Authorize.Net + Marketo Integration

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Authorize.Net + Marketo Integration

Create Marketo contact for new Authorize.Net order

If you're using Authorize.Net to process payments on your website, you'll want to keep in mind that when a customer's order is created, a corresponding contact should also be created in Marketo.

This will ensure that all future correspondence with the customer is tracked and attributed to that contact, making it easy to keep track of communications and transactions. In addition, automating this process will help ensure accuracy and efficiency.
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Authorize.Net + Marketo Integration

Create Marketo contact for new Authorize.Net transaction

If you're using Authorize.Net to process payments on your website, you may want to create a corresponding contact in Marketo for each transaction. When a transaction is added in Authorize.Net, this automation will automatically create the contact and populate it with the relevant information.

This allows you to keep track of your billing activity and generate reports from within Marketo.
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Authorize.Net + Marketo Integration
1.
  • Authorize.Net
    Transaction has occurred in Authorize.Net Instant
  • Authorize.Net
    Transaction is declined in Authorize.Net Instant
  • Authorize.Net
    Customer is created in Authorize.Net Instant
  • Authorize.Net
    Customer is updated in Authorize.Net Instant
  • Authorize.Net
    Subscription is created in Authorize.Net Instant
  • Authorize.Net
    Subscription is updated in Authorize.Net Instant
  • Authorize.Net
    Subscription is cancelled in Authorize.Net Instant
  • Authorize.Net
    Transaction is refunded in Authorize.Net Instant
2.
  • Authorize.Net
    Create customer in Authorize.Net
  • Authorize.Net
    Search customer in Authorize.Net
  • Marketo
    Create or update person in Marketo
  • Marketo
    Add Person to a list in Marketo
  • Marketo
    Search person in Marketo
  • Marketo
    Create or update custom object record in Marketo
  • Marketo
    Create or update opportunity in Marketo
  • Marketo
    Search Opportunity in Marketo
  • Marketo
    Search custom object record in Marketo
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