When a new Memberful order is placed, it's important to create a VerticalResponse contact for the customer. This helps to integraiton the customer into your marketing ecosystem and allows you to track their engagement with your brand.
There are a few key pieces of information that you'll need in order to create a new marketing contact: name, email address, and order information. With this information, you can create a new VerticalResponse contact and start sending them targeted communications.
In addition, you can also use this opportunity to upsell or cross-sell other products. By creating a new VerticalResponse contact for every Memberful order, you can maximize your chances of success with each customer.
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Memberful
Memberful is a membership platform for creators of all kinds. We handle all the payment processing, subscription management and customer support so you can focus on making great content.
VerticalResponse is a web-based email and social media marketing service that allows you to craft and send professional, personalized emails and create, schedule and post engaging social media posts.