Powerful Ways to Use Facebook Lead Ads + MailerLite Classic Integrations

Integrate Facebook Lead Ads + MailerLite Classic

Rightly said that – A lead may be a potential customer, but it is only a customer once it is nurtured. Indeed, you must have a proper lead nurturing strategy to reap the maximum profits from your ad campaign. And if Facebook Lead Ads is your preferred ad channel, then the Facebook Lead Ads + MailerLite Classic Integrations is a must-have on your list.

Why Integrate Facebook Lead Ads + MailerLite Classic

Giving users a seamless experience by pre-filling most of the data, Facebook Lead ads result in a high lead generation rate. However, just collecting the lead data and not using it effectively is like having a sword but keeping it sheathed. That’s where MailerLite Classic Integrations comes in. Integrating Facebook Lead Ads with MailerLite Classic, you can automatically add new leads to email lists and begin sending targeted personalized email campaigns.

Advantages of Connecting Facebook Lead Ads + MailerLite Classic

Connecting Facebook Lead Ads with MailerLite Classic offers several advantages, including:

• Automated lead capture against manual data entries
• Lead follow-up in a timely and effective manner
• Increased chances of lead conversion
• Use the captured data to segment contacts in the email list and set up targeted marketing campaigns
• Better ROI
• Cost cutting on the manual workforce

Powerful Ways To Connect Facebook Lead Ads + MailerLite Classic

Now that you understand the importance of Facebook Lead Ads + MailerLite Classic integration,  it’s important that you harness it’s power . Here are some ways to do so.

1. You can set up an automation to create a new contact in MailerLite Classic for each new Lead generated in Facebook Lead Ads. This way, you can send targeted personalized emails with valuable content and offers. Such nurturing increases the probability of conversion drastically.

   

   Create MailerLite Classic contact for new Facebook Lead Ads lead

   Activate

   You can further improvise this automation by using the contact information to segment the leads and create targeted campaigns. For example, if the Lead is a student or if the Lead is from a specific location, it can be added to a specific list and receive a specific email campaign.

2. People these days keep changing contact information like phone numbers and email-ids. If you don’t want to miss out on your leads because of such updates, there is a way out – Automation! While running your Facebook Lead Ads, you can set up automation like – for each Lead generated, search for it in MailerLite Classic. If the lead data is found, you can automate further to update the lead details. This way, you can ensure quick and effective follow-up with leads that have already interacted with your brand.

   

   Update MailerLite Classic contact from new Facebook Lead Ads lead

   Activate

Find all the powerful ways to connect Facebook Lead Ads + MailerLite Classic or create your own integration in a few clicks.

How To Integrate Facebook Lead Ads With MailerLite Classic

Integrating Facebook Lead Ads with MailerLite Classic is child’s play, thanks to automation tools like Integrately. You only need a few clicks to get rid of those mundane tasks:

• Sign Up for an account on Integrately
• Search and select Facebook Lead Ads as the first app 
• Next, search and select the MailerLite Classic App

• You can then either:

  • Select from the 1-click ready-to-use popular automations 
  • Set the trigger and action

• Once done, click on the `Go` button and proceed further to connect your accounts
• Then, map the required fields, test each step, and click the `Test and Turn On` button.

Done! Your automation is ready.

How Does Facebook Lead Ads Work?

Facebook Lead Ads help create forms that the users can fill out directly within the Facebook app/website.

You can add fields like name, email, phone number, and any other information you wish to collect.

The form will appear whenever a prospect clicks on your ad

• The prospects can choose to populate the form with information they have already shared with Facebook, (such as their name and email address)
• Once submitted, the user’s information gets added as a lead to your Facebook Business Account

Thus, users become business leads without being redirected to external sites.

How Does MailerLite Classic Work?

MailerLite Classic is a comprehensive Email marketing tool designed to help run different email campaigns (like a newsletter, drip, and transactional emails).

All you need to do is:

Create a Subscriber list 

• Add email ids to the Subscriber list. You can either import the email-ids or collect them through
•  landing pages and forms
• Create the required email campaign (Newsletter/Drip/Transactional Emails)
• Select a prebuilt email template and customize it according to your needs
• Send the email campaign
• Track and Monitor the performance

You can also integrate it with other tools like Salesforce, Google Analytics, etc. Besides, you can also automate workflows using triggers and actions to send targeted and personalized emails.

Not only just Email Campaigns, but MailerLite Classic also helps you:

• Create forms, and
• Build landing pages and websites

How Integrately Enables Powerful Integrations

Preferred by non-techies, Integrately is a no-code automation tool that helps you connect 1000+ apps in just a few clicks. All you need to do is:

Select Apps ⇒ Set the trigger and Action ⇒ Customise (if required) ⇒ Test ⇒ Go LIVE

It helps automate your workflows by providing:

• An intuitive Automation Builder
• Millions of ready-to-use, 1-click integrations
• Customizable workflows 
• Features like filters and branching
• Tools like scheduler, delay, and iterator

Well known for excellent 24 x 5  customer support and a dedicated account manager, Integrately has your back in the automation journey!

Bottom Line

Integrating Facebook Lead Ads with MailerLite Classic is one of the best ways to nurture your leads and thereby increase your conversion rate. This helps increase your ROI and cut down the manual efforts. If your Facebook Lead Ads are  not integrated with MailerLite Classic yet, don’t wait any longer. Signup for Integrately and start your automation journey!  

Happy Automating 🙂