Act-On + Microsoft Dynamics 365 CRM Integration

Integrate Act-On to Microsoft Dynamics 365 CRM in one click, or tell Integrately AI how you want each lead handled. Capture submissions, create CRM records, update contact details, and trigger follow-up campaigns automatically.

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1.
  • Act-On
    CRM is disconnected in Act-On Instant
  • Act-On
    Form is submitted in Act-On Instant
  • Act-On
    Automated program is started in Act-On Instant
  • Act-On
    Automated program is stopped in Act-On Instant
  • Act-On
    Contact is added to hard bounce list in Act-On Instant
  • Act-On
    CRM is connected in Act-On Instant
  • Act-On
    Subscription category is added in Act-On Instant
  • Act-On
    Subscription category is deleted in Act-On Instant
  • Act-On
    Subscription category is updated in Act-On Instant
  • Act-On
    Contact is added to soft bounce list in Act-On Instant
  • Act-On
    Subscription category opt in in Act-On Instant
  • Act-On
    Subscription category opt out in Act-On Instant
  • Act-On
    Contact is added in Act-On Instant
  • Act-On
    Contact is updated in Act-On Instant
  • Act-On
    Contact opt global in in Act-On Instant
  • Act-On
    Contact opt global out in Act-On Instant
  • Act-On
    Contact marked email as spam in Act-On Instant
  • Microsoft Dynamics 365 CRM
    Sales order is created in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Contact is updated in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Contact is created in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Account is created in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Account is updated in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Opportunity is created in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Opportunity is updated in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Case is created in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Case is updated in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Lead is created in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Lead is updated in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Quote is updated in Microsoft Dynamics 365 CRM
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2.
  • Act-On
    Add contact to marketing list in Act-On
  • Act-On
    Create or update contact in all contacts by email in Act-On
  • Act-On
    Create or update contact in all contacts by external id in Act-On
  • Act-On
    Add contact to direct select segment in all contacts in Act-On
  • Act-On
    Create or update contact in marketing list by email in Act-On
  • Act-On
    Search contact in marketing list by email in Act-On
  • Act-On
    Search contact in all contacts by email in Act-On
  • Act-On
    Import contacts in Act-On
  • Microsoft Dynamics 365 CRM
    Search marketing list by name in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Get contact by Id in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Get marketing list members in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Create lead in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Update lead in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Search lead in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Create contact in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Update contact in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Create account in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Search account in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Update account in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Search contact in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Search Currency in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Create case in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Update case in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Search case in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Get account by ID in Microsoft Dynamics 365 CRM

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Ready Workflows Ready Workflows for Act-On + Microsoft Dynamics 365 CRM Integration

Capture form submissions, create CRM leads, update contact details, and trigger follow-up campaigns, all in just one click.

Most popular automationsmost-popular-automations
Act-On + Microsoft Dynamics 365 CRM Integration

Create Microsoft Dynamics 365 CRM contact for new Act-On contact

There are many reasons why someone might choose to use two different marketing tools. One common reason is - the ability to reach a wider audience.

For example, if one tool is better suited for reaching customers in a certain geographic region, while another is better for reaching customers of a certain age group, using both can help businesses reach their target market more effectively.

Integration of your new Microsoft Dynamics 365 CRM contact and Act-On contact can help make sure that your messages are coordinated and that you're taking full advantage of all your channels. It can also help reduce the amount of time you spend managing different tools and platforms.
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Act-On + Microsoft Dynamics 365 CRM Integration

Create Microsoft Dynamics 365 CRM contact for new Act-On form submission

When someone completes your Act-On, a new contact is automatically created in your Microsoft Dynamics 365 CRM. This way, you can quickly follow up with the form submission and turn them into a customer!

Plus, all of the information from the Act-On is automatically populated in the new contact, so you don't have to waste time manually entering data. Thus, having a Act-On - Microsoft Dynamics 365 CRM integration set up makes it easy to manage your customer relationships and grow your business.
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Connect more apps to your Act-On + Microsoft Dynamics 365 CRM flow

Sync your marketing data with email, advertising, CRM, spreadsheet, meeting, and team communication tools once your core automation runs. Pick a combination and activate it in one click.

Act-On
Microsoft Dynamics 365 CRM
+
Microsoft OutlookMicrosoft Outlook (4)
+
LinkedIn AdsLinkedIn Ads (4)
+
HubSpotHubSpot (4)
+
Google SheetsGoogle Sheets (4)
+
ZoomZoom (4)
+
SlackSlack (4)
A
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Add every Act-On form submission to Microsoft Dynamics 365 CRM, and send a notification email in Microsoft Outlook
New Act-On form submissions create leads in Microsoft Dynamics 365 CRM instantly while Microsoft Outlook notifies your sales team, eliminating manual data entry.
A
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When a contact is updated in Act-On, update the record in Microsoft Dynamics 365 CRM and email the account owner in Microsoft Outlook
Keep contact details synchronized across Act-On and Microsoft Dynamics 365 CRM while alerting account owners via Microsoft Outlook.
A
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If an Act-On form submission meets enterprise criteria, create a lead in Microsoft Dynamics 365 CRM and email executive leadership in Microsoft Outlook
Route high-value Act-On submissions directly into Microsoft Dynamics 365 CRM and notify leaders via Microsoft Outlook.
A
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Use ChatGPT to analyze Act-On form submissions, create a Microsoft Dynamics 365 CRM lead, and email the briefing via Microsoft Outlook
Leverage AI to qualify Act-On submissions before creating Microsoft Dynamics 365 CRM records and emailing summaries in Microsoft Outlook.

