Gravity Forms + Marketo Integration

Integrate Gravity Forms to Marketo in one click, or tell Integrately AI how you want each submission handled. Create or update person records, add prospects to marketing lists, and sync form details automatically.

Free foreverFree forever.
Use premium features free for 14 daysUse premium features free for 14 days.
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  • Gravity Forms
    Form is submitted in Gravity Forms
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Ready WorkflowsReady Workflows   for Gravity Forms + Marketo Integration

Create person records from form submissions, add prospects to marketing lists, search opportunities, and update custom objects, all in just one click.

Sorry, we don’t have a ready workflow for this combination yet.
Got a different task in mind? Describe it

Create your workflow with Integrately AI.
Simply describe what you want to automate, and Integrately AI will build it for you.

Connect more apps to your Gravity Forms + Marketo flow

Sync form leads into your CRM, alert your support team, and log submissions in spreadsheets right after Marketo updates. Pick a combination and activate it in one click.

Gravity Forms
Marketo
+
WordPressWordPress (4)
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SalesforceSalesforce (4)
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HubSpotHubSpot (4)
+
SlackSlack (4)
+
Google SheetsGoogle Sheets (4)
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ZoomZoom (4)
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Create a Marketo person from every Gravity Forms submission, and publish a new post in WordPress.
Gravity Forms submissions instantly create Marketo person records while publishing matching posts in WordPress without manual exports.
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Create a Marketo person for new Gravity Forms submissions, and register a new user in WordPress.
Every form submission creates a Marketo person and provisions a new user account in WordPress automatically.
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If a Gravity Forms submission includes a specific tag, create or update a person in Marketo and update a post in WordPress.
Segment form leads into Marketo and update targeted WordPress posts based on submitted form categories.
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Use ChatGPT to summarise form submissions, create a Marketo person, and publish a draft post in WordPress.
AI summarises form submissions before creating a Marketo person and saving a draft post in WordPress.

Supported triggers and actions for Gravity Forms and Marketo

Mix and match to build the exact automation you need

Gravity Forms
Gravity Forms Triggers & Actions
Form is submitted in Gravity Forms
Triggers the automation when a form is filled
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Update entry in Gravity Forms
Updates contact to the contact list
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Create entry in Gravity Forms
Adds a new contact to the contact list
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Submit form in Gravity Forms
Submits a form
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Get form submission by ID in Gravity Forms
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Marketo
Marketo Triggers & Actions
No trigger is available
Create or update person in Marketo
Generates a new invoice
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Add Person to a list in Marketo
Adds a person to a list or group
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Search person in Marketo
Retrieves information about a person
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Create or update custom object record in Marketo
Creates or updates a custom object record
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Create or update opportunity in Marketo
Creates or updates a sales opportunity
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Search Opportunity in Marketo
Searches for a opportunity
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Search custom object record in Marketo
Searches for a custom object record
Try it →

What can you automate with Gravity Forms + Marketo?

Streamline your lead generation and marketing automation by connecting form submissions directly to your Marketo database.

What you can automate?
Create Marketo person records instantly from form submissions
Trigger automated person creation in Marketo the moment a user submits a form in Gravity Forms. Eliminate manual data entry and ensure leads reach your marketing database without delay.
📋
Capture every submitted field and custom question
Map all available Gravity Forms answers directly into Marketo person records or custom objects. Your marketing database receives complete submission details for targeted segmentation.
🔔
Alert your team the moment a key lead converts
Send instant notifications to your team channels when high-value prospects submit your site forms. Ensure immediate follow-up on critical inbound enquiries.
🔀
Route submissions based on custom form answers
Apply conditional rules to direct form leads into specific Marketo lists or update custom objects based on what users select in your forms.
🔄
Keep Marketo person records updated as data changes
Automatically update existing person records in Marketo whenever returning users submit updated information through your Gravity Forms.
🔍
Search records before creating duplicates
Search for existing persons or opportunities in Marketo before creating new records, keeping your marketing database clean and deduplicated.
📊
Manage opportunities and custom object records
Create or update Marketo opportunities and custom object records automatically based on advanced form submissions and lifecycle milestones.
🔗
Extend your workflow to additional business apps
Connect your core Gravity Forms and Marketo flow with tools like Slack, Google Sheets, or CRM platforms to keep your entire stack synchronised.
And much more...

Who is Gravity Forms + Marketo integration for?

Revenue teams, marketers, and data managers eliminate manual data entry and keep lead records synchronized between form submissions and marketing automation platforms.

Performance marketers
Performance marketers
Sales development reps
Sales development reps
Agency account managers
Agency account managers
Operations managers
Operations managers
Revenue operations specialists
Revenue operations specialists
Data analysts
Data analysts
📈
Performance marketers
You're running lead generation campaigns across your site but your Marketo lists only update when someone manually exports form submissions, so the campaign conversion counts you're optimising against are always a few hours behind — with this integration, every new form submission lands in Marketo instantly and your segmentation stays current.
Sales development reps
You need to act fast when inbound leads convert on your website, but waiting for batch data syncs means you find out about prospects hours after they submit — with this integration, every Gravity Forms entry creates or updates your Marketo records immediately so your outreach is always timely.
🤝
Agency account managers
You answer to clients who want to see live campaign performance and conversion metrics, but compiling manual form reports takes hours every week — with this integration, connecting these apps means every submission syncs straight to Marketo without manual file transfers.
📊
Operations managers
The volume of inbound form submissions is too high for anyone to keep up by hand, leading to missing contact records and unassigned prospects — with this integration, automating both apps means every form entry is processed and updated in Marketo reliably at scale.
🔄
Revenue operations specialists
You own the handoff between website conversion and marketing nurturing, but disconnected tools cause friction when lead data fails to transfer properly — with this integration, every submission updates Marketo records seamlessly and keeps your pipeline flowing without manual intervention.
🗂️
Data analysts
You need a reliable history of campaign engagement and keep finding gaps in your reporting due to delayed data transfers between site forms and marketing databases — with this integration, every form submission creates accurate Marketo person records with zero historical gaps.
Our team

Ready Workflows Did you know?

Our team can create automations for you... At no extra cost!

Tell us what type of automation you want to make?

Why choose Integrately to automate Gravity Forms + Marketo

Build and manage your Gravity Forms + Marketo automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Gravity Forms + Marketo with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
That’s it! You just connected Google Sheets to Trello
3
Automation is ready
Setup an action from Trello
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in $19.99
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in $19.99

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Frequently Asked Questions

How do I connect Gravity Forms to Marketo?
Frequently Asked Questions
You can connect Gravity Forms to Marketo in one click using Integrately. Choose a ready workflow or ask Integrately AI to build your automation and map the fields across WordPress, Salesforce, and Slack.
Can I automatically create Marketo person records from Gravity Forms submissions?
Frequently Asked Questions
Can I connect Gravity Forms, Marketo, and HubSpot?
Frequently Asked Questions
What is a good Zapier alternative for Gravity Forms and Marketo?
Frequently Asked Questions
How does Gravity Forms handle data when connected to Marketo?
Frequently Asked Questions
Can I search for existing opportunities or custom objects in Marketo?
Frequently Asked Questions
Can I automate Gravity Forms and Marketo without coding skills?
Frequently Asked Questions
Is the Gravity Forms and Marketo integration free?
Frequently Asked Questions
Didn't find the answer you were looking for?
Didn't find the answer you were looking for?
No worries — just send us a message and we’ll get back to you as soon as possible.

Want to automate something else in your workflow?

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