When a new Shippo order is placed, it's important to create a Recurly account for the customer. This helps to integraiton the customer into your marketing ecosystem and allows you to track their engagement with your brand.
There are a few key pieces of information that you'll need in order to create a new marketing contact: name, email address, and order information. With this information, you can create a new Recurly account and start sending them targeted communications.
In addition, you can also use this opportunity to upsell or cross-sell other products. By creating a new Recurly account for every Shippo order, you can maximize your chances of success with each customer.
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Recurly
Recurly is on a mission to make subscription management as simple and powerful as possible, so our customers can focus on what matters most: building great products that delight their customers.
Shippo is a multi-carrier API platform that helps eCommerce businesses automate their order fulfillment and international shipping. It provides a simple but powerful interface, which saves time and money for all users involved.