There are many reasons why someone might choose to use two different marketing tools. One common reason being - able to reach a wider audience. For example, if one tool is better suited for reaching customers in a certain geographic region, while another is better for reaching customers of a certain age group, using both can help businesses reach their target market more effectively.
Thus, integration of your new Overloop contact and ConvertKit subscriber can help make sure that your messages are coordinated and that you're taking full advantage of all your channels. It can also help reduce the amount of time you spend managing different tools and platforms.
You Can Also Connect ConvertKit or Overloop With 1400+ Other Apps
ConvertKit
ConvertKit is an email marketing platform that helps bloggers grow their list and build a healthy, engaged audience by sending highly-targeted emails to your subscribers by tagging them based on their behavior and interests.
Overloop is a CRM designed for outbound sales teams that helps with lead generation, pipeline management, cold email campaigns, LinkedIn extension, email finder and syncing, deal probability and forecasting, sales automation, statistics and reporting.