Supported triggers and actions for Act-On and Microsoft Dynamics 365 CRM

Mix and match to build the exact automation you need

Act-On
Act-On Triggers & Actions
Instant
CRM is disconnected in Act-On
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Instant
Form is submitted in Act-On
Triggers the automation when a form is submitted
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Instant
Automated program is started in Act-On
Triggers the automation when an automated program is started
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Instant
Automated program is stopped in Act-On
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Instant
Contact is added to hard bounce list in Act-On
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Instant
CRM is connected in Act-On
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Instant
Subscription category is added in Act-On
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Instant
Subscription category is deleted in Act-On
Try it →
Instant
Subscription category is updated in Act-On
Try it →
Instant
Contact is added to soft bounce list in Act-On
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Instant
Subscription category opt in in Act-On
Try it →
Instant
Subscription category opt out in Act-On
Try it →
Instant
Contact is added in Act-On
Try it →
Instant
Contact is updated in Act-On
Try it →
Instant
Contact opt global in in Act-On
Try it →
Instant
Contact opt global out in Act-On
Try it →
Instant
Contact marked email as spam in Act-On
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Add contact to marketing list in Act-On
Adds a contact to a marketing list
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Create or update contact in all contacts by email in Act-On
Creates or updates a contact using email address
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Create or update contact in all contacts by external id in Act-On
Creates or updates a contact using external id
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Add contact to direct select segment in all contacts in Act-On
Adds a contact to a direct select segment in all contacts
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Create or update contact in marketing list by email in Act-On
Creates or updates a contact in a marketing list using email address
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Search contact in marketing list by email in Act-On
Searches for a contact in a marketing list by email
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Search contact in all contacts by email in Act-On
Searches for a contact in all contacts by email
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Import contacts in Act-On
Imports contacts to the system
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Microsoft Dynamics 365 CRM
Microsoft Dynamics 365 CRM Triggers & Actions
Sales order is created in Microsoft Dynamics 365 CRM
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Contact is updated in Microsoft Dynamics 365 CRM
Triggers the automation when a contact is updated
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Contact is created in Microsoft Dynamics 365 CRM
Triggers the automation when a new contact is created
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Account is created in Microsoft Dynamics 365 CRM
Triggers the automation when a new account is created
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Account is updated in Microsoft Dynamics 365 CRM
Triggers the automation when an account is updated
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Opportunity is created in Microsoft Dynamics 365 CRM
Triggers the automation when any opportunity is updated
Try it →
Opportunity is updated in Microsoft Dynamics 365 CRM
Triggers the automation when any opportunity is updated
Try it →
Case is created in Microsoft Dynamics 365 CRM
Triggers the automation when a new case is created
Try it →
Case is updated in Microsoft Dynamics 365 CRM
Triggers the automation when any case is updated
Try it →
Lead is created in Microsoft Dynamics 365 CRM
Triggers the automation when a new lead is created
Try it →
Lead is updated in Microsoft Dynamics 365 CRM
Triggers the automation when the lead information is updated
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Quote is updated in Microsoft Dynamics 365 CRM
Triggers the automation when any quote is updated
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Search marketing list by name in Microsoft Dynamics 365 CRM
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Get contact by Id in Microsoft Dynamics 365 CRM
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Get marketing list members in Microsoft Dynamics 365 CRM
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Create lead in Microsoft Dynamics 365 CRM
Generates new leads for potential customers
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Update lead in Microsoft Dynamics 365 CRM
Updates the lead information
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Search lead in Microsoft Dynamics 365 CRM
Retrieves information for a particular lead
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Create contact in Microsoft Dynamics 365 CRM
Adds a new contact to the database
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Update contact in Microsoft Dynamics 365 CRM
Updates contact information with new details
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Create account in Microsoft Dynamics 365 CRM
Generates a new account
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Search account in Microsoft Dynamics 365 CRM
Searches for account information
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Update account in Microsoft Dynamics 365 CRM
Updates account information
Try it →
Search contact in Microsoft Dynamics 365 CRM
Finds and retrieves contact information
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Search Currency in Microsoft Dynamics 365 CRM
Searches for a currency
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Create case in Microsoft Dynamics 365 CRM
Generates a new case entry
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Update case in Microsoft Dynamics 365 CRM
Updates case details based on new information received
Try it →
Search case in Microsoft Dynamics 365 CRM
Searches for a case record
Try it →
Get account by ID in Microsoft Dynamics 365 CRM
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What can you automate with Act-On + Microsoft Dynamics 365 CRM?

Streamline your entire revenue operation by connecting Act-On marketing workflows directly to Microsoft Dynamics 365 CRM records.

