

AdRoll + Universe Integration
Integrate AdRoll to Universe in one click, or tell Integrately AI how you want each ticket handled. Capture attendee emails, update your AdRoll CRM audience, and target buyers with relevant retargeting campaigns automatically.
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Ready Workflows for AdRoll + Universe Integration
Add ticket buyers to your AdRoll CRM audience, segment audiences, update marketing lists, and trigger targeted ads, all in just one click.
Sorry, we don’t have a ready workflow for this combination yet.
Create your workflow with Integrately AI.Simply describe what you want to automate, and Integrately AI will build it for you.
Connect more apps to your AdRoll + Universe flow
Sync customer data with your store, email tools, analytics, meetings, and team channels after each ticket sale. Pick a combination and activate it in one click.


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Shopify (4)
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Eventbrite (3)
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Mailchimp (3)
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Google Analytics 4 (3)
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Zoom (3)
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Slack (3)
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When a ticket is sold in Universe, add the buyer email to your AdRoll CRM audience and create a customer in Shopify
Every Universe ticket sale instantly adds the buyer to your AdRoll CRM audience and creates a customer record in Shopify. No manual data entry, no missed marketing lists.
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When a Shopify order is placed, add the customer email to your AdRoll CRM audience and log the transaction for Universe tracking
Shopify store purchases automatically update your AdRoll CRM audience and tie into your event analytics. Keep your advertising lists unified across sales channels.
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If a Shopify order exceeds $150, add the buyer to your AdRoll CRM audience and notify your sales team in Slack
High-value Shopify customers are instantly added to your AdRoll CRM audience while alerting your team on Slack. Target VIP buyers without delay.
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When a Universe ticket is sold, add the email to AdRoll, create a Shopify order, and post a notice in Slack
Universe ticket sales trigger AdRoll audience updates, Shopify order creation, and Slack team alerts simultaneously. Run multi-app event workflows effortlessly.
Supported triggers and actions for AdRoll and Universe
Mix and match to build the exact automation you need
What can you automate with AdRoll + Universe?
Streamline your event marketing and CRM updates with automated workflows designed for Universe ticket sales and AdRoll campaigns.
🎫
Sync every ticket sale to your ad audience
Capture attendee emails from Universe ticket sales and add them directly to your AdRoll CRM audience the moment a purchase is completed.
📋
Capture every submitted registration field
Map all available attendee answers and ticket details into your tracking systems instead of just basic contact info, ensuring complete customer records.
🔔
Alert your team as soon as tickets sell
Send instant notifications to your marketing or sales channels whenever a new ticket is booked in Universe, keeping your team informed in real time.
🔀
Route buyers based on ticket tier
Apply different automation rules depending on whether a standard ticket or a VIP pass was purchased, tailoring your follow-up actions accordingly.
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Keep your marketing lists up to date
Ensure your advertising audiences reflect current ticket sales and participant statuses without requiring manual list exports or imports.
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Add or update contacts without duplicates
Check existing CRM records before adding new ticket buyers to your AdRoll audience, preventing duplicate entries and keeping lists clean.
🚫
Handle ticket cancellations and refunds
Automatically update your AdRoll CRM audience and internal records when a Universe ticket order is cancelled or refunded.
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Extend your workflow to team channels
Connect Universe and AdRoll with Slack to announce new ticket sales and coordinate event logistics across your organization seamlessly.
And much more...
Who is AdRoll + Universe integration for?
Event organizers, performance marketers, and growth teams streamline ticket management and ad audience synchronization without manual data entry.
Performance marketers
Event organizers
Agency account managers
High-volume ticket sellers
Growth and CRM specialists
Operations leads
📈
Performance marketers
You're running retargeting campaigns based on event registrations, but your ad lists only update when someone manually exports ticket buyer data, so your audience segments are always a few hours behind — this integration means every new ticket sale updates your AdRoll CRM audience instantly and your campaign targeting stays current.
🎟️
Event organizers
You need to track attendee sign-ups as they happen to manage capacity and follow up with participants, but manual list transfers leave you scrambling to keep up — automating both apps means every ticket registration is captured immediately and your event lists remain perfectly accurate.
🤝
Agency account managers
You answer to clients who want real-time updates on ticket sales and ad audience growth, but pulling manual reports eats up hours of your week — connecting these apps means client dashboards and ad lists update automatically without manual spreadsheet work.
⚡
High-volume ticket sellers
Your events generate hundreds of registrations daily, and your team cannot keep up with copying buyer emails into ad platforms by hand — integrating these apps means high-volume ticket data flows straight into your AdRoll CRM audience without dropping a single lead.
🎯
Growth and CRM specialists
You own the retargeting funnel and depend on ticketing data to trigger personalized ads, but delayed data handoffs disrupt your campaign timing — with this integration, ticket data triggers audience updates the moment a sale occurs so your ads reach buyers right away.
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Operations leads
You need a reliable history of ticket sales and marketing audiences, but manual exports create gaps and data discrepancies in your records — automating both apps means every transaction logs cleanly and your historical data stays complete.

Did you know?
Our team can create automations for you... At no extra cost!
Tell us what type of automation you want to make?
Why choose Integrately to automate AdRoll + Universe
Build and manage your AdRoll + Universe automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.
1,500+ apps connected
Connect AdRoll + Universe with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?
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Select Automation
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Connect Accounts
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Automation is ready
Connect AdRoll + Universe Now 
In Just 1 Click!
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Frequently Asked Questions
How do I connect AdRoll to Universe?
You can connect AdRoll to Universe in 1 click using ready templates or ask Integrately AI to build the workflow for you. It also integrates seamlessly with Shopify, Eventbrite, Mailchimp, Google Analytics 4, Zoom, and Slack.
Can I automatically add Universe ticket buyers to my AdRoll audience?
Can I connect AdRoll, Universe, and Slack?
What is a good Zapier alternative for AdRoll and Universe?
How does AdRoll handle CRM audience updates in this integration?
Can Universe trigger automated workflows when tickets are sold?
Do I need coding skills to automate AdRoll and Universe?
Is the AdRoll and Universe integration free?
Didn't find the answer you were looking for?
No worries — just send us a message and we’ll get back to you as soon as possible.
Want to automate something else in your workflow?
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