Top 15 WooCommerce Tips and Tricks You Need to Know in 2024

Ensure high-level store security

WooCommerce is a secure platform, but additional measures are essential to make your store as secure as possible. These are some of the best methods to enhance your WooCommerce Account security:

• Use a strong password and enable 2-factor authentication for WooCommerce login
• Install an SSL certificate and check the `Force Secure Checkout` option in Advanced Settings
• Use a reputable security plugin like

Sort Products into Brand Pages

If you are selling products of multiple brands, it would be wise to set up brand-wise pages in your store. 

This makes it easy to

• Browse and filter products
• Manage your inventory. 

Install the “WooCommerce Brands” extension to create your brand pages. Explore the WooCommerce Documentation for the installation procedure and detailed guide.

Keep your business records in order

The WooCommerce dashboard gives you a quick overview of your products, sales, and much more. However, businesses still prefer to maintain their database in apps like Sheets, Excel, and Airtable for granular analysis.

Instead of manually importing your valuable information into those apps, try Integrately. It’s an integration tool that connects your WooCommerce store with over 875+ apps, so you can save time and focus on growing your store. 
Use this video guide to set up 1-click automations for your apps with Integrately and leave the tedious task of record-keeping to integrations.

Optimize Images for Better User Experience

Product images are a crucial element of your WooCommerce store. Optimizing the images and including relevant ALT tags improves your SEO and makes it easier for customers to find your products.

Use the following WordPress plugins to auto-optimize your store images:

Never Lose Your Data Again

Backing up your data is vital for WooCommerce stores as it deals with customer  information and financial transactions. Use tools like “Jetpack Backup” to safeguard your data in case of a technical issue or security breach. Visit the WooCommerce guide on Easy Backup and Restore for more information.

Use Videos to Showcase Products

Product videos give customers a better idea of what they’re buying. It also builds credibility for your products, eventually encouraging customers to make an informed purchase decision. You can use videos to

• Showcase your products
• Create unboxing videos
• Create product demonstration videos if you sell physical products
• Demonstrate the product features
• Create ‘how to use’ guides

Start uploading product videos to your store today by installing the “Product Video for WooCommerce” plugin.

Create compelling Product Descriptions

An appealing and detailed product description can lead to faster conversions. Furthermore, including relevant keywords in product descriptions helps boost your SEO efforts. After all, if potential customers can’t find your products, they can’t buy them! So, your product descriptions should be

• Well-written,
• Keyword-rich, and
• Informative

You can also use customer reviews to write product descriptions that better connect with your audience. Try out the “Product Description on Shop Page plugin” to effectively display product descriptions.

Boost sales with Bulk Discounts

Offering bulk discounts for large orders encourages clients to buy more. This, in turn, boosts your sales volume in a very short period. You can offer discounts by

• Creating coupons directly within your WooCommerce account, or

• Using plugins like

  • WooCommerce Product Bundles
  • Discount Rules for WooCommerce
  • WooCommerce Bulk Discounts
  • Bulk Discounts for WooCommerce by Plugify

Attract customers with Daily Deals

Daily deals can drive traffic to your store and boost sales. Offering such limited-time discounts on specific products helps reduce dead stock. It also creates a sense of urgency that encourages people to take advantage of the deal before it expires. Use the “Deals for WooCommerce” plugin to run daily deals on your store.

Highlight Best Deals with Promotion Sliders

Use promotion sliders to emphasize specific products or offers on your WooCommerce store. Make catchy sliders, highlight special offers, and ensure that customers see them when they visit your store. We suggest the “Product Slider for WooCommerce” plugin to create beautiful promotion sliders for your store.

Feature customer reviews on product pages

Customer reviews and testimonials are highly beneficial to your WooCommerce store. They build a sense of trust among potential customers and even improve your store’s SEO. To start with, confirm that your product pages have a section for customer reviews by following these steps:

• Open your WooCommerce Dashboard
• Click on “Settings“
• Switch to the “Products” tab
• Tick the “Enable Product Reviews” option

Credit: woocommerce-manager.com

Encourage your customers to give reviews by

• Sending follow-up emails
• Offering discounts/rewards to customers who leave a review 
• Using plugins like

Once you collect some decent reviews, showcase them on your landing page using the “Storefront Reviews” extension, just like the way WooCommerce has used it on their own website. 

Keep an eye on your Stock levels

It’s necessary to update your stock status in real-time so as to reflect the product availability for a better customer experience. However, manually editing the stock status for each product can be time-consuming.

This is where plugins like “WooCommerce Custom Stock Status” come to your aid. They help you update your stock status automatically. Furthermore, you can save time with the “Back in Stock Notifications” plugin that will help you regain lost sales.

Unleash the power of Upselling and Cross-selling

When a customer views a particular product in your store, you can upsell or cross-sale by showing them relevant products. For example, if they’re looking at a dress, show them other dresses that are similar or complementary items like shoes and handbags. 

You can use the “WooCommerce Product Recommendations” plugin to automate displaying of relevant products on your product pages.

Improve Sales and Conversions with Wishlists

Wishlists are useful for both customers and store owners. Customers use wishlists to

• Save items for later, or
• Share them with friends and family. 

A store owner can use wishlists to generate sales by sending automated emails when items in a customer’s wish list go on sale. Install the “WooCommerce Wishlists” plugin to add wishlist functionality to your store.

Optimize Your Checkout Page

A complex or multi-layered checkout process is a significant barrier to conversion. So, you must ensure that your checkout process is as simple and streamlined as possible. For this, you can use plugins like “WooCommerce One Page Checkout” to create a single-page checkout process.

Don’t overburden customers with questions

Customers appreciate when you only request the bare minimum of information from them. As a thumb rule, only ask for credentials you absolutely need to process an order. If you want additional details for marketing purposes, don’t proceed without their consent and make it as easy as possible for them.