Close + GoToWebinar Integration

You review pipeline reports in Close every week, but your webinar numbers live in a separate platform so your conversion metrics are always hours behind — with this integration, every new registrant updates your CRM instantly and your revenue dashboards stay accurate.

You wait for marketing to export webinar attendee lists before reaching out, but by the time you call, prospects have already moved on — with this integration, every webinar registrant becomes a Close lead immediately so you can follow up while interest is high.

You provide regular progress updates to clients about their webinar campaigns, but manual tracking leaves gaps in your activity history — connecting these apps means every interaction is logged automatically and client reporting is always up to date.

You drive high volumes of traffic to your GoToWebinar events, but entering every registrant into Close by hand creates a massive backlog — automating both apps means hundreds of signups flow straight into your pipeline without manual data entry.

You depend on webinar hosts to hand over attendee details after each event, but delayed handoffs mean hot leads go cold before you can engage them — with this integration, leads appear in your pipeline the second someone registers.

You audit your sales pipeline and webinar records monthly, but missing contact details cause persistent discrepancies in your audit logs — automating both apps means every contact record is complete and your historical data remains reliable.