3
Automation is ready
Connect Customer.io + Marketo Now 
In Just 1 Click!
Price Comparison with Popular Alternatives
Popular Alternative
😐
750 Tasks
in $19.99
Integrately
😍
2,000 Tasks
in $19.99
Trusted by 42,000+ Customers
Highest Rated Integration Platform on G2
P
ProductHunt
Most upvoted product of the month
Connect Customer.io + Marketo Now
In Just 1 Click!
Frequently Asked Questions
How do I connect Customer.io to Marketo?
You can connect Customer.io to Marketo in 1-click using ready-made templates on Integrately, or use Integrately AI to build custom workflows linking Salesforce, Hubspot, and Slack.
Can I automatically sync customer profiles between Customer.io and Marketo?
Can I connect Customer.io, Marketo, and Salesforce?
What is a good Zapier alternative for Customer.io and Marketo?
How does Customer.io handle person updates in this integration?
Can Marketo lists be updated automatically from user behavior data?
Is any coding required to set up this integration?
Is the Customer.io and Marketo integration free?
Didn't find the answer you were looking for?
No worries — just send us a message and we’ll get back to you as soon as possible.
Want to automate something else in your workflow?
You Can Also Connect Customer.io or Marketo With 1500+ Other Apps
Popular Customer.io Integrations
Connect Customer.io to CRMs, email tools, and messaging platforms to manage and follow up on your user communication.
See All
Customer.io Integrations
Customer.io Integrations
No popular apps found
Popular Marketo Integrations
Sync Marketo with analytics, customer support, and productivity tools to keep data working across your marketing stack.
See All
Marketo Integrations
Marketo Integrations
No popular apps found
