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    Top 15 WooCommerce Tips and Tricks You Need to Know in 2022

    By Abhishek A Agrawal
    June 23, 2022

    WooCommerce is a popular eCommerce platform that turns your WordPress website into a full-fledged eCommerce store. Millions of businesses rely on it because it’s

    • Open-source
    • User-friendly
    • Customizable
    • Tons of in-built integrations
    • Powerful cyber security

    Whether you’re learning the ropes or running a profitable WooCommerce store, it’s necessary to constantly try new ways to keep your business competitive. We are here with 15 amazing WooCommerce tips and tricks to get your businesses off the charts in 2022. So, make sure to read through this post!

    What is WooCommerce

    Integrate WooCommerce With 750+ Apps In 1 Click

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    WooCommerce Tips and Tricks

    Here are the top 15 WooCommerce tips and tricks that you need to know in 2022 to run and escalate your online business like a Pro:

    Ensure high-level store security

    WooCommerce is a secure platform, but additional measures are essential to make your store as secure as possible. These are some of the best methods to enhance your WooCommerce Account security:

    • Use a strong password and enable 2-factor authentication for WooCommerce login
    • Install an SSL certificate and check the `Force Secure Checkout` option in Advanced Settings
    • Use a reputable security plugin like
    WooCommerce Security plugins

    Sort Products into Brand Pages

    If you are selling products of multiple brands, it would be wise to set up brand-wise pages in your store. 

    This makes it easy to

    • Browse and filter products
    • Manage your inventory. 

    Install the “WooCommerce Brands” extension to create your brand pages. Explore the WooCommerce Documentation for the installation procedure and detailed guide.

    WooCommerce Brands plugin

    Keep your business records in order

    The WooCommerce dashboard gives you a quick overview of your products, sales, and much more. However, businesses still prefer to maintain their database in apps like Sheets, Excel, and Airtable for granular analysis.

    Instead of manually importing your valuable information into those apps, try Integrately. It’s an integration tool that connects your WooCommerce store with over 875+ apps, so you can save time and focus on growing your store. 
    Use this video guide to set up 1-click automations for your apps with Integrately and leave the tedious task of record-keeping to integrations.

    8 Million+ Ready Automations
    For 750+ Apps

    Optimize Images for Better User Experience

    Product images are a crucial element of your WooCommerce store. Optimizing the images and including relevant ALT tags improves your SEO and makes it easier for customers to find your products.

    Use the following WordPress plugins to auto-optimize your store images:

    Wordpress Image Optimizer Plugins

    Never Lose Your Data Again

    Backing up your data is vital for WooCommerce stores as it deals with customer  information and financial transactions. Use tools like “Jetpack Backup” to safeguard your data in case of a technical issue or security breach. Visit the WooCommerce guide on Easy Backup and Restore for more information.

    Use Videos to Showcase Products

    Product videos give customers a better idea of what they’re buying. It also builds credibility for your products, eventually encouraging customers to make an informed purchase decision. You can use videos to

    • Showcase your products
    • Create unboxing videos
    • Create product demonstration videos if you sell physical products
    • Demonstrate the product features
    • Create ‘how to use’ guides

    Start uploading product videos to your store today by installing the “Product Video for WooCommerce” plugin.

    WooCommerce Product Video plugins

    Create compelling Product Descriptions

    An appealing and detailed product description can lead to faster conversions. Furthermore, including relevant keywords in product descriptions helps boost your SEO efforts. After all, if potential customers can’t find your products, they can’t buy them! So, your product descriptions should be

    • Well-written,
    • Keyword-rich, and
    • Informative

    You can also use customer reviews to write product descriptions that better connect with your audience. Try out the “Product Description on Shop Page plugin” to effectively display product descriptions.

    WooCommerce Product Description Plugin

    Boost sales with Bulk Discounts

    Offering bulk discounts for large orders encourages clients to buy more. This, in turn, boosts your sales volume in a very short period. You can offer discounts by

    WooCommerce Bulk Discount Plugins

    Attract customers with Daily Deals

    Daily deals can drive traffic to your store and boost sales. Offering such limited-time discounts on specific products helps reduce dead stock. It also creates a sense of urgency that encourages people to take advantage of the deal before it expires. Use the “Deals for WooCommerce” plugin to run daily deals on your store.

