How to Use Fluent Forms and Facebook Conversions integrations to increase Conversion Rates

Integrate Fluent Forms + Facebook Conversions

Fluent Forms is a popular WordPress plugin with 300K+ active installs 💯. But did you know that integrating it with Facebook conversions 🤝 can be a game changer for lead generation? All you have to do is run your Facebook ads and the integration will work its magic. Curious to know how? Keep reading! 📖

Why Integrate Fluent Forms + Facebook Conversions

Building beautiful forms with Fluent Forms is one part, the other is getting maximum form submissions. Facebook Ads is a perfect solution to do so. However, it is also important to analyze the effectiveness of your ad for conversions. This is where Facebook Conversions comes into picture.  By integrating Fluent Forms with Facebook Conversions, businesses can  improve their lead generation efforts, optimize their advertising campaigns, and drive better results from their online forms.

Advantages of Connecting Fluent Forms + Facebook Conversions

Connecting Fluent Forms + Facebook Conversions help you:

💪Track the actions that users take on forms

💪Use the collected data to create custom audiences for targeted advertising 

💪Optimize ad campaigns for better conversion rates

💪Identify the ads that are driving the most form submissions and make data-driven decisions to improve ad targeting, messaging, and design.

Powerful Ways To Connect Fluent Forms + Facebook Conversions

One of the most powerful way to use this integration is for Lead Retargeting. Set up an automation to: create a lead event in Facebook Conversion for each form submitted in Fluent forms. This helps you track whenever a new lead is generated through your Formstack form. You can further use the Facebook pixel to retarget these leads with future ads.

Besides, if  you have ad campaigns targeting sign-ups, downloads, or other events, you can create the following automation:

Send other events in Facebook Conversions for each new form submitted in Fluent Forms. 

This way, you can track and measure your conversions to create effective campaigns ahead.

These are just 2 ways of using the powerful duo. You can further find all the powerful ways to connect Fluent Forms + Facebook Conversions or create your own integration in a few clicks.

How Does Fluent Forms Work?

Fluent Forms is a WordPress plugin that you can easily install on your Site. It works as below:

•  Install and activate the Fluent Forms Plugin  
• Create a New Form and customize it using the drag and drop Visual Builder
• Configure Form Settings such as confirmation messages, email notifications, etc
• If required add Integrations such as email marketing platforms, payment gateways, 
• and CRM systems 
• Add Conditional Logic to show and hide fields according to conditions
• Once ready, embed the Form on your WordPress website by copying the shortcode and pasting it into the post or page where you want the form to appear. Alternatively, you can use the built-in widget to add the form to your website’s sidebar or footer.
• View and manage Form Submissions from the Dashboard. You can filter and search submissions, export them to a CSV file,  etc

How Does Facebook Conversions Work?

Facebook Conversions is a tool that tracks the success of your Facebook Ads, helping you monitor:

With this information, you can:

• Optimize your campaigns for better results ,
• Target audiences more accurately with personalized ads,
• Get insights into user behavior, website performance and improve your marketing strategy. and 
• Get better results from your Facebook Ads.

How To Integrate Fluent Forms With Facebook Conversions

Integrating Formstack Forms with Facebook Conversions is just a matter of a few clicks, thanks to Integrately.

Just follow these steps:

• Sign Up and login to Integrately account
• Search and select Fluent Forms and Facebook Conversions apps

• Create your own automation by selecting the trigger and action. 

• Once done → click on the ‘Go’ button.
• Next, you must connect your accounts (Fluent Forms and Facebook Conversions) to enable Integrately to access them to set up your automation.

Fluent Forms connection:

Facebook Conversions connection:

• Once connected, map the fields for automation, and that’s it. Click the Test and Go Live button 🥳. Your automation is all set and ready!

How Integrately Enables Powerful Integrations

Integrately is the perfect automation tool for all the non-techies out there. It helps you connect multiple apps and streamline your workflows. All you need to do is connect your accounts, set the trigger and action and done!

Powerpacked with the following features, it a must have tool in your list:

💪Supports 1000+ apps, 

💪An intuitive Visual Builder, 

💪Millions of ready-to-use 1-click integrations, 

💪Customizable workflows, 

💪Supports filters and branching, 

💪Provides in built tools like scheduler, delay, and iterator

💪Excellent 24×5 customer support and a dedicated automation expert at no additional cost