Act-On + Marketo Integration

Q: Can I automatically create or update a person in Marketo when an Act-On form is submitted?

You can trigger person creation or updates in Marketo automatically whenever an Act-On form is submitted using 1-click automations on Integrately.

Q: Can I connect Act-On, Marketo, and Slack?

You can connect Act-On, Marketo, and Slack together to sync lead data and notify your team channels instantly, along with 1,500+ other apps.

Q: What is a good Zapier alternative for Act-On and Marketo?

Integrately is a popular alternative for Act-On and Marketo, offering 1-click ready workflows, AI-assisted automation building, and 24/5 live chat support at a lower cost.

Q: How does Act-On handle contact updates during automation?

Act-On triggers updates whenever contact records change, allowing you to synchronize person attributes in Marketo automatically through ready templates.

Q: Can Marketo opportunity records be updated from Act-On triggers?

You can create or update Marketo opportunities automatically in response to campaign triggers and form submissions from Act-On.

Q: Do I need coding skills to automate Act-On and Marketo?

No coding skills are needed to connect Act-On and Marketo on Integrately. You can activate ready templates or describe your workflow to Integrately AI.

Q: Is the Act-On and Marketo integration free?

The Act-On and Marketo integration is available on Integrately with a free forever plan option, letting you start automating right away.

Integrate Act-On to Marketo in one click, or tell Integrately AI how you want each lead handled. Capture form submissions, update person details in Marketo, manage opportunities, and trigger follow-ups automatically.

Integrate For Free

Free forever.

Use premium features free for 14 days.

Contact marked email as spam in Act-On Instant
Contact opt global out in Act-On Instant
Contact opt global in in Act-On Instant
Contact is updated in Act-On Instant
Contact is added in Act-On Instant
Subscription category opt out in Act-On Instant
Subscription category opt in in Act-On Instant
Contact is added to soft bounce list in Act-On Instant
Subscription category is updated in Act-On Instant
Subscription category is deleted in Act-On Instant
Subscription category is added in Act-On Instant
CRM is disconnected in Act-On Instant
CRM is connected in Act-On Instant
Contact is added to hard bounce list in Act-On Instant
Automated program is stopped in Act-On Instant
Automated program is started in Act-On Instant
Form is submitted in Act-On Instant

Search contact in marketing list by email in Act-On
Import contacts in Act-On
Search contact in all contacts by email in Act-On
Create or update contact in marketing list by email in Act-On
Add contact to direct select segment in all contacts in Act-On
Create or update contact in all contacts by external id in Act-On
Create or update contact in all contacts by email in Act-On
Add contact to marketing list in Act-On
Create or update person in Marketo
Add Person to a list in Marketo
Search person in Marketo
Create or update custom object record in Marketo
Create or update opportunity in Marketo
Search Opportunity in Marketo
Search custom object record in Marketo

Trusted by experts at...

Ready Workflows for Act-On + Marketo Integration

Capture form submissions, update person records, create or update opportunities, and manage contacts, all in just one click.

Create Marketo contact for new Act-On contact

There are many reasons why someone might choose to use two different marketing tools. One common reason being - able to reach a wider audience. For example, if one tool is better suited for reaching customers in a certain geographic region, while another is better for reaching customers of a certain age group, using both can help businesses reach their target market more effectively.

Thus, integration of your new Marketo contact and Act-On contact can help make sure that your messages are coordinated and that you're taking full advantage of all your channels. It can also help reduce the amount of time you spend managing different tools and platforms.

Activate

Create Marketo contact for new Act-On form submission

Automatically creating Marketo contact for new Act-On form submission can help you nurture your leads and close more deals. By automatically adding new contacts to your database, you can stay organized and keep track of your interactions with each lead.

Additionally, automatically generating Marketo contact can save you time by eliminating the need to manually add new contacts. Automating this process can help you work more efficiently and close more deals.