What you can automate?
🚀
Sync every form submission into active CRM leads
Turn inbound Act-On form completions into Microsoft Dynamics 365 CRM leads automatically the moment prospects submit their details. Eliminate manual data entry and accelerate your sales response times.
📋
Capture every submitted field without data loss
Map all custom form questions and preference checkboxes from Act-On straight into corresponding Microsoft Dynamics 365 CRM fields. Ensure sales representatives have complete context for every conversation.
🔔
Alert your sales team the second a lead arrives
Trigger instant team notifications whenever an Act-On activity creates a new Microsoft Dynamics 365 CRM record. Keep reps informed and ready to engage high-value prospects immediately.
🔀
Route prospects based on submitted form criteria
Evaluate specific responses in Act-On to create priority leads in Microsoft Dynamics 365 CRM for enterprise prospects while routing standard inquiries to general queues.
🔄
Keep contact records updated as details change
Synchronize profile updates across Act-On and Microsoft Dynamics 365 CRM bidirectionally. Ensure contact information remains accurate regardless of where changes are made.
🛡️
Prevent duplicate records with smart matching
Search existing database entries by email before creating new records. Update existing Microsoft Dynamics 365 CRM contacts with fresh Act-On data instead of generating cluttered duplicates.
🚫
Manage global opt-outs and compliance instantly
When a contact unsubscribes or opts out in Act-On, immediately update their communication status in Microsoft Dynamics 365 CRM. Maintain strict regulatory compliance across your entire tech stack.
🔗
Extend workflows to team messaging and spreadsheets
Connect your core Act-On and Microsoft Dynamics 365 CRM pipeline to tools like Slack or Google Sheets for comprehensive reporting and instant team alignment.
And much more...

Who is Act-On + Microsoft Dynamics 365 CRM integration for?

Connecting Act-On and Microsoft Dynamics 365 CRM eliminates manual handoffs between marketing campaigns and sales pipelines, keeping revenue teams aligned.

Performance marketers
Performance marketers
Sales development reps
Sales development reps
Account managers
Account managers
Marketing operations teams
Marketing operations teams
Enterprise sales reps
Enterprise sales reps
CRM data administrators
CRM data administrators
📈
Performance marketers
You're running multi-channel campaigns tracked in Act-On but your CRM pipeline reporting only updates when someone manually exports leads, so the conversion counts you're optimizing against are always hours behind — this integration means every form submission populates Microsoft Dynamics 365 CRM instantly and your campaign metrics stay current.
Sales development reps
You need to follow up with inbound prospects the moment they express interest, but waiting for batch marketing exports means you find out about hot leads long after they submitted your form — this integration means every Act-On submission creates a Microsoft Dynamics 365 CRM lead immediately and you can reach out first.
🤝
Account managers
You answer to executive stakeholders who demand real-time pipeline visibility, but discrepancies between your marketing automation and CRM databases leave you scrambling to reconcile records — this integration means all contact updates sync automatically and your reporting accurately reflects active client engagement.
📊
Marketing operations teams
The volume of inbound form entries is too high for anyone to keep up with by hand, leading to missed sync errors and fragmented prospect histories across your stack — this integration means every Act-On activity maps directly into Microsoft Dynamics 365 CRM without manual intervention and your database remains pristine.
🎯
Enterprise sales reps
You own the closing stage and depend on marketing teams to hand over complete prospect details without missing custom field inputs — this integration means every Act-On qualification flows straight into Microsoft Dynamics 365 CRM with full context and your pipeline handoffs happen without friction.
🗂️
CRM data administrators
You need a reliable, audit-ready customer history but keep finding gaps caused by manual data entry mistakes between your marketing platform and CRM — this integration means every contact change is logged identically across both systems and your database integrity stays intact.
Our team

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Why choose Integrately to automate Act-On + Microsoft Dynamics 365 CRM

Build and manage your Act-On + Microsoft Dynamics 365 CRM automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Act-On + Microsoft Dynamics 365 CRM with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
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2
Connect Accounts
Connect Accounts
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3
Automation is ready
Setup an action from Trello
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Frequently Asked Questions

How do I connect Act-On to Microsoft Dynamics 365 CRM?
Frequently Asked Questions
You can connect Act-On to Microsoft Dynamics 365 CRM instantly using 1-click automation setups on Integrately. Choose from pre-built templates or ask Integrately AI to build the workflow and map your fields across Microsoft Outlook, Slack, and 1,500+ other apps.
Can I automatically create Microsoft Dynamics 365 CRM leads from Act-On form submissions?
Frequently Asked Questions
Can I connect Act-On, Microsoft Dynamics 365 CRM, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Act-On and Microsoft Dynamics 365 CRM?
Frequently Asked Questions
How are contact updates handled between Act-On and Microsoft Dynamics 365 CRM?
Frequently Asked Questions
Can I sync Microsoft Dynamics 365 CRM lead status changes back to Act-On?
Frequently Asked Questions
Do I need coding skills to automate Act-On and Microsoft Dynamics 365 CRM?
Frequently Asked Questions
Is the Act-On and Microsoft Dynamics 365 CRM integration free?
Frequently Asked Questions
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