If you're using Paddle to process payments on your website, you'll want to keep in mind that when a customer's order is created, a corresponding conversion event should also be created in RD Station.
This will ensure that all future correspondence with the customer is tracked and attributed to that conversion event, making it easy to keep track of communications and transactions. In addition, automating this process will help ensure accuracy and efficiency.
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Paddle is an all-in-one billing platform for SaaS businesses and apps. As a Merchant of Record, it manages payments, subscriptions, global sales tax compliance, fraud protection, and churn recovery — all under one roof.
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