    Deals for WooCommerce Plugin

    Highlight Best Deals with Promotion Sliders

    Use promotion sliders to emphasize specific products or offers on your WooCommerce store. Make catchy sliders, highlight special offers, and ensure that customers see them when they visit your store. We suggest the “Product Slider for WooCommerce” plugin to create beautiful promotion sliders for your store.

    WooCommerce Product Slider Plugins

    Feature customer reviews on product pages

    Customer reviews and testimonials are highly beneficial to your WooCommerce store. They build a sense of trust among potential customers and even improve your store’s SEO. To start with, confirm that your product pages have a section for customer reviews by following these steps:

    • Open your WooCommerce Dashboard
    • Click on “Settings
    • Switch to the “Products” tab
    • Tick the “Enable Product Reviews” option
    Steps to enable Customer reviews on WooCommerce Product pages

    Credit: woocommerce-manager.com

    Encourage your customers to give reviews by

    • Sending follow-up emails
    • Offering discounts/rewards to customers who leave a review 
    • Using plugins like

    Once you collect some decent reviews, showcase them on your landing page using the “Storefront Reviews” extension, just like the way WooCommerce has used it on their own website. 

    WooCommerce Template Highlighting Customer Reviews

    Keep an eye on your Stock levels

    It’s necessary to update your stock status in real-time so as to reflect the product availability for a better customer experience. However, manually editing the stock status for each product can be time-consuming.

    This is where plugins like “WooCommerce Custom Stock Status” come to your aid. They help you update your stock status automatically. Furthermore, you can save time with the “Back in Stock Notifications” plugin that will help you regain lost sales.

    WooCommerce Inventory management plugins

    Unleash the power of Upselling and Cross-selling

    When a customer views a particular product in your store, you can upsell or cross-sale by showing them relevant products. For example, if they’re looking at a dress, show them other dresses that are similar or complementary items like shoes and handbags. 

    You can use the “WooCommerce Product Recommendations” plugin to automate displaying of relevant products on your product pages.

    WooCommerce Product Recommendation plugins

    Improve Sales and Conversions with Wishlists

    Wishlists are useful for both customers and store owners. Customers use wishlists to

    • Save items for later, or
    • Share them with friends and family. 

    A store owner can use wishlists to generate sales by sending automated emails when items in a customer’s wish list go on sale. Install the “WooCommerce Wishlists” plugin to add wishlist functionality to your store.

    WooCommerce Wishlist Plugins

    Optimize Your Checkout Page

    A complex or multi-layered checkout process is a significant barrier to conversion. So, you must ensure that your checkout process is as simple and streamlined as possible. For this, you can use plugins like “WooCommerce One Page Checkout” to create a single-page checkout process.

    WooCommerce Checkout Plugins

    Don’t overburden customers with questions

    Customers appreciate when you only request the bare minimum of information from them. As a thumb rule, only ask for credentials you absolutely need to process an order. If you want additional details for marketing purposes, don’t proceed without their consent and make it as easy as possible for them.

    Final Thoughts

    There is no denying that WooCommerce is a force to be reckoned with. It has become the go-to platform for businesses of all sizes to create an online store. With its ease of use and wide range of features, it’s no wonder why so many people are using WooCommerce to power their online stores. 

    While WooCommerce is a great platform, using it with a bit of creativity can take your business to new heights. Our WooCommerce tips and tricks will make your online store customer-centric and keep you ahead of the curve in 2022.

    Happy Woo-Selling!

    Author - Abhishek A Agrawal
    Abhishek is the founder of Integrately, CompanyHub, and Dreamwares. He is passionate about technology and entrepreneurship. He is always looking to leverage technology for the growth of the business. He has a deep understanding of how businesses work and uses this knowledge to build products that help entrepreneurs grow their businesses.
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