If you're using Paddle to process payments on your website, you'll want to keep in mind that when a customer's order is created, a corresponding lead should also be created in Kartra.
This will ensure that all future correspondence with the customer is tracked and attributed to that lead, making it easy to keep track of communications and transactions. In addition, automating this process will help ensure accuracy and efficiency.
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Kartra is a powerful, cloud-based software solution that provides one-click shopping cart creation, site design, email automation, marketing tools and much more to turn your idea into a full-fledged ecommerce store.
Paddle is an all-in-one billing platform for SaaS businesses and apps. As a Merchant of Record, it manages payments, subscriptions, global sales tax compliance, fraud protection, and churn recovery — all under one roof.