Activate

1of1

Got a different automation in mind? Describe it and let Integrately AI build it for you.

Connect more apps to your Act-On + Marketo flow

Extend your marketing automation by logging entries in external spreadsheets, notifying teams in chat channels, or capturing submissions from auxiliary forms. Pick a combination and activate it in one click.

Salesforce (8)

Typeform (8)

HubSpot (8)

Slack (8)

Google Sheets (8)

Zoom (8)

When a form is submitted in Act-On, create or update a person in Marketo, and add the lead in Salesforce.

New Act-On form submissions instantly update Marketo person records and create corresponding leads in Salesforce without manual data entry.

When a contact is added in Act-On, create or update a person in Marketo, and create a task in Salesforce.

Every new Act-On contact triggers a Marketo update and opens a follow-up task in Salesforce for your sales reps.

When a contact is updated in Act-On, update the person in Marketo, and update the matching lead in Salesforce.

Contact modifications in Act-On automatically synchronize across Marketo person records and Salesforce lead fields.

When a subscription category is added in Act-On, update the Marketo person record, and create a note in Salesforce.

Subscription updates in Act-On update Marketo records and log important preference notes directly into Salesforce.

If a form submission in Act-On includes enterprise tier data, create or update a Marketo person and add a high-priority opportunity in Salesforce.

Enterprise form submissions in Act-On update Marketo and open high-priority sales opportunities in Salesforce automatically.

When a contact is marked email as spam in Act-On, update the Marketo record and update the lead status in Salesforce.

Spam complaints in Act-On propagate to Marketo and update lead statuses in Salesforce to halt outreach.

Use ChatGPT to analyze Act-On form submissions, update Marketo records, and create qualified leads in Salesforce.

ChatGPT analyzes incoming Act-On submissions before Marketo person updates and Salesforce lead creation occur.

When a form is submitted in Act-On, update Marketo, create a Salesforce lead, and post a notification in Slack.

Act-On submissions update Marketo and Salesforce while alerting the sales team immediately via Slack.

When a new entry is submitted in Typeform, create or update a contact in Act-On, and update Marketo records.

Typeform survey responses automatically populate Act-On contacts and update Marketo person records instantly.

When a form is submitted in Act-On, update Marketo, and send a Typeform survey invitation.

Act-On form submissions trigger Marketo updates and automatically dispatch follow-up Typeform surveys.

When a contact is added in Act-On, update Marketo, and create a follow-up task in Typeform workspace.

New Act-On contacts update Marketo records and prepare follow-up actions within your connected tools.

When a contact is updated in Act-On, refresh Marketo, and update response records in Typeform.

Contact changes in Act-On sync across Marketo and update corresponding Typeform response entries.

If a Typeform entry indicates high satisfaction, update Act-On, Marketo, and record positive feedback.

High-scoring Typeform surveys update Act-On segments and Marketo person records with positive indicators.

When an automated program is started in Act-On, update Marketo, and pull survey metrics from Typeform.

Act-On campaign launches synchronize Marketo records and pull relevant Typeform analytics.

Use Claude to summarize Typeform feedback, update Act-On, and update Marketo person profiles.

Claude analyzes Typeform survey text before updating Act-On lists and Marketo records with actionable summaries.

When a new entry is submitted in Typeform, update Act-On, update Marketo, and notify the team in Slack.

Typeform submissions update Act-On and Marketo while posting real-time alerts in Slack.

When a contact is created in HubSpot, create or update a contact in Act-On, and update Marketo records.

New HubSpot contacts synchronize instantly with Act-On lists and Marketo person profiles.

When a form is submitted in Act-On, update Marketo, and create a contact in HubSpot.

Act-On form submissions update Marketo records and automatically provision new contacts in HubSpot.

When a contact is updated in Act-On, refresh Marketo, and update the matching contact in HubSpot.

Contact updates in Act-On propagate across Marketo person records and HubSpot CRM profiles.

