Act-On + Workbooks CRM Integration

Integrate Act-On to Workbooks CRM in one click, or tell Integrately AI how you want each lead handled. Capture submitted form data, create or update contacts in your marketing lists, log sales leads in your CRM, and trigger follow-up campaigns automatically.

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Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • Act-On
    Subscription category is deleted in Act-On Instant
  • Act-On
    Automated program is started in Act-On Instant
  • Act-On
    Automated program is stopped in Act-On Instant
  • Act-On
    Contact is added to hard bounce list in Act-On Instant
  • Act-On
    CRM is connected in Act-On Instant
  • Act-On
    CRM is disconnected in Act-On Instant
  • Act-On
    Subscription category is added in Act-On Instant
  • Act-On
    Form is submitted in Act-On Instant
  • Act-On
    Subscription category is updated in Act-On Instant
  • Act-On
    Contact is added to soft bounce list in Act-On Instant
  • Act-On
    Subscription category opt in in Act-On Instant
  • Act-On
    Subscription category opt out in Act-On Instant
  • Act-On
    Contact is added in Act-On Instant
  • Act-On
    Contact is updated in Act-On Instant
  • Act-On
    Contact opt global in in Act-On Instant
  • Act-On
    Contact opt global out in Act-On Instant
  • Act-On
    Contact marked email as spam in Act-On Instant
  • Workbooks CRM
    Case is created in Workbooks CRM Instant
  • Workbooks CRM
    Organization is created in Workbooks CRM Instant
  • Workbooks CRM
    Person is created in Workbooks CRM Instant
  • Workbooks CRM
    New sales lead is created in Workbooks CRM Instant
  • Workbooks CRM
    Credit note is posted in Workbooks CRM Instant
  • Workbooks CRM
    Invoice is complete and its status is posted in Workbooks CRM Instant
  • Workbooks CRM
    Task is created in Workbooks CRM Instant
  • Workbooks CRM
    Product is created in Workbooks CRM Instant
  • Workbooks CRM
    Meeting is created in Workbooks CRM Instant
  • Workbooks CRM
    Marketing campaign is created in Workbooks CRM Instant
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2.
  • Act-On
    Add contact to marketing list in Act-On
  • Act-On
    Create or update contact in all contacts by email in Act-On
  • Act-On
    Create or update contact in all contacts by external id in Act-On
  • Act-On
    Add contact to direct select segment in all contacts in Act-On
  • Act-On
    Create or update contact in marketing list by email in Act-On
  • Act-On
    Search contact in marketing list by email in Act-On
  • Act-On
    Search contact in all contacts by email in Act-On
  • Act-On
    Import contacts in Act-On
  • Workbooks CRM
    Create marketing campaign member status in Workbooks CRM
  • Workbooks CRM
    Create person in Workbooks CRM
  • Workbooks CRM
    Create sales lead in Workbooks CRM
  • Workbooks CRM
    Search person in Workbooks CRM
  • Workbooks CRM
    Update person in Workbooks CRM
  • Workbooks CRM
    Search organization in Workbooks CRM
  • Workbooks CRM
    Update organization in Workbooks CRM
  • Workbooks CRM
    Create organization in Workbooks CRM
  • Workbooks CRM
    Search marketing campaign status in Workbooks CRM
  • Workbooks CRM
    Search marketing campaign in Workbooks CRM
  • Workbooks CRM
    Create customer order and line items in Workbooks CRM
  • Workbooks CRM
    Search customer order in Workbooks CRM
  • Workbooks CRM
    Update customer order in Workbooks CRM
  • Workbooks CRM
    Create marketing campaign member in Workbooks CRM
  • Workbooks CRM
    Search marketing campaign member in Workbooks CRM
  • Workbooks CRM
    Update marketing campaign member in Workbooks CRM
  • Workbooks CRM
    Search sales lead in Workbooks CRM
  • Workbooks CRM
    Update sales lead in Workbooks CRM
  • Workbooks CRM
    Create task in Workbooks CRM
  • Workbooks CRM
    Create case in Workbooks CRM
  • Workbooks CRM
    Create customer order in Workbooks CRM

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Ready Workflows Ready Workflows for Act-On + Workbooks CRM Integration

Capture form submissions, update marketing lists, create sales leads, log customer interactions, and sync campaign data, all in just one click.

