Customer.io + Hotmart Integration

Integrate Customer.io to Hotmart in one click, or tell Integrately AI how you want each purchase handled. Create or update person records, log events, assign segments, and trigger targeted communications automatically.

Free foreverFree forever.
Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • Hotmart
    Purchase is approved in Hotmart Instant
  • Hotmart
    Purchase is completed in Hotmart Instant
  • Hotmart
    Purchase overdue in Hotmart Instant
  • Hotmart
    Cart is abandoned (Producer Only) in Hotmart Instant
  • Hotmart
    Refund request is submitted in Hotmart Instant
  • Hotmart
    Purchase is refunded in Hotmart Instant
  • Hotmart
    Subscription is cancelled (Producer Only) in Hotmart Instant
  • Hotmart
    Purchase is cancelled in Hotmart Instant
  • Hotmart
    Awaiting payment in Hotmart Instant
  • Hotmart
    Purchase is expired in Hotmart Instant
  • Hotmart
    Chargeback is processed in Hotmart Instant
  • Hotmart
    Plan is changed in Hotmart Instant
Arrow Right
2.
  • Customer.io
    Add person to segment in Customer.io
  • Customer.io
    Create or Update Person in Customer.io
  • Customer.io
    Create event in Customer.io
  • Customer.io
    Create anonymous event in Customer.io

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Ready Workflows Ready Workflows for Customer.io + Hotmart Integration

Capture approved purchases, create customer profiles, log purchase events, assign segments, and trigger follow-ups, all in just one click.

  • 1of1
Got a different task in mind? Describe it

Got a different automation in mind? Describe it and let Integrately AI build it for you.

Connect more apps to your Customer.io + Hotmart flow

Sync your core customer data with payment platforms, course portals, email lists, messaging channels, video meetings, and spreadsheets. Pick a combination and activate it in one click.

Customer.io
Hotmart
+
StripeStripe (3)
+
TeachableTeachable (3)
+
MailchimpMailchimp (3)
+
SlackSlack (3)
+
ZoomZoom (3)
+
Google SheetsGoogle Sheets (3)
H
C
S
When a purchase is approved in Hotmart, create or update a person in Customer.io, and create a customer in Stripe.
Approved Hotmart purchases automatically update Customer.io profiles and create corresponding Stripe customer accounts without manual data entry.
H
C
S
When a subscription is cancelled in Hotmart, update the Customer.io person profile and cancel the subscription in Stripe.
Subscription cancellations in Hotmart instantly update Customer.io records and trigger subscription termination in Stripe.
H
C
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When a chargeback is processed in Hotmart, log the event in Customer.io and create an alert record in Stripe.
Chargebacks in Hotmart trigger immediate record updates in Customer.io and logging within Stripe.

Supported triggers and actions for Customer.io and Hotmart

Mix and match to build the exact automation you need

Customer.io
Customer.io Triggers & Actions
No trigger is available
Add person to segment in Customer.io
Try it →
Create or Update Person in Customer.io
Generates a new invoice
Try it →
Create event in Customer.io
Adds a new contact to the contact list
Try it →
Create anonymous event in Customer.io
Creates a confidential gathering without disclosing organizer's identity
Try it →
Hotmart
Hotmart Triggers & Actions
Instant
Purchase is approved in Hotmart
Triggers the automation when any purchase is approved
Try it →
Instant
Purchase is completed in Hotmart
Triggers the automation when any purchase is successfully completed
Try it →
Instant
Purchase overdue in Hotmart
Triggers the automation when a purchase becomes overdue
Try it →
Instant
Cart is abandoned (Producer Only) in Hotmart
Triggers the automation when a cart is abandoned by a producer
Try it →
Instant
Refund request is submitted in Hotmart
Triggers the automation when a refund request is submitted
Try it →
Instant
Purchase is refunded in Hotmart
Triggers the automation when any purchase is refunded
Try it →
Instant
Subscription is cancelled (Producer Only) in Hotmart
Triggers the automation when a subscription is cancelled by the producer
Try it →
Instant
Purchase is cancelled in Hotmart
Triggers the automation when any purchase is cancelled
Try it →
Instant
Awaiting payment in Hotmart
Triggers the automation when a payment is pending or unpaid
Try it →
Instant
Purchase is expired in Hotmart
Triggers the automation when any purchase expires
Try it →
Instant
Chargeback is processed in Hotmart
Triggers the automation when a chargeback is processed
Try it →
Instant
Plan is changed in Hotmart
Triggers the automation when a plan is changed
Try it →
No action is available

What can you automate with Customer.io + Hotmart?

Streamline your e-commerce operations by connecting Hotmart purchases directly to your Customer.io messaging and CRM workflows.