When a deal stage changes in HubSpot, update Act-On segments and Marketo opportunity records.

HubSpot deal stage progressions update Act-On marketing lists and synchronize Marketo opportunities.

If a HubSpot contact is assigned to enterprise tier, update Act-On, Marketo, and tag the account.

Enterprise HubSpot contacts update Act-On lists and trigger high-value tags in Marketo.

When a HubSpot deal is closed won, update Act-On campaign status and Marketo opportunity records.

Closed-won deals in HubSpot update Act-On campaign lists and mark Marketo opportunities as won.

Use Gemini to analyze HubSpot support tickets, update Act-On contacts, and update Marketo records.

Gemini analyzes HubSpot support ticket sentiment before updating Act-On and Marketo profiles.

When a contact is created in HubSpot, update Act-On, update Marketo, and notify the sales channel in Slack.

New HubSpot contacts update Act-On and Marketo while broadcasting alerts to Slack.

When a form is submitted in Act-On, create or update a person in Marketo, and notify your team in Slack.

Act-On form submissions update Marketo person records and post instant alerts to your Slack channel.

When a contact is added in Act-On, update Marketo records, and alert your support team on Slack.

New Act-On contacts update Marketo profiles and send notification alerts to Slack channels.

When a contact is updated in Act-On, update Marketo records, and post the change in Slack.

Act-On contact modifications update Marketo and notify team channels in Slack.

When a subscription category is updated in Act-On, update Marketo, and post an alert in Slack.

Subscription preference changes in Act-On update Marketo and notify relevant channels in Slack.

If an Act-On form submission is enterprise tier, update Marketo and post a priority alert in Slack.

Enterprise Act-On form submissions update Marketo and trigger priority Slack channel alerts.

When a contact is added to hard bounce list in Act-On, update Marketo and notify the compliance channel in Slack.

Hard bounces in Act-On update Marketo statuses and alert compliance teams via Slack.

Use Perplexity to summarize Act-On form data, update Marketo, and post a briefing in Slack.

Perplexity summarizes inbound Act-On submissions before Marketo updates and Slack broadcasts occur.

When a form is submitted in Act-On, update Marketo, notify Slack, and create a row in Google Sheets.

Act-On submissions update Marketo, alert Slack channels, and log data in Google Sheets.

When a form is submitted in Act-On, create or update a person in Marketo, and log the row in Google Sheets.

Act-On form submissions update Marketo records and append a new row in Google Sheets instantly.

When a contact is added in Act-On, update Marketo records, and add a row in Google Sheets.

New Act-On contacts update Marketo profiles and log new tracking rows in Google Sheets.

When a contact is updated in Act-On, update Marketo records, and update the matching row in Google Sheets.

Contact modifications in Act-On update Marketo and synchronize corresponding rows in Google Sheets.

When a subscription category is added in Act-On, update Marketo, and log preference changes in Google Sheets.

Subscription updates in Act-On update Marketo and append preference rows in Google Sheets.

If an Act-On form submission indicates enterprise tier, update Marketo and log a priority row in Google Sheets.

Enterprise form submissions in Act-On update Marketo and record highlighted rows in Google Sheets.

When an automated program is stopped in Act-On, update Marketo, and log program status in Google Sheets.

Automated program completions in Act-On update Marketo and log final metrics in Google Sheets.

Use ChatGPT to categorize Act-On submissions, update Marketo, and save structured rows in Google Sheets.

ChatGPT categorizes Act-On form text before Marketo updates and Google Sheets logging occur.

When a form is submitted in Act-On, update Marketo, log in Google Sheets, and notify your team in Slack.

Act-On submissions update Marketo, record spreadsheet rows, and broadcast alerts to Slack.

When a form is submitted in Act-On, create or update a person in Marketo, and register them for a Zoom webinar.

Act-On form submissions update Marketo records and automatically register attendees for upcoming Zoom webinars.