Most popular automationsmost-popular-automations
Act-On + Workbooks CRM Integration

Create Workbooks CRM contact for new Act-On contact

There are many reasons why someone might choose to use two different marketing tools. One common reason is - the ability to reach a wider audience.

For example, if one tool is better suited for reaching customers in a certain geographic region, while another is better for reaching customers of a certain age group, using both can help businesses reach their target market more effectively.

Integration of your new Workbooks CRM contact and Act-On contact can help make sure that your messages are coordinated and that you're taking full advantage of all your channels. It can also help reduce the amount of time you spend managing different tools and platforms.
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Act-On + Workbooks CRM Integration

Create Workbooks CRM task for new Act-On contact

Workbooks CRM and Act-On are two powerful cloud-based tools that can be used to improve business productivity. Using this Workbooks CRM - Act-On integration, you can automatically create task in Workbooks CRM whenever a new contact is created in Act-On.

This allows you to keep track of all your potential leads in one place and make sure that you don't forget to follow up with any new leads. Also, setting up this automation is quick and easy, and can be done with just a few clicks!
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Act-On + Workbooks CRM Integration

Create Workbooks CRM contact for new Act-On form submission

When someone completes your Act-On, a new contact is automatically created in your Workbooks CRM. This way, you can quickly follow up with the form submission and turn them into a customer!

Plus, all of the information from the Act-On is automatically populated in the new contact, so you don't have to waste time manually entering data. Thus, having a Act-On - Workbooks CRM integration set up makes it easy to manage your customer relationships and grow your business.
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Act-On + Workbooks CRM Integration

Create Workbooks CRM task for new Act-On form submission

It's important to stay on top of your customer relationships, and one way to do that is to create Workbooks CRM tasks for new Act-On form submissions received. This way, you can follow up with your customers in a timely manner and ensure that their needs are being met.

Plus, by having a system in place for managing customer relationships, you'll be able to more easily scale your business as it grows. So go ahead and set up that Workbooks CRM task for new Act-On form submission received today - your customers will thank you for it!
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Connect more apps to your Act-On + Workbooks CRM flow

Extend your marketing and sales pipelines by connecting messaging tools, advertising platforms, and billing systems. Pick a combination and activate it in one click.

Act-On
Workbooks CRM
+
SalesforceSalesforce (3)
+
LinkedIn AdsLinkedIn Ads (2)
+
StripeStripe (2)
+
XeroXero (2)
+
Google WorkspaceGoogle Workspace (2)
+
SlackSlack (2)
A
W
S
Add every Act-On form submission to Workbooks CRM as a sales lead, and create a corresponding lead in Salesforce.
Act-On form submissions instantly create sales leads in Workbooks CRM and new leads in Salesforce without manual re-entry.
A
W
S
When a sales lead is created in Workbooks CRM, update the contact in Act-On and create a task in Salesforce.
New Workbooks CRM sales leads update your Act-On marketing lists and automatically open a task in Salesforce.
A
W
S
Use ChatGPT to analyse every new Act-On form submission, create a sales lead in Workbooks CRM, and log it in Salesforce.
ChatGPT qualifies Act-On submissions before Workbooks CRM and Salesforce record the new lead.