What you can automate?
🔄
Sync approved purchases to customer profiles
Automatically create or update a person in Customer.io whenever a purchase is approved in Hotmart. Ensure your customer database always reflects the latest buyer information.
📋
Capture every submitted buyer field
Map complete purchase details from Hotmart into Customer.io custom attributes instead of just basic contact info. Build richer customer profiles for targeted messaging.
🔔
Alert team members instantly on new sales
Notify your sales or support team the moment a new purchase is approved or a refund request is submitted. Keep everyone informed without checking dashboards manually.
🔀
Segment customers based on purchase plans
Route buyers into specific Customer.io segments according to their purchased plan or product tier. Deliver tailored onboarding sequences suited to each customer.
📝
Keep records updated through subscription changes
Automatically update customer segments and profile data whenever a subscription plan changes or renews in Hotmart. Maintain accurate subscriber statuses effortlessly.
👥
Prevent duplicate records with smart upserting
Match incoming Hotmart buyers against existing records in Customer.io to update profiles instead of creating duplicates. Keep your database clean and organized.
⚠️
Handle refunds and cancellations automatically
Trigger automated workflows when purchases are refunded, cancelled, or chargebacks are processed. Revoke access and update customer tags immediately.
🔌
Extend flows to spreadsheets and team chat
Connect your Customer.io and Hotmart setup to Google Sheets or Slack for comprehensive logging and team notifications. Build powerful multi-step operational pipelines.
And much more...

Who is Customer.io + Hotmart integration for?

Connect Customer.io and Hotmart to streamline customer data synchronization, purchase tracking, and multi-channel communication for your online business.

Revenue Operations Managers
Revenue Operations Managers
Customer Success Leads
Customer Success Leads
Account Managers
Account Managers
E-commerce Founders
E-commerce Founders
Marketing Specialists
Marketing Specialists
Finance Administrators
Finance Administrators
📊
Revenue Operations Managers
You're reconciling sales data across multiple platforms but your reports only update when someone manually exports records, so your conversion analytics are always outdated — this integration means every approved purchase syncs instantly and your tracking stays current.
Customer Success Leads
You need to onboard new buyers immediately after purchase, but delayed notifications leave customers waiting hours for welcome messages — automating both apps means every new customer profile is created the moment payment clears so onboarding starts without delay.
🤝
Account Managers
You answer to stakeholders who want real-time visibility into new orders and client sign-ups, but manual tracking leaves gaps in your pipeline reports — with this integration, every transaction updates your records automatically and gives stakeholders accurate progress.
📈
E-commerce Founders
The volume of daily online transactions is too high for your team to keep up with manual CRM updates and list building — automating both apps means every order is captured instantly and customer records populate without human error.
🎯
Marketing Specialists
You depend on accurate customer activity data to trigger targeted email campaigns, but delayed syncing causes missed follow-ups — connecting these apps means every buyer record is updated in real time so your marketing sequences trigger right away.
📑
Finance Administrators
You need a reliable history of all purchases, refunds, and chargebacks, but missing ledger entries cause audit discrepancies — this integration means every financial event is logged accurately and your database maintains a complete transaction history.
Our team

Ready Workflows Did you know?

Our team can create automations for you... At no extra cost!

Tell us what type of automation you want to make?

Why choose Integrately to automate Customer.io + Hotmart

Build and manage your Customer.io + Hotmart automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Customer.io + Hotmart with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
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3
Automation is ready
Setup an action from Trello
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Frequently Asked Questions

How do I connect Customer.io to Hotmart?
Frequently Asked Questions
You can connect Customer.io to Hotmart in 1 click using Integrately. Choose from 20 million+ ready automation templates or ask Integrately AI to build the automation for you. It syncs your data with tools like Stripe, Teachable, Mailchimp, Slack, Zoom, and Google Sheets instantly.
Can I automatically create customer profiles in Customer.io when a Hotmart purchase is approved?
Frequently Asked Questions
Can I connect Customer.io, Hotmart, and Google Sheets?
Frequently Asked Questions
What is a good Zapier alternative for Customer.io and Hotmart?
Frequently Asked Questions
How are customer fields mapped between Hotmart and Customer.io?
Frequently Asked Questions
Can I track Hotmart subscription cancellations and refunds in Customer.io?
Frequently Asked Questions
Do I need coding skills to automate Customer.io and Hotmart?
Frequently Asked Questions
Is the Customer.io and Hotmart integration free?
Frequently Asked Questions
Didn't find the answer you were looking for?
Didn't find the answer you were looking for?
No worries — just send us a message and we’ll get back to you as soon as possible.

Want to automate something else in your workflow?

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