Campaign Monitor allows you to segment your audience based on their interests. So for example, if you run a blog and want to send different content to your subscribers based on their preferences, you can easily do so by creating separate lists and sending targeted campaigns accordingly. By segmenting your audience, you're more likely to see an increase in ROI.
But doing this manually for every user is both time-consuming, and also has potential for error. This is where our WordPress Campaign Monitor integration comes in. It helps you automatically create a contact in Campaign Monitor, every time a user registers on your website.