Supported triggers and actions for Act-On and Workbooks CRM

Mix and match to build the exact automation you need

Act-On
Act-On Triggers & Actions
Instant
Subscription category is deleted in Act-On
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Instant
Automated program is started in Act-On
Triggers the automation when an automated program is started
Try it →
Instant
Automated program is stopped in Act-On
Try it →
Instant
Contact is added to hard bounce list in Act-On
Try it →
Instant
CRM is connected in Act-On
Try it →
Instant
CRM is disconnected in Act-On
Try it →
Instant
Subscription category is added in Act-On
Try it →
Instant
Form is submitted in Act-On
Triggers the automation when a form is submitted
Try it →
Instant
Subscription category is updated in Act-On
Try it →
Instant
Contact is added to soft bounce list in Act-On
Try it →
Instant
Subscription category opt in in Act-On
Try it →
Instant
Subscription category opt out in Act-On
Try it →
Instant
Contact is added in Act-On
Try it →
Instant
Contact is updated in Act-On
Try it →
Instant
Contact opt global in in Act-On
Try it →
Instant
Contact opt global out in Act-On
Try it →
Instant
Contact marked email as spam in Act-On
Try it →
Add contact to marketing list in Act-On
Adds a contact to a marketing list
Try it →
Create or update contact in all contacts by email in Act-On
Creates or updates a contact using email address
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Create or update contact in all contacts by external id in Act-On
Creates or updates a contact using external id
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Add contact to direct select segment in all contacts in Act-On
Adds a contact to a direct select segment in all contacts
Try it →
Create or update contact in marketing list by email in Act-On
Creates or updates a contact in a marketing list using email address
Try it →
Search contact in marketing list by email in Act-On
Searches for a contact in a marketing list by email
Try it →
Search contact in all contacts by email in Act-On
Searches for a contact in all contacts by email
Try it →
Import contacts in Act-On
Imports contacts to the system
Try it →
Workbooks CRM
Workbooks CRM Triggers & Actions
Instant
Case is created in Workbooks CRM
Triggers the automation when a case is created
Try it →
Instant
Organization is created in Workbooks CRM
Triggers the automation when an organization is created
Try it →
Instant
Person is created in Workbooks CRM
Triggers the automation when a person is created
Try it →
Instant
New sales lead is created in Workbooks CRM
Triggers the automation when a new sales lead is created
Try it →
Instant
Credit note is posted in Workbooks CRM
Triggers the automation when a credit note is posted
Try it →
Instant
Invoice is complete and its status is posted in Workbooks CRM
Triggers the automation when an invoice is complete and its status is posted
Try it →
Instant
Task is created in Workbooks CRM
Triggers the automation when a task is created
Try it →
Instant
Product is created in Workbooks CRM
Triggers the automation when a product is created
Try it →
Instant
Meeting is created in Workbooks CRM
Triggers the automation when a meeting is created
Try it →
Instant
Marketing campaign is created in Workbooks CRM
Triggers the automation when a marketing campaign is created
Try it →
Create marketing campaign member status in Workbooks CRM
Creates a marketing campaign member status
Try it →
Create person in Workbooks CRM
Creates a new person
Try it →
Create sales lead in Workbooks CRM
Creates a new sales lead
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Search person in Workbooks CRM
Searches for a person
Try it →
Update person in Workbooks CRM
Updates a person
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Search organization in Workbooks CRM
Searches for an organization
Try it →
Update organization in Workbooks CRM
Updates an organization
Try it →
Create organization in Workbooks CRM
Creates a new organization
Try it →
Search marketing campaign status in Workbooks CRM
Searches for marketing campaign status
Try it →
Search marketing campaign in Workbooks CRM
Searches for a marketing campaign
Try it →
Create customer order and line items in Workbooks CRM
Creates a customer order and line items
Try it →
Search customer order in Workbooks CRM
Searches for a customer order
Try it →
Update customer order in Workbooks CRM
Updates a customer order
Try it →
Create marketing campaign member in Workbooks CRM
Creates a marketing campaign member
Try it →
Search marketing campaign member in Workbooks CRM
Searches for a marketing campaign member
Try it →
Update marketing campaign member in Workbooks CRM
Updates a marketing campaign member
Try it →
Search sales lead in Workbooks CRM
Searches for a sales lead
Try it →
Update sales lead in Workbooks CRM
Updates a sales lead
Try it →
Create task in Workbooks CRM
Creates a new task
Try it →
Create case in Workbooks CRM
Creates a new case
Try it →
Create customer order in Workbooks CRM
Creates a customer order
Try it →

What can you automate with Act-On + Workbooks CRM?

Streamline your marketing and sales operations with reliable automated workflows that eliminate manual data transfer.

What you can automate?
🔄
Sync form submissions to CRM sales leads
Turn every new form submission in Act-On into an active sales lead in Workbooks CRM instantly, ensuring your sales reps never miss a prospect.
📝
Capture every submitted custom field
Map complete form questionnaire responses from Act-On into detailed fields inside Workbooks CRM instead of only basic contact names and email addresses.
🔔
Notify your team on instant messaging
Send immediate alerts to your sales and marketing channels whenever a high-value lead completes an inbound form or updates their subscription.
🔀
Route leads based on submitted criteria
Evaluate form inputs or subscription categories in Act-On to create priority sales leads or assign specific tasks in Workbooks CRM automatically.
🔄
Keep contact records up to date
Automatically update marketing lists and customer records across both platforms whenever contact details change in either system.
👥
Prevent duplicate records with smart search
Search existing contacts by email or external ID before creating new entries, ensuring clean databases in both Act-On and Workbooks CRM.
📊
Manage campaign member statuses
Update marketing campaign member records in Workbooks CRM whenever automated programs start, stop, or complete in Act-On.
🔗
Extend workflows to your favorite tools
Connect your Act-On and Workbooks CRM flows with Slack, Google Sheets, or Stripe to trigger invoices, notifications, or accounting updates.
And much more...

Who is Act-On + Workbooks CRM integration for?

Marketing and sales teams aligning lead generation campaigns with pipeline management to accelerate revenue growth without manual data entry.

Performance marketers
Performance marketers
Sales development reps
Sales development reps
Agency account managers
Agency account managers
Demand generation teams
Demand generation teams
Account executives
Account executives
RevOps specialists
RevOps specialists
📈
Performance marketers
You're running marketing campaigns across multiple channels but your CRM reports only update when someone manually exports form submissions, so the conversion metrics you're optimising against are always a few hours behind — with this integration, every new submission lands in your CRM instantly and your campaign data stays current.
Sales development reps
You need to act fast on inbound prospect interest, but waiting for manual list imports means you find out about hot leads days after they convert — integrating these apps means every form submission generates a sales lead in your CRM immediately so you can begin outreach right away.
📋
Agency account managers
You answer to clients who want to see live pipeline progress, but compiling manual weekly status reports from multiple marketing tools takes hours of administrative work — with this integration, your CRM records and marketing campaign data synchronize automatically to give stakeholders accurate progress views.
🚀
Demand generation teams
The volume of inbound form submissions is too high for anyone to keep up with by hand, leading to missed follow-ups and unassigned prospects — automating both apps means every contact is processed, segmented, and routed into your pipeline without manual administrative effort.
🤝
Account executives
You own the final sales conversion stage and depend on marketers to hand over qualified prospect data cleanly, but messy handoffs stall your outreach — this integration means every marketing lead arrives with complete form submission history ready for immediate conversion.
🗂️
RevOps specialists
You need a reliable history of customer interactions across marketing and sales systems, but manual data transfers keep leaving gaps in your audit trails — automating both apps means every contact update and order event records cleanly without missing a single detail.
Our team

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Our team can create automations for you... At no extra cost!

Tell us what type of automation you want to make?

Why choose Integrately to automate Act-On + Workbooks CRM

Build and manage your Act-On + Workbooks CRM automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Act-On + Workbooks CRM with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
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3
Automation is ready
Setup an action from Trello
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Frequently Asked Questions

How do I connect Act-On to Workbooks CRM?
Frequently Asked Questions
You can connect Act-On to Workbooks CRM in 1 click using ready-made templates or ask Integrately AI to build the workflow for you. It also supports tools like Salesforce, Slack, and Google Workspace with 24/5 live chat support.
Can I automatically create sales leads in Workbooks CRM from Act-On form submissions?
Frequently Asked Questions
Can I connect Act-On, Workbooks CRM, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Act-On and Workbooks CRM?
Frequently Asked Questions
How does Act-On handle form submissions and contact updates?
Frequently Asked Questions
How does Workbooks CRM manage sales leads and campaign members?
Frequently Asked Questions
Can I automate Act-On and Workbooks CRM without coding?
Frequently Asked Questions
Is the Act-On and Workbooks CRM integration free?
Frequently Asked Questions
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You Can Also Connect Act-On or Workbooks CRM With 1500+ Other Apps

Act-On
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Workbooks CRM
Popular Workbooks CRM Integrations
Sync Workbooks CRM with accounting, project management, and customer support tools to keep operations running across your stack.