If you're using Paddle to process payments on your website, you'll want to keep in mind that when a customer's order is created, a corresponding subscriber should also be created in MailerLite.
This will ensure that all future correspondence with the customer is tracked and attributed to that subscriber, making it easy to keep track of communications and transactions. In addition, automating this process will help ensure accuracy and efficiency.
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MailerLite is a complete email marketing solution that drives more customers to your business. It lets you create websites and forms, build your mailing list, send amazing newsletters and track the results.
Paddle is an all-in-one billing platform for SaaS businesses and apps. As a Merchant of Record, it manages payments, subscriptions, global sales tax compliance, fraud protection, and churn recovery — all under one roof.