When a contact is added in Act-On, update Marketo records, and create a Zoom meeting attendee.

New Act-On contacts update Marketo profiles and generate Zoom meeting registrations automatically.

When a contact is updated in Act-On, refresh Marketo records, and update Zoom meeting registrant details.

Contact changes in Act-On update Marketo and synchronize participant details in Zoom.

When a subscription category is added in Act-On, update Marketo, and register the contact for Zoom events.

Subscription additions in Act-On update Marketo and enroll subscribers in Zoom events.

If an Act-On form submission selects VIP tier, update Marketo and register for VIP Zoom sessions.

VIP form submissions in Act-On update Marketo and secure registrations for exclusive Zoom sessions.

When an automated program is started in Act-On, update Marketo, and schedule a Zoom meeting.

Campaign launches in Act-On update Marketo records and initiate scheduled Zoom meetings.

Use Claude to evaluate Act-On submissions, update Marketo, and register qualified leads in Zoom.

Claude evaluates Act-On submissions before Marketo updates and Zoom webinar registrations occur.

When a form is submitted in Act-On, update Marketo, register in Zoom, and notify your team in Slack.

Act-On form submissions update Marketo, register attendees in Zoom, and alert Slack channels.

Supported triggers and actions for Act-On and Marketo

Mix and match to build the exact automation you need

Act-On Triggers & Actions

Instant

Contact marked email as spam in Act-On

Try it →

Instant

Contact opt global out in Act-On

Try it →

Instant

Contact opt global in in Act-On

Try it →

Instant

Contact is updated in Act-On

Try it →

Instant

Contact is added in Act-On

Try it →

Instant

Subscription category opt out in Act-On

Try it →

Instant

Subscription category opt in in Act-On

Try it →

Instant

Contact is added to soft bounce list in Act-On

Try it →

Instant

Subscription category is updated in Act-On

Try it →

Instant

Subscription category is deleted in Act-On

Try it →

Instant

Subscription category is added in Act-On

Try it →

Instant

CRM is disconnected in Act-On

Try it →

Instant

CRM is connected in Act-On

Try it →

Instant

Contact is added to hard bounce list in Act-On

Try it →

Instant

Automated program is stopped in Act-On

Try it →

Instant

Automated program is started in Act-On

Triggers the automation when an automated program is started

Try it →

Instant

Form is submitted in Act-On

Triggers the automation when a form is submitted

Try it →

Marketo Triggers & Actions

Create or update person in Marketo

Generates a new invoice

Try it →

Add Person to a list in Marketo

Adds a person to a list or group

Try it →

Search person in Marketo

Retrieves information about a person

Try it →

Create or update custom object record in Marketo

Creates or updates a custom object record

Try it →

Create or update opportunity in Marketo

Creates or updates a sales opportunity

Try it →

Search Opportunity in Marketo

Searches for a opportunity

Try it →

Search custom object record in Marketo

Searches for a custom object record

Try it →

What can you automate with Act-On + Marketo?

Streamline your marketing automation pipeline by connecting Act-On triggers directly to Marketo person and opportunity updates.

Get Started For Free

🔄

Sync every form submission instantly

Capture form submissions in Act-On and create or update person records in Marketo automatically. Eliminate manual data exports and keep your marketing database synchronized in real time.

📝

Map every submitted field accurately

Transfer complete contact details, custom fields, and preference selections from Act-On straight into Marketo. Ensure no important submission data gets left behind.

🔔

Notify your team the moment leads arrive

Trigger instant Slack alerts whenever important contacts submit forms or update their subscription preferences in Act-On. Keep stakeholders informed without checking multiple systems.

🔀

Route leads based on submitted criteria

Evaluate incoming Act-On form submissions and route prospects to different Marketo lists or opportunity stages depending on their answers. Ensure targeted follow-up for every lead.

✏️

Keep person records updated as details change

Whenever a contact is updated in Act-On, automatically propagate those changes to the matching person record in Marketo. Maintain consistent data across your entire tech stack.

🔍

Search and update instead of creating duplicates

Search existing Marketo records by email before creating new profiles, updating current contacts when a match is found. Prevent messy duplicate entries in your database.

💼

Manage opportunities as pipeline stages progress

Create or update Marketo opportunities automatically in response to campaign milestones and contact status changes in Act-On. Keep sales forecasting aligned with marketing activity.

🌐

Extend your workflow to external spreadsheets

Connect Act-On and Marketo to Google Sheets to maintain backup tracking rows for every lead and form submission. Give reporting teams easy access to raw data exports.

And much more...

Who is Act-On + Marketo integration for?

Marketing and sales operations teams connecting Act-On and Marketo can eliminate manual data entry and keep pipeline tracking accurate across platforms.

Performance marketers

Sales operations managers

Agency account managers

Demand generation leads

CRM administrators

Marketing data analysts

📈

Performance marketers

You're running marketing campaigns and reviewing form submission reports, but your pipeline metrics only update when someone manually exports records, so the conversion counts you're optimising against are always a few hours behind — with this integration, every new submission updates Marketo instantly and your data stays current.

⚡

Sales operations managers

You need to route incoming leads immediately, but you find out about new Act-On form submissions too late because records sit unassigned in queues — this integration means every inbound submission creates or updates a person in Marketo the moment it arrives so sales can act fast.

🤝

Agency account managers

You answer to clients who want to see campaign progress and lead generation numbers in real time, but manual data transfers cause reporting gaps — automating both apps means every lead is logged and synced instantly, keeping your client reviews accurate and up to date.

🚀

Demand generation leads

The volume of incoming campaign interactions is too high for anyone to keep up with by hand, leading to missed follow-ups and unassigned prospects — connecting these apps means every form submission and contact update flows straight into Marketo without manual bottlenecks.

⚙️

CRM administrators

You own the downstream lead handoff and depend on upstream marketing tools to pass clean data over, but incomplete records break your routing rules — with this integration, contact updates and form submissions flow reliably into Marketo with all mapped fields intact.

📋

Marketing data analysts

You need a reliable historical record of audience engagement, but you keep finding gaps caused by missed syncs between marketing platforms — automating both apps means every contact addition and status change is captured accurately in Marketo for dependable reporting.

Try This Integration – No Code Needed

Did you know?

Our team can create automations for you... At no extra cost!

Tell us what type of automation you want to make?

Why choose Integrately to automate Act-On + Marketo

Build and manage your Act-On + Marketo automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected

Connect Act-On + Marketo with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.

20M+ Ready Automations

Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.

AI that builds your automations

Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.

24x5 Live Chat Support

Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.

Free done-for-you setup

Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.

Secure by design

SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.

How Integrately Works?

Select Automation

Connect Accounts

That’s it! You just connected Google Sheets to Trello

Automation is ready

Connect Act-On + Marketo Now

In Just 1 Click!

Price Comparison with Popular Alternatives

Popular Alternative

😐

750 Tasks

in $19.⁹⁹

Integrately

😍

2,000 Tasks

in $19.⁹⁹

See Pricing

Trusted by 42,000+ Customers

Highest Rated Integration Platform on G2

ProductHunt

Most upvoted product of the month

▲ 2000+

Connect Act-On + Marketo Now

In Just 1 Click!

Frequently Asked Questions

How do I connect Act-On to Marketo?

You can connect Act-On to Marketo in one click using ready-made workflows on Integrately, or use Integrately AI to build custom sequences alongside apps like Salesforce, Slack, and Google Sheets.

Can I automatically create or update a person in Marketo when an Act-On form is submitted?

Can I connect Act-On, Marketo, and Slack?

What is a good Zapier alternative for Act-On and Marketo?

How does Act-On handle contact updates during automation?

Can Marketo opportunity records be updated from Act-On triggers?

Do I need coding skills to automate Act-On and Marketo?

Is the Act-On and Marketo integration free?

Didn't find the answer you were looking for?

No worries — just send us a message and we’ll get back to you as soon as possible.

Want to automate something else in your workflow?

You Can Also Connect Act-On or Marketo With 1500+ Other Apps

Popular Act-On Integrations

Connect Act-On to CRM, email marketing, and analytics platforms to manage inbound leads and track campaign performance.

See All
Act-On Integrations

No popular apps found

Popular Marketo Integrations

Sync Marketo with sales tools, customer support systems, and reporting platforms to keep engagement data unified.

See All
Marketo Integrations

No popular apps found

Act-On + Marketo Integration

Integrate Act-On to Marketo in one click, or tell Integrately AI how you want each lead handled. Capture form submissions, update person details in Marketo, manage opportunities, and trigger follow-ups automatically.

Trusted by experts at...

Ready Workflows for Act-On + Marketo Integration

Capture form submissions, update person records, create or update opportunities, and manage contacts, all in just one click.

Create Marketo contact for new Act-On contact

Create Marketo contact for new Act-On form submission

Got a different automation in mind? Describe it and let Integrately AI build it for you.

Connect more apps to your Act-On + Marketo flow

Extend your marketing automation by logging entries in external spreadsheets, notifying teams in chat channels, or capturing submissions from auxiliary forms. Pick a combination and activate it in one click.

Supported triggers and actions for Act-On and Marketo

Mix and match to build the exact automation you need

What can you automate with Act-On + Marketo?

Streamline your marketing automation pipeline by connecting Act-On triggers directly to Marketo person and opportunity updates.

Who is Act-On + Marketo integration for?

Marketing and sales operations teams connecting Act-On and Marketo can eliminate manual data entry and keep pipeline tracking accurate across platforms.

Did you know?

Our team can create automations for you... At no extra cost!

Why choose Integrately to automate Act-On + Marketo

Build and manage your Act-On + Marketo automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

How Integrately Works?

Trusted by 42,000+ Customers

Frequently Asked Questions

Want to automate something else in your workflow?

You Can Also Connect Act-On or Marketo With 1500+ Other Apps

Automate Your Tedious Tasks
With A Single Click

It's so easy a caveman could do it.

Act-On + Marketo Integration

Integrate Act-On to Marketo in one click, or tell Integrately AI how you want each lead handled. Capture form submissions, update person details in Marketo, manage opportunities, and trigger follow-ups automatically.

Trusted by experts at...

Ready Workflows for Act-On + Marketo Integration

Capture form submissions, update person records, create or update opportunities, and manage contacts, all in just one click.

Create Marketo contact for new Act-On contact

Create Marketo contact for new Act-On form submission

Got a different automation in mind? Describe it and let Integrately AI build it for you.

Connect more apps to your Act-On + Marketo flow

Extend your marketing automation by logging entries in external spreadsheets, notifying teams in chat channels, or capturing submissions from auxiliary forms. Pick a combination and activate it in one click.

Supported triggers and actions for Act-On and Marketo

Mix and match to build the exact automation you need

What can you automate with Act-On + Marketo?

Streamline your marketing automation pipeline by connecting Act-On triggers directly to Marketo person and opportunity updates.

Who is Act-On + Marketo integration for?

Marketing and sales operations teams connecting Act-On and Marketo can eliminate manual data entry and keep pipeline tracking accurate across platforms.

Did you know?

Our team can create automations for you... At no extra cost!

Why choose Integrately to automate Act-On + Marketo

Build and manage your Act-On + Marketo automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

How Integrately Works?

Trusted by 42,000+ Customers

Frequently Asked Questions

Want to automate something else in your workflow?

You Can Also Connect Act-On or Marketo With 1500+ Other Apps

Automate Your Tedious Tasks With A Single Click

It's so easy a caveman could do it.

Automate Your Tedious Tasks
With